In a survey held between September 2024 and January 2025, it was found that the age group with the highest share of online gamblers in Great Britain was 45 to 54 years old. This demographic had a 42 percent share of individuals who had gambled in the previous four weeks.

According to a survey held between January 2024 and January 2025, the largest percentage of problem gamblers in Great Britain were individuals aged 18 to 24. In total, 21.9 percent of adults in this age group had a Problem Gambling Severity Index (PGSI) score between one and 27. This age group also had the highest share of individuals with a PGSI score in the top bracket - eight to 27 - totaling 5.3 percent.

Licensing authorities (LAs) have a statutory duty to provide specific information to the Commission about aspects of gambling regulation – for example, the inspection of licenced premises. The Commission collates and analyses the information it receives from LAs to help it, LAs and the Government understand the local and national landscape of gambling regulation. The Commission continues to work with licensing authorities in order to maximise the efficiency of data collection. This includes data provided by LAs who submitted previous returns late after the established deadline. As a consequence, the data provided in this report may differ from that published previously. This report provides statistics by licensing authorities (LAs) in respect of their duties under the Gambling Act 2005 for the regulation of gambling in Great Britain. This edition contains comparative data dating back to April 2014 up to the reporting period to March 2024. This year 330 of Britain’s 350 LAs supplied data for the report.

When surveyed in 2024 and 2025, it was found that 37 percent of the Great British public had taken part in some form of online gambling in the past four weeks. The National Lottery proved the most popular online gambling form, with 23 percent of respondents saying they played it.

Gambling Industry Statistics report on the size and shape of the customer facing gambling industry in Great Britain. This report provides an overview of Gross Gambling Yield (GGY) made by licensed gambling operators from Great British (GB) gambling customers for each customer-facing sector, along with the numbers of licensed operators and premises. It is based on data reported to us by the operators we license and regulate. The accompanying data file includes figures for all sectors, based on data from April 2023 to March 2024, as well as historical data back to 2009.

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Dataset Highlights - Source: Debit and credit card transactions from 600K+ active users and 2M accounts connected via Open Banking. Scale: Covers 250M+ annual transactions, mapped to 1,800+ merchants and 330+ tickers. Historical Depth: Over 6 years of transaction data. Flexibility: Analyse transactions by merchant/ticker, category/industry, or timeframe (daily, weekly, monthly, or quarterly).

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For Private Equity & Venture Capital Firms: - Deal Sourcing: Identify high-growth opportunities. - Due Diligence: Leverage transaction data to evaluate investment potential. - Portfolio Monitoring: Track performance post-investment with real-time data.

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The leading online gambling activity in the United Kingdom was sports betting as of January 2024. According to a survey by YouGov, around 47 percent of all bettors in the UK had placed bets at online sports bookmakers in the past month. Playing the lottery ranked second, with 37 percent of respondents having participated.

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UK Gambling Market Size 2025-2029

The uk gambling market size is forecast to increase by USD 3.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Gambling Market in the UK is experiencing significant shifts, driven by the surge in popularity of online gambling platforms and the implementation of artificial intelligence (AI) technology. The convenience and accessibility offered by digital gambling platforms have attracted a large and growing customer base, leading to increased competition among providers. This trend is further fueled by the integration of AI, which enhances user experience through personalized recommendations and improved security measures. However, this market landscape is not without challenges. The increased prevalence of online gambling platforms poses a risk to vulnerable populations, particularly children, who may be exposed to gambling content inadvertently. Ensuring responsible gambling practices and implementing effective age verification mechanisms are crucial for maintaining a socially responsible market. Companies must navigate these challenges while capitalizing on the opportunities presented by technological advancements and evolving consumer preferences. By focusing on innovation, regulatory compliance, and customer engagement, gambling providers can differentiate themselves and thrive in this dynamic market.

What will be the size of the UK Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe UK gambling market is characterized by the integration of advanced technologies and stringent regulations. Gambling platforms employ API integrations for seamless data exchange, enhancing user experience. Payment fraud prevention is a priority, with payment processors utilizing predictive modeling and behavioral targeting to mitigate risks. Affiliate networks and marketing agencies collaborate to drive customer acquisition, while marketing automation and compliance training ensure regulatory adherence. Identity verification and age assessment are crucial components of player support services, safeguarding both operators and consumers. Self-assessment tools and responsible gaming tools are integral to promoting a healthy gaming environment. Business intelligence and data mining enable data warehousing for informed decision-making, while bet limits and risk assessment models help manage player behavior. Security protocols and game servers ensure fairness and integrity, with gambling software undergoing rigorous testing and technical documentation available for transparency. Regulation and compliance are ongoing concerns, with gambling regulation evolving to accommodate technological advancements. Overall, the UK gambling market is a dynamic and complex ecosystem, continually adapting to meet the demands of consumers and regulators alike.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeBettingLotteryCasinoPlatformOfflineOnlineEnd-userMenWomenMinorsGeographyEuropeUK

By Type Insights

The betting segment is estimated to witness significant growth during the forecast period.

The UK gambling market, encompassing casino games, sports betting, and esports betting, experiences continuous expansion. Table games and casino games remain popular, while player behavior influences the design of bonus programs and retention rates. Software providers ensure game security and payment security for online gambling, facilitating transactions through payment gateways. Affiliate marketing and risk management are essential components, with regulatory compliance and AML regulations shaping the industry. Rising churn rates call for effective marketing campaigns and loyalty programs. Lifetime value and data analytics are crucial for business growth. Problem gambling and responsible gambling initiatives are prioritized. Live casino and esports betting are gaining traction, with odds calculation and virtual sports adding to the market's diversity. Technical support, customer service, and data privacy are essential for maintaining user experience. Sports betting, particularly high-stakes bets, generates substantial revenue. Software updates and fraud detection are ongoing concerns.

