During a 2021 survey carried out in the United States, ** percent of female-presenting respondents aged 17 to 23 stated that recommendations from friends and family were most likely to influence their purchasing decisions. While this was the most popular answer given in the survey, ** percent of respondents also said they were most likely to buy a product after seeing it on TikTok. Gen Z is fueling social media advertising spending Gen Z is the first generation to grow up with the internet. This affinity for the online world also has an impact on shopping behavior, as young consumers are likely to search for product recommendations and reviews online and directly purchase items via the internet as well. Social media plays a particularly essential part in this consumer journey, as millions of Gen Zers browse their social media feeds for inspiration and brand discovery each day. In 2021, social media advertising spending in the United States amounted to nearly ** billion U.S. dollars, and while ads on platforms such as Instagram and TikTok do not focus on Gen Z users exclusively, they are becoming an increasingly appealing target group. The world of TikTok marketing TikTok is evolving into a highly attractive advertising destination due to its impressive user base and its focus on short-form video. While some brands have yet to embrace the power of TikTok marketing, others are already leveraging the platform to raise brand awareness, stay up to date with the latest trends, and unlock new audiences. Seeing that Gen Z users represent the largest age group on TikTok, marketers trying to reach young audiences will likely flock to the app in even larger numbers in the future.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

During a 2023 survey carried out among consumers aged 18 to 24 from the United Kingdom, ** percent of respondents stated they did not buy products promoted by influencers. A third said they occasionally bought such products and ** percent bought them regularly.

During a 2022 survey carried out in the United States, ** percent of responding Generation Z consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

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How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

Data was collected for the study -Affinity of Gen Z and Gen Y towards DTC brands: Role of online Review & Ratings and Recommendation

During a late 2023 survey in the United States, approximately ** percent of responding adult Gen Zers said they found ads on games irritating. That medium also recorded the highest share of irritability among millennial respondents, at ** percent. On average, according to the same study, most U.S. consumers found irritating ads on mobile apps.

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent of respondents said the type of advertising they paid the most attention to was on social media. TV and the internet followed, mentioned by ** and ** percent of respondents, respectively.

Discover the latest small business marketing statistics in 2024 from Wix and Vistaprint. Learn valuable insights and effective marketing strategies to stay ahead of the game.

The Gen Z mental health market, encompassing individuals aged 12-27, is experiencing substantial growth, projected to reach $30.89 billion in 2025 and exhibiting a compound annual growth rate (CAGR) of 8.25% from 2025 to 2033. This expansion is driven by several key factors. Increased awareness of mental health issues among Gen Z, coupled with the rising prevalence of anxiety, depression, and substance use disorders within this demographic, fuels demand for accessible and effective solutions. Technological advancements, including the proliferation of telehealth platforms and mobile mental health apps, are significantly enhancing accessibility and convenience, lowering barriers to entry for seeking help. Furthermore, the evolving stigma surrounding mental health, particularly within younger generations, is fostering a more open and accepting environment conducive to seeking professional support. The market segmentation reveals a diverse landscape, with varying needs across age groups (12-16, 17-21, 22-27 years), genders, and specific mental health conditions (anxiety, depression, substance use disorders, eating disorders). This diversity necessitates tailored solutions and targeted marketing strategies to maximize reach and impact. This burgeoning market is characterized by a competitive landscape featuring established players like Headspace, Talkspace, and BetterHelp, alongside innovative startups offering specialized services. North America currently dominates the market share, largely due to high awareness, advanced healthcare infrastructure, and robust digital penetration. However, other regions, particularly Asia-Pacific and Europe, are exhibiting promising growth potential driven by increasing disposable incomes, improved internet connectivity, and growing government initiatives supporting mental health services. The market's trajectory is heavily influenced by factors like technological innovation (AI-powered mental health tools, virtual reality therapy), evolving regulatory frameworks governing telehealth, and ongoing efforts to destigmatize mental health conversations. The continued expansion of the market hinges on sustained investment in research and development, improving access to affordable and culturally sensitive care, and fostering collaborative partnerships between stakeholders across the healthcare ecosystem. This report provides a detailed analysis of the burgeoning Gen Z mental health market, valued at $XXX million in 2025 and projected to reach $XXX million by 2033. It covers the period from 2019 to 2033, with 2025 serving as the base year. This in-depth study examines market dynamics, key players, emerging trends, and growth opportunities within this critical sector. The report is essential for investors, healthcare providers, technology developers, and anyone seeking to understand the unique needs and challenges facing Gen Z's mental wellbeing. Recent developments include: September 2023: Caraway, a New York-based Gen Z health services provider, reported the acquisition of Sesh, a digital group therapy platform that provides mental and physical health services as well as sexual and reproductive health offerings for Gen Z women.May 2023: DHI Insights, a digital healthcare company, launched BMOXI, a mental health app for teen girls. This app helps teen girls who are facing a mental health crisis.. Key drivers for this market are: Increasing Prevalence of Mental Health Diseases in Gen Z, Growing Technological Advancements. Potential restraints include: Increasing Prevalence of Mental Health Diseases in Gen Z, Growing Technological Advancements. Notable trends are: Depression Segment Expected to Hold a Significant Market Share Over the Forecast Period.

