As of 2023, there were just over 14 million members of Generation X in the United Kingdom, ranging from the ages of 43 to 58. The most-common single year of age for Gen X in this year was 56, at 929,842, while there were 786,525 46 year-old's, the least common year of age.

This statistic presents a ranking of the most popular social networks of U.S. Gen X internet users as of the third quarter of 2020. Overall, only ** percent of responding U.S. Generation X online users stated that they used photo sharing app Snapchat, compared to ** percent of the general online population.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

This statistic presents the number of Generation X individuals watching television and digital video each month in the United States in 2017 and 2018, with a forecast thereof for 2019. The data shows that in 2017, **** million adults within the Generation X age group were watching traditional television on a monthly basis, a figure which decreased to **** million in 2018. It is forecast that the number of Generation X TV viewers will continue to decline as digital video consumption continues to grow.

In 2023, about *** in 10 Generation X consumers worldwide said they use search engines, such as Google, when doing research on products they intend to buy. This makes the search engine by far the most common source of information used for product research among this generation.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

The statistic presents the number of people known as Generation X in the U.S. in 2015, 2020, 2021 and 2028. In 2015, some ** million GenXers - those born between 1965 through 1980 - lived in the United States. By 2021, that number had dropped to ****.

During a 2022 survey carried out among Generation X consumers from the United States, ** percent stated they would prefer brands to contact them via social media. The email was the most popular contact channel in this age group, named by ** percent of interviewees.

According to a study of iOS users in the United States, ** percent of Gen X users used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of ** percent among mobile commerce shoppers born between 1965 and 1980.

YouTube was the third-most popular social media platform of Dutch Gen X, or 40-to-64-year olds, in 2020, losing out to Facebook and WhatsApp in terms of popularity. Roughly ** percent of survey respondents indicated they actively make use of WhatsApp. WhatsApp and Facebook remain the two most popular online social platforms in the Netherlands, with more than *** million users each.

Mobile video is gaining relevance Amongst all generations, accessing online video through smartphone instead of desktop devices is increasing. Since 2015, the penetration rate of videos viewed online on a smartphone has steadily increased with Generation X, with the usage rate standing at ** percent for people aged between 37 and 56 880639 during the most recently measured period. For Generation Z, people between the ages of ** and **, the penetration rate stood up at ** percent.

YouTube usage across generations With a total of over **** million users in 2021, the number of registered users on YouTube in the Netherlands still continues to increase. A March 2020 survey found that approximately ** percent of YouTube users in the Netherlands accessed the platform to watch music videos. In total, ** percent of Generation X online users utilized the platform for this purpose.

In late 2023, about three-quarters of Gen X shoppers in the United States valued photos from other customers above those from brands, retailers, or influencers.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

In their survey, published by Visual Capitalist in April 2020, the Global Web Index surveyed internet users across the U.S. and the UK on the impact the Covid-19 pandemic had on their media consumption. ** percent of Gen X respondents stated that they had started or had been watching more broadcast TV since the outbreak of the pandemic. Considerable increases in consumption could also been identified for radio and online TV/streaming (both ** percent) and online videos (** percent). Broadcast TV has also experienced by far the biggest increase of popularity within the generation of Baby boomers.

According to a survey conducted in the United States in February 2023, 47 percent of Millennials who were using social media said that it had a very or somewhat positive effect on their mental health. Overall, Generation X, those born between 1965 and 1981, were most likely to say that social media had a very or somewhat negative impact on their mental health, with 41 percent feeling this way.

In 2021, Apple was the all-time favorite brand, product, and/or service among approximately ** percent of surveyed Gen X consumers in the United States, making it the generation's favorite brand overall. Apple was also the most popular brand among the country's millennials.

In the United States, Generation X consumers of apparel gave insight into the factors that influenced them when shopping in 2023. The vast majority, more than ** percent of respondents, stated that customer reviews and ratings are important to them when shopping. A little over ** percent said that they are influenced by customer photos and videos, while ** percent admit that they rely on recommendations from friends and family.

According to a survey conducted in March 2025, ** percent of Tinder users in the United States belonged to Generation Z, and ** percent were millennials. Overall, ** percent were of Gen X, and around *** percent of all Tinder users in the U.S. were Baby boomers.

This statistic shows the profile of Generation X travelers in the United States as of July 2016. Generation X travelers were characterized most by their desire to explore with an average Traveler Psychographic Intensity Index score of 71.1 in the exploration hungry category.

In 2015, there was around 66 million people considered to be Generation X in the United States. This is defined as people born between 1965 through 1980.

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Gen X respondents was regular discounts, with just over ** percent of respondents in the generational cohort indicating this. Being able to pay in full using loyalty points and cashback based on spending were also highly desired retail loyalty program advantages among Gen X consumers.

The majority of consumers in Generation X (75 percent) changed their spending behavior as a result of inflation and their concerns about their personal financial situation in 2023. Worries about personal finances have resulted in cuts to non-essential spending worldwide.