The global online gambling market soars from USD 111.44 billion in 2024 to reach extraordinary USD 277.55 billion by 2034, surging at a powerful CAGR of 9.6% with immersive gaming experiences.

The North America Online Gambling Market Report is Segmented by Game Type (Sports Betting, Casino, Lottery, Bingo), Platform (Desktop, Mobile and Tablets, Other Platforms), Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, 55+ Years), Betting Type (Pre-Match/Fixed-Odds, Live/In-Play), and Geography (United States, Canada, Mexico, Rest of North America). The Market Forecasts are Provided in Terms of Value (USD).

The global online gambling market was valued at USD 189.18 Billion in 2024. The industry is expected to grow at a CAGR of 11.40% during the forecast period of 2025-2034 to reach a value of USD 556.84 Billion by 2034. Increasing availability of payment solutions leading to convenience and better user experience is boosting player engagement, which is propelling the market growth.

Players are seeking more convenient, engaging, and secure platforms, prompting operators to invest in technology, innovative features, and reliable payment solutions. Regulatory clarity in several regions is boosting player confidence and supporting market growth, enabling operators to expand their offerings.

For instance, in 2025, strategic partnerships like the one between Paysafe and Gaming Innovation Group (GiG) have enabled operators to access robust, secure, and localized payment methods across multiple markets. Through integration with GiG’s CoreX B2B iGaming platform, operators can now offer players seamless transactions via debit and credit cards, e-wallets such as Skrill and NETELLER, and PaysafeCash solutions, while also supporting over 30 third-party local payment methods. This flexibility allows operators to adapt to varying market requirements and player preferences, ensuring smoother cross-border operations and regulatory compliance.

In parallel, operators, such as BetMGM have introduced unified wallet systems across their gaming platforms, allowing players to manage funds effortlessly and play across casino and sports-betting platforms without friction, adding to the online gambling demand

Features like instant transfers, cryptocurrency support, and integrated e-wallets reduce barriers to participation, strengthen player loyalty, and enhance overall engagement. By combining secure, efficient, and diverse payment options with easy account management, these innovations not only attract new users but also retain existing players, creating a competitive advantage for operators.

The Mexico Online Gambling market is expected to grow at a rate 19.69% CAGR from 2023 to 2028

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Online Gambling Market Size 2025-2029

The online gambling market size is valued to increase USD 208.6 billion, at a CAGR of 12.4% from 2024 to 2029. Growing adoption of digital technologies will drive the online gambling market.

Major Market Trends & Insights

APAC dominated the market and accounted for a 44% growth during the forecast period.
By Device - Desktop segment was valued at USD 110.40 billion in 2023
By Product - Lottery segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 172.73 billion
Market Future Opportunities: USD 208.60 billion
CAGR from 2024 to 2029 : 12.4%

Market Summary

The market experiences continuous expansion, fueled by the increasing integration of advanced technologies and shifting consumer preferences. Innovative offerings, such as live betting, virtual reality (VR), and augmented reality (AR) experiences, attract a burgeoning user base. According to recent estimates, The market is valued at over USD50 billion, underscoring its significant impact on the broader digital economy. However, this growth trajectory is not without challenges. As the market expands, online data security becomes a paramount concern, with cyber threats and privacy breaches posing potential risks to both operators and consumers. Despite these challenges, the online gambling industry remains poised for continued growth, driven by technological advancements and evolving consumer demands.

What will be the Size of the Online Gambling Market during the forecast period?

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How is the Online Gambling Market Segmented ?

The online gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. DeviceDesktopMobileProductLotteryBettingCasinoComponentSoftwareServicesGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyUKAPACChinaIndiaJapanSouth KoreaRest of World (ROW)

By Device Insights

The desktop segment is estimated to witness significant growth during the forecast period.