Student Interest: 89% of students are interested in content featuring early-career employees Learning Importance: 9 in 10 undergrads say learning and development benefits are important or essential Video Metrics: Hook rate on short videos (3-second and 50% view) Engagement: Profile visits per post, tap-through rate from social to job pages Trust Indicators: Save rate, comment sentiment, clicks on transparency elements Consideration: Event RSVPs, talent community joins, return traffic within 7-14 days Conversion: Mobile application start and completion rate, time to complete, drop-off by field

During a global 2023 survey, approximately ** percent of responding members of generation Z – people born between the late 1990s and early 2010s – aged 16 and above agreed that they tended to buy brands reflecting their personal values. Gen Xers – born between the end of the 1960s and the beginning of the1980s – recorded a similar share, at ** percent. Among Millennials – or Generation Y, the age group between Gen Z and Gen X – the share reached ** percent. According to the same study, Indonesia, China, and India were among the world's markets where most consumers preferred brands reflecting their values.

During a May 2024 survey in the United States, approximately 48 percent of responding millennial marketers reported interest in developing leadership and management skills to advance in content marketing. Among Gen Z respondents, 45 percent said they were interested in sharpening their work with new technologies.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

ABSTRACTObjective:Analyze generation Z consumer`s attributes from the construction of the mental model in the smartphone purchase decision.Method:Qualitative-exploratory using Interactive Qualitative Analyzes (IQA), proposed by Northcutt & McCoy (2004). Data collected via focus group and individual interview and analyzed based on IQA.Results:Two distinct mental models were identified in the decision to purchase Gen Z smartphones. Attributes such as price, screen size, camera quality, influences, hardware, software, advertising, and design were considered as determinants of the purchase decision.Originality/Relevance:It innovates by relating the affinities listed by consumers as determining attributes of the smartphone purchase decision. The use of mental models as a way of portraying this decision-making process is also noteworthy, and there are differences in the construction of mental models in the purchase decision process when developed in groups and individually. Contributions are established on the allocation of topological zones, the relationship between the listed affinities, and the power of influence of each closeness in the mental model construction.Theoretical/methodological contributions:Interactive Qualitative Analysis provides a clear and structured path for conducting qualitative research that places the participant at the center of the analysis, and researchers act simply by guiding the process (reducing the power relationships between researcher and participant).Management contributions:Managerial contributions are also present by identifying the determining attributes of generation Z consumers when purchasing smartphones, enabling companies/managers to draw up marketing strategies aimed at these consumers, according to their wish to acquire smartphones.

TikTok Trend Predictor App Market Outlook

According to our latest research, the global TikTok Trend Predictor App market size reached USD 1.28 billion in 2024, and it is poised for robust expansion, projected to attain USD 8.94 billion by 2033 at a remarkable CAGR of 24.1% during the forecast period. The primary driver fueling this growth is the escalating demand among brands, creators, and agencies for advanced analytics and AI-powered insights to capitalize on fast-evolving TikTok trends and maximize audience engagement.

A key growth factor for the TikTok Trend Predictor App market is the exponential rise in user-generated content and the ever-changing nature of viral trends on social media platforms. With TikTok’s algorithm favoring dynamic, trending content, brands and creators are under constant pressure to stay ahead of the curve. This has driven significant investment in predictive analytics tools that can identify emerging trends in real-time, enabling users to tailor their content strategies accordingly. The increasing sophistication of AI and machine learning technologies has further enhanced the accuracy and utility of these apps, making them indispensable for influencers and marketers aiming to boost visibility and engagement on TikTok.

