This graph shows the sales of the leading non-aseptic sports drink brands in the United States in 2025. For the 52 weeks ended April 20, 2025, Gatorade was the leading non-aseptic sports drink brand in the United States, with about *** billion U.S. dollars worth of sales.

This statistic shows the sales of sports drinks in U.S. convenience stores (C-stores) in 2024, by brand. For the 52 weeks ended on December 29, 2024, Gatorade generated approximately **** billion U.S. dollars in C-store sales in the United States.

The India Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), Packaging Type (Aseptic packages, Metal Can, PET Bottles), and Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others). The report provides five years of historical data and market forecasts.

In 2018, around ****************billion U.S. dollars’ worth of Gatorade was sold in the United States, outperforming other sports drink brands, such as Powerade and BodyArmor. Sports drink market In the United States, a significant portion of the non-carbonated soft drink market is made up of sports drinks. Based on retail dollar sales, sports drinks accounted for just under a ***** of this market in 2018. Some of the largest non-aseptic sports drink brands in the country included Gatorade Frost, Powerade Ion4, and G Zero in 2019. With almost ** percent, Gatorade Perform had by far the largest market share that year. Other refreshments The sports drink segment is a relatively small part of the overall non-alcoholic beverage market. In terms of volume sales, 2018’s top liquid refreshment beverage (LRB) in the world was by far bottled water, followed by carbonates. While global bottled water volume sales reached over ***billion cases that year, the sports drinks segment stood at about ***************billion.

In 2025, Liquid I.V. was the leading sports drink mix brand in the United States, with sales of around ****million U.S. dollars. Gatorade ranked ****** that year. U.S. sports drink consumption About ***** percent of consumers in the United States drank sports drinks in 2024, making it a more popular beverage than wine during that year. The favorite kinds of beverages, however, were bottled water, carbonated soft drinks, and coffee. While it is not the most popular type of drink in the country, U.S. per capita consumption of sports drinks has increased slightly recently. Global volume sales of LRB Of the various liquid refreshment beverages (LRB) found on the global market, bottled water was by far the leading category in terms of volume sales. With just over ** billion cases sold, bottled water made up almost half of all LRB volume sales in the world in 2019. Sports drinks accounted for nearly *** percent of the total global volume sales.

The Report Covers UK Sports Drink Companies and It is Segmented by Product Type (Isotonic and Hypertonic/Hypotonic), Packaging Type (PET Bottles, Cans, Tetra Packs, and Pouches/Sachets), and Distribution Channel (Supermarkets/Hypermarkets, Pharmacy/Health Stores, Online Retail Stores, and Other Distribution Channels). The Market Forecasts are Provided in Terms of Value (USD).

Liquid I.V. had the highest market share (** percent) of sport drink mix brands in the United States in 2025, based on sales. In the 52 weeks that ended April 20, 2025, Gatorade followed with a market share of around ** percent, topping other sport drink mixes brands in the United States.

The U.S. sports drink market size is projected to grow from $6.77 billion in 2022 to $9.38 billion by 2029, at a CAGR of 4.76% during the forecast period

The global sports drinks market is a dynamic and rapidly expanding sector, projected to experience significant growth over the next decade. While precise figures for market size and CAGR are unavailable, considering the presence of major players like Red Bull, PepsiCo (Gatorade), and Monster Energy, along with established regional brands, a conservative estimate places the 2025 market size at approximately $50 billion USD. This substantial value reflects the increasing consumer awareness of hydration and electrolyte replenishment, particularly amongst athletes and fitness enthusiasts. Growth drivers include the rising popularity of fitness activities, expanding health-conscious consumer base, and innovative product development focusing on natural ingredients and functional benefits. Emerging trends indicate a shift towards low-sugar, organic, and plant-based options, driven by health concerns and changing consumer preferences. Market restraints include intense competition, fluctuating raw material prices, and potential regulatory hurdles regarding sugar content and artificial additives. The market is segmented by product type (isotonic, hypotonic, hypertonic), distribution channel (online, offline), and region. Leading companies are constantly innovating to capture market share, focusing on strategic partnerships, product diversification, and targeted marketing campaigns. The forecast period (2025-2033) suggests continued growth, driven by increasing participation in sports and fitness activities globally. A projected Compound Annual Growth Rate (CAGR) of 5% seems reasonable considering the current market dynamics and future trends. This growth will be influenced by regional variations. North America and Europe will likely retain significant market share, while Asia-Pacific and Latin America are expected to witness robust growth due to rising disposable incomes and increasing health consciousness in these regions. Successful companies will be those that can effectively balance consumer demand for healthier options with the established appeal of traditional sports drinks. Sustainability initiatives and ethical sourcing are also becoming increasingly important factors for consumers, impacting the strategic choices of market players.

