The majority of Gen Z consumers in the U.S. feel the impact of rising streaming costs, with ** percent of respondents to a 2023 survey having canceled at least one streaming service. However, ** percent of Gen Z kept their streaming offers, although they felt the price pressure.

This statistic illustrates the most popular social networks among Gen Z for finding helpful content on the cost of living crisis in the United States in 2023. According to our survey, 75 percent of the Gen Z consumers who use TikTok find helpful content there.

According to a survey conducted in March 2024, 45 percent of U.S. Generation Z consumers were purchasing meat/poultry/fish less often due to rising prices and/or supply shortages. Another 44 percent were purchasing snacks/desserts less often for the same reason.

69 percent of UK Gen Z consumers who use TikTok find helpful content on the cost of living crisis there. Coming on number second on this list is Instagram (49 %), followed by YouTube.

In 2021, the silent generation's spending on healthcare on average amounted to **** percent of their total annual spend in the United States. Compared to the other generations, Gen Z spends the least on healthcare, at *** percent of their total average spend.

Globally, approximately half of Generation Z used search engines like Google when doing research on products they intend to buy in 2023. This makes search engines the most commonly used source of information for product research among consumers. Many also used social media for such purposes. Millennials likewise used these sources, but were also more likely than Gen Z to use price comparison websites.

According to a survey in South Korea in 2019, Jeju Air was the most popular domestic low-cost carrier among Millennials and Generation Zs (aged 19 to 34) in South Korea with **** brand power index (BPI) points in 2019. Jeju Air was followed by Jin Air with around ** points, then T'way Air with around ** points.

In early 2022, nearly ** percent of Gen Z consumers in the United Kingdom (UK) indicated that price was a deciding factor when making a purchase, making it the generation's leading consideration when shopping. That being said, a considerable share of zoomers also kept other aspects in mind, such as a brand's sustainability efforts and their social media content.

In 2024, around ** percent of Generation Z in the world were caused the most worry by living costs. ** percent were worried about unemployment.

According to a 2022 survey, nearly ** percent of Gen Z consumers worldwide listed the ease of comparing prices and saving time as the main benefits of online stores. The survey also revealed that Gen Z shoppers appreciated online stores' wider assortment of products, more payment options, and better product information.

According to a survey conducted by Statista Consumer Insights among Generation Z in China, ** percent of respondents were trying to spend less money in light of the economic circumstances as of September 2024. In addition, ** percent of respondents felt that their cost of living has increased notably, and ** percent had been experiencing stress and anxiety. However, ** percent of respondents shared none of the worries mentioned in the survey.

A survey from 2024 of Gen Z adults from ** countries around the world found that the cost of living and the mental health of their generation were their leading concerns. Other concerns of Gen Z adults included unemployment, crime/personal safety, and protecting the environment.

In a survey on workplace and societal values of Millennials and Gen Zs in Singapore conducted in February 2024, when asked about their leading concerns, ** percent of Gen Z in Singapore replied that cost of living was their top concern. Millennials in Singapore, on the other hand, seem to be in a more comfortable financial situation than their younger counterparts, with ** percent citing cost of living as their top concern.

According to the survey carried out by Dynata, Millennials was the generation which suffered most due to rising costs. More then half of Millennials experienced financial difficulties with housing costs, and ** percent of them with everyday goods. The inflation had the least impact on Boomers' expenditures.

The landscape of video streaming services is evolving rapidly, with ad-supported streaming subscriptions becoming increasingly popular among U.S. consumers. A 2023 survey revealed that roughly **** of respondents are likely to subscribe to an AVOD service, with younger generations expressing the most interest, reflecting the weighing up of different content options and costs, especially among Gen Z. Generational differences in AVOD adoption Gen Z adults, millennials, and Gen Xers show the strongest inclination towards AVOD subscriptions. In contrast, the silent generation appears more hesitant, with about ********* stating to be somewhat or not at all likely to subscribe to ad-supported platforms. This generational divide extends to the overall streaming habits, as younger age groups are more prone to subscription cycling and cancellations. In fact, ** percent of Gen Z consumers reported subscription cycling in the six months prior to a 2023 survey, indicating a dynamic and cost-conscious approach to content consumption. Cost considerations driving AVOD interest The primary driver behind AVOD interest is cost savings, with nearly ** percent of respondents in a December 2023 survey citing this as their main reason. The financial aspect is particularly significant for younger generations, who are more sensitive to price changes. For instance, ** percent of Gen Z viewers would cancel their SVOD subscriptions if costs increased by five U.S. dollars per month. In contrast, the silent generation tends to spend more on video content, with ** percent allocating over 100 U.S. dollars monthly for cable TV and streaming services combined.

Nearly all Gen Z in Romania felt the rise in food prices in 2023. Meanwhile, ** percent of them noticed the cost of rent going up, which was nearly twice as many as in the previous year.

According to a global survey conducted in the second quarter of 2024, the quality and price of an electronic device were the main factors Gen Z respondents accounted for when purchasing such devices. On the contrary, free delivery was the smallest concern for Gen Z interviewees.  Gen Z and consumer tech Gen Z is the generation of smartphones always at hand, ready to capture the best moments to post on social media. Smartphones are only the center of a more complex ecosystem of tech products Gen Z owns, which includes everything from tablets to PCs, from cameras to headphones – all devices used to perform a wide variety of actions, whether it is for work or study purposes or just for leisure. As a consequence, the penetration of such devices among Gen Z is high in many countries around the world, such as the United States, as well as European countries like the United Kingdom and Germany.
The competitive CE market Gen Z represents a major share of tech users, contributing to the growth of the flourishing consumer electronics market. In 2024, this industry was forecast to generate revenues of over *** billion U.S. dollars, with this value expected to increase further in the coming years. Due to its diverse segments, which range from smartphones and PCs to wearables and hearables, the industry is highly competitive, with numerous market players vying for leadership positions. Due to its diverse segments, which range from smartphones and PCs to wearables and hearables, the industry is highly competitive, with numerous market players vying for leadership positions. Apple and Samsung are the leaders, but other companies like Google and Xiaomi are progressively gaining larger shares of the market.

According to a 2024 survey, about ** percent of Spanish Gen Z and Milliennials shared they spend between 50 and 100 euros per fashion item. Overall, this was the most common price range for all listed European countries.

In a 2025 survey, the leading factor that Generation Z consumers in the United Kingdom took into consideration when purchasing clothing was comfort. This was a priority for over **** of Gen Z consumers. Low price followed in second place, with just under **** of respondents selecting this option.

In 2023, over half of the respondents worldwide who were Gen Z agreed with the statement that health insurance systems should cover the costs of gender transition no differently than the costs of other medical procedures. Overall, more than 44 percent of respondents from all generations agreed with the given statement.