Comprehensive revenue analytics and insights for mobile gacha games

The revenue in the 'Games' segment of the media market in the United States was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Games.

In May 2025, the retail gaming revenue in the United States amounted to **** billion U.S. dollars. When examining specific segment revenues, accessories were the lowest-performing segment at retail overall, while video gaming content accounted for the majority of consumer spending. Video game spending habits in the United States More than four in ten U.S. gamers across all platforms were willing to spend a maximum of ** to ** U.S. dollars on a video game. A November 2022 survey found that more than four in ten PC and console gamers stated so, while over three in ten mobile-only gamers said they only played free games. Console gamers were most comfortable spending money on their hobby at this price point. In 2023, total U.S. consumer spending on video game content amounted to **** billion U.S. dollars, a one percent increase from **** billion U.S. dollars in the preceding year. Game releases are planned around the holiday season What is very specific to the industry at large is that the highest monthly revenues occur around the holiday season in November and December of each year. The entire market revolves around maximizing sales during the season, and most new game releases of high-budget, high-profile titles (so-called AAA games) are planned shortly before the winter holidays. Many of these annual blockbuster releases see releases from late Q3 onwards: EA Sports FC usually releases in late September, and new games in Activision Blizzard’s Call of Duty series are launched between late October and early November.For the holiday season 2023, blockbusters Baldur’s Gate 3 and Starfield had already started the season of major video game releases. Other AAA titles that are also taking advantage of the Christmas shopping release window are the Cyberpunk 2077: Phantom Liberty DLC, Assassin’s Creed Mirage, Marvel's Spider-Man 2 as well as the Nintendo Switch release of Hogwarts Legacy and the PS5 port of mobile gaming title Honkai Star Rail by Genshin Impact publisher MiHoYo.

Introduction

Gaming Monetization Statistics: The gaming sector has undergone considerable transformation, moving away from its conventional model of selling games as independent units.

Instead, it has embraced a diverse ecosystem where various strategies are utilized to produce revenue. Gaming monetization pertains to the practices and tactics employed by game developers and publishers to derive earnings from their creations.

This multifaceted methodology holds immense importance in maintaining the industry's expansion, facilitating game development, and furnishing players with captivating interactions. The dynamic gaming monetization landscape is characterized by its ability to adapt to changing market dynamics, emerging player preferences, and technological advancements.

This adaptability will remain essential in sustaining the industry's growth while ensuring that players continue to receive captivating gaming experiences.

Key Mobile Game Revenue StatisticsMobile Game RevenueiOS Mobile Game RevenueGoogle Play Mobile Game RevenueMobile Game Revenue by CountryMobile Game Revenue by GenreGame Revenue Market ShareMobile...

In July 2025, total video games sales in the United States amounted to **** billion U.S. dollars, representing a five percent year-over-year increase. Generally speaking, the video game industry has its most important months in November and December, as video game software and hardware make very popular Christmas gifts. In December 2024, total U.S. video game sales surpassed **** billion U.S. dollars. Birth of the video game industry Although the largest regional market in terms of sales, as well as number of gamers, is Asia Pacific, the United States is also an important player within the global video games industry. In fact, many consider the United States as the birthplace of gaming as we know it today, fueled by the arcade game fever in the ’60s and the introduction of the first personal computers and home gaming consoles in the ‘70s. Furthermore, the children of those eras are the game developers and game players of today, the ones who have driven the movement for better software solutions, better graphics, better sound and more advanced interaction not only for video games, but also for computers and communication technologies of today. An ever-changing market However, the video game industry in the United States is not only growing, it is also changing in many ways. Due to increased internet accessibility and development of technologies, more and more players are switching from single-player console or PC video games towards multiplayer games, as well as social networking games and last, but not least, mobile games, which are gaining tremendous popularity around the world. This can be evidenced in the fact that mobile games accounted for ** percent of the revenue of the games market worldwide, ahead of both console games and downloaded or boxed PC games.

This is a dataset of mobile video games that have generated at least $100 million in gross revenue. Among them, there are more than 30 mobile games that have grossed more than $1 billion. The video game company with the highest number of titles on the list is Tencent, which publishes and/or owns 12 games on the list, including three in the top ten.

