As of January 2025, over ********** of Brits aged 18 to 24 said that sustainability affects their clothing decisions - such as where they purchase clothes - a fair amount. Only ** percent answered that sustainability played no role in their clothing decisions.

In 2023, the disposable income of a household led by a Millennial in the United States was 97,866 U.S. dollars per year. Households led by someone born in Generation X, however, had a disposable income of around 113,886 U.S. dollars in 2023.

When asked in a 2023 survey, the generation who said that gender-neutral clothing is most important to them personally when shopping for apparel was Gen Z. Over ********** of respondents from this generation said that this was very important. Millennials were next highest, with ** percent.

In the United Kingdom (UK), millennial shoppers were the group purchasing clothing and shoes the most online. A total ** percent of millennials, aged 27 to 42, reported shopping mostly online for clothes and shoes in the 2nd quarter of 2023. Gen Z shoppers followed, with ** percent mostly shopping online for their apparel.

According to a survey conducted in Summer 2022, the main means of expression Generation Z fashion consumers in the United States wished to convey through their clothing was their personality, with ** percent of responses. This was more than double the number of fashion shoppers who looked to convey their emotions through the way they dressed.

According to a survey carried out in the second quarter of 2023, almost half of Finnish Gen Z respondents purchased clothing and shoes online. Around **** in *** millennials reported buying fashion over the internet, whereas around ** percent of Gen X shoppers did the same.

In a survey conducted in 2021, 17 percent of Dutch consumers aged 16 to 24 - also known as Gen Z - said they had permanently shifted to online apparel shopping due to the COVID-19 outbreak. Meanwhile, 13 percent of Generation X respondents planned to continue this shopping behavior in the future, surpassing even both boomers and millennials.

In the second quarter of 2023, almost half of Norwegian survey respondents part of Generation Z reported purchasing apparel and shoewear online. The younger generations prefer online shopping, as also ** percent of millennials stated buying clothes and shoes via the Internet.

When asked in a 2023 survey, the generation who said that adaptive clothing is most important to them personally when shopping for apparel was Baby Boomers. Almost ********* of respondents from this generation said that this was very important. Gen Z wasn't far behind, with ** percent.

In China, millennials dominated the consumer pool of Tmall's luxury fashion and lifestyle products in China from January to October 2020, with more than ** percent of consumers. Generation Z represented ** percent of Tmall's luxury fashion and lifestyle market, while the elder generation took the other ** percent.

According to a survey conducted in the second quarter of 2023, roughly ********** of Swedish respondents belonging to Generation Z purchased clothing and shoes online. Similarly, almost half of millennials reported buying apparel and shoewear through the internet.

Two seemingly contradictory trends held the most interest for Gen Z girls and women in 2021: loungewear and fashionable clothes for going out, each receiving ** percent of responses in a September 2021 survey. Early 2000's fashion followed very closely in third place.

Wardrobe Sharing App Market Outlook

According to our latest research, the Global Wardrobe Sharing App market size was valued at $1.4 billion in 2024 and is projected to reach $7.6 billion by 2033, expanding at a robust CAGR of 20.3% during the forecast period of 2025–2033. The primary factor fueling this impressive growth is the rising consumer inclination towards sustainable fashion and the sharing economy, which is transforming how individuals access, utilize, and monetize their wardrobes. The proliferation of smartphones and the widespread adoption of app-based services have further catalyzed the demand for wardrobe sharing platforms globally, enabling users to rent, resell, or share apparel with unprecedented convenience and security.

Regional Outlook

North America currently dominates the Wardrobe Sharing App market, accounting for the largest share with a market value exceeding $520 million in 2024. This region’s leadership is attributed to its mature digital ecosystem, high smartphone penetration, and a strong culture of early adoption of sharing economy models. Major metropolitan areas such as New York, Los Angeles, and Toronto have witnessed a surge in demand for wardrobe sharing apps, driven by tech-savvy millennials and Gen Z consumers who prioritize sustainability and flexible access to fashion. Robust regulatory frameworks supporting digital businesses, along with strategic partnerships between tech firms and fashion retailers, have further cemented North America’s position as the frontrunner in this market segment.

The Asia Pacific region is emerging as the fastest-growing market for wardrobe sharing apps, projecting an impressive CAGR of 26.7% through 2033. Rapid urbanization, a burgeoning middle class, and increasing fashion consciousness among younger demographics are the primary growth drivers. Countries like China, India, Japan, and South Korea are witnessing significant investments in app development and digital infrastructure, propelling the adoption of wardrobe sharing platforms. The region’s dynamic e-commerce landscape, coupled with innovative marketing strategies tailored to local tastes and preferences, is expected to fuel exponential market expansion. Additionally, collaborations with regional influencers and celebrities are accelerating user acquisition and engagement rates.

