In 2021, over half of Gen Z adults surveyed lived in suburban areas in the United States. The survey also found that the the suburbs were the most preferred location for Gen Zers, with 49 percent of respondents sharing that this is where they would want to buy a home in the future. Urban areas came second in popularity with approximately one third of respondents choosing them as a preferred location.

Washington, D.C. had the highest net migration for 18- to 24-year-olds in 2021, making it the most attractive city among the generation Z population. The number of Zoomers who moved in less the number of Zoomers who moved out of Washington stood at 12,912. Columbia, SC, and Boston, MA, were the two other cities where this figure where the net migration exceeded 10,000.

In a survey conducted from October 2021 to July 2022, respondents revealed that 62.4 percent of Gen Zers (or zoomers) believed that mental health and personal well-being was very important to them. In general, it seems those living in urban areas feel mental health and personal well-being is more important as 65 percent of urban Gen Z claimed it was very important to them, compared to 52.4 percent for rural Gen Z.

Google was by far the most popular learning source in Romania for Gen Z, used by 59 percent in 2023, meanwhile, 4 out of 10 used YouTube. Podcasts were of higher interest for women between 22 and 24 years old who live in urban areas and for entrepreneurs.

The global washing machine market is expected to reach a market value of 56220 million units by 2033, growing at a CAGR of 4.9% during the forecast period. This growth is attributed to factors such as rising disposable incomes, increasing urbanization, and growing awareness about hygiene. The home segment is expected to hold the largest market share due to the increasing number of households and the growing trend of using washing machines for daily laundry. The drum washing machine type is expected to witness the highest growth rate due to its energy efficiency and advanced features. Emerging markets such as Asia Pacific and Africa are expected to offer significant growth opportunities for the washing machine market over the next ten years. Key drivers of the washing machine market include increasing urbanization, rising disposable incomes, and growing awareness about hygiene. The growing population of millennials and Gen Z is also contributing to the demand for washing machines, as these generations are more likely to live in urban areas and have disposable incomes to spend on home appliances. The increasing number of working women is also driving the demand for washing machines, as they have less time for manual laundry. Trends in the washing machine market include the growing popularity of smart washing machines, as well as the increasing adoption of eco-friendly washing machines. Smart washing machines offer a variety of features, such as remote control and automatic detergent dispensing, which are appealing to consumers who are looking for convenience and efficiency. Eco-friendly washing machines are designed to reduce water and energy consumption, which is appealing to consumers who are concerned about the environment.

Data in March 20023 shows that over two-thirds of internet users who were born between 2000 and 2009 in China lived in the moderately developed regions. The third tier cities had the highest proportion, 23 percent, of the user size.

In 2022, Salt Lake City, Utah, was the hottest market for Generation Z home buyers in the United States. Gen Zers in Salt Lake City were responsible for over nine percent of mortgage requests in that metropolitan area. According to the source, affordability plays a role in choosing a home: The average loan amount in the most popular housing markets was between roughly 198,000 and 340,000 U.S. dollars. In 2021, the median price of a single-family home stood between 350,000 U.S. dollars and 538,000 U.S. dollars, depending on the region.

Millennials were the largest generation group in the U.S. in 2023, with an estimated population of 72.7 million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. However, the group already makes up around 42.75 percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups, with the oldest Generation Alpha members aging into adolescents this year. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around seven million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

The vast majority of Urban Outfitters’ retail stores are located in the United States, with 575 stores as of January 31, 2023. The clothing and accessories retailer owns a total of 700 stores around the world as of 2023.

Urban Outfitters Key Facts Urban Outfitters Inc. was founded in the United States in 1970 and is now operates a range of brands selling a variety of products, including apparel, accessories, home goods, beauty products, and other lifestyle products. The company reported net sales of almost 4.8 billion U.S. dollars in fiscal year 2023, up from 4.5 billion U.S. dollars in the previous year. Urban Outfitter’s apparel segment generates the highest share of the company’s revenue, at 63 percent.

U.S. Millennials and Apparel Consumer Behavior There were approximately 72 million Millennials living in the United States as of 2022 and their decisions about where and how to shop for clothing and accessories has a significant impact on the apparel market in the United States. In the U.S. and Canada, friends and significant others are the biggest influences on the clothing items Gen Z and millennials buy.