Subscribers can find out export and import data of 23 countries by HS code or product’s name. This demo is helpful for market analysis.

This graph shows the market share of the leading non-aseptic sport drink brands in the United States in 2022, based on dollar sales. For the 52 weeks ending May 15, 2022, Gatorade was the first ranked non-aseptic sports drink brand in the United States with a market share of just over ** percent.

The global energetic drinks market is experiencing robust growth, driven by increasing health consciousness, a rising demand for functional beverages, and the expanding popularity of sports and fitness activities. The market, segmented by application (sports competition, fitness, others) and type (electrolyte, taurine, vitamin, others), shows significant potential across various regions. While precise figures for market size and CAGR are not provided, a reasonable estimation, based on publicly available data from similar reports and considering the high growth trajectory of the sector, would place the 2025 market size in the range of $80-100 billion USD, with a projected CAGR of 5-7% over the forecast period (2025-2033). This growth is fueled by the increasing preference for convenient and readily available sources of energy and hydration, particularly among young adults and athletes. However, concerns regarding high sugar content and potential health risks associated with excessive consumption pose a significant restraint. The market is highly competitive, with major players like Red Bull, DANONE, Gatorade, and Monster dominating the landscape, alongside regional brands such as Jian Li Bao and Dong Peng. These companies are continuously innovating, introducing new product variations with enhanced nutritional profiles and reduced sugar content, to cater to evolving consumer preferences and address regulatory pressures. The Asia-Pacific region, particularly China and India, represents a significant growth opportunity due to the expanding middle class and rising disposable incomes. The strategic focus of leading energetic drink manufacturers is shifting towards healthier formulations, with an emphasis on natural ingredients, reduced sugar content, and functional benefits beyond simple energy boosts. This involves increased investment in research and development, exploring alternative sweeteners, adding vitamins and minerals, and focusing on targeted marketing campaigns that highlight the health and wellness benefits. The increasing prevalence of health and wellness trends is creating a shift toward functional beverages that offer hydration, energy, and added nutritional value. The market is also witnessing increased consolidation, with mergers and acquisitions shaping the competitive landscape. Regulatory scrutiny concerning the labeling and marketing of energetic drinks, particularly related to sugar content and potential health risks, remains a significant challenge and an ongoing area of focus for the industry. Looking ahead, the energetic drinks market is poised for continued expansion, driven by product innovation, strategic partnerships, and a growing demand for convenient and functional beverages.

The Africa Sports Drinks Market report segments the industry into Soft Drink Type (Electrolyte-Enhanced Water, Hypertonic, Hypotonic, Isotonic, Protein-based Sport Drinks), Packaging Type (Aseptic packages, Metal Can, PET Bottles), Sub Distribution Channel (Convenience Stores, Online Retail, Specialty Stores, Supermarket/Hypermarket, Others) and Country (Egypt, Nigeria, South Africa, Rest of Africa).

Global Sports Drink Market Size Was Valued at USD 14.25 Billion in 2023 and Is Expected to Grow at A CAGR of 5.81 % During the Forecast Period, Reaching USD 22.16 Billion by 2030 - Exclusive Report by Cognitive Market Research.

North America has the largest revenue share, around 34.31%, in the sports drinks market.
Europe held share of XX% in the year 2024 
Asia-Pacific held significant share of XX% in the year 2024 
South America held a significant share of XX% in the year 2024
Middle East and Africa held a significant share of XX% in the year 2024.

MARKET DYNAMICS: KEY DRIVERS

Growing consumer awareness of health and fitness is driving the market growth for sports drinks.

Growing consumer awareness towards fitness and health is significantly impacting the market growth of sports beverages. Increasing numbers of people, especially millennials, are opting for physical and fitness-oriented activities, which drives product demand that supports hydration and performance. For example, 22.4 % of American men participated every day in sports, exercise and recreation in 2023, which is one aspect of a broader trend of increased involvement in sports that corresponds directly to expanded demand for sports drinks to replenish lost fluids and electrolytes during exercise. Sports drinks provide essential advantages like minimizing the risk of dehydration, replacing lost electrolytes in sweat, and maintaining the body's electrolyte balance. This health benefit makes them appealing to sportsmen and athletes, who utilize them for enhancing endurance alongside performance in intense activities. Consumer awareness of these health benefits continues to drive more consumers towards the purchase of sports drinks, leading to market growth. The increase in purchasing power and willingness to pay among the millennial demographic for healthier alternatives also fuels demand. Consumers are embracing trends toward natural, low-sugar, and clean-label sports drinks that address their health goals. Makers have responded to the trend by creating organic ingredients and functional launches such as electrolyte-enhanced waters and plant-based beverages that target the health-conscious audience. Energy drink companies like Red Bull and Monster similarly benefited from growing popularity in sports and physical exercise by sponsoring extreme sports and e-sports events that millions of youth attend, allowing them to appeal to new consumers who are gravitating toward caffeinated and functional beverages. More recent companies like Machu Picchu Energy also highlight natural sources of caffeine and added vitamins, showing the trend of the market toward healthy and natural options. Overall, the convergence of increased sports participation, consumer interest in health benefits, and the trend toward natural and functional products is propelling robust growth in the international market for sports drinks.

