In a survey conducted in Australia in 2022, over ** percent of respondents from Gen Z indicated their willingness to pay more for brands that try to have a positive impact on society and brands that treat employees and suppliers fairly.

The trustworthiness of green claims made by businesses across Australia has come into focus recently, with several consumers doubting certain terms used to indicate a product or service's sustainability. Among the country's Gen Z consumers surveyed in March 2023, 'Recyclable' was the most trusted green claim, with around ** percent of the generational cohort having faith in the term. The term 'Carbon positive', on the other hand, was the least trusted green claim among Australia's Gen Z consumers.

In a survey conducted among consumers in Australia in 2022, around ** percent of Gen Z shoppers reported purchasing in a sustainable way. A ***** of respondents in this generational group reported stopping buying from a certain brand if it did not align with their sustainability expectations. Nonetheless, over ********** of Gen Z respondents surveyed said they would be open to returning to a brand they had previously avoided if it adjusted its practices to meet their sustainability standards.

In 2021, almost 40 percent of Generation Z, or those aged 10 to 24 years at the time, were affiliated with Christianity in Australia. The largest share of Gen Z were not affiliated with any religion that year.

In a survey about social media platforms used in Australia in 2020, ** percent of millennial respondents said they used Facebook. Interestingly, the only social media platform that had users across all generations was YouTube; millennials and generation Z provided its highest user base with ** and ** percent of respondents saying they used the platform.

In a survey conducted in 2024 among Australian online shoppers, around ** percent of Gen Z respondents surveyed reported making purchases through social media in the past six months. Millennials followed closely, with ** percent of respondents in this generation shopping through social media platforms.

According to a 2024 survey conducted among active loyalty program users in Australia, the leading preferred benefit of retail loyalty schemes among Gen Z respondents was regular discounts, with just over ** percent of respondents in the generational cohort indicating this. Being able to pay in full using loyalty points and receiving unexpected gifts, offers, or promotions were also highly desired retail loyalty program advantages among Gen Z consumers.

Women's fashion was the leading category purchased from on online marketplaces among Australia's Gen Z shoppers in 2024, with about ** percent of the generational cohort buying women's fashion items. The home products segment alongside beauty were the next most popular categories on online marketplaces among the country's Gen Z shoppers.

As of 2021, Millennials and Baby Boomers made up an equal share of the Australian population at around 21.5 percent each, making them the largest generational groups at the time. Those aged 75 years and over made up the smallest portion of the population, followed by Gen Alpha, or those aged 0 to 9 years at the time.

According to a 2024 survey on buy now pay later (BNPL) services, the share of BNPL users from Gen Z and Gen Y was the highest out of the four generations. In July 2024, ** percent of Gen Z respondents and Gen Y respondents stated to have used BNPL in the past six months. The usage of BNPL plans among the Baby Boomer generation was well below the other generations, but peaked in April 2023, when ** percent of respondents of that generation indicated to have used BNPL services.

According to a survey conducted in 2024, ** percent of Australian respondents from Generation Z identified social media as their primary news source. In contrast, only **** percent of participants from Generation Z stated that print media was their primary source of news.  News sources in Australia To stay informed about current events, Australians use diverse media sources, both online and offline. As of 2022, traditional news sources such as television and radio remained important. Approximately ** percent of Australians accessed news through television on a weekly basis. Social media has also emerged as a prominent news source in recent years. As a result, mobile devices have become a popular medium for accessing information. According to a digital news survey conducted in February 2022, approximately ** percent of Australian respondents accessed news through their mobile phones. This suggests a shift in news consumption patterns, highlighting the need for news organizations to adapt to the evolving media landscape in Australia. Trust in Australian media sources Trust in the news has become a significant concern in Australia. A news consumption survey conducted in February 2022 showed that approximately ** percent of respondents had confidence in the trustworthiness of news most of the time, while ** percent of respondents indicated a lack of belief. Low trust can be attributed to factors such as misinformation, biased reporting, and a lack of transparency in news organizations. Building credibility and maintaining accuracy in news reporting will be essential to maintaining public trust in the Australian news landscape as traditional media gradually falls out of favor and digital platforms become more influential.

In a survey conducted in 2022 among Australians, almost half of Millennials used meal delivery services, the highest share across all generations. Gen Z had the next largest share of users, with ** percent using food delivery services. Food delivery services in Australia The three main players in the Australian food delivery market include Uber Eats, Menulog, and DoorDash. Deliveroo, formerly a key delivery service within the industry, announced its exit from the Australian market in *************, attributing its departure to the highly competitive state of the local market. Uber Eats has become Australia’s most popular food delivery service app, with over ** percent of Australians saying they had used the delivery service to order food in 2024. Food delivery service users in Australia Consumers in New South Wales account for the largest share of meal delivery service users in Australia, closely followed by Victorians. Yet, in an average week, South Australians spend the most on takeout, spending around ** Australian dollars. This can be attributed to South Australia being the leading state in midnight snack orders on food delivery service apps. Those aged 30 to 39 years spend the most in a week on food deliveries, with an average spend of almost ** Australian dollars a week.

In 2020, Generation Z TikTok users numbered a total of **** million people in Australia. Generation Z was the largest generational userbase, followed by Generation Alpha with almost *** thousand TikTok users.

In 2022, a survey revealed that around ** percent of Gen Z consumers used meal delivery services. This marked a notable rise from 2020, in which only just over ** percent of Gen Z consumers used food delivery services.

A survey conducted in 2021 among consumers in Australia revealed that around ** percent of Gen Z consumers were aware of brands' sustainability practices. Over **** of Gen Z consumers surveyed also stated that they had a positive perception of brand sustainability.

According to a January 2022 survey in Australia, the most important issues affecting voting choices among Gen Z were the handling of COVID-19 and climate change, representing respectively ** percent of Gen Z respondents. Meanwhile, Millennials and Gen X prioritized the cost of living issues, whereas Baby Boomers rated management of COVID-19 and of the economy the most important.

According to a 2023 survey conducted in Australia regarding consumer views on the state of the economy, environment, and society, the economy was the leading cause of concern across all generations, apart from Gen Z. Millennials were the most concerned about the economy, at around ** percent of the generational cohort. Gen Z's primary concern, on the other hand, was the state of the environment, with ** percent of Gen Z respondents expressing a high level of concern.

In a survey conducted among Australian consumers in 2021, around ** percent of Gen Z consumers used social media to gain more awareness around sustainability issues. Just shy of ** percent of Gen Z respondents also used discussions with friends and family members to become more sustainably aware.

A survey conducted in March 2022 among Australian consumers revealed that over **** of respondents had tried plant-based meat products at least once. Plant-based meat alternatives proved to be the most popular among Gen Z and Millennial consumers, with these generational groups accounting for the highest percentage of meat alternative trials.

The variety stores segment was the most popular online shopping segment among Australia's Gen Z shoppers in 2023, with around 25.5 percent of this generational cohort's online spending in this segment. Fashion and apparel and home and garden e-commerce were Zoomers' next most prevalent categories for online spending. Total online spending on goods by Gen Z in Australia came to over 10.5 billion Australian dollars in 2023.