In 2022, Salt Lake City, Utah, had the least affordable housing among the top ten metros with the highest share of Gen Z home buyers in the United States. The average requested mortgage loan amount by Gen Zers was 340,000 U.S. dollars. Between 18 and 23 percent of mortgage applications in the metros included in this statistic came from Gen Z home buyers. While house prices do in fact influence Gen Zers' choice, Salt Lake City, UT, had both the largest share of Gen Z mortgage requests and the highest loan amount.

About 24 percent of homebuyers in the United States in 2023 were generation X making them the generation with the largest share of homebuyers in the United States that year. On the hand, generation Z buyers made up only three percent of homebuyers.

In 2023, 17.81 million people were living in the Netherlands. The most populated age group was 50 to 55 years old, with 1.28 million people in that age range. Of these, 635,000 were male, and 640,000 were female. The distribution between male and female population was somewhat equal for all age groups, until the highest age groups. For 100 years and older, there were around 2,200 females and only about 400 males, while the distribution for people between the ages of 95 to 100 was 5,700 males and 18,100 females.

How is the population distributed by province?

The Netherlands counts 12 provinces, and naturally, the Dutch population is not distributed among them equally. In 2022, the most populated province was South Holland which includes cities such as Rotterdam and The Hague with 3.67 million residents. North-Holland, which includes the Dutch capital Amsterdam, had 2.85 million residents. The least populated province was that of Zeeland, with a mere 383,000 residents.

How does the Dutch population compare to the rest of Europe?

In 2021, the Netherlands had the eleventh highest population in Europe, with 17.17 million residents. This puts the Netherlands above Belgium with 11.63 million and below Romania with 19.12 million. Russia is the most populated European country with 145.91 million residents, meaning it has about 8.5 times the population of the Netherlands. The least populated country in Europe other than Vatican city is Gibraltar, with 34,000 inhabitants, meaning it has 0.2 percent of the population of the Netherlands

In June 2022, it was estimated that around 7.3 percent of Australians were aged between 25 and 29, and the same applied to people aged between 30 and 34. All in all, about 55 percent of Australia’s population was aged 35 years or older as of June 2022. At the same time, the age distribution of the country also shows that the share of children under 14 years old was still higher than that of people over 65 years old. A breakdown of Australia’s population growth Australia is the sixth-largest country in the world, yet with a population of around 26 million inhabitants, it is only sparsely populated. Since the 1970s, the population growth of Australia has remained fairly constant. While there was a slight rise in the Australian death rate in 2022, the birth rate of the country decreased after a slight rise in the previous year. The fact that the birth rate is almost double the size of its death rate gives the country one of the highest natural population growth rates of any high-income country.
National distribution of the population Australia’s population is expected to surpass 28 million people by 2028. The majority of its inhabitants live in the major cities. The most populated states are New South Wales, Victoria, and Queensland. Together, they account for over 75 percent of the population in Australia.

As of June 2023, Gen Z, or those between the ages of 19 and 25 years old, made up the majority of the TikTok user base in Singapore, with 33.32 percent. This was followed by Millennials between the ages of 26 and 32 years, comprising around 28.65 percent of TikTok users.

TikTok usage in Singapore

Introduced in 2018 in Singapore, TikTok has rapidly grown to become one of the country's most widely used social media platforms. As of June 2023, it was the most downloaded app in the city-state, recording 782.33 thousand downloads. This rise was also reflected in user engagement, as Singaporean users spent a monthly average of 20.18 hours on TikTok in 2022. It enabled TikTok to reach a monthly revenue of 1.11 million U.S. dollars in December 2022. The platform's rapid development has made it a major hub for the younger generation and is shaping digital trends in the country.

The rise of TikTok Shop 

TikTok is no longer just a video-sharing platform; it has expanded its functionality to become a social commerce hub. TikTok Shop was launched in Singapore in August 2022. The marketplace is integrated into the TikTok platform, enabling consumers and creators to connect and engage directly with brands and sellers. In the city-state, where e-commerce holds a major position, this new feature is in line with the trend towards social commerce. Indeed, in February 2023, 27 percent of people surveyed in the country replied that they regularly made purchases on social media. Among them, 30 percent used TikTok for their purchases.