As of 2021, Millennials and Baby Boomers made up an equal share of the Australian population at around 21.5 percent each, making them the largest generational groups at the time. Those aged 75 years and over made up the smallest portion of the population, followed by Gen Alpha, or those aged 0 to 9 years at the time.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 24.22(USD Billion) |
MARKET SIZE 2024 | 25.28(USD Billion) |
MARKET SIZE 2032 | 35.6(USD Billion) |
SEGMENTS COVERED | Expatriate Purpose, Expatriate Demographics, Duration of Stay, Origin Country, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Increasing migration trends, Demand for international services, Cultural integration challenges, Economic stability impacts, Rising technological adoption |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | SIRVA, KPMG, Aon, Fragomen, Deloitte, ExpatsOnline, Cigna, Bupa, Santa Fe Relocation, InterNations, Mercer, Global Mobility Solutions, Allianz, Cigna Global Re, William Russell |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Remote work solutions, Cross-border financial services, Cultural adaptation programs, International health insurance, Global relocation services |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 4.38% (2025 - 2032) |
According to a survey conducted in Australia in 2022, singles from Gen Y, also known as Millennials, spent an average of *** Australian dollars on first dates. Singles from the Gen Z spent around ** dollars less on first dates than their generational predecessors that year.
In a March 2024 survey of Australian consumers regarding dining habits, around a ***** of Gen Z respondents said they dined out one to two times a month, with this generational cohort having the highest frequency of dining out more than five times a month. In comparison, about ** percent of Millennials reported eating out one to two times a month. Gen X and Baby Boomers tended to have a lower dining out frequency, with around ********** indicating only going out for food one to two times a month.
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License information was derived automatically
Attribution 4.0 (CC BY 4.0)https://creativecommons.org/licenses/by/4.0/
License information was derived automatically
Logistic regression analysis of the association between diabetes and generation membership of Generation X (aged 25–44 years 2007/08 NHS data) and Baby Boomers (aged 25–44 years 1989/90 NHS data) using data from the Australian Bureau of Statistics.
The reach by social network in the 'Twitter' segment of the digital advertising market in Australia was forecast to continuously increase between 2023 and 2028 by in total 0.1 million users (+2.49 percent). According to this forecast, in 2028, the indicator will have increased for the eighth consecutive year to 4.08 million users. Find more information concerning South Korea and Israel. The Statista Market Insights cover a broad range of additional markets.
This statistic depicts the results of a survey about the reasons for people to have thrown away clothing in Australia as of October 2017. During the survey period, ** percent of respondents in the baby boomer age bracket and ** per cent of respondents in the millennial age bracket stated that they have thrown away clothes as they no longer fitted. By comparison, one percent of baby boomers and ten percent of millennials have thrown away clothing as they have seen someone else they know wearing a duplicate item.
The number of LinkedIn users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.5 million users (+3.74 percent). After the ninth consecutive increasing year, the LinkedIn user base is estimated to reach 13.89 million users and therefore a new peak in 2028. Notably, the number of LinkedIn users of was continuously increasing over the past years.User figures, shown here with regards to the platform LinkedIn, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of LinkedIn users in countries like Fiji and New Zealand.
The number of Facebook users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-9.94 percent). After the eighth consecutive decreasing year, the Facebook user base is estimated to reach 13.62 million users and therefore a new minimum in 2028. User figures, shown here regarding the platform facebook, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Facebook users in countries like Fiji and New Zealand.
The number of Instagram users in Australia was forecast to continuously decrease between 2024 and 2028 by in total 1.5 million users (-13.94 percent). According to this forecast, in 2028, the Instagram user base will have decreased for the sixth consecutive year to 9.27 million users. User figures, shown here with regards to the platform instagram, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Instagram users in countries like New Zealand and Fiji.
The number of Youtube users in Australia was forecast to continuously increase between 2024 and 2029 by in total 0.4 million users (+2.6 percent). After the fifth consecutive increasing year, the Youtube user base is estimated to reach 15.81 million users and therefore a new peak in 2029. User figures, shown here regarding the platform youtube, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).Find more key insights for the number of Youtube users in countries like Fiji and New Zealand.
The number of snapchat users in Australia was forecast to continuously increase between 2024 and 2028 by in total 0.3 million users (+4.02 percent). After the ninth consecutive increasing year, the snapchat user base is estimated to reach 7.74 million users and therefore a new peak in 2028. Notably, the number of snapchat users of was continuously increasing over the past years.The user numbers, depicted here regarding the platform Snapchat, have been estimated by taking into account company filings or press material, secondary research, app downloads and traffic data. They refer to the average monthly active users over the period and count multiple accounts by persons only once.The shown data are an excerpt of Statista's Key Market Indicators (KMI). The KMI are a collection of primary and secondary indicators on the macro-economic, demographic and technological environment in up to 150 countries and regions worldwide. All indicators are sourced from international and national statistical offices, trade associations and the trade press and they are processed to generate comparable data sets (see supplementary notes under details for more information).
74 percent of Australian respondents answer our survey on "Most used websites and online services by type" with "Social media". The survey was conducted in 2025, among 2,754 consumers.
In Australia in 2024, Facebook was the leading source of web traffic referrals, driving 65 percent of clicks or taps to third-party websites. In comparison, Instagram accounted for 11.6 percent, while Pinterest contributed 9.2 percent.
In Australia in 2024, the primary reason Australians used social media platforms was to keep in touch with friends and family, with 59 percent of respondents selecting this as their motivation. The second most common reason was to fill spare time, chosen by 44.4 percent of participants.
During a May 2023 survey among Gen Zers and millennials in the United States, United Kingdom, France, Germany, Australia, and Japan, half of the respondents listed price comparisons as one of the ways in which artificial intelligence (AI) could improve online shopping. Finding deals stood second, mentioned by ** percent of respondents, while relevant offerings/products rounded up the top three with ** percent of shares.
In a survey conducted in October 2021 in the United Kingdom, ** percent of Millennials and ** percent of Gen Z reported being influenced by social media when purchasing groceries/food for home. In contrast, that figure stood at only ** percent for Generation X and one percent for Baby Boomers.
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As of 2021, Millennials and Baby Boomers made up an equal share of the Australian population at around 21.5 percent each, making them the largest generational groups at the time. Those aged 75 years and over made up the smallest portion of the population, followed by Gen Alpha, or those aged 0 to 9 years at the time.