Youtube was the most popular social media platform among American Generation Alpha kids in 2024. This was revealed by a widespread survey among Gen Alpha parents. A staggering 90 percent of Gen Alpha users of Youtube were reported to use the app on a daily basis.

Introduction

Generation Alpha Statistics: Generation Alpha, encompassing individuals born between 2010 and 2024, represents a cohort deeply immersed in digital technology from an early age. This generation is projected to reach a global population of nearly two billion by 2025, with over 2.5 million members born each week.

In the United States, Generation Alpha constitutes approximately 13% of the population. Their upbringing is characterized by ubiquitous access to smartphones, tablets, and streaming services, influencing their consumption habits and entertainment preferences. Notably, 84% of Generation Alpha engages with content on YouTube, and 51% utilizes TikTok. Their significant consumer influence is evident, with an estimated spending power of USD 28 billion, and an average weekly allowance of USD 22, primarily allocated to toys and snacks.

As Generation Alpha matures, their technological proficiency and digital nativity are anticipated to reshape various sectors, including education, entertainment, and the workforce, underscoring their potential impact on future societal and economic landscapes.

As of 2023, there were approximately 8.3 million members of Gen Alpha in the United Kingdom, with this generation ranging from infants to ten-year olds. The most-common single year of age for Gen Alpha in this year was ten, at 817,504, while there were just 667,182 infants.

In 2023, over 55 percent of parents to Gen Alpha children in the United States said they are cutting down on dining out at restaurants as a cost-saving measure. Nearly 50 percent said they would cut back on vacation and travel costs due to concerns regarding personal finances and the U.S. economy.

Back-to-school shopping

Parents of school-attending children typically spend a considerable amount of money during the back-to-school shopping season. In fact, in the United States, total planned back-to-school expenditure reached the 40-billion-dollar mark in 2023. That same year, parents in the U.S. said they expected to spend an average of 600 U.S. dollars per child for school supplies.

Generation Alpha

Generation Alpha is the current youngest generation, succeeding the now older Generation Z. So far, Gen Alpha is entirely made up of children, specifically those born from 2010 onwards, meaning the oldest Gen Alphas are only just turning into teenagers. Being brought up entirely in a digital age, it remains to be seen how this, and other factors, will influence Gen Alpha as consumers when the time comes.

During a January 2024 survey in the United States, just over two-thirds of parents to Gen Alpha children stated that their child was interested in playing sports. This figure fell to 30 percent when it came to Gen Alpha showing interest in watching eSports.

Toys were the most popular products for consumers of Generation Alpha in the United States in 2024. Nearly half of surveyed parents indicated that their Gen Alpha children use their allowance to buy toys. A further 29 percent of children spend their money on consumer electronics.

A 2024 survey found that 48 percent of the U.S. population aged 13-24 years played Roblox, up from 42 percent in 2022 and 12 percent in 2020. Among the overall population in the United States, 24 percent played the online game.

During a January 2024 survey in the United States, the National Football League emerged as the favorite sport among Generation Alpha. Meanwhile, around 30 percent of parents with a child under the age of 11 stated that their child was a fan of NHL.

As of 2022, 47.1 percent of Generation Alpha was White in the United States, making them the first generation to have less than half of their population identifying as White. In that year, 25.9 percent of Gen Alpha was Hispanic and 12.8 percent was Black.

According to a survey in Spain in March 2023, 95 percent of Generation Alpha respondents used WhatsApp, making it the most popular social media platform in the country among that population group. Instagram, TikTok, and YouTube, each with an audience reach of 84 percent, 79 percent, and 67 percent of these respondents.

Nearly 80 percent of American parents of Gen Alpha children did not allow their children to shop online independently in 2024. Engaging in e-commerce unsupervised was only allowed for a small minority of children born from 2010.

DEPRECATED. DO NOT USE. See current version at https://dx.doi.org/10.7799/1812548. See active link below in the resources section. Open sourced data needed to run the basic alpha release version of the dGen model. Includes a pre-generated agent file of 100,000 agents in pickle file format along with the base schema and table data in parquet format that are needed to create a postgreSQL database for the model to interact with.

Approximately 88 percent of representatives of Generation Alpha in Russia watched television, which was the most common media outlet for the group in 2021. Around 40 percent of Gen Alpha played online games.

According to a survey conducted in August 2024 among U.S. parents, 89 percent reported that their pre-teen/teenage children were into body care products, while 88 percent were into fragrances and hair care products (other than shampoo and conditioner).

According to a survey conducted in 2019, 97 percent of Generation Alpha saw keeping kids or children safe at school as an important issue in the United States, along with making sure everyone has enough food to eat. 96 percent of Gen Alpha also placed importance upon ensuring that all people are treated fairly, no matter what they look like, and making sure everyone has a place to live.

The net income of Generation Alpha, Inc. with headquarters in the United States amounted to -146.57 thousand U.S. dollars in 2011. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2010 this is a total decrease by approximately 100.13 thousand U.S. dollars. The trend from 2010 to 2011 shows, furthermore, that this decrease happened continuously.

The liabilities of Generation Alpha, Inc. with headquarters in the United States amounted to 9.44 million U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total increase by approximately 6.75 million U.S. dollars. The trend from 2016 to 2020 shows, however, that this increase did not happen continuously.

The total equity of Generation Alpha, Inc. with headquarters in the United States amounted to -8.74 million U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2016 this is a total decrease by approximately 10.14 million U.S. dollars. The trend from 2016 to 2020 shows, however, that this decrease did not happen continuously.

The revenue of Generation Alpha, Inc. with headquarters in the United States amounted to 1,282,000 U.S. dollars in 2020. The reported fiscal year ends on December 31.Compared to the earliest depicted value from 2014 this is a total increase by approximately 1,282,000 U.S. dollars. The trend from 2014 to 2020 shows, however, that this increase did not happen continuously.

The most popular video streaming service among Gen Alpha children in the U.S. was by far Disney+, with 40 percent of their parents saying in a late 2022 survey their children used this platform the most. Second came YouTube, followed by Netflix.