Emerging economies in Latin America and the Middle East & Africa are gradually embracing wardrobe sharing apps, albeit at a slower pace compared to developed regions. Adoption challenges in these markets include limited internet connectivity in rural areas, lower smartphone penetration, and cultural barriers to sharing personal items. However, localized demand is growing, particularly in urban centers where fashion trends and digital literacy are on the rise. Policy initiatives aimed at supporting digital entrepreneurship and the gradual relaxation of regulatory hurdles are expected to create new opportunities. Nonetheless, market players must navigate complex logistics, payment infrastructure issues, and build consumer trust to unlock the full potential in these regions.

Report Scope

Remote Makeup and Wardrobe Consults Market Outlook

According to our latest research, the global Remote Makeup and Wardrobe Consults market size reached USD 2.14 billion in 2024, with a robust year-on-year growth rate. The market is expected to grow at a CAGR of 15.8% during the forecast period, projecting the market to surpass USD 6.18 billion by 2033. The primary growth driver for this sector is the increasing consumer preference for personalized digital experiences, supported by advancements in virtual communication technologies and AI-powered beauty solutions.

The surge in demand for remote beauty and fashion consultations is largely attributed to the evolving digital landscape and changing consumer behaviors. The proliferation of high-speed internet and the widespread adoption of smartphones have made it easier for consumers to access professional makeup and wardrobe advice from the comfort of their homes. Furthermore, the influence of social media platforms, where beauty and fashion trends spread rapidly, has encouraged individuals to seek expert guidance to keep up with the latest styles. The pandemic-induced shift towards remote services has accelerated the acceptance of virtual consultations, making them a preferred choice for time-constrained individuals and those seeking convenience without compromising on personalized attention.

Another significant growth factor is the integration of artificial intelligence and augmented reality into remote consult platforms. These technologies enable highly interactive and immersive experiences, such as real-time virtual makeovers and personalized wardrobe recommendations based on user preferences and facial features. Leading brands and startups are investing heavily in enhancing their digital capabilities, offering features like AI-powered color matching, virtual try-ons, and style curation. This technological evolution not only improves user satisfaction but also increases conversion rates and customer retention for service providers, further fueling market expansion.

The growing awareness and emphasis on self-grooming and personal branding are also contributing to market growth. Consumers across age groups, especially millennials and Gen Z, are increasingly prioritizing their appearance for both personal and professional reasons. This trend is amplified by the rise of remote work and virtual meetings, where individuals seek expert advice to present their best selves on camera. The accessibility of remote consults democratizes high-quality beauty and fashion advice, making it available to a broader audience beyond urban centers and affluent consumers.

Regionally, North America holds the largest market share, driven by high digital literacy, the presence of major industry players, and a strong culture of personal care and fashion consciousness. Europe follows closely, with a growing inclination towards sustainable and personalized fashion solutions. The Asia Pacific region is emerging as the fastest-growing market, propelled by a burgeoning middle class, rising disposable incomes, and rapid urbanization. Latin America and the Middle East & Africa are also witnessing increased adoption, albeit at a relatively slower pace, due to improving internet infrastructure and growing interest in beauty and fashion among younger demographics.

Service Type Analysis

The Service Type segment in the Remote Makeup and Wardrobe Consults market is diverse, encompassing Makeup Consultations, Wardrobe Styling, Personal Shopping, Virtual Makeovers, and Others. Makeup consultations remain the most sought-after service, accounting for a significant share of the segment’s revenue in 2024. This dominance is fueled by the growing trend of personalized beauty routines and the desire for expert advice tailored to individual skin types, facial features, and occasions. Virtual makeup consultations leverage advanced video conferencing and AI technologies to offer real-time demonstrations, pro

In the financial year 2024, 22.36 percent of Target Corporation's merchandise sales corresponded to the food and beverage segment. Meanwhile, household essentials represented 17.47 percent of the total merchandise sales. Merchandise sales represent the vast majority of Target's revenues. The company also has other streams of revenue, including credit card profit-sharing income from their arrangement with the TD Bank Group. Beauty at Target In a 2024 survey among Generation Z in the United States, 10 percent of teenage girls named Target as a shopping destination they visited to buy beauty products. This may not sound high, but it earned Target third place of all shops in the country, ahead of other major retailers Walmart and Amazon. It was, however, a considerable distance behind the two most popular destinations, specialist beauty brands Sephora and Ulta. These findings are reflected in a different study of the same retailers, with Target having the third lowest average age of female beauty consumers, at 44 years old. Gen Z clothing purchases There is also a large Generation Z market available to Target in the clothing category. In 2023, Gen Z consumers voted big box stores, such as Target and Walmart, as the second most popular shopping destination for apparel, with 16 percent of responses. This was only one percentage point behind online stores.

