Gaming Market is Segmented by Gaming Platform (Mobile Games, PC Games (Downloaded/Box & Browser), Console Games, and More), by Revenue Model (Free-To-Play (F2P), Pay-To-Play / Premium and More), by Genre (Action/Adventure, Shooter and Battle Royale and More) and Geography. The Market Forecasts are Provided in Terms of Value (USD).

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Gaming Software Market Size 2025-2029

The gaming software market size is forecast to increase by USD 56.3 million, at a CAGR of 6.4% between 2024 and 2029.

The market is experiencing significant growth, driven by revolutionary advancements in gaming engines that support experiences in tablet games. This technological evolution is attracting a larger player base and fueling the market's expansion. Another key trend is the increasing popularity of eSports, which has transformed gaming from a pastime into a professional sport, creating new revenue streams and opportunities for market participants. However, the high capital requirement for developing advanced gaming software and the need for strong online platforms and development tools pose challenges.
Companies must invest heavily in research and development, marketing, and infrastructure to compete effectively in this dynamic and competitive landscape. To capitalize on market opportunities and navigate challenges, gaming software companies must stay abreast of emerging technologies and consumer preferences, while also maintaining a strong financial position. Augmented reality and virtual reality technologies are revolutionizing the gaming industry, providing new dimensions to gaming experiences.

What will be the Size of the Gaming Software Market during the forecast period?

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The market is witnessing significant advancements, with artificial intelligence (AI) playing a pivotal role in enhancing game accessibility and player experience. The market also caters to video gamers on mobile devices, including smartphones and tablets, through mobile gaming software. Cultural sensitivity is a growing concern, leading to the adoption of inclusive design and localization tools. Game preservation is another trend, with data mining and procedural generation techniques used to revive legacy games. Live operations, game events, and player behavior analysis are essential for monetization strategies, which include content updates, player support, and game balance adjustments. 
Game Engines are being optimized with AI to improve performance and enable cross-platform development. Machine learning algorithms are employed for game economy modeling and player segmentation. Cloud infrastructure, edge computing, and game physics are crucial for delivering seamless gaming experiences. Security is paramount, with game updates addressing vulnerabilities and advertising networks ensuring player privacy. Game modding and graphical fidelity continue to be key areas of focus for developers.

How is this Gaming Software Industry segmented?

The gaming software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Mobile games
  Console games
  PC games


Revenue Stream

  Box and CD game
  Shareware
  Freeware
  In-app purchases


Platform

  Game engine
  Gaming tools
  Audio engine
  Physics engine


End-user

  Individual
  Enterprise


Geography

  North America

    US
    Canada


  Europe

    Germany
    Russia
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The mobile games segment is estimated to witness significant growth during the forecast period. Mobile Gaming software, a segment of the dynamic gaming industry, has witnessed significant growth due to the widespread use of mobile phones and tablets. The availability of affordable, high-resolution mobile devices and increasing access to high-speed Internet through 5G technology in major markets like China, the US, Germany, and the UK, has boosted mobile gaming as a preferred platform. In 2024, approximately 2 billion mobile gamers were active worldwide. Mobile games dominate online application stores such as Apple App Store and Google Play, accounting for 25%-30% of the applications downloaded on Android and iOS platforms in 2023.

One significant segment of this market includes games used for competitive play, such as those in the E-sports scene. These include popular titles like Dota 2 and League of Legends, which are supported by platforms like Faceit and ESL. Game analytics, an essential component of the gaming industry, is used to monitor and analyze player behavior, game performance, and user experience. AI scripting and physics engines power game mechanics, ensuring realistic gameplay user experiences. App stores serve as crucial distribution channels for game developers, enabling them to reach a global audience. Game streaming and cloud gaming have emerged as new trends, offering players the convenience of playing games on various devices without the need for high-end hardware. Game design software, including level design, level editor, user

By the financial year 2023, India's already rapidly expanding gaming market had grown to *** billion U.S. dollars. The gaming industry is one of the fastest-growing segments of the Indian media and entertainment sector. At a CAGR of ** percent, industry reports suggested that this market was likely to be worth over *** billion U.S. dollars by financial year 2028.

The Report Covers US Gaming Market Share & Industry Trends and it is Segmented by Type (Mobile Gaming, Console Gaming, and PC Browser/Downloaded). The market size and forecasts are provided in terms of value (USD million) for all the above segments.