Restraints

The availability of substitutes like coconut water, energy drinks, and enhanced waters is hampering the growth of the sports drink market.

The expansion of the sports drink market is being challenged increasingly by the increasing popularity and availability of alternative beverages like coconut water, energy drinks, and fortified waters. These alternatives are attractive to a large segment of consumers, especially those who are more health-oriented or seeking special benefits that mainstream sports drinks do not provide. Coconut water, for example, has become widely popular as a natural and low-calorie source of hydration and rehydration. It is particularly favoured by athletes and bodybuilders, who tend to look for drinks free of artificial additives and added sugars. Promotions for coconut water commonly focus on its natural concentration of electrolytes, including potassium and magnesium, as a healthier choice compared to traditional sports drinks like Gatorade. Energy drinks are also a significant player in this market. While they also contain hydration, their value proposition is the inclusion of energy via caffeine and other stimulants. This appeals especially to consumers who would like both to get hydrated and also be alert or have extra energy, like those who play intense sports or have challenging daily activities. This increased competition is increasingly complicating the process of market expansion for sports drink brands. The recent collaboration, in 2025, by prominent p...

The statistic illustrates the volume sales of non-aseptic shelf-stable sports drinks in the United States in 2016, by brand. In 2016, some **** billion units of Gatorade Perform drink were sold in the U.S.

PepsiCo's Q1 CY2025 earnings report shows revenue exceeding expectations despite a 1.8% decline. The company faces challenges in North America but sees strong international growth, prompting strategic adjustments.

This statistic shows the share of Americans who drank Gatorade in the past 4 weeks in 2018, by age. In that year, ***** percent of respondents aged 18 to 29 years stated that they drank Gatorade within 4 weeks.

This statistic depicts the retail price of sports drinks in the United States from 2012 to 2019. According to the report, the retail price of sports drinks amounted to an average of **** U.S. dollars per case in 2019. Sports drinks - additional informationSports drinks are formulated to help people, especially athletes, rehydrate during or after strenuous activities, such as training or sporting events. These beverages are normally loaded with electrolytes and carbohydrates, an efficient source of energy. Sports drinks are classified into isotonic, hypertonic and hypotonic types. Isotonic drinks, which contain parallel concentrations of salt and sugar as in the human body, replace fluids lost due to sweating and boost energy. Hypertonic drinks, which contain higher concentrations of salt and sugar, are usually consumed after exercise to supplement carbohydrate intake and boost muscle glycogen stores. Hypotonic drinks, which contain lower concentrations of salt and sugar, replace lost fluids. Sports drinks can improve endurance and performance by providing energy and maintaining hydration.In 2019, U.S. retail dollar sales of sports drinks exceeded ** billion U.S. dollars. Leading sports drink brands in the U.S. include PepsiCo-owned Gatorade, and Powerade, which is manufactured by the Coca-Cola Company. In 2020, Gatorade Perform held a ** percent share of the U.S. non-aseptic sport drink market. Furthermore, PepsiCo accounted for roughly **** percent of the sports/energy drink market worldwide.

This ranking shows the leading energy drink brands in the United States in 2025, based on sales. In that year, the leading energy drink brand in the United States was ********, based on generated sales of about *** billion U.S. dollars. Energy drinksEnergy drinks belong to the non-alcoholic beverage category. They are defined as functional beverages that aim to boost both mental and physical energy. As stimulants, most drinks contain caffeine, taurine, vitamins, and some kind of sweetener.Teens and young adults perceive energy drinks as being performance enhancers. Since hitting the market, energy drinks have been discussed heavily in the press regarding potential health risks, especially if consumed by children. The high amount of caffeine in energy drinks is suspected to cause the heart to race and blood pressure to rise, which may lead to elevated heart risks.In the U.S. retail landscape, Red Bull was ranked as the ******* energy brand in 2025, based on sales. The brand is owned by Red Bull Company, which is headquartered in Fuschl am See in Austria. In mid-2014, Red Bull was subject in the press regarding its marketing slogan, ‘Red Bull gives you wings’, which the firm has been using for about two decades. Some disappointed U.S. consumers claimed that the functional beverage didn’t give them wings and didn’t help them to enhance their performance or alertness. They filed an U.S. class action lawsuit that accused the company of misleading and false advertising claims. Red Bull has agreed to reimburse class members who have purchased the energy drink brand during the last 12 years.