In May 2025, the retail gaming revenue in the United States amounted to **** billion U.S. dollars. When examining specific segment revenues, accessories were the lowest-performing segment at retail overall, while video gaming content accounted for the majority of consumer spending. Video game spending habits in the United States More than four in ten U.S. gamers across all platforms were willing to spend a maximum of ** to ** U.S. dollars on a video game. A November 2022 survey found that more than four in ten PC and console gamers stated so, while over three in ten mobile-only gamers said they only played free games. Console gamers were most comfortable spending money on their hobby at this price point. In 2023, total U.S. consumer spending on video game content amounted to **** billion U.S. dollars, a one percent increase from **** billion U.S. dollars in the preceding year. Game releases are planned around the holiday season What is very specific to the industry at large is that the highest monthly revenues occur around the holiday season in November and December of each year. The entire market revolves around maximizing sales during the season, and most new game releases of high-budget, high-profile titles (so-called AAA games) are planned shortly before the winter holidays. Many of these annual blockbuster releases see releases from late Q3 onwards: EA Sports FC usually releases in late September, and new games in Activision Blizzard’s Call of Duty series are launched between late October and early November.For the holiday season 2023, blockbusters Baldur’s Gate 3 and Starfield had already started the season of major video game releases. Other AAA titles that are also taking advantage of the Christmas shopping release window are the Cyberpunk 2077: Phantom Liberty DLC, Assassin’s Creed Mirage, Marvel's Spider-Man 2 as well as the Nintendo Switch release of Hogwarts Legacy and the PS5 port of mobile gaming title Honkai Star Rail by Genshin Impact publisher MiHoYo.

The United States Gaming Market Report is Segmented by Platform (Mobile Gaming, Console Gaming, and More), Revenue Model (In-App Purchases, Premium, and More), Genre (Action/Adventure, Shooter, Sports and Racing, and More), Gamer Demographic (less Than 18 Years, 18-34 Years, and More), and Geography (United States). The Market Forecasts are Provided in Terms of Value (USD).

As well as being one of the leading gaming market in terms of revenue, the United States is also considered by many as the birthplace of gaming as we know it today. In 2023, the video game market size in the United States was estimated to be *** billion U.S. dollars, not quite reaching the 2020 record of *** billion U.S. dollars.

The Report Covers North American Gaming Market Analysis and It is Segmented by (Console Gaming Market, PC Gaming Market, Mobile Gaming Market, and E-Sports Gaming Market), by Country. The Market Size and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

The revenue in the 'Games' segment of the media market in the United States was modeled to amount to ************* U.S. dollars in 2024. Following a continuous upward trend, the revenue has risen by ************* U.S. dollars since 2017. Between 2024 and 2030, the revenue will rise by ************* U.S. dollars, continuing its consistent upward trajectory.Further information about the methodology, more market segments, and metrics can be found on the dedicated Market Insights page on Games.

North America Gaming Market will be USD 100505.68 Million in 2024 and will expand at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.

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Gaming Market Size 2025-2029

The gaming market size is forecast to increase by USD 100.8 billion, at a CAGR of 8.4% between 2024 and 2029.

The market is experiencing significant growth and transformation, driven by the increasing adoption of augmented reality (AR) and virtual reality (VR) games. These immersive technologies offer players unprecedented levels of engagement and interaction, fueling the demand for more sophisticated and realistic gaming experiences. Additionally, the emergence of cloud gaming is disrupting traditional gaming models, enabling players to access high-performance games on demand and without the need for expensive hardware. However, the market faces challenges as well. Regulation of loot boxes, randomized in-game purchases, is gaining scrutiny from governments and consumer protection agencies, raising concerns over potential addictive behaviors and ethical issues. Companies must navigate these challenges by ensuring transparency and fairness in their gaming practices while continuing to innovate and meet the evolving demands of tech-savvy consumers. In summary, the market is poised for continued growth, driven by technological advancements and shifting consumer preferences, while navigating regulatory challenges to maintain a competitive edge.

