According to a survey held between July 2023 and February 2024, the largest percentage of problem gamblers in Great Britain were individuals aged 35 to 44. In total, 22.7 percent of adults in this age group had a Problem Gambling Severity Index (PGSI) score between one and 27. Meanwhile the age group with the highest share of individuals with a PGSI score in the top bracket, eight to 27, was 25 to 34 years old.

In a survey held between November 2023 and February 2024, it was found that the age groups with the highest share of online gamblers in Great Britain were 45-years old to 54-years old, and 55-years old to 64-years old. Both of these demographics had a 42 percent share of individuals who had gambled in the previous four weeks.

Licensing authorities (LAs) have a statutory duty to provide specific information to the Commission about aspects of gambling regulation – for example, the inspection of licenced premises. The Commission collates and analyses the information it receives from LAs to help it, LAs and the Government understand the local and national landscape of gambling regulation. The Commission continues to work with licensing authorities in order to maximise the efficiency of data collection. This includes data provided by LAs who submitted previous returns late after the established deadline. As a consequence, the data provided in this report may differ from that published previously. This report provides statistics by licensing authorities (LAs) in respect of their duties under the Gambling Act 2005 for the regulation of gambling in Great Britain. This edition contains comparative data dating back to April 2014 up to the reporting period to March 2024. This year 330 of Britain’s 350 LAs supplied data for the report.

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UK Gambling Market Size 2025-2029

The uk gambling market size is forecast to increase by USD 3.51 billion at a CAGR of 5.4% between 2024 and 2029.

The Gambling Market in the UK is experiencing significant shifts, driven by the surge in popularity of online gambling platforms and the implementation of artificial intelligence (AI) technology. The convenience and accessibility offered by digital gambling platforms have attracted a large and growing customer base, leading to increased competition among providers. This trend is further fueled by the integration of AI, which enhances user experience through personalized recommendations and improved security measures. However, this market landscape is not without challenges. The increased prevalence of online gambling platforms poses a risk to vulnerable populations, particularly children, who may be exposed to gambling content inadvertently. Ensuring responsible gambling practices and implementing effective age verification mechanisms are crucial for maintaining a socially responsible market. Companies must navigate these challenges while capitalizing on the opportunities presented by technological advancements and evolving consumer preferences. By focusing on innovation, regulatory compliance, and customer engagement, gambling providers can differentiate themselves and thrive in this dynamic market.

What will be the size of the UK Gambling Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe UK gambling market is characterized by the integration of advanced technologies and stringent regulations. Gambling platforms employ API integrations for seamless data exchange, enhancing user experience. Payment fraud prevention is a priority, with payment processors utilizing predictive modeling and behavioral targeting to mitigate risks. Affiliate networks and marketing agencies collaborate to drive customer acquisition, while marketing automation and compliance training ensure regulatory adherence. Identity verification and age assessment are crucial components of player support services, safeguarding both operators and consumers. Self-assessment tools and responsible gaming tools are integral to promoting a healthy gaming environment. Business intelligence and data mining enable data warehousing for informed decision-making, while bet limits and risk assessment models help manage player behavior. Security protocols and game servers ensure fairness and integrity, with gambling software undergoing rigorous testing and technical documentation available for transparency. Regulation and compliance are ongoing concerns, with gambling regulation evolving to accommodate technological advancements. Overall, the UK gambling market is a dynamic and complex ecosystem, continually adapting to meet the demands of consumers and regulators alike.

How is this market segmented?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeBettingLotteryCasinoPlatformOfflineOnlineEnd-userMenWomenMinorsGeographyEuropeUK

By Type Insights

The betting segment is estimated to witness significant growth during the forecast period.

The UK gambling market, encompassing casino games, sports betting, and esports betting, experiences continuous expansion. Table games and casino games remain popular, while player behavior influences the design of bonus programs and retention rates. Software providers ensure game security and payment security for online gambling, facilitating transactions through payment gateways. Affiliate marketing and risk management are essential components, with regulatory compliance and AML regulations shaping the industry. Rising churn rates call for effective marketing campaigns and loyalty programs. Lifetime value and data analytics are crucial for business growth. Problem gambling and responsible gambling initiatives are prioritized. Live casino and esports betting are gaining traction, with odds calculation and virtual sports adding to the market's diversity. Technical support, customer service, and data privacy are essential for maintaining user experience. Sports betting, particularly high-stakes bets, generates substantial revenue. Software updates and fraud detection are ongoing concerns.

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The Betting segment was valued at USD 4769.00 million in 2019 and showed a gradual increase during the forecast period.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitiv

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Gambling Industry Statistics report on the size and shape of the customer facing gambling industry in Great Britain. This report provides an overview of Gross Gambling Yield (GGY) made by licensed gambling operators from Great British (GB) gambling customers for each customer-facing sector, along with the numbers of licensed operators and premises. It is based on data reported to us by the operators we license and regulate. The accompanying data file includes figures for all sectors, based on data from April 2023 to March 2024, as well as historical data back to 2009.