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Gaming Market Size 2025-2029

The gaming market size is forecast to increase by USD 100.8 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by the increasing adoption of augmented reality (AR) and virtual reality (VR) games. These immersive technologies offer players unprecedented levels of engagement and interaction, fueling the demand for more sophisticated and realistic gaming experiences. Additionally, the emergence of cloud gaming is disrupting traditional gaming models, enabling players to access high-performance games on demand and without the need for expensive hardware. However, the market faces challenges as well. Regulation of loot boxes, randomized in-game purchases, is gaining scrutiny from governments and consumer protection agencies, raising concerns over potential addictive behaviors and ethical issues. Companies must navigate these challenges by ensuring transparency and fairness in their gaming practices while continuing to innovate and meet the evolving demands of tech-savvy consumers. In summary, the market is poised for continued growth, driven by technological advancements and shifting consumer preferences, while navigating regulatory challenges to maintain a competitive edge.

What will be the Size of the Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic innovations shaping its various sectors. Game audio integrates advanced technologies, enhancing immersive experiences. Player data analysis fuels personalized game recommendations and targeted advertising. Competitive multiplayer engages players, fostering vibrant gaming communities. Game design embraces procedural generation and mixed reality, offering fresh experiences. Gaming peripherals cater to diverse user preferences, optimizing gameplay. User experience and graphics fidelity remain paramount, pushing technological boundaries. In-game advertising and cloud gaming redefine monetization strategies. Game performance and game engines are continually refined, driving industry advancements. Game programming, game testing, and game development frameworks ensure seamless gameplay. Mobile gaming and console gaming cater to diverse platforms. Frame rate, game mechanics, and game physics optimize player engagement. Character design, cooperative multiplayer, and subscription models expand the gaming landscape. Game development tools, game localization, game art, and game development platforms facilitate creativity. Artificial intelligence and machine learning revolutionize game AI, non-player characters, and game engine optimization. The market's continuous dynamism reflects the industry's commitment to innovation and growth.

How is this Gaming Industry segmented?

The gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCasual gamingProfessional gamingPlatformOnlineOfflineDeviceMobile gamingConsole gamingPC gamingGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyMiddle East and AfricaUAEAPACChinaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW).

By Type Insights

The casual gaming segment is estimated to witness significant growth during the forecast period.The casual the market is experiencing significant growth due to the increasing popularity of mobile gaming. This segment caters to players who prefer games that do not demand extensive time investment. Game development in this sector focuses on user experience, graphics fidelity, and easy-to-understand game mechanics. Augmented reality and virtual reality technologies are increasingly being integrated into casual games, enhancing immersion. Non-player characters and game physics add realism, while machine learning and artificial intelligence bring a new level of challenge and engagement. Game analytics and live streaming enable developers to gather player data and improve game design. Social gaming and cooperative multiplayer foster community building. Console gaming and PC gaming still hold a strong presence, but mobile gaming's convenience and accessibility make it a preferred choice for casual gamers. Frame rate and game mechanics are crucial factors in ensuring smooth gameplay. Wearable gaming and cloud gaming are emerging trends, offering new opportunities for developers. Game monetization models, such as subscription services and in-game advertising, provide revenue streams for casual gaming service providers. Game development tools, engines, and platforms facilitate the creation of engaging and immersive experiences.

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The

Global Gaming market size is expected to reach $562.87 billion by 2029 at 13%, mobile revolution fuel the gaming market's meteoric rise

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Mobile Gaming Market Size 2025-2029

The mobile gaming market size is forecast to increase by USD 82.4 billion at a CAGR of 11.3% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the rising popularity of multiplayer mobile games and the increasing availability of free-to-play options. The popularity of multiplayer mobile games continues to rise, as players seek social interaction and competition in their gaming experiences. These trends have expanded the market's reach, attracting a larger and more diverse player base. However, the increasing cost of mobile gaming development poses a significant challenge for market players. With the demand for high-quality graphics and immersive gameplay experiences continuing to rise, the financial investment required to develop and launch successful mobile games is becoming increasingly steep. Companies seeking to capitalize on market opportunities must navigate this challenge effectively by implementing cost-effective development strategies, such as utilizing cloud-based gaming technologies or outsourcing development to lower-cost regions.
Additionally, partnerships and collaborations with other industry players can help reduce development costs and share risks. Overall, the market's strategic landscape is characterized by intense competition and a rapidly evolving technological landscape, requiring companies to stay agile and adapt to changing consumer preferences and market trends.