What will be the Size of the Gaming Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe market continues to evolve, with dynamic innovations shaping its various sectors. Game audio integrates advanced technologies, enhancing immersive experiences. Player data analysis fuels personalized game recommendations and targeted advertising. Competitive multiplayer engages players, fostering vibrant gaming communities. Game design embraces procedural generation and mixed reality, offering fresh experiences. Gaming peripherals cater to diverse user preferences, optimizing gameplay. User experience and graphics fidelity remain paramount, pushing technological boundaries. In-game advertising and cloud gaming redefine monetization strategies. Game performance and game engines are continually refined, driving industry advancements. Game programming, game testing, and game development frameworks ensure seamless gameplay. Mobile gaming and console gaming cater to diverse platforms. Frame rate, game mechanics, and game physics optimize player engagement. Character design, cooperative multiplayer, and subscription models expand the gaming landscape. Game development tools, game localization, game art, and game development platforms facilitate creativity. Artificial intelligence and machine learning revolutionize game AI, non-player characters, and game engine optimization. The market's continuous dynamism reflects the industry's commitment to innovation and growth.

How is this Gaming Industry segmented?

The gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. TypeCasual gamingProfessional gamingPlatformOnlineOfflineDeviceMobile gamingConsole gamingPC gamingGeographyNorth AmericaUSCanadaEuropeFranceGermanyItalyMiddle East and AfricaUAEAPACChinaJapanSouth KoreaSouth AmericaBrazilRest of World (ROW).

By Type Insights

The casual gaming segment is estimated to witness significant growth during the forecast period.The casual the market is experiencing significant growth due to the increasing popularity of mobile gaming. This segment caters to players who prefer games that do not demand extensive time investment. Game development in this sector focuses on user experience, graphics fidelity, and easy-to-understand game mechanics. Augmented reality and virtual reality technologies are increasingly being integrated into casual games, enhancing immersion. Non-player characters and game physics add realism, while machine learning and artificial intelligence bring a new level of challenge and engagement. Game analytics and live streaming enable developers to gather player data and improve game design. Social gaming and cooperative multiplayer foster community building. Console gaming and PC gaming still hold a strong presence, but mobile gaming's convenience and accessibility make it a preferred choice for casual gamers. Frame rate and game mechanics are crucial factors in ensuring smooth gameplay. Wearable gaming and cloud gaming are emerging trends, offering new opportunities for developers. Game monetization models, such as subscription services and in-game advertising, provide revenue streams for casual gaming service providers. Game development tools, engines, and platforms facilitate the creation of engaging and immersive experiences.

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The Casual gaming segment was valued

The United States mobile gaming market size reached USD 26.4 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 63.2 Billion by 2033, exhibiting a growth rate (CAGR) of 10.2% during 2025-2033. The increasing utilization of mobile devices, the introduction of augmented reality (AR) and virtual reality (VR), the deployment of high-speed mobile networks, and the integration of social elements in mobile games represent some of the key factors driving the market.

IMARC Group provides an analysis of the key trends in each segment of the United States mobile gaming market report, along with forecasts at the country levels for 2025-2033. Our report has categorized the market based on type, device type, platform, and business model.

North America Tabletop Gaming Market size will be USD 10056.88 million in 2024 and will expand at a compound annual growth rate (CAGR) of 10.4% from 2024 to 2031.

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Cloud Gaming Market Size 2025-2029

The cloud gaming market size is valued to increase USD 11.93 billion, at a CAGR of 27.4% from 2024 to 2029. Increased availability of high-speed Internet will drive the cloud gaming market.

Major Market Trends & Insights

North America dominated the market and accounted for a 50% growth during the forecast period.
By Application - Video streaming segment was valued at USD 2.65 billion in 2023
By Device - Gaming consoles segment accounted for the largest market revenue share in 2023

Market Size & Forecast

Market Opportunities: USD 289.93 million
Market Future Opportunities: USD 11931.70 million
CAGR : 27.4%
North America: Largest market in 2023

Market Summary

The market represents a dynamic and rapidly expanding sector, driven by advancements in core technologies such as artificial intelligence and virtual reality. These innovations enable seamless, real-time gameplay experiences, making cloud gaming an increasingly popular alternative to traditional console and PC gaming. According to recent studies, the market is expected to account for over 30% of the gaming industry revenue by 2025. However, the market's growth is not without challenges. Infrastructural and bandwidth requirements pose significant hurdles, as high-speed Internet access remains a prerequisite for optimal cloud gaming performance.
Despite these challenges, the market continues to evolve, with major players like Google Stadia, Microsoft xCloud, and NVIDIA GeForce Now investing heavily in the development and expansion of their cloud gaming services. Additionally, the increasing popularity of mobile cloud gaming further broadens the market's reach and potential for growth.

What will be the Size of the Cloud Gaming Market during the forecast period?

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How is the Cloud Gaming Market Segmented and what are the key trends of market segmentation?