The market continues to evolve, with the desktop segment accounting for a substantial portion of its growth. Desktop devices, including computers and laptops, offer a sophisticated and expansive interface for users to engage in various forms of online betting and gaming. Notable online casinos, like 888 Casino and Betway, provide feature-rich desktop platforms with a diverse range of games, including slots, roulette, and blackjack, as well as live dealer options. These platforms prioritize user experience optimization through game testing methodologies, real-time data analytics, and user interface design. Regulatory compliance frameworks, such as KYC procedures and anti-money laundering protocols, ensure a secure and responsible gaming environment. Advanced security measures, including data encryption methods, network security protocols, and fraud detection systems, protect user information. Software development SDKs and game server clustering facilitate seamless integration of game development tools and real-time bet processing. Loyalty program management, bonus calculation engines, and payment gateway integration further enhance the user experience. Mobile app development and virtual reality integration cater to the growing demand for on-the-go gaming, while game optimization techniques and behavioral targeting algorithms personalize the user experience. Overall, the market adheres to a rigorous software development lifecycle and employs robust customer support systems and database management systems to maintain a high level of player satisfaction. For instance, The market is projected to reach a value of USD92.9 billion by 2023, reflecting a CAGR of 11.5% during the forecast period.

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The Desktop segment was valued at USD 110.40 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 44% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

See How Online Gambling Market Demand is Rising in APAC Request Free Sample

The market in the region experiences continuous expansion due to the proliferation of mobile application platforms. Previously, the adoption of online gambling games, including online poker, bingo, and lottery, was restrained by the scarcity of accessible online platforms. However, the emergence of websites and applications for online gambling, coupled with the increasing penetration of smartphones, has facilitated the expansion of this s

The Global Online Gambling Market is expected to reach a size of over USD 179 Billion, up from USD 94.17 billion in 2022. From 2023 to 2028 with 11.64% CAGR.

Global online gambling & betting market worth at USD 68.19 Billion in 2024, is expected to USD 162.25 Billion by 2034, with a CAGR of 9.2% from 2025 to 2034.

US Online Gambling Market size was valued at USD 12.1 Billion in 2024 and is projected to reach USD 27 Billion by 2032, growing at a CAGR of 5.22% from 2026 to 2032.US Online Gambling Market: Definition/ OverviewOnline gambling is the activity of betting or playing games of chance on the internet. It includes a variety of gambling activities, such as sports betting, casino games, poker, and virtual games, all of which are accessible via computers, tablets, or smartphones. This type of entertainment allows people to place bets, participate in game sessions, and watch live events from anywhere they have internet access.Online gambling has a wide range of applications, including online poker, casino games like blackjack and roulette, and sports betting, which allows users to place bets on events such as football, basketball, and horse racing.

North America Online Gambling Market size is valued at USD 13.08 Billion in 2023 and is anticipated to reach USD 32.94 Billion by 2031, growing at a CAGR of 12.3% from 2024 to 2031.

Key Market Drivers:

Gradual Legalization and Regulation: The increasing legalization and regulation of online gambling across various states in the U.S. have created a favorable environment for operators. As of 2023, the U.S. online gambling market was projected to reach USD 5.97 Billion by 2025, reflecting the impact of these regulatory changes on market growth.

Technological Advancements: Innovations in technology, such as artificial intelligence (AI), machine learning, and secure payment systems, are enhancing user experiences and operational efficiencies. AI is utilized for customer behavior analysis and personalized services, which significantly boosts customer retention and satisfaction.

The Online Gambling Market is Segmented by Product Type (Sports Betting, Casino, Lottery, and Bingo), by Platform (Desktop, Mobile, and More), by Age Group (18–24 Years, 25–34 Years, 35–44 Years, 45–54 Years, and 55+ Years), by Betting Type (Pre-Match/Fixed-Odds and Live/In-Play), and by Geography. The Market Forecasts are Provided in Terms of Value (USD).

The Brazil online gambling market is projected to reach market size more than USD 3 Billion by 2028.