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The market continues to evolve, with dynamic market activities shaping player behavior and gaming trends. In-game advertising and subscription services have emerged as key monetization strategies, offering new revenue streams for game developers. Accessibility features, such as closed captioning and adjustable difficulty levels, enhance user experience and broaden the reach of action games, simulation games, and mid-core titles. Social media marketing and influencer partnerships fuel user acquisition, while mobile esports and competitive gaming foster engagement and community building. Augmented Reality And Virtual Reality technologies bring immersive experiences to puzzle games and adventure titles. Game development, driven by user feedback and data analysis, adapts to player preferences, resulting in innovative game designs and monetization models.
Cloud gaming and Game Streaming services expand access to games, enabling players to enjoy their favorite titles on various devices. Game analytics and engagement metrics provide valuable insights, informing game development and marketing strategies. The ongoing unfolding of these market activities underscores the continuous evolution of mobile gaming, with monthly active users and daily active users driving growth across various sectors. In-app purchases and user experience remain crucial factors in player retention, while app store optimization and game design continue to influence market success. The mobile gaming landscape remains vibrant and dynamic, with ongoing advancements in technology and player preferences shaping the future of this ever-evolving industry.

How is this Mobile Gaming Industry segmented?

The mobile gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  Online
  Offline


Type

  Casual gaming
  Professional gaming


Game Genre

  Puzzle Games
  Battle Royale Games
  Idle Games
  Strategy Games
  Others


Distribution Channel

  App Stores
  Online Platforms
  Pre-Installed Games
  Others


End-User

  Casual Gamers
  Competitive Gamers
  Young Gamers
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Platform Insights

The online segment is estimated to witness significant growth during the forecast period.

Mobile gaming has experienced significant growth, with online segment adoption increasing due to the widespread use of mobile devices and internet penetration. Free games on app stores and the convenience of playing from anywhere, at any time, contribute to this trend. Social interaction is a key element in certain online games, fostering community building and enabling users to engage with friends or strangers during gameplay. In-game advertising, monetization strategies such as in-app purchases and subscription services, and user acquisition through social media marketing are essential components of the mobile gaming industry. Action games, simu

As well as being one of the leading gaming market in terms of revenue, the United States is also considered by many as the birthplace of gaming as we know it today. In 2023, the video game market size in the United States was estimated to be 106 billion U.S. dollars, not quite reaching the 2020 record of 110 billion U.S. dollars.

Online Casual Games Market is Segmented by Monetization Model (Advertising, In-App Purchase, Paid App), Platform (Smartphone, Tablet, PC / Web), Age Group (<18 Years, 18-35 Years, 36-50 Years, >50 Years), Geography (North America, Latin America, Europe, Asia Pacific, Middle East and Africa). The Market Forecasts are Provided in Terms of Value (USD).

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Online Gaming Market Size 2025-2029

The online gaming market size is forecast to increase by USD 120.2 million, at a CAGR of 18.8% between 2024 and 2029.

The market is experiencing significant growth, driven by the increasing popularity of e-sports and the widespread adoption of the free-to-play business model. The rise of e-sports has transformed gaming from a solitary pastime into a social and competitive experience, attracting millions of viewers and participants worldwide. The free-to-play model, which allows users to access games without upfront costs, has made online gaming more accessible than ever before, expanding the market's reach and increasing engagement. However, the market also faces challenges, primarily due to the high infrastructural requirements for supporting the massive user base and complex games.
Ensuring seamless gameplay, low latency, and uninterrupted connectivity necessitates substantial investments in server capacity, network infrastructure, and data centers. Companies must navigate these challenges to provide an optimal gaming experience and retain their user base, making strategic partnerships, technological innovations, and operational efficiency crucial for success.

What will be the Size of the Online Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic market dynamics shaping its various sectors. User experience is paramount, with graphics settings and user interface optimized for seamless gameplay. Game engines, such as Unreal, drive innovation in game design, offering advanced features for esports tournaments and virtual reality gaming. Community management and player engagement are crucial, with cloud gaming and esports players relying on reliable network connections and low latency. Data security and cloud computing are essential for game accessibility and player data protection. Esports teams and leagues leverage game analytics and player behavior analysis for game optimization and performance improvement.

