This graph shows the sales of the leading non-aseptic sport drink brands in the United States in 2024. For the 52 weeks ended May 19, 2024, Gatorade was the leading non-aseptic sports drink brand in the United States, with about 7.2 billion U.S. dollars worth of sales.

This statistic shows the sales of sports drinks in U.S. convenience stores (C-stores) in 2024, by brand. For the 52 weeks ended on December 29, 2024, Gatorade generated approximately 3.05 billion U.S. dollars in C-store sales in the United States.

In 2018, around five and a half billion U.S. dollars’ worth of Gatorade was sold in the United States, outperforming other sports drink brands, such as Powerade and BodyArmor.

Sports drink market

In the United States, a significant portion of the non-carbonated soft drink market is made up of sports drinks. Based on retail dollar sales, sports drinks accounted for just under a third of this market in 2018. Some of the largest non-aseptic sports drink brands in the country included Gatorade Frost, Powerade Ion4, and G Zero in 2019. With almost 30 percent, Gatorade Perform had by far the largest market share that year.

Other refreshments

The sports drink segment is a relatively small part of the overall non-alcoholic beverage market. In terms of volume sales, 2018’s top liquid refreshment beverage (LRB) in the world was by far bottled water, followed by carbonates. While global bottled water volume sales reached over 70 billion cases that year, the sports drinks segment stood at about two and a half billion.

In 2024, Liquid I.V. was the leading sports drink mix brand in the United States, with sales of around 439 million U.S. dollars. Gatorade, ranked second that year. U.S. sports drink consumption About three percent of consumers in the United States drank sports drinks in 2022, making it a more popular beverage than wine during that year. The favorite kinds of beverages, however, were bottled water, carbonated soft drinks, and coffee. While it is not the most popular type of drink in the country, U.S. per capita consumption of sports drinks has increased slightly recently. Global volume sales of LRB Of the various liquid refreshment beverages (LRB) found on the global market, bottled water was by far the leading category in terms of volume sales. With just over 75 billion cases sold, bottled water made up almost half of all LRB volume sales in the world in 2019. Sports drinks accounted for nearly two percent of the total global volume sales.

This graph shows the market share of the leading non-aseptic sport drink brands in the United States in 2022, based on dollar sales. For the 52 weeks ending May 15, 2022, Gatorade was the first ranked non-aseptic sports drink brand in the United States with a market share of just over 65 percent.

PepsiCo's Q1 CY2025 earnings report shows revenue exceeding expectations despite a 1.8% decline. The company faces challenges in North America but sees strong international growth, prompting strategic adjustments.

The statistic illustrates the volume sales of non-aseptic shelf-stable sports drinks in the United States in 2016, by brand. In 2016, some 1.62 billion units of Gatorade Perform drink were sold in the U.S.

Liquid I.V. had the highest market share (50 percent) of sport drink mixes brands in the United States in 2024, based on sales. In the 52 weeks that ended May 19, 2024, Gatorade followed with a market share of nearly 14 percent, topping other sport drink mixes brands in the United States.

PepsiCo Beverages North America segment accounted for approximately 30 percent of PepsiCo’s net revenue in 2024. The company has steadily increased its global net revenue since 2007 with almost 40 billion U.S. dollars to approximately 92 billion U.S. dollars in 2024. PepsiCo is an American food, snack, and beverage multinational corporation. Since 1965, the company has expanded from its renowned and most recognizable product, Pepsi Cola, to a vast array of food and beverage brands that include 7 Up, Mountain Dew, Gatorade, and snack brands such as Ruffles and Doritos. Cola wars Coca-Cola Company is an American multinational beverage corporation and PepsiCo’s biggest competitor. The beverage industry has been greatly impacted by the rivalry between the two companies, which has encouraged both corporations to innovate and improve their products. Similar to PepsiCo, Coca-Cola Company’s most successful operating segment is North America, generating almost 40 percent of its net revenue. Popular soft drinks Pepsi ranked third on the list of most valuable soft drinks worldwide in 2023, its net revenue is exactly fifty percent more than Coca-Cola Company, even though Coca-Cola ranked first in the list. Nongfu Spring, a Chinese bottled water company, was second place in the ranking, while Red Bull, the well-known energized drink, came in fourth.

This statistic shows the number of packages of Gatorade Bars & Chews energy / diet snacks eaten within one month in the United States in 2020. The data has been calculated by Statista based on the U.S. Census data and Simmons National Consumer Survey (NHCS). According to this statistic, 0.65 million Americans consumed 5 or more packages in 2020.

This statistic depicts the retail price of sports drinks in the United States from 2012 to 2019. According to the report, the retail price of sports drinks amounted to an average of **** U.S. dollars per case in 2019. Sports drinks - additional informationSports drinks are formulated to help people, especially athletes, rehydrate during or after strenuous activities, such as training or sporting events. These beverages are normally loaded with electrolytes and carbohydrates, an efficient source of energy. Sports drinks are classified into isotonic, hypertonic and hypotonic types. Isotonic drinks, which contain parallel concentrations of salt and sugar as in the human body, replace fluids lost due to sweating and boost energy. Hypertonic drinks, which contain higher concentrations of salt and sugar, are usually consumed after exercise to supplement carbohydrate intake and boost muscle glycogen stores. Hypotonic drinks, which contain lower concentrations of salt and sugar, replace lost fluids. Sports drinks can improve endurance and performance by providing energy and maintaining hydration.In 2019, U.S. retail dollar sales of sports drinks exceeded ** billion U.S. dollars. Leading sports drink brands in the U.S. include PepsiCo-owned Gatorade, and Powerade, which is manufactured by the Coca-Cola Company. In 2020, Gatorade Perform held a ** percent share of the U.S. non-aseptic sport drink market. Furthermore, PepsiCo accounted for roughly **** percent of the sports/energy drink market worldwide.

In 2024, the market share of the Mountain Dew brand in the U.S. amounted to *** percent. Over the past decade and a half, the brand’s share has remained between six and seven percent. Mountain Dew is owned by PepsiCo, an American soft drink manufacturer, based in Purchase, NY.

In 2022, The Coca-Cola Company and PepsiCo spent the most on measured advertising of their popular sugary drinks In the United States. That year, Coca-Cola spent 327 million U.S. dollars on measured advertising for its flagship beverage, Coke. Meanwhile, PepsiCo invested 204 million dollars in promoting Pepsi.

A global leader in the beverage industry

Established in 1892, The Coca-Cola Company was among one of the largest companies in the world by market capitalization in 2023. That year, the company's market capitalization amounted to nearly 277 billion U.S. dollars. Its rival, PepsiCo, followed with a market capitalization of 268 billion dollars. In 2022, the beverage industry giant globally generated net operating revenue of 43 billion dollars. In 2021, the respective figure was nearly 39 billion dollars.

PepsiCo spends big on ads to compete

In 2022, PepsiCo’s ad expenditures in the United States reached approximately two billion dollars. The company underwent a logo redesign in 2009, estimated to cost around one million U.S. dollars, aiming to have a more modern, simplified appeal. It could be that higher marketing budgets will increase its chances, but there will be a tough battle, as loyal fans of either brand are unlikely to switch to the other.