In 2017, Gen Y (Millennials) and Gen Z consumers were responsible for ** percent of sales in the global personal luxury goods market. This figure was forecast to increase to ** percent by 2025.

In 2020, around 98.7 percent of generation Y internet users in Thailand used Facebook. This was followed by Youtube at 97.9 percent. The penetration rate of social media in Thailand was forecasted to reach more than half of the population by 2023.

In 2020, around 98.7 percent of Generation Y respondents in Thailand used social media. Other activities include online entertainment like watching movies and listening to music. In the same study, the overall average use of internet amounted to more than 12 hours a day for this generation.

This survey illustrates the top three reasons why consumers in Europe don't buy vehicles, based on comparisons of the volume of respondents in Generation Y* to those of other generations, in 2014, as a percentage of the total of respondents. From the results of the survey, it can be seen that the highest percentage of respondents in Generation Y will not buy vehicles due to the high costs of operation and maintenance.

This statistic shows survey respondents answer to a question about how they preferred to learn about nonprofit organizations in the United States. This question was specifically asked to people from generation Y aged 20 to 35 years (also referred to as Millennials). 65 percent of respondents said they preferred to learn about nonprofit organizations through their websites.

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. This statistic provides information on the share of Millennial TV viewers in the United States who use streaming services on any device as of May 2015. During the survey period, 55 percent of Generation Y respondents stated that they used Netflix to stream video content. In total, 77 percent of responding Gen Y TV users used any streaming service. Millennials' media consumption leans towards digital media, streaming services for example, as this generation is particularly known for being technologically savvy and mobile-oriented.

 The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.   The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

According to behavioral data, around 85.8 percent of male South Korean Millennials were using the YouTube application on their smartphones. YouTube was the most popular video streaming application for all generations.

Australia's Gen Y (Millennial) shoppers' online spending in the home and garden e-commerce segment accounted for around **** percent of their total online spending in 2023. Across the generational cohorts in Australia, Gen Y had the highest total online expenditure on goods, at over ** billion Australian dollars in 2023.

This statistic shows the most commonly used cruise class by Gen Y and millennials in North America as of August 2017, by share. During the survey, 88 percent of respondents indicated that they favor contemporary class cruises.

This statistic portrays the types of autonomous vehicle technologies members of the Generation Y in the United States would be comfortable using. More than 70 percent of those surveyed replied they would be comfortable using basic autonomous vehicle technologies (which assist the driver by performing tasks such as skidding prevention and traction control) and just over 45 percent of the respondents said they'd be comfortable using full-self driving vehicle technologies.

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

This graph shows the automotive technologies expected to be most beneficial by Generation Y members in the United States. In a 2014 survey, 72 percent of the respondents said they expected technologies that recognize the presence of other vehicles on the road to have the most benefit while driving. Technologies that allow the driver to stay connected with friends and family were considered to be beneficial by 46 percent of those surveyed.

In 2022, around 43 percent of millennials in Germany used family and friends as a source of financial information. The second most popular source was consultations, which were used by 38 percent of people surveyed.

According to behavioral data, around 90.8 percent of female South Korean Millennials were using the YouTube application on their smartphones. YouTube was the most popular video streaming application for all generations.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

In 2020, around 80.3 percent of Generation Y respondents in Thailand stated that disturbing online advertisements were their main issue of internet usage. Other problems for this demographic also included slow internet speed and information unreliability.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

According to a survey on mobile entertainment and social media trends in Indonesia, in the second half of 2023, most Millennials in Indonesia stated that they used their smartphone for online video streaming. This was followed by those who preferred to use TVs, with 47 percent.

This graph shows the different sources that Generation Y members in the United States consider will have a significant influence on their car purchasing decisions. Of those surveyed, 70 percent of respondents felt that car reviews on independent websites were the most reliable source.

A survey of Indonesian women conducted in 2019 found that 62.2 percent of Gen Y respondents claimed that they had experienced body shaming. The same survey also found that Gen X women had experienced body shaming the least out of all age groups surveyed.