Influencer marketing and social media marketing are integral to game marketing strategies, while game design elements like game mechanics, level design, and character design require continuous refinement for player retention. Game content remains king, with game development teams striving for game balance and game server infrastructure ensuring optimal frame rates. Accessibility features cater to diverse player needs, while augmented reality and battle royale games push the boundaries of the immersive gaming experience. Competitive gaming and account security are top priorities, with game analytics and player data essential for maintaining fair play and ensuring player privacy. The market's continuous evolution underscores its adaptability and resilience, with ongoing advancements in technology and player preferences shaping its future.

How is this Online Gaming Industry segmented?

The online gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Platform

  PC
  Console
  Mobile


Type

  Action
  Adventure
  Puzzle
  Arcade
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

.

By Platform Insights

The pc segment is estimated to witness significant growth during the forecast period.

The market encompasses various entities that shape its dynamics and trends. The subscription model allows gamers unlimited access to a vast library of games, fostering a dedicated user base. User experience is paramount, with graphics settings and user interface customization enhancing immersion. Game engines like Unreal power visually stunning experiences, while influencer marketing fuels community engagement. Network latency and game optimization ensure seamless gameplay, and in-game economies offer unique virtual goods and services. Cloud computing, game streaming, and virtual reality expand accessibility, while game design elements, such as frame rate, game balance, and character design, captivate players. Data security safeguards sensitive user information, and game analytics provide valuable insights into player behavior.

Esports tournaments, leagues, and teams foster competitive gaming, and social media marketing amplifies game exposure. Game development, optimization, and performance are crucial for maintaining player retention. Accessibility features cater to diverse user needs, and game content caters to various genres and preferences. Game marketing strategies, including level

In 2023, the Video Gaming Market reached a value of USD 229.70 billion, and it is projected to surge to USD 460.33 billion by 2030.

According to Cognitive Market Research, the global gaming market will be USD 251269.0 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 100505.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 75379.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 57790.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 12563.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 5025.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
The smartphone held the highest share in the gaming market revenue share in 2024.

Market Dynamics of Gaming Market

Key Drivers of Gaming Market

Rise in mobile gaming fuels the gaming market

The mobile game is one of the most transformative drivers of the global gaming market, fundamentally reshaping how games developed monetized and consumed. Mobile gaming is the largest and the fast-growing segment in the gaming market, accounting for more than 50% of the total gaming industry revenue. The global penetration of smartphones has helped create a massive and always connected user base. The availability affordable smart phones, and low-cost mobile data has made gaming accessible to people all ages and incomes level even in emerging markets like India and Brazil.

For instance, the global mobile gaming market generating 30 billion installs in the first-half of 2024. 
India led with a growth of 6.6% in installs, followed by Brazil at 4.9%.

(Source:https://mobilemarketingreads.com/mobile-gaming-market-soars-with-over-30-billion-installs-in-h1-2024/ )

The rise of freemium business models in games like Candy Crush and Genshin Impact have also been highly effective. Most gaming apps are free to download and generate revenue through in-app purchases and advertisements.

(Source: https://sg.finance.yahoo.com/news/electronic-arts-ea-launches-super-120100836.html )

Restraint Factors Of Gaming Market

Addiction Issues from Intense Gaming to Restrict Market Growth

Addiction issues stemming from intense gaming have become prevalent, raising concerns about mental health and social repercussions. Despite this, the gaming market continues to expand rapidly, driven by technological advancements and a rising consumer base. However, it's imperative to exercise restraint, balancing gaming with other activities to maintain overall well-being. Moderation in gaming can safeguard against addiction-related issues, fostering healthier habits and promoting a more balanced lifestyle.

Impact of COVID-19 on the Gaming Market

The COVID-19 pandemic significantly impacted the gaming market, leading to a rise in need as people sought entertainment at home during lockdowns. With more time spent indoors, there was a notable increase in gaming hardware and software sales and online gaming subscriptions. This shift accelerated the industry's digital transformation, emphasizing the importance of virtual communities and online multiplayer experiences. Overall, COVID-19 catalyzed growth and innovation within the gaming sector. Introduction of the Gaming Market

The global gaming market covers a wide range of products and services including game development, marketing, distribution and monetization. It includes gaming across various platforms such as, gaming consoles like PlayStation, Xbox, PCs, mobile phones and online browsers. The market also includes hardware related to gaming, like consoles, hardware, VR headset and others. Games can be monetized through various methods. Most common way to monetize games include in-game purchases, game sales, subscription fees and advertising. Gaming is by far the fastest growing sector in the media industry, across the globe.

Several factors such as increased internet penetration faster processors, new hardware with improved ...

