In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

As of 2024, Millennials and Generation X made up the biggest share of sustainable apparel consumers in the UK. They each accounted for just under ********* of the market. More information on this topic can be found in the Statista report on the generational gap in sustainable consumption.

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US Shapewear Market Size 2024-2028

The US shapewear market size is forecast to increase by USD 270.4 million, at a CAGR of 8.37% between 2023 and 2028. The shapewear market is experiencing significant growth, driven by several key trends and factors. One notable trend is the increasing emphasis on sustainable clothing, leading to the launch of eco-friendly shapewear made from recycled materials. Another growth factor is the continuous introduction of new products by market vendors, catering to diverse body types and preferences. However, the rise of counterfeit shapewear products poses a challenge to market players, requiring stringent measures to protect intellectual property and maintain consumer trust. Overall, the shapewear market is expected to continue its growth trajectory, fueled by these trends and the evolving consumer demand for comfort, style, and sustainability.

What will be the Size of the Market During the Forecast Period?

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Market Dynamic and Customer Landscape

The market is a significant segment of the global apparel industry, focusing on health and fitness. Shapewear includes various types of garments designed to shape, contour, and support different body parts such as humpback, bosom prolapse, pail waist, fat buttock, and flat hip. These garments come in various forms, including Shaping Bodysuits, Shaping Camisoles, Shaping Briefs, Panties, Waist Cinchers, Thigh Shapers, Shaping Bras, Shaping Leggings, Shaping Skirts, Back Support Shapers, and more. Specialty stores, lingerie brands, and online retailers cater to this market. The semi-urban market is witnessing growth due to increasing health consciousness and the desire for a slim and toned figure. Gen-Z cohorts are particularly interested in body-sculpting swimwear, Bodysuits, Girdles, Corsets, Control Panties, Control Tights, and Control Slips. Shapewear is not just about aesthetics but also addresses medical conditions like bosom flat and provides back support. The market is expected to continue its growth trajectory due to these factors.

Key Market Driver

Increasing emphasis on sustainable clothing is notably driving market growth. The market is witnessing significant growth due to the increasing focus on health and fitness. Consumers are seeking solutions to address various body concerns such as humpback, bosom prolapse, and bulky legs. Shapewear, including compression wear, body shapers, and gym wear, offers effective solutions for these issues. Semi-urban areas are emerging as key markets for shapewear, with millennials and Generation Z leading the demand. Materials like spandex, lycra, neoprene, nylon, and other sustainable fabrics are commonly used in the production of shapewear. These materials offer benefits such as lessened appetite, pail waist, and flat hips.

Moreover, shapewear comes in various forms, including shaping bodysuits, shaping camisoles, shaping briefs, panties, waist cinchers, thigh shapers, shaping bras, shaping leggings, and shaping skirts. Back support shapers are also popular, especially for those with bladder prolapse. Consumers are increasingly conscious of the environmental impact of their clothing choices and are seeking out eco-friendly options. Sustainable materials and production processes are becoming essential considerations in the purchase of shapewear. Ethical manufacturing practices and transparent supply chains are also important factors influencing consumer decisions. Overall, the market is expected to continue growing, driven by these trends and the ongoing demand for effective and sustainable solutions for body shaping and support. Thus, such factors are driving the growth of the market during the forecast period.

Significant Market Trends

Growing launches of new products by market vendors is the key trend in the market. The market is witnessing significant growth due to the increasing focus on fitness and health among consumers. Brands are expanding their product offerings to cater to various consumer needs, from everyday wear to specialized items such as post-surgical garments and maternity shapewear. The semi-urban market is experiencing a surge in demand, with consumers seeking solutions for issues like humpback, bosom prolapse, and bulky legs. Shapewear brands are launching cost-effective items like Shaping Bodysuits, Shaping Camisoles, Shaping Briefs, Panties, Waist Cinchers, Thigh Shapers, Shaping Bras, Shaping Leggings, and shaping skirts made from materials like spandex, lycra, neoprene, and nylon. These garments provide support for the bust, waist, hips, and thighs, helping consumers achieve a desirable body shape.

Moreover, the market is catering to a diverse customer base by offering a wide range of sizes and skin tones. For instance, in April 2024, Shapellx introduced its new INNER ARMOR shapewear collection, which includes garments for tummy control, helping consum

In 2017, Gen Y (Millennials) and Gen Z consumers were responsible for ** percent of sales in the global personal luxury goods market. This figure was forecast to increase to ** percent by 2025.

In 2018, Millennials accounted for ** percent of the global luxury goods market. This figure was forecast to rise to ** percent by 2025. The personal luxury goods market was valued at around *** billion euros in 2019.

In 2023, baby boomers and Gen X still accounted for the largest share of sales for consumer packaged goods (CPG) and general merchandise, holding over a third each. So far, Gen Z accounted for less than five percent, a figure that is likely to grow considerably in the coming years.

Zara, which includes the Zara Home segment, had the highest net sales of the Inditex Group worldwide in 2024, amounting to nearly 28 billion euros. The clothing retailer Bershka recorded the second highest net sales figure in the group. Inditex announced the closing of all Uterqüe physical stores in 2021, but the brand was integrated into Massimo Dutti. Inditex is one of the largest apparel companies These sales earn Inditex a place among the leading apparel and accessories companies worldwide. LVMH came top of the ranking in 2023/24 by a considerable distance, with sales worth well over 90 billion U.S. dollars. This was close to 40 billion dollars higher than second-placed Nike. Inditex came fourth in the ranking, behind discount retailer TJX Companies and ahead of sportswear giant Nike. Bershka Whilst generating significantly lower revenues than Zara, Bershka has consistently been the second most lucrative brand in the Inditex Group. Lesser known than Zara, Bershka still has a strong presence in high street fashion with over 850 stores worldwide. Bershka was also widely discussed among British Gen Z on social media, with almost one in five consumers having noticed the brand online.

In 2018, ** percent of Generation Z respondents stated that they were influenced by sustainability when making luxury good purchases. This figure was substantially lower among the Silvers generation, with ** percent stating that they were influenced by sustainability when making luxury good purchases.