In 2023, consumers in the United States were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at discount stores, 23 percent of Millennials reported doing so, whereas the corresponding share for Gen Z was only 18 percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

Among Gen Z consumers, for 37 percent of U.S. respondents smartphones was the most important luxury/premium product category. The survey was conducted in July 2024, among 60,507 consumers, among which 24 percent was Gen Z.Find this and more survey data on importance of luxury/premium products by category in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

The United States live music market, a vibrant and dynamic sector, is experiencing robust growth, projected to reach a market size of $14.37 billion in 2025 and exhibiting a Compound Annual Growth Rate (CAGR) of 8.56% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing disposable income of millennials and Gen Z, coupled with their strong preference for live experiences over passive entertainment, significantly boosts demand. Technological advancements, such as improved streaming and ticketing platforms, enhance accessibility and convenience for both artists and audiences. The diversification of event formats, encompassing everything from intimate concerts to large-scale festivals, caters to a wide range of preferences and demographics. Furthermore, strategic sponsorships and effective merchandising strategies contribute significantly to the overall market revenue streams, further driving growth. However, challenges remain. Economic downturns can impact consumer spending, potentially affecting ticket sales. The industry also faces competition from other entertainment options and the ongoing need to manage rising operational costs. The market segmentation, spanning diverse applications (concerts, festivals, corporate events, weddings), age groups (children, teenagers, adults, seniors), and venue sizes, offers considerable opportunities for targeted marketing and growth strategies. Major players like Live Nation Entertainment, AEG Presents, and Ticketmaster dominate the landscape, yet smaller independent promoters and venues continue to play a vital role in shaping the industry's dynamism. The significant growth trajectory projected for the US live music market presents substantial investment opportunities. The continued expansion of the market is expected to be driven by technological innovation in areas such as virtual reality concert experiences and enhanced fan engagement strategies, including personalized marketing and interactive event elements. The integration of data analytics and audience insights will play a crucial role in improving event management and catering to the ever-evolving demands of music fans. Furthermore, a focus on sustainability and responsible event management will become increasingly important, attracting environmentally conscious consumers and enhancing the overall brand reputation of the industry. This focus on sustainability, coupled with continued technological advancement and audience engagement, positions the US live music market for continued strong performance in the coming years. This in-depth report provides a comprehensive analysis of the booming United States live music market, covering the period from 2019 to 2033. With a base year of 2025 and an estimated market value exceeding X Billion USD (replace X with appropriate value based on your research), this report offers invaluable insights for investors, industry professionals, and anyone interested in the vibrant world of live entertainment. The report leverages data from the historical period (2019-2024), the study period (2019-2033), and forecasts the market's trajectory until 2033. Keywords: Live music market, US live music, concert industry, music festivals, ticket sales, live music revenue, music sponsorship, music merchandising, AEG Presents, Live Nation Entertainment, Ticketmaster, Sony Music Entertainment, Warner Music Group, concert venues, music industry trends, live music market size, live music market analysis, music industry growth Recent developments include: February 2024: The Black Music Action Coalition (BMAC) and Live Nation announced the launch of a music business intensive course and paid internship program for Summer 2024. Aimed at aspiring music professionals nationwide, it includes a week-long Los Angeles course, keynote talks, and opportunities for internships and apprenticeships with Live Nation to foster industry access and equity.July 2023: Sony Corporation, a subsidiary of Sony Music Entertainment, a leading advocate of creative freedom, unveiled its latest brand platform and campaign, "For The Music," highlighting its top-notch audio offerings and services.. Key drivers for this market are: Growing Consumer Preference for Live Music Events and Experiences, Diverse Range of Events, Including Concerts, Festivals, and Special Performances. Potential restraints include: Growing Consumer Preference for Live Music Events and Experiences, Diverse Range of Events, Including Concerts, Festivals, and Special Performances. Notable trends are: The Live Music Ticket Sales Type is Thriving in the US Market.

In 2023, consumers in Canada were surveyed about their regular food and everyday products shopping destinations. Among those who shopped at Loblaws, 20 percent of Gen Z reported doing so, whereas the corresponding share for Generation X was only 15 percent. Find this and more survey data in our Consumer Insights tool. Filter by countless demographics, drill down to your own, hand-tailored target audience, and compare results across countries worldwide.

When it comes to console gaming audiences in the United States, 5 percent of 18 - 19 year olds do so in the U.S. This is according to exclusive insights from the Consumer Insights Global survey which shows that 30 percent of 20 - 29 year old consumers also fall into this category.Statista Consumer Insights offer you all results of our exclusive Statista surveys, based on more than 2,000,000 interviews.

According to a survey on social media influencers conducted by Rakuten Insight in May 2023, around 81 percent of Thai respondents stated that they have purchased an item or product because it was endorsed by an influencer. The same survey found that around 36 percent of the respondents in the country wanted to purchase the product, regardless of the promoters.

Thailand’s influencer landscape The number of influencers in Thailand is expected to grow alongside the relentless expansion of social media platforms. In 2022, around 51.8 million people in Thailand used Facebook. This equals over two-thirds of the Thai population. With new opportunities arising come new groups of people interested in becoming influencers. In terms of demographics, a survey conducted in June 2023 found that most Thai Facebook users who followed influencers were female. This also applies to Instagram influencer audiences. Nevertheless, the result was different for YouTube influencer subscribers, with the platform having a larger male audience.

Major Thai influencer market players Thai people spend a considerable amount of time on social media. For instance, around 66 percent of Gen Z in Thailand spent at least one hour on TikTok per day in 2022. Influencer marketing is one of the most effective ways for brands to reach their target audiences. As of March 2023, a YouTuber called Zbing z. led among Thai influencers with approximately 17 million subscribers. Janeydm, a TikToker with around 15 million followers, came in second. While Zbing z. became famous from her video gram live streaming, Janeydm initially rose to fame from her musical career before her TikTok account went viral with content about her family.