Audio and visual equipment have many applications spanning many downstream markets. The rental market depends on the economy's health and borrowing rates. The pandemic caused many major markets like entertainment and commercial businesses to shut down, leading to a detraction in revenue. Even so, the uptick in residential construction and the reopening some industrial markets offered a glimmer of hope. Equipment rental and leasing contractors promptly recovered as the economy reopened and business activity resumed. Overall revenue is expected to climb at a CAGR of 2.5% to $10.6 billion through the end of 2024, including a 1.0% uptick in 2024 alone. Audio and visual equipment can be very pricey and as technology rapidly improves, many older models become obsolete or less efficient. Many businesses and facilities do not have the funds to purchase equipment and rely on rental companies to assist with short-term situations. The return of live entertainment, primarily music and sports, has become a catalyst for revenue growth as consumers picked up right where they left off before the pandemic. Even so, rising interest rates and inflationary concerns in 2023 have caused smaller businesses to cut back on rentals as borrowing costs have swelled up. Inflation is set to calm down over the coming years as the Federal Reserve expects rates to slowly dwindle after not raising them in late 2023. This will encourage businesses to rent equipment once again to meet needs. Individual consumers will also continue to rent equipment like speakers and TVs as they take up short-term leases on housing since it is a hassle to transfer equipment while moving. Even so, the secondary used goods market will continue to pose a threat to rental contractors. While renting is cost-effective, purchasing a slightly older model for a discounted price and reselling it once it's no longer needed is attractive to many customers. Local websites like OfferUp, Facebook Marketplace and Craigslist will allow potential buyers to get the equipment they want without renting. Overall revenue is set to increase at a CAGR of 2.2% through 2030, reaching $11.8 billion.