In March 2025, a total of 75 Generative Artificial intelligence solutions were available to customers on the Google Cloud Platform (GCP) marketplace. Most tools belonged to the software as a service (SaaS) and Vertex AI type, with 35 and 32 tools respectively, followed by the Kubernetes type with 5 tools.

In 2025, the artificial analysis intelligence index ranked AI models based on reasoning capabilities, knowledge, math, and coding. Grok 3 Reasoning Beta led the rankings, followed by o1, DeepSeek R1, and Claude 3.7 Sonnet Thinking. Other high performing models included GPT-4.5 and Gemini 2.0.

During a survey conducted among marketers worldwide in September and October 2024, approximately ** percent said their organizations were implementing initial generative artificial intelligence-related solutions, including pilot projects. Around ** percent stated they had such solutions in place and were evaluating their effectiveness. Meanwhile, ** percent reported no formal adoption strategy, and *** percent said their employers' policies prohibited the usage of GenAI. According to the same study, AI abilities ranked among the most important skill areas for marketing teams to develop between 2024 and 2026.

A February 2025 survey among adults in the United States who had read and used artificial intelligence (AI) summaries in their web searches found that ** percent of respondents were members of Generation Z. As respondents' ages increased, the proportion of those who read and utilized AI summaries for this purpose declined. Around ** percent of Millennials who answered said they would use this resource, but only ** percent of Baby Boomers stated the same.

According to a survey, ** percent of generation Z consumers wanted automated and personalized generative artificial intelligence (GenAI) support in 2024. In addition, over half wanted artificial intelligence to automatically order products they frequently purchase.

According to survey conducted in the second quarter of 2023 in the United States, Generation Z was the most likely generation to have used generative artificial intelligence (AI), with 31 percent of respondents belonging to this age group having done so. Overall, 20 percent of Millennials in the United States had tried generative AI.

According to a worldwide study conducted by Capgemini in 2023, an average of 73 percent of respondents on selected countries trusted content written by generative artificial intelligence. However, while 79 percent of respondents from Norway, and 75 respondents from Spain claimed so, only 70 percent of respondents in countries like Singapore and Germany trusted content produced by these tools.

According to a survey conducted in 2023, nearly three out of five Generation Z respondents in the United States claimed to have used generative artificial intelligence (GAI) in the previous month. The usage of these solutions decreased among older generation groups in the country, as 77 percent of respondent Baby Boomers have never used these solutions, compared to just under a quarter who have.

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

In the United States, about two-thirds of shoppers are familiar with AI shopping assistants, and another ** percent of them used tools like Gemini or ChatGPT to purchase online, a 2025 survey revealed. In turn, ** percent of surveyed shoppers discovered AI shopping assistants over the previous 12 months.

Across the globe, there has been a near ** percent increase in generative AI use within organizations from 2023 to 2024. The greatest increase was seen in Europe and Greater China, where there has been a ** percent increase year-on-year.

In 2024, the most common use case for organizations in India when it comes to generative artificial intelligence (GenAI) was **************************************, at ***percent. It was followed by marketing automation at ***percent.

As of April 2024, 55 percent of older teenagers aged between 15 and 18 years in the United States reported to use generative artificial intelligence (AI) for school assignments. Homework help was also the top motivating factor for younger U.S. teens aged 13 and 14 years to use gen AI tools, as 49 percent of them reported doing so. Approximately 20 percent of all U.S. teens reported having used generative AI to create content as a joke, or to tease another person.

In 2025, the professional services sector where generative artificial intelligence (GenAI) was used most frequently was in the **********. Interestingly, the ********** was also the sector where the highest share of workers said they used GenAI as infrequently as needed. The highest share of respondents when it came to daily usage of GenAI were in ************** and **************.

A survey conducted in South Korea found that half of the leading domestic companies had employees using artificial intelligence (AI). Overall, about ** percent of the surveyed companies did not have policies introducing AI.

In 2024, ********************************** emerged as the leading generative AI use case in financial services based on return on investment. ** percent of respondents reported the highest ROI from AI-driven trading and portfolio optimization. Additionally, ** percent cited customer experience and engagement as delivering the best returns, while ** percent identified report generation and document processing as their most profitable AI applications.

According to a global survey conducted in 2023, 33 percent of Baby boomers reported to be less likely to engage with content on social media if they knew it was created or written by an artificial intelligence application. Overall, around 20 percent of Generation Z respondents felt the same. Additionally, Generation Z were the least likely to report that it was difficult to tell what information was real or fake on social media.

During a March 2024 survey among adult consumers in the United States, approximately 60 percent said they supported brands using artificial intelligence (AI) to create ads or content. The same share of respondents supported AI-powered product and service design. Consumer attitudes toward brands using AI According to the same study, over 40 percent of adults preferred companies that utilized AI to design their products and services over those that did not. A similar share of the interviewees favored brands that used AI in their customer experience (CX) endeavors. However, only slightly more than one-third expressed the willingness to pay more for items designed with the help of AI. Support to AI-powered ads by gender and generation The March 2024 survey also revealed that U.S. men favored AI-supported brands more than women. About two-thirds of male respondents supported companies using AI to design products and services, while little more than half of female interviewees approved of it. Millennials were more supportive of AI-reliant ads than any other adult generational group in the U.S.: 73 percent of the responding members of Generation Y expressed approval of the practice, while the share among Gen Zers stood at 63 percent.

In a 2024 survey of U.S. bank executives, cybersecurity emerged as the primary use case for generative AI. ** percent of respondents reported that their institutions had active pilots or production deployments in this area. Other key applications included IT systems and software, as well as fraud detection, with over half of respondents indicating active pilots or production use of generative AI in these domains.

During a March 2024 survey among adults in the United States, around 38 percent of respondents reported either strongly or somewhat agreeing that they trusted product recommendations from general artificial intelligence (AI) applications like ChatGPT or Gemini (formerly known as Bard). Around 48 percent disagreed.