In Canada, Generation Z respondents are more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z respondents are also more likely to not mind when companies use their personal data for advertising. This is according to the Statista Consumer Insights Global survey 2023.

This statistic displays the main factors that influence purchase decisions for Generation Z consumers in Canada as of March 2019. Some ** percent of Generation Z respondents stated that price was one of the main factors they consider when making any purchase.

In 2021, both Generation Z and millennial consumers in the United States and Canada said that their main influence when purchasing clothes was their friends. For Gen Z, almost half of respondents named this group as an influence, whilst it was roughly a third for millennials. This survey classed Gen Z as 13 to 20 years old, and millennials as 21 to 39. Unsurprisingly, considering the different stages of life, millennials were swayed more strongly by the recommendations of their significant others, at ** percent compared to **. Gen Z’s love of Nike When it comes to the brands that Gen Z are influenced to buy, Nike reigns supreme. It was by far the most popular footwear brand among that generation in 2021, receiving well over **** of the responses in a 2021 survey of American teenagers. In fact, in another 2021 survey, it was voted as the most popular brand, product, or service among Generation Z consumers in the United States. Online influences Gen Z tended to be influenced more by online sources than their older counterparts. Social media is an integral part of daily life for many in the younger generations, so it follows that their purchasing decisions are affected by online ads and influencers. ******* was the product category that Gen Z and millennials purchased most as a result of social media brands' posts or influencers' content in the United States.

A 2021 study on Generation Z and millennial shoppers in Canada revealed that ** percent of surveyed respondents shopped online for efficiency reasons. Additionally, ** percent reported that they made online purchases for availability reasons.

Based on a July 2021 survey, nearly all of Canadians belonging to Gen Z were streaming videos. Streaming was close to universal among the younger generations, with ** percent of millennial respondents reporting to use video-on-demand as well.

Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

According to a survey carried out in April 2023 in Canada, there was a correlation between age and the willingness to pay more for a product due to its lower climate impact. Among Boomers, those older than 65, only 16 percent expressed this willingness, while among Gen Z, those from 18 to 24 years old, 46 percent were inclined to pay more for such products.

Gen Z were most likely to state that they had reduced their alcohol consumption since the New Year in 2023. Alcohol reduction was correlated with age, where older generations were less likely to be drinking less.

In a survey conducted in 2021, more than half (**********) of Canadian consumers stated that they disliked purchasing online because they could not see the products in person. Similarly, ********** of respondents said that their main reason for disliking internet shopping is not being able to try things they like before buying them.

This statistic displays the share of Millennial and Generation consumers who were vegetarian and vegan in British Columbia, Canada as of March 2018. Some ** percent of survey respondents aged under ** stated that they were vegetarian.

As of 2021, Generation Z was the most likely generation to have lacked a religious upbringing in the United States, with 15% of Gen Z reporting that they were never religious. The Silent Generation was most likely to have a religious upbringing, with 72 percent reporting that they still remained in the same religion.

As of 2021, Generation Z was the least likely generation to have participated in any religious services while growing up, followed by Millennials. The Silent Generation was the most likely generation to have participated in religious services, with 68 percent reporting that they attended Sunday school or another religious education program while growing up.

According to a survey carried out in Canada in 2020, Generation Z respondents were the most likely to shop at convenience stores chains at least once a week - ** percent of this generational cohort stated that they shop at independently-owned c-stores weekly.

Gen Z were the most likely to state that they were taking part in Dry January or Dry February in 2023. Participation was correlated with age, where older consumers were less likely to be taking part in Dry January or February.

Approximately ** percent of all Canadian survey respondents regularly drink coffee. Of these, ** percent were Generation X, closely followed by ** percent of Millennials.

This data is an aggregation of three surveys carried out in 2024.

Regular consumption of energy drinks is least seen among the oldest generation in Canada, according to Statista's Global Consumer Survey. However, around ** percent of Millennials said they drink energy drinks regularly. The share of Gen Z was at ** percent.

The number one food activity of Millennials and Generation Z in North America is *************************************. This was revealed by a widespread 2022 survey among 13-39 year olds in the U.S. and Canada. Other popular activities include watching food TV shows, and cooking meals that influencers cook. Overall, Millennials exhibited more food-related behavior than the younger Generation Z.

A survey conducted in May 2021 asked Canadian shoppers if they thought social platforms were a better place to find out about new products than online searches. Some ** percent of Gen Z shoppers answered affirmatively, while ** percent of Millennials gave the same answer.

News podcasts of newspapers were the most popular way to access newspapers for Generation Z in Canada as of November 2023, according to an annual study. A total of 38 percent of surveyed Canadians belonging to this generation said they consumed newspapers in this way, compared to just 29 percent of Gen X adults. For millennials (Gen Y), podcasts were also the most popular medium for newspaper consumption, whereas Gen X were tied on podcasts and email newsletters.

A March 2024 survey in Canada revealed that hockey was most popular among older respondents. Almost one-quarter of Boomers stated that they followed hockey, a figure which fell to 13 percent among respondents aged 18 to 24.