Another major catalyst is the surge in influencer marketing and brand promotion campaigns on TikTok. As brands shift their advertising budgets from traditional channels to digital and social media platforms, TikTok has emerged as a preferred destination for reaching Gen Z and millennial audiences. Trend predictor apps empower marketers to identify and collaborate with the most relevant influencers, optimize campaign timing, and measure performance using actionable insights. This capability has led to a surge in adoption by marketing agencies and enterprises seeking to maximize ROI and drive brand loyalty through data-driven strategies. The integration of these apps with broader social media analytics suites is also accelerating market growth by offering a holistic view of campaign effectiveness.

The proliferation of mobile devices and increased accessibility of cloud-based solutions have also played a pivotal role in market expansion. With a majority of TikTok’s user base accessing the platform via smartphones, trend predictor apps optimized for mobile platforms such as iOS and Android are experiencing heightened demand. Cloud-based deployment models offer scalability, real-time data processing, and seamless integration with existing marketing workflows, making them especially attractive for both individual creators and large enterprises. Furthermore, the ongoing advancements in data privacy and security are addressing key concerns, encouraging wider adoption across various regions and user segments.

From a regional perspective, North America currently dominates the TikTok Trend Predictor App market, accounting for the largest revenue share in 2024, followed closely by Asia Pacific. The United States, in particular, is a hotbed of innovation and early adoption, driven by a mature influencer ecosystem and high digital marketing spend. Meanwhile, Asia Pacific is witnessing the fastest growth rate, fueled by the massive TikTok user base in countries like China and India, rapid urbanization, and increasing digital literacy. Europe is also emerging as a significant market, with brands and agencies leveraging trend prediction to enhance cross-border campaign effectiveness. The Middle East & Africa and Latin America, though still nascent, are expected to register notable growth as internet penetration and social media adoption continue to rise.

Component Analysis

The TikTok Trend Predictor App market is segmented by component into Software and Services, each playing a distinct role in the market’s value chain. The software segment encompasses AI-driven platforms and predictive analytics tools designed to process vast amounts of TikTok data, identify trending content, and deliver actionable insight

According to a late 2024 survey in the United States, YouTube was the most used social media channel among Generation Z for the purpose of brand interaction, with ** percent of consumers in this cohort utilizing the platform. Roughly ** percent of respondents used Instagram for the same purpose.

Custom Birth Stats Acrylic Signs Market Outlook

According to our latest research, the Global Custom Birth Stats Acrylic Signs market size was valued at $312 million in 2024 and is projected to reach $642 million by 2033, expanding at a robust CAGR of 8.5% during the forecast period of 2024–2033. The primary growth driver for this market is the surging demand for personalized and unique decorative items, particularly among millennial and Gen Z parents who seek to commemorate significant life events with custom-made products. This trend is further bolstered by the increasing popularity of social media platforms where visually appealing, bespoke decor items are showcased, influencing purchasing decisions globally.

Regional Outlook

North America commands the largest share in the Custom Birth Stats Acrylic Signs market, accounting for nearly 38% of the global market value in 2024. This dominance is attributed to a mature retail infrastructure, high disposable incomes, and a strong culture of personalization in home decor and gifting. The presence of leading players, coupled with advanced digital printing and acrylic manufacturing technologies, has enabled rapid product innovation and efficient distribution channels. Additionally, North American consumers are early adopters of trends driven by social media and influencer marketing, further fueling demand for custom acrylic signage. The region also benefits from favorable policies supporting small businesses and artisans, which has led to a proliferation of boutique brands specializing in personalized decor.

Asia Pacific emerges as the fastest-growing region in the Custom Birth Stats Acrylic Signs market, with an impressive projected CAGR of 11.2% from 2024 to 2033. This rapid expansion is driven by a burgeoning middle class, rising urbanization, and a cultural shift towards celebrating milestones with personalized items. Countries such as China, Japan, and India are witnessing increased investments in e-commerce platforms, making it easier for consumers to access and order custom products. Strategic partnerships between local manufacturers and international brands have also enhanced product availability and quality. The region’s youthful demographic, coupled with growing internet penetration and social media engagement, is expected to sustain strong demand for custom birth stats acrylic signs throughout the forecast period.

Emerging economies in Latin America, the Middle East, and Africa are gradually embracing the trend of personalized decor, but face unique adoption challenges. Limited access to advanced manufacturing technologies, higher import costs for quality acrylic materials, and a fragmented retail landscape can hinder market growth in these regions. However, localized demand is increasing as cultural preferences for personalized gifting and home decor gain traction, particularly among urban populations. Policy reforms aimed at supporting small-scale artisans and digital commerce are beginning to open new avenues for market entry, though the pace of adoption remains slower compared to more developed regions. As awareness grows and supply chain efficiencies improve, these markets are expected to play a more significant role in the global landscape.

Report Scope