The cloud gaming industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Application

  Video streaming
  File streaming


Device

  Gaming consoles
  Computing devices
  Smart TVs
  Mobile devices


Service

  Gaming platform services
  Infrastructure


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  APAC

    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Application Insights

The video streaming segment is estimated to witness significant growth during the forecast period.

Cloud gaming is a dynamic and evolving market that allows players to access games over the Internet without the need for local installation. Providers utilize video streaming technology to deliver real-time gameplay, enabling high-quality gaming on various devices. One popular video streaming approach is remote game processing, where the game runs on a distant data center, and players receive compressed video streams and input data in real time. Multi-player game support is a significant trend, with an increasing number of users opting for social gaming experiences. Subscription revenue models are prevalent, providing flexible access to a vast library of games.

Data center capacity expansion is essential to accommodate the growing demand for cloud gaming services. Input lag reduction techniques, such as adaptive bitrate streaming and game streaming protocols, enhance user experience by minimizing latency. The integration of 5G network infrastructure and edge computing deployment further reduces latency and improves overall performance. Augmented reality (AR) and virtual reality (VR) integration offer immersive gaming experiences, while frame rate consistency and input device compatibility ensure optimal gameplay. Software-defined networking, network bandwidth optimization, and video encoding codecs facilitate efficient data transfer and processing. Game data compression and network slicing techniques improve the overall efficiency of cloud gaming platforms.

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The Video streaming segment was valued at USD 2.65 billion in 2019 and showed a gradual increase during the forecast period.

GPU cloud rendering and cloud server infrastructure ensure high-performance graphics. High-bandwidth networks and real-time data processing enable seamless game streaming services. Scalable cloud solutions and cross-platform compatibility cater to diverse user needs. User experience metrics, such as latency measurement tools and digital rights management, ensure a high-quality gaming experience and content protection. According to recent reports, the market currently accounts for approximately 2% of the global gaming market. Industry experts anticipate a significan

The emergence of free-to-play games and fifth-generation consoles has provided steady revenue within the video game industry. However, since 2020, current-generation consoles have reached the mature life cycle phase, and console sales are down as of 2024. Despite the continued popularity of mobile gaming and AAA franchises, many markets within the industry await next-generation releases and have expressed a willingness to hold off on purchasing many industry products in the meantime. Consequently, revenue growth has stalled over the past five years, decreasing at a CAGR of 2.2% to $109.4 billion through 2025. In 2025, however, revenue has increased 7.8% in 2025, as releases from Nintendo and Rockstar Games have generated more player interest. Despite operational challenges and a high-interest rate environment for much of the current period, the gaming industry has benefited from the continuous releases of popular games. Generating millions of viewers daily, streaming platforms and popular streaming celebrities continue to sustain interest in many industry offerings, boosting sales. Leading companies, such as Sony and Microsoft, continue to evolve and have made a series of acquisitions, which have consolidated the industry during the current period. They have also adopted AI to automate their operations and maintain profit levels as costs increase due to tariffs. Moving forward, gaming developers are projected to invest more of their resources in developing mobile games and games that leverage the latest AI, VR and cloud technology. Despite the absence of new console releases from most companies during much of the period, consumer demand will remain high in the short term, though evolving trade policy could threaten the industry's ability to meet consumer demand moving forward. Despite these challenges however, future innovation and the eventual release of next-generation consoles will lead to industry revenue increasing at a CAGR of 7.3% to $155.4 billion through 2030.

United States cloud gaming market size is projected to exhibit a growth rate (CAGR) of 31.05% during 2025-2033. The increasing improvements in streaming technology, including low-latency streaming, which have made it possible for gamers to play in real-time without noticeable lag, are driving the market.

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on device type, genre, technology, and gamers.

South America Gaming Market will be USD 12563.21 Million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.

The North America Cloud Gaming Market would witness market growth of 42.7% CAGR during the forecast period (2025-2032). The US market dominated the North America Cloud Gaming Market by Country in 2024, and would continue to be a dominant market till 2032; thereby, achieving a market value of $8,057

The United States accounts for the biggest share of the game-based learning market revenue worldwide. In 2026, the serious games market in the United States is projected to reach **** billion U.S. dollars, up from *** billion U.S. dollars in 2021.