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The Betting segment was valued at USD 4769.00 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The UK gambling market is a

The British Gambling Prevalence Survey is a large-scale nationally representative survey of participation in gambling and the prevalence of problem gambling in Great Britain.

The aims of the survey series are:

• measure the prevalence of participation in all forms of commercial and private gambling (including estimates of expenditure and information on venue)
• estimate the prevalence of ‘problem gambling’ and look at which activities have the highest prevalence of ‘problem gamblers’
• investigate the socio-demographic factors associated with gambling and with ‘problem gambling’
• assess attitudes towards gambling

Further information about the series can be found on the Gambling Commission's British Gambling Prevalence Surveys web pages.
The British Gambling Prevalence Survey, 2010 is the third survey in the series. The aims of the survey were to provide data on participation in all forms of gambling in Great Britain, the prevalence of problem gambling, attitudes to gambling and to explore a range of associations with gambling behaviour. The 2010 study is the first in the series to be conducted after the full implementation of the Gambling Act 2005. Therefore, a further objective was to, where possible, provide some comparisons pre and post implementation of the Gambling Act 2005.

Number of Businesses statistics on the Gambling & Betting Activities industry in the UK

As of January 2025, an estimated 46 percent of adults in Great Britain had taken part in some form of gambling in the previous four weeks. Meanwhile, 29 percent of respondents played the National Lottery.

Betting, gaming and lottery duties returns. Updated: regularly.

The Gambling Survey for Great Britain (GSGB) is a push-to-web survey (with a paper questionnaire option) that collects data on gambling participation. The GSGB is commissioned by the Gambling Commission and carried out by the National Centre for Social Research and the University of Glasgow. Data collection for the first year of the survey was conducted in 2023.

The aims of the GSGB are to:

• collect data on a wide range of up-to-date gambling behaviours, including participation and adverse consequences of gambling;
• provide a rolling programme of data collection to give the Commission the ability to gain timely insights and respond to emerging trends;
• contribute to the evidence base on gambling behaviours and impacts, and help identify gaps and priorities, and;
• produce and publish official statistics on gambling participation and prevalence statistics in accordance with the standards set out by the Office for Statistics Regulation in the Code of Practice for Statistics.

Users should note that findings from the GSGB are not directly comparable with prior surveys used for gambling statistics, such as the Health Surveys for England and Scotland and the British Gambling Prevalence (BGPS) series that ran from 2007-2010 (held at the UKDS under SNs 5836, 6639 and 6843). This is because the new push-to-web methodology uses a different approach compared to the methodologies used in prior surveys, and GSGB development provides an opportunity to refresh and update questions.

Abstract copyright UK Data Service and data collection copyright owner.The Gambling Behaviour Quarterly Telephone Survey produces overall official statistics estimates of gambling participation, prevalence of problem gambling and perceptions of gambling based on a set of questions commissioned by the Gambling Commission in a standalone telephone survey conducted by Yonder. The findings from the survey allow the Gambling Commission to make informed policy decisions and be the authoritative voice on gambling statistics.The survey is conducted on a quarterly basis in March, June, September and December each year with approximately 1,000 interviews conducted per quarter. The sample is nationally representative (in terms of age, gender and region) of adults aged 16 and over. Each quarterly survey captures past four-week gambling behaviour and results are reported on a rolling year average of the four quarters in the year to reduce the effect of seasonal variations in gambling behaviour. Main Topics: The survey covers the following key measures:past four-week participation in a range of gambling activitiesmode of play on individual activitiesfrequency of playproblem gambling (collected using the short-form Problem Gambling Severity Index (PGSI))perceptions and attitudes towards gambling Multi-stage stratified random sample Telephone interview: Computer-assisted (CATI)

According to a survey held between late 2024 and early 2025, the 35 to 44-year-old age group had the highest proportion of gamblers among adults in Great Britain. Meanwhile, the ********-year old and 75-years and older demographics had the smallest share of gamblers, with ** percent.

The Gambling Behaviour Quarterly Telephone Survey produces overall official statistics estimates of gambling participation, prevalence of problem gambling and perceptions of gambling based on a set of questions commissioned by the Gambling Commission in a standalone telephone survey conducted by Yonder. The findings from the survey allow the Gambling Commission to make informed policy decisions and be the authoritative voice on gambling statistics.

The survey is conducted on a quarterly basis in March, June, September and December each year with approximately 1,000 interviews conducted per quarter. The sample is nationally representative (in terms of age, gender and region) of adults aged 16 and over. Each quarterly survey captures past four-week gambling behaviour and results are reported on a rolling year average of the four quarters in the year to reduce the effect of seasonal variations in gambling behaviour.

This dataset shows where permits have been issued for gaming machines in pubs and clubs and also family entertainment centres. The best way to work with this dataset is to save it to your computer and open it in a spread sheet program like Microsoft Excel. Please read the 'How to work with this xml file' document below for instructions about how to download this file and work with the data.

Though online gambling has been growing as a share of the UK gambling market for well over a decade, this trend has been accelerated by the COVID-19 pandemic