Tabular data includes:

• Game
• Revenue
• Initial release
• Publisher(s)
• Genre(s)

In 2022, mobile games generated approximately **** billion U.S. dollars in annual revenue, accounting for ** percent of the global gaming market during the measured period. Console games were ranked second with **** billion U.S. dollars in global revenue. Game monetization strategies The day were the actual purchase of a game was only money-related transaction in the process are long gone - today, digital gaming platforms are brimming with subscription services, downloadable content (DLC) and add-ons, as well as in-app or in-game purchase options for virtual items or game-enhancing experiences. A 2020 survey of game developers found that the most common gaming business models in the gaming industry were paid downloads, followed by free to download titles. Premium titles Paid gaming titles are usually refers to as premium titles, a further distinction from free-to-play (F2P) games. In 2020, the top-grossing premium gaming title on console and PC was Call of Duty: Modern Warfare. The sixteenth installment in the CoD series was released in 2019 and generated over *** billion U.S. dollars in revenues in 2020. FIFA **, published by Electronic Arts, was ranked second with just over **** billion U.S. dollars in global revenues. Overall, premium console gaming revenues are projected to reach **** billion U.S. dollars in 2021.

In 2024, South Korean video game publisher NCsoft generated approximately 936.7 billion South Korean won in mobile game sales, down from 1.2 trillion won in the previous year. This represents a 22 percent year-on-year decrease. Mobile games accounted for 59 percent of the company's total sales.

The video game industry has become a significant economic force, generating nearly $60 billion in revenue in 2024 in the United States alone and $190 billion globally. The evolution of video game revenue models and their underlying payments infrastructure have contributed to the success of the industry. However, some aspects of video game transactions have drawn regulators’ attention due to issues related to consumer protection, data privacy, and financial crime.

In 2023, the free-to-play (F2P) game market generated an estimated ****** billion U.S. dollars worldwide, and this figure is expected to increase to ***** billion U.S. dollars in 2024. PC is the second-largest platform for F2P gaming, ranking behind mobile and ahead of the console gaming segment in this regard.

In the first nine months of 2024, independent (indie) games accumulated four billion U.S. dollars in full game revenues on PC gaming platform Steam, with projections estimating full-year sales at 4.9 billion U.S. dollars. This represents a 82 percent growth from the 2.7 billion U.S. dollars in indie game revenues on Steam in 2023. The strong increase in indie game revenue in 2024 was mainly driven by hit titles Back Myth: Wukong and Palworld.

With the almost universal adoption of smartphones and mobile internet worldwide, it is hardly a surprise that this platform is also the highest-grossing gaming platform. In 2023, the global mobile gaming segment generated about *** billion U.S. dollars in revenues. Console gaming was ranked second with close to *** billion U.S. dollars in revenue during the measured period.

In the fiscal year 2024, ending in March 2025, Capcom's mobile gaming sales amounted to 3.4 billion yen, down from 3.4 billion yen a year earlier. After the COVID-19-related segment boost in 2020, mobile gaming revenue decreased again.

Playrix is mobile game developer offering free to play mobile games such as Fishdom, Township, Homescapes and Gardenscapes. Thanks to in-app purchases and micro-transactions, Playrix generated around over 12 billion U.S. dollars in IAP revenue as of January 2025. Gardenscapes, the top-grossing title, was ranked first with over four billion U.S. dollars in lifetime in-app purchase revenues.

In the fiscal year 2025 (ending March 2025), the sales revenue of Sega Sammy Holdings generated via full games amounted to over 76.4 billion Japanese yen, while free-to-play (F2P) games brought around 47.1 billion yen in sales. Major gaming IPs owned by Sega Sammy include the Sonic series, the Total War series, the Persona series, and the Like a Dragon series, which includes the Judgement game spinoffs.

The revenue in the 'Games' segment of the media market in France was modeled to be ************ U.S. dollars in 2024. Between 2017 and 2024, the revenue rose by ************ U.S. dollars, though the increase followed an uneven trajectory rather than a consistent upward trend. The revenue will steadily rise by ************ U.S. dollars over the period from 2024 to 2030, reflecting a clear upward trend.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Games.

As the name suggests, free-to-play video games give players access to content free of charge, although sometimes payment is required to enhance in-game features. The free-to-play mobile games market in North America was estimated at **** billion U.S. dollars in 2018, and this figure is predicted to rise to **** billion U.S. dollars by 2020.

In 2025, mobile games are projected to account for ** percent of global gaming market revenues worldwide. Console gaming is set to be the second-strongest segment, with a ** percent market share.

In 2023, the Big 3 gaming companies — Nintendo, Microsoft, and Sony — accounted for 29 percent of the global gaming market. The three gaming giants made a total of 52.6 billion U.S. dollars in gaming revenues, compared to 131.4 billion U.S. dollars generated by the rest of the global gaming industry.