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Gambling Market research report provides vital information about the vendor landscape. The market is expected to remain competitive during the forecast period. The key vendors 888 Holdings Plc, Bet365 Group Ltd., and Caesars Entertainment Corp. will dominate the market. The growing competition and similar product offerings will affect the growth of this market. To get a detailed understanding of the competitive vendor landscape, request for a free sample report.

The U.S. Online Gambling Market size was valued at USD 11.68 billion in 2023 and is projected to reach USD 25.82 billion by 2032, exhibiting a CAGR of 12.0 % during the forecasts period. Recent developments include: In January 2023, Entain announced the acquisition of BetEnt B.V., an online betting and gaming website. The acquisition is aimed at providing customers with various product offerings. , In October 2022, Betsson AB acquired 80% shares in KickerTech Malta Limited, a B2B sportsbook operator. This acquisition helped Betsson to grow its B2B client base and provide additional scalable technology. .

The North America online gambling market is expected to reach a value of $14.63 billion by 2033, expanding at a CAGR of 12.3%. The legalization of online gambling in several states in the US and Canada is a key driver of this growth. The increasing popularity of mobile gambling is also contributing to the market's expansion. The market is segmented by type, device, and country. Sports betting is the largest segment by type, followed by casinos. Mobile devices are the most popular platform for online gambling, followed by desktops. The US is the largest country market, followed by Canada. Major players in the market include 888 Holdings PLC, Bet365 Group Ltd, Betsson AB, Boyd Gaming Corp. (BYD), DraftKings, Inc, Kindred Group PLC, MyBookie, Penn National Gaming (PENN), Playtech, and Sky Betting & Gaming. Recent developments include: In July 2022, 888 Holdings acquired William Hill's non-US business from Caesars Entertainment. This strategic move involved the transfer of ownership of William Hill's renowned online gambling platform brand to 888 Holdings. With this acquisition, 888 Holdings aimed to strengthen its position in the market and expand its offerings to a broader customer base. The acquisition also signifies a significant milestone in the evolution and growth of both companies within the competitive landscape of the online gambling sector , In July 2021, FanDuel Group, a subsidiary of Flutter Entertainment, expanded its offerings within the FanDuel Casino platform in New Jersey and Michigan. Additionally, customers using Michigan's FanDuel Casino gained access to Evolution's live dealer games, enhancing their gaming experience. This expansion signified FanDuel Group's commitment to providing a diverse range of casino games and improved accessibility to its users across different regions .

The US online gambling market is projected to be valued at $30 billion in 2024, driven by factors such as increasing consumer awareness and the rising prevalence of industry-specific trends. The market is expected to grow at a CAGR of 6.5%, reaching approximately $56 billion by 2034.

The Japan online gambling market is projected to reach market size more than USD 10 Billion by 2028.

The Australia online gambling market size reached USD 5682.16 Million in 2024. The market is expected to grow at a CAGR of 7.89% between 2025 and 2034, reaching almost USD 12142.98 Million by 2034.

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Casinos And Gambling Market Size 2025-2029

The casinos and gambling market size is forecast to increase by USD 165.3 billion, at a CAGR of 11.6% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of online gambling and the expanding use of social media marketing by casino operators. The shift towards digital platforms and streaming has opened new avenues for casino businesses, enabling them to reach a broader audience and offer more convenient gaming experiences. This trend is further fueled by the socio-economic impact of casinos, which contributes to local economies through job creation and revenue generation. However, the market is not without challenges. Regulatory frameworks and societal concerns regarding problem gambling continue to pose significant obstacles. The need for stricter regulations to protect consumers and mitigate potential harm is increasingly important.
Additionally, the intensifying competition among casino operators necessitates continuous innovation and differentiation to attract and retain customers. To capitalize on opportunities and navigate challenges effectively, companies must stay informed of market trends and consumer preferences, while adhering to regulatory requirements and ethical business practices.