The Report Covers Chinese Gaming Market Size & Trends. The Market is Segmented by Platform (Pc Games, Console Games, and Mobile Games). The Market Sizes and Forecasts are Provided in Terms of Value (USD Million) for all the Above Segments.

It is estimated that the global gaming market will amount to 503.14 billion U.S. dollars annually in 2025, up from 396 billion U.S. dollars in 2023. Asia Pacific is set to remain the top-grossing gaming market worldwide.

The US video game industry, a powerhouse of entertainment and technology, is projected to experience robust growth over the next decade. With a 2025 market size of $57.91 billion, a Compound Annual Growth Rate (CAGR) of 9.41% indicates a significant expansion to approximately $128 billion by 2033. This growth is fueled by several key factors. The increasing popularity of mobile gaming, driven by widespread smartphone penetration and readily accessible free-to-play models with in-app purchases, contributes significantly to market expansion. The continued evolution of console and PC gaming, with advancements in graphics, gameplay, and online multiplayer experiences, maintains a strong segment of the market. Furthermore, the rise of esports and streaming platforms creates new revenue streams and broadens the industry's reach, attracting both players and viewers. Geographic distribution shows strong performance across all US regions, with potential for disproportionate growth in regions with higher concentrations of young adults and access to high-speed internet. However, the industry faces challenges. Increasing development costs for high-fidelity games present a significant hurdle for smaller studios. Competition from other forms of entertainment, including streaming services and social media, also impacts market share. Furthermore, ensuring ethical monetization practices and mitigating issues such as in-game purchases targeting younger audiences are critical for long-term sustainable growth. The industry's response to these challenges will influence its trajectory, shaping a landscape where innovation in game design, marketing, and distribution will determine market leaders. The continued success of established players like Activision Blizzard, Electronic Arts, and Nintendo, alongside the emergence of innovative independent developers, will contribute to the dynamic evolution of this substantial sector. Recent developments include: May 2022: Electronic Arts has partnered with Middle-earth Enterprises, a division of The Saul Zaentz Company, to develop a new free-to-play mobile game. The Lord of the Rings: Heroes of Middle-earth is a Collectible Role-Playing Game (RPG) that brings the fantasy and adventure of The Lord of the Rings to existing fans and new audiences alike in a strategic, social-competitive experience., April 2022: Activision Blizzard, Inc. announced that its stockholders approved Microsoft Corporation's proposal to acquire the company. In January 2022, Microsoft announced plans to acquire Activision Blizzard for USD 95.00 per share in an all-cash transaction. The proposed transaction is expected to close in Microsoft's fiscal year ending June 30, 2023.. Key drivers for this market are: Growing Cloud Gaming subscriptions, Increasing trend fpr PVP format. Potential restraints include: Huge capital investments in R&D. Notable trends are: Mobile Gaming Segment Expected to Dominate the Market.

The Gaming As A Service Market Report is Segmented by Streaming Type (File Streaming and Video Streaming), Device Type (PC and Laptop, Mobile and Tablets, and Console), and Geography (North America, Europe, Asia Pacific, Middle East and Africa, and Latin America). The Market Sizes and Forecasts Regarding Value (USD) for all the Above Segments are Provided.

The global augmented reality gaming market size was valued at USD 14.2 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 141.7 Billion by 2033, exhibiting a CAGR of 25.9% from 2025-2033. North America currently dominates the market, holding a significant market share of over 35% in 2024. The market is primarily driven by continual technological innovations, the growing demand for remote collaboration solutions, technology integration into education, corporate, and entertainment sectors, and widespread product utilization by government and public spaces.

The gaming PC market size was over USD 60.84 billion in 2024 and is poised to exceed USD 287.87 billion by 2037, witnessing over 12.7% CAGR during the forecast period i.e., between 2025-2037. Asia Pacific industry is estimated to account for largest revenue share of 35% by 2037, owing to quick expansion of the gaming industry in this region.

South Korea gaming market size is projected to exhibit a growth rate (CAGR) of 7.22% during ​2025-2033​. The rising disposable incomes, technological advancements, expanding internet penetration, increasing youth population, government support for the gaming industry, and the growing popularity of e-sports and online gaming platforms are some of the key factors creating a positive outlook for the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on device type, platform, revenue, type, and age group.

The online gaming industry across India was valued at around *** billion Indian rupees in the year 2024, marking a fall from about *** billion rupees in the previous year. The sector was expected to be worth over *** billion Indian rupees by 2026, indicating a compound annual growth of around **** percent.