In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

As of 2023, the majority of users engaging with generative artificial intelligence (Gen AI), or ** percent, was composed of young adults in between 18 and 24 years old. Most of the users are also male and with a college degree or higher.

Most people in nearly all industries around the world have tried a generative AI tool at least once in 2023. Those working in retail and consumer goods industry were the largest group of those who had no exposure to generative AI tools. In general, those in technology, media, and telecom were far likelier to have used generative AI tools at work or outside of work regularly. This is perhaps unsurprising as these fields are the most likely to involve the use of generative AI in business practices. Generative AI employment change The effects of generative AI on employee numbers globally will be a serious consideration in the coming years. In 2023 most companies expected generative AI to decrease the number of employees in their business with the sole exception of product development and risk analysis., which was expected to change little. This is likely due to the fact that both require creativity and case-by-case analysis, something AI is still relatively bad in handling. Europe leads what? Globally users in North America use generative AI the most used generative AI regularly for work and outside of work. However, it was Europe that led in those using generative AI specifically in the workplace, being the only region with ************ response. Unsurprisingly, users in developing markets were the least likely to have been exposed to generative AI at all.

According to a survey conducted in 2023, nearly three out of five Generation Z respondents in the United States claimed to have used generative artificial intelligence (GAI) in the previous month. The usage of these solutions decreased among older generation groups in the country, as 77 percent of respondent Baby Boomers have never used these solutions, compared to just under a quarter who have.

The results of a survey conducted among recent college graduates in the United States show that the use of AI at school and work is common for Gen Z. Some ** percent of young adults in the U.S. said they already used generative AI to help with their classwork. Another ** percent also said they would see themselves employing these tools in their professional career. In comparison, ** percent of Gen Z had AI-related concerns of some kind.

According to a survey conducted in 2024, Generation Z were most likely to say that they incorporate artificial intelligence (AI) into their work, studies, or everyday life in the United States by using the tool for brainstorming, at ** percent, followed by ** percent who used AI for proofreading. In contrast, ** percent of Gen Z cited that they do not use AI for work, studies, or everyday life at all.

As of 2023, most respondents worldwide expressed to be either very or somewhat concerned about several potential negative outcomes from the use of generative artificial intelligence (Gen AI). The scenario that most concerns the respondents is the possibility of the generation of scams with generative AI, with ** percent of the respondents being very or somewhat worried about it.

According to survey conducted in the second quarter of 2023 in the United States, Generation Z was the most likely generation to have used generative artificial intelligence (AI), with 31 percent of respondents belonging to this age group having done so. Overall, 20 percent of Millennials in the United States had tried generative AI.

Most commercial leader executives feel that their organization is using generative AI rarely and machine learning sometimes in 2023. ** percent of commercial leaders also feel that their organization use both technologies often.

A February 2025 survey among adults in the United States who had read and used artificial intelligence (AI) summaries in their web searches found that ** percent of respondents were members of Generation Z. As respondents' ages increased, the proportion of those who read and utilized AI summaries for this purpose declined. Around ** percent of Millennials who answered said they would use this resource, but only ** percent of Baby Boomers stated the same.

According to a worldwide study conducted by Capgemini in April 2023, around ** to ** percent of all interviewed users familiar with generative artificial intelligence tools have used chatbots. Meanwhile, between * and * percent of all interviewees used generative AI search tools like ChatGPT and Gemini, with Gen X users being the most keen on using it.

As of 2023, approximately ** percent of respondents worldwide claim to have already used generative artificial intelligence (Gen AI). The majority sill claims not to have used it yet or to be unsure whether they have or not.

As of 2023, more than half of the healthcare organizations in the United States did not monitor the usage of generative AI technologies. Only around 30 percent of them said they actively monitored the Gen AI usage.

In 2024, the most common use for generative AI in e-commerce was for customer support, with ** percent of respondents using it to answer queries in real-time. Generative AI was also commonly used for tailored loyalty programs, and other applications.

As of April 2024, search engines powered by artificial intelligence (AI) results were the preferred search tools among the majority of teens in the United States, with 20 percent of them using them every day. Around 27 percent of U.S. teens reported using chatbots for online search daily, while around 20 percent of survey respondents stated that they use AI tools for image generation each day. Overall, seven percent reported using image generators multiple times in a week, while five percent used video generators as often.

In the United States, about two-thirds of shoppers are familiar with AI shopping assistants, and another ** percent of them used tools like Gemini or ChatGPT to purchase online, a 2025 survey revealed. In turn, ** percent of surveyed shoppers discovered AI shopping assistants over the previous 12 months.

As of April 2024, more than half of teens in the United States reported using generative artificial intelligence (AI) tools to get help with school assignments. Approximately four in 10 teens, as well as around four in 10 parents used gen AI as a translation tool. Writing an e-mail or document was the second key motivation for parents to access generative AI tools, as 37 percent of them reported doing to get help in creating written content.

The functions related to product development, IT and cybersecurity, and marketing, sales and customer service are where most of the generative AI (GenAI) adoption is concentrated in global organizations. The use of the technology is the highest in higher levels of expertise. Over ** percent and ** percent of the respondents, with respectively high expertise and very high expertise, report to be using generative AI in a limited or at-scale implementation.

As of 2024, three out of four people, around ** percent, used generative AI in their works. Additionally, ** percent of respondents stated that they started using AI less than 6 months ago.

During a survey conducted among marketers worldwide in September and October 2024, approximately ** percent said their organizations were implementing initial generative artificial intelligence-related solutions, including pilot projects. Around ** percent stated they had such solutions in place and were evaluating their effectiveness. Meanwhile, ** percent reported no formal adoption strategy, and *** percent said their employers' policies prohibited the usage of GenAI. According to the same study, AI abilities ranked among the most important skill areas for marketing teams to develop between 2024 and 2026.