When surveyed in 2023 and 2024, it was found that 38 percent of the Great British public had taken part in some form of online gambling in the past four weeks. The most popular form were National Lottery draws, with 26 percent of British adults having taken part.

Abstract copyright UK Data Service and data collection copyright owner.The Gambling Behaviour Quarterly Telephone Survey produces overall official statistics estimates of gambling participation, prevalence of problem gambling and perceptions of gambling based on a set of questions commissioned by the Gambling Commission in a standalone telephone survey conducted by Yonder. The findings from the survey allow the Gambling Commission to make informed policy decisions and be the authoritative voice on gambling statistics.The survey is conducted on a quarterly basis in March, June, September and December each year with approximately 1,000 interviews conducted per quarter. The sample is nationally representative (in terms of age, gender and region) of adults aged 16 and over. Each quarterly survey captures past four-week gambling behaviour and results are reported on a rolling year average of the four quarters in the year to reduce the effect of seasonal variations in gambling behaviour. Main Topics: The survey covers the following key measures:past four-week participation in a range of gambling activitiesmode of play on individual activitiesfrequency of playproblem gambling (collected using the short-form Problem Gambling Severity Index (PGSI))perceptions and attitudes towards gambling Multi-stage stratified random sample Telephone interview: Computer-assisted (CATI)

The aim of the Young People and Gambling Survey is to explore young people’s attitudes towards gambling and their participation in different types of gambling activities, designed to provide a means of tracking these perceptions and behaviours over time. The survey looks at those forms of gambling and gambling style games that children and young people legally take part in along with gambling on age restricted products.

The 2024 research was conducted by Ipsos on behalf of the Gambling Commission. The study collected data from 3,869 pupils aged 11 to 17 years old across curriculum years 7 to 12 (S1 to S6 in Scotland) using the Ipsos Young People Omnibus. Pupils completed an online self-report survey in class.

Data have been weighted to the known profile of the population in order to provide a representative sample.

The British Gambling Prevalence Survey is a large-scale nationally representative survey of participation in gambling and the prevalence of problem gambling in Great Britain.

The aims of the survey series are:

• measure the prevalence of participation in all forms of commercial and private gambling (including estimates of expenditure and information on venue)
• estimate the prevalence of ‘problem gambling’ and look at which activities have the highest prevalence of ‘problem gamblers’
• investigate the socio-demographic factors associated with gambling and with ‘problem gambling’
• assess attitudes towards gambling

Further information about the series can be found on the Gambling Commission's British Gambling Prevalence Surveys web pages.
British Gambling Prevalence Survey, 1999 is the first survey in the series. The National Centre for Social Research (NatCen) was commissioned by GamCare to carry out the first-ever survey of the Lottery and other gambling activities in Britain. GamCare is a national charity that promotes responsible gambling and monitors the social impact of gambling. In 1999, after the National Lottery was created and a wide range of gambling activities were available, this study was designed to find out who gambles, and on what. Most people enjoy gambling, and do so within sensible limits. A small number, however, get into severe problems with their gambling. Therefore an important aspect of this survey was to examine rates of problem gambling among the British population and to assess which gambling activities cause problems and for whom.

As of April 2024, an estimated 48 percent of adults in Great Britain had taken part in some form of gambling in the previous four weeks. Meanwhile, the most common gambling activity were National Lottery draws, with 32 percent.

Market Size statistics on the Gambling & Betting Activities industry in the UK

Premises At Risk From Gambling Premises

When asked in a survey held in 2023 and 2024, 47 percent of gamblers in Great Britain said they had only done so once in the past four weeks. Meanwhile, one percent of British gamblers had gambled ten times or more in the same time scale.

Betting, gaming and lottery duties returns. Updated: regularly.

A quarterly-updated list of all financial transactions spending over £25,000 made by Gambling Commission, as part of the Government's commitment to transparency in expenditure. One document is created for each financial year. This document is then updated on a quarterly basis to reflect the quarterly updates.

Casino drop and win data is provided voluntarily by all casinos licensed in Great Britain and shows the amount of money exchanged for chips in a casino (drop) and the amount retained by the casino (win). Drop and win information is provided through regulatory returns monthly and is based on casino games only (not gaming machines). The data is not split into the types of game played as information is considered to be commercially sensitive.

The latest data is published on the final Thursday of every month and is based on an updated rolling year average, showing figures for the previous 12 months.

The information published within the drop and win report is aimed primarily at those within the casino industry although it may also be of interest to international regulators, journalists, academic researchers, financial institutions, statisticians and local authorities.

The gross gambling yield (GGY) of the remote betting, bingo, and casino gambling industry in Great Britain generated roughly **** billion British pounds from April 2022 to March 2023. This shows a slight increase from the previous period wherein the gross gambling yield (GGY) of the remote betting, bingo, and casino gambling industry in Great Britain was recorded to be approximately **** billion British pounds.