Over the past several years, the industry has experienced steady growth, driven by the release of major titles backed by sizable investments. These large budgets have allowed studios to pursue increasingly ambitious projects but have also heightened their reliance on publishers, many of whom have consolidated their influence through acquisitions. While publisher backing provides essential funding, it also pressures developers to deliver high-impact releases that maximize commercial potential. This dynamic has pushed development costs higher, increasing the risk of employee burnout and periods of intense overtime. In response, studios are adopting cost-saving measures such as integrating artificial intelligence tools to streamline production and cut expenses. The ongoing trend of developing games tied to established intellectual properties has consistently generated strong initial sales. Still, these gains are tempered by the hefty licensing and revenue-sharing agreements accompanying such arrangements. Shifting consumer preferences have also shaped development priorities. Gamers are increasingly drawn to titles featuring robust social elements, customization options and opportunities to purchase in-game items, fueling the proliferation of microtransactions. Studios have responded by introducing social features that facilitate group play and friend-based communication, but these innovations also demand heightened investment in quality assurance and player safety protocols. Technological advances, including the popularity of hybrid handheld consoles such as the Steam Deck, have prompted developers to adapt their products to new platforms, broadening the industry’s reach but further escalating production costs. Despite these pressures, revenue have climbed at a CAGR of 2.5% over the five years to 2030 to reach $32.9 billion. In 2025, the industry is expected to see a 1.9% revenue increase, boosted by anticipation for high-profile releases. Yet, overall profit remains under strain because of the escalating costs of development and market entry. Demographic trends are poised to influence market strategies and product offerings. The aging gamer population will prompt studios to enhance in-game monetization, shifting focus towards advertisements and microtransactions rather than hardware sales. At the same time, the rise of younger, family-oriented players is likely to result in more partnerships with family-friendly brands, a move expected to support revenue growth but subject to parental control over spending. The introduction of next-generation consoles will facilitate more powerful and visually sophisticated games, though the associated rise in development expenses may prompt developers to consider raising retail prices. Yet, consumer sensitivity to pricing increases could dampen immediate sales, as many gamers may wait for discounts or defer purchases. While virtual reality is positioned for growth, its broader impact will depend on advancements in headset technology and adoption rates. Overall, these evolving factors are projected to support revenue to grow at a CAGR of 2.3% over the next five years to 2030, reaching $36.8 billion.

The North American gaming market, a significant portion of the global landscape, exhibits robust growth driven by several key factors. The increasing affordability and accessibility of gaming hardware, coupled with the rise of mobile gaming and esports, fuels this expansion. The region's established infrastructure, including high-speed internet penetration and a strong developer base, further contributes to its dominance. While the console market remains significant, the mobile gaming segment shows explosive growth, driven by the popularity of free-to-play models and microtransactions. This shift necessitates a strategic focus on mobile-first development and marketing for companies aiming to capitalize on this trend. Furthermore, the evolving landscape of game distribution, with digital platforms gaining prominence over physical retail, presents both opportunities and challenges. Competition within the market is intense, with established players like Activision Blizzard, Electronic Arts, and Take-Two Interactive vying for market share alongside emerging independent developers. The rising popularity of cloud gaming, which allows access to high-quality games without needing powerful hardware, presents another disruptive force shaping the future trajectory of the North American gaming market. Looking ahead, the forecast period (2025-2033) anticipates sustained growth at a projected CAGR slightly above the global average, reflecting the region's strong economic conditions and high consumer spending on entertainment. However, potential headwinds include increasing competition, the cyclical nature of gaming trends, and the potential for economic downturns to impact consumer spending. Successful companies will need to adapt to evolving technological advancements, leverage data analytics to personalize user experiences, and invest in creative and engaging content to maintain a competitive edge. The focus on immersive experiences, cross-platform compatibility, and the integration of emerging technologies such as virtual reality (VR) and augmented reality (AR) will be crucial for future success within this dynamic and evolving market. Industry consolidation through mergers and acquisitions is also a likely scenario, leading to fewer, larger players dominating the landscape. Recent developments include: October 2022 - Meta partnered with Microsoft Corporation to bring Teams, Windows apps, and games to Quest devices. The partnership is to bring new content, including Windows apps and Teams tie-ins, to Meta's metaverse hardware efforts., July 2022 - Nuvei Corporation, tomorrow's payments platform, and GAN Limited announced a strategic partnership to enable gaming operators to access Nuvi's full suite of payments solutions through integration with GAN's software-as-a-service gaming platform technology. The collaboration began with the opening of Ontario's regulated gaming market earlier this year and is now being expanded to assist operators across the United States and Canada.. Key drivers for this market are: Rising Smartphone and Internet Penetration, Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites. Potential restraints include: Rising Smartphone and Internet Penetration, Adoption of Gaming Platforms, such as E-sports Betting and Fantasy Sites. Notable trends are: Rising Smartphone adoption and Internet Penetration Driving the Market Growth.