Slim-Fit Polo Market Outlook

According to the latest research, the global slim-fit polo market size reached USD 7.9 billion in 2024, demonstrating a robust demand trajectory. The market is projected to expand at a CAGR of 6.2% from 2025 to 2033, positioning the forecasted market size at USD 13.6 billion by 2033. This growth is primarily driven by evolving fashion trends, heightened consumer awareness regarding personal appearance, and the increasing penetration of e-commerce platforms. The slim-fit polo segment continues to gain traction as consumers seek versatile, stylish, and comfortable apparel options suitable for both casual and semi-formal occasions.

One of the primary growth factors for the slim-fit polo market is the rising influence of social media and fashion influencers, which has significantly shaped consumer preferences. The proliferation of fashion-forward content on platforms like Instagram, TikTok, and Pinterest has elevated the popularity of slim-fit polos, especially among millennials and Gen Z consumers. These demographics are increasingly drawn to apparel that offers a tailored fit and a modern silhouette, reflecting their desire for a sophisticated yet relaxed style. Additionally, celebrity endorsements and collaborations with well-known brands have further fueled demand, making slim-fit polos a staple in contemporary wardrobes worldwide.

Another significant driver is the increasing focus on comfort and functionality in clothing. Modern consumers are prioritizing garments that offer both aesthetic appeal and practical benefits, such as breathability, moisture-wicking properties, and stretchability. Manufacturers have responded by innovating with advanced fabrics and blends, enhancing the overall comfort and durability of slim-fit polos. This trend is particularly prominent in the athleisure segment, where consumers seek versatile pieces that seamlessly transition from leisure to light athletic activities. The integration of sustainable materials and eco-friendly production practices has also contributed to market growth, appealing to environmentally conscious shoppers.

Furthermore, the expansion of organized retail and the rapid growth of online shopping platforms have made slim-fit polos more accessible than ever before. E-commerce giants and specialty fashion retailers now offer extensive selections, catering to diverse tastes and budgets. The convenience of online shopping, coupled with targeted marketing campaigns, has enabled brands to reach wider audiences and penetrate emerging markets. This digital transformation has also facilitated the rise of direct-to-consumer brands, which leverage data analytics to optimize product offerings and enhance customer experiences. As a result, the slim-fit polo market is witnessing increased competition and innovation, driving further growth.

Regionally, Asia Pacific stands out as the fastest-growing market, driven by rising disposable incomes, urbanization, and a burgeoning middle class with a strong inclination towards Western fashion trends. North America and Europe continue to be significant markets, benefiting from a well-established fashion industry and high consumer spending on apparel. Latin America and the Middle East & Africa are also witnessing steady growth, supported by improving retail infrastructure and the increasing popularity of international brands. The regional outlook for the slim-fit polo market remains positive, with each region presenting unique opportunities and challenges for market players.

Product Type Analysis

The slim-fit polo market is segmented by product type into cotton slim-fit polos, polyester slim-fit polos, blended fabric slim-fit polos, and others. Cotton slim-fit polos remain the dominant segment, favored for their breathability, softness, and natural appeal. Consumers across all age groups gravitate towards cotton polos for their comfort and versatility, making them suitable for both formal and casual settings. The premiumization of cotton, with innovations such as organic and Pima cotton, has furthe

The most sold item category on Black Friday in Romania remained electronics and home appliances for the last three years. Gen Z buyers showed a higher interest in fashion articles and books, office goods, music, and movies in 2024. Meanwhile, Millennials were the top buyers of toys and items for kids, Gen X dominated the electronics and home appliances and pet products purchases.

According to a survey conducted in mainland China and Hong Kong, as of September 2023, around 64 percent of respondents aged between 18 and 24 selected self-rewarding and daily wear as a reason for buying pure gold jewelry. Meanwhile, only 56 percent of respondents aged between 30 and 40 chose that option. This showcased that generation Z had a stronger interest in pure gold jewelry than other surveyed age groups.

In a survey conducted in June 2023, roughly ********* of 18 to 24 year olds in Great Britain said that they were neither favorable nor unfavorable towards the clothing and fashion industry. A slightly higher share of respondents said that they were either somewhat or very favorable towards the industry.