What will be the Size of the Casinos And Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping various sectors. Sports betting, a significant segment, experiences ongoing shifts in consumer preferences and regulatory requirements. Operating costs, a crucial factor, are influenced by advancements in technology and increasing competition. Access control and security protocols are continually refined to ensure a safe gaming environment. Behavioral patterns of players, driven by mobile casinos and social media marketing, are reshaping customer engagement strategies. Loyalty programs and VIP schemes are increasingly leveraged to retain customers, while compliance training and responsible gambling initiatives address regulatory demands and ethical concerns. Slot machines, a staple of casino gaming, undergo continuous innovation in game mechanics and design, from interior elements to sound systems and progressive jackpots.

Casino management systems, including customer support and house edge optimization, are essential for efficient operations. Free spins and affiliate marketing are popular promotional tools, while casino games, from table games to live dealer options, cater to diverse player demographics. Marketing expenditure and marketing strategies are crucial for attracting and retaining customers. Software providers and online casinos offer various payment gateways and wagering requirements to accommodate diverse player needs. Customer service, including live chat and email support, is vital for addressing player inquiries and concerns. Fraud prevention and player tracking are essential for maintaining security and ensuring fair play. Anti-money laundering (AML) measures are implemented to comply with regulatory requirements and maintain a reputable image.Overall, the market remains an ever-evolving landscape, requiring continuous adaptation and innovation.

How is this Casinos And Gambling Industry segmented?

The casinos and gambling industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Poker
  Blackjack
  Craps
  Lottery
  Others


Platform

  Offline
  Online


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The poker segment is estimated to witness significant growth during the forecast period. The market is experiencing significant growth, with various entities shaping its dynamics. Poker, a popular card game, held a substantial share in 2024 due to its increasing popularity, especially online. Online poker has attracted a massive following worldwide, contributing to a surge in the number of players. This trend is further fueled by the proliferation of online gambling platforms, offering not only poker but also other casino games. Live casino games have also emerged, adding to the demand for poker and other offerings. These games can be accessed on desktops and mobile devices, catering to diverse player preferences.

The Poker segment was valued at USD 50.80 billion in 2019 and showed a gradual increase during the forecast period. Casino design, loyalty programs, and social media mark

The global online gambling & betting market size was valued at USD 58 billion in 2021 and will reach USD 182.21 billion by 2030, at a CAGR of 11.8%.

Online gambling services in the US are hosted on internet platforms that enable consumers to wager on events such as digital table games, interactive games or sporting events, including horse racing. This relatively small but robust industry has sought to capture more consumer spending on gambling services by branching out into hosting online platforms. Other platforms in the sports betting segment are newer, online-based endeavors, like DraftKings, which entered the industry in 2018. In 2020, amid the pandemic, the industry experienced booming growth, though rising operating costs hindered profit. Gambling expenditure has continued to climb as leisure time and disposable income have remained high, benefiting gambling service providers in states that legalized online gambling. Revenue for online gambling services is expected to swell at a CAGR of 30.7% to $20.0 billion through the end of 2025, including a hike of 10.3% in 2025 alone. The magnitude of revenue gains is enhanced by the industry's immaturity and the legalization of online gambling in many states in recent years. These service offerings have exploded in popularity since 2018, when the Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) of 1992, which prevented states from legalizing online gambling in the future. As of May 2025, 38 US states, Washington, DC, and Puerto Rico have legalized some form of sports betting. The number of legal states has grown from 27 since 2023. Online casino gambling is legal in seven states, including Connecticut, Delaware, Michigan, New Jersey, Nevada, Pennsylvania and West Virginia. Moving forward, the industry will expand quickly but at a slower rate compared with the previous period. While it's impossible to forecast, several major states have explored legalization. Texas and California have not legalized online gambling, representing the two largest consumer markets in the US. Rising consumer spending is expected to spur revenue growth because consumers will have more income and feel more comfortable spending it on discretionary purchases. Revenue is expected to climb at a CAGR of 9.4% to $31.4 billion through the end of 2030.