The United States gaming market was valued at USD 60.58 Billion in 2024. It is expected to grow at a CAGR of 8.20% from 2025 to 2034, reaching approximately USD 133.23 Billion by 2034, offering engaging entertainment for a wide audience with interactive gaming experiences that cater to various ages and interests.

This market expansion is also fueled by technological advancements, increasing investments in game development, and the rising popularity of esports and online multiplayer platforms across the country. Moreover, the growing adoption of mobile gaming, cloud gaming services, and virtual and augmented reality is significantly enhancing user engagement and driving revenue growth across all segments.

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Gaming Software Market Size 2025-2029

The gaming software market size is forecast to increase by USD 56.3 million, at a CAGR of 6.4% between 2024 and 2029.

The market is experiencing significant growth, driven by revolutionary advancements in gaming engines that support experiences in tablet games. This technological evolution is attracting a larger player base and fueling the market's expansion. Another key trend is the increasing popularity of eSports, which has transformed gaming from a pastime into a professional sport, creating new revenue streams and opportunities for market participants. However, the high capital requirement for developing advanced gaming software and the need for strong online platforms and development tools pose challenges.
Companies must invest heavily in research and development, marketing, and infrastructure to compete effectively in this dynamic and competitive landscape. To capitalize on market opportunities and navigate challenges, gaming software companies must stay abreast of emerging technologies and consumer preferences, while also maintaining a strong financial position. Augmented reality and virtual reality technologies are revolutionizing the gaming industry, providing new dimensions to gaming experiences.

What will be the Size of the Gaming Software Market during the forecast period?

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The market is witnessing significant advancements, with artificial intelligence (AI) playing a pivotal role in enhancing game accessibility and player experience. The market also caters to video gamers on mobile devices, including smartphones and tablets, through mobile gaming software. Cultural sensitivity is a growing concern, leading to the adoption of inclusive design and localization tools. Game preservation is another trend, with data mining and procedural generation techniques used to revive legacy games. Live operations, game events, and player behavior analysis are essential for monetization strategies, which include content updates, player support, and game balance adjustments. 
Game Engines are being optimized with AI to improve performance and enable cross-platform development. Machine learning algorithms are employed for game economy modeling and player segmentation. Cloud infrastructure, edge computing, and game physics are crucial for delivering seamless gaming experiences. Security is paramount, with game updates addressing vulnerabilities and advertising networks ensuring player privacy. Game modding and graphical fidelity continue to be key areas of focus for developers.

How is this Gaming Software Industry segmented?

The gaming software industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Type

  Mobile games
  Console games
  PC games


Revenue Stream

  Box and CD game
  Shareware
  Freeware
  In-app purchases


Platform

  Game engine
  Gaming tools
  Audio engine
  Physics engine


End-user

  Individual
  Enterprise


Geography

  North America

    US
    Canada


  Europe

    Germany
    Russia
    UK


  APAC

    Australia
    China
    India
    Japan
    South Korea


  Rest of World (ROW)

By Type Insights

The mobile games segment is estimated to witness significant growth during the forecast period. Mobile Gaming software, a segment of the dynamic gaming industry, has witnessed significant growth due to the widespread use of mobile phones and tablets. The availability of affordable, high-resolution mobile devices and increasing access to high-speed Internet through 5G technology in major markets like China, the US, Germany, and the UK, has boosted mobile gaming as a preferred platform. In 2024, approximately 2 billion mobile gamers were active worldwide. Mobile games dominate online application stores such as Apple App Store and Google Play, accounting for 25%-30% of the applications downloaded on Android and iOS platforms in 2023.

One significant segment of this market includes games used for competitive play, such as those in the E-sports scene. These include popular titles like Dota 2 and League of Legends, which are supported by platforms like Faceit and ESL. Game analytics, an essential component of the gaming industry, is used to monitor and analyze player behavior, game performance, and user experience. AI scripting and physics engines power game mechanics, ensuring realistic gameplay user experiences. App stores serve as crucial distribution channels for game developers, enabling them to reach a global audience. Game streaming and cloud gaming have emerged as new trends, offering players the convenience of playing games on various devices without the need for high-end hardware. Game design software, including level design, level editor, user

North America Mobile and Handheld Gaming held the major market of more than 40% of the global revenue with a market size of USD 62860.88 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.0% from 2024 to 2031.