During a 2021 survey carried out in the United States, ** percent of female-presenting respondents aged 17 to 23 stated that recommendations from friends and family were most likely to influence their purchasing decisions. While this was the most popular answer given in the survey, ** percent of respondents also said they were most likely to buy a product after seeing it on TikTok. Gen Z is fueling social media advertising spending Gen Z is the first generation to grow up with the internet. This affinity for the online world also has an impact on shopping behavior, as young consumers are likely to search for product recommendations and reviews online and directly purchase items via the internet as well. Social media plays a particularly essential part in this consumer journey, as millions of Gen Zers browse their social media feeds for inspiration and brand discovery each day. In 2021, social media advertising spending in the United States amounted to nearly ** billion U.S. dollars, and while ads on platforms such as Instagram and TikTok do not focus on Gen Z users exclusively, they are becoming an increasingly appealing target group. The world of TikTok marketing TikTok is evolving into a highly attractive advertising destination due to its impressive user base and its focus on short-form video. While some brands have yet to embrace the power of TikTok marketing, others are already leveraging the platform to raise brand awareness, stay up to date with the latest trends, and unlock new audiences. Seeing that Gen Z users represent the largest age group on TikTok, marketers trying to reach young audiences will likely flock to the app in even larger numbers in the future.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

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Introduction

Gen Z Statistics: Although many people still view Millennials as the most powerful age group, Gen Z is now emerging as a significant group of buyers. They have their likes and habits that are strongly changing how people shop and spend money.

We've compiled key Gen Z Statistics to help you develop a robust marketing plan for this emerging generation. Please continue reading to discover what Gen Z cares about, how they shop, and how they behave, especially since they’ve grown up surrounded by digital technology.

During a January 2023 survey among members of Generation Z – aged between 18 and 24 years at the time of data collection – in the United States, ** percent of respondents said the type of advertising they paid the most attention to was on social media. TV and the internet followed, mentioned by ** and ** percent of respondents, respectively.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

During a May 2024 survey in the United States, approximately 48 percent of responding millennial marketers reported interest in developing leadership and management skills to advance in content marketing. Among Gen Z respondents, 45 percent said they were interested in sharpening their work with new technologies.

Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading one-out-of-five Generation Z respondents to a purchase.

According to the results of a survey carried out in the first quarter of 2023, nearly six in ten U.S. shoppers aged 18 to 26 looked for product information on Amazon, while 43 percent preferred Walmart.com. Social networks also played an important role in pre-purchase search, with TikTok and YouTube being the most used platforms for this purpose.

According to a study of iOS users in the United States, 88 percent of Gen Z users used the Apple App Store. Amazon followed as the second-most used shopping app, with a usage rate of 71 percent among Gen Z mobile commerce shoppers.

During a late 2023 survey in the United States, approximately ** percent of responding adult Gen Zers said they found ads on games irritating. That medium also recorded the highest share of irritability among millennial respondents, at ** percent. On average, according to the same study, most U.S. consumers found irritating ads on mobile apps.

The Gen Z mental health market, encompassing individuals aged 12-27, is experiencing substantial growth, projected to reach $30.89 billion in 2025 and exhibiting a compound annual growth rate (CAGR) of 8.25% from 2025 to 2033. This expansion is driven by several key factors. Increased awareness of mental health issues among Gen Z, coupled with the rising prevalence of anxiety, depression, and substance use disorders within this demographic, fuels demand for accessible and effective solutions. Technological advancements, including the proliferation of telehealth platforms and mobile mental health apps, are significantly enhancing accessibility and convenience, lowering barriers to entry for seeking help. Furthermore, the evolving stigma surrounding mental health, particularly within younger generations, is fostering a more open and accepting environment conducive to seeking professional support. The market segmentation reveals a diverse landscape, with varying needs across age groups (12-16, 17-21, 22-27 years), genders, and specific mental health conditions (anxiety, depression, substance use disorders, eating disorders). This diversity necessitates tailored solutions and targeted marketing strategies to maximize reach and impact. This burgeoning market is characterized by a competitive landscape featuring established players like Headspace, Talkspace, and BetterHelp, alongside innovative startups offering specialized services. North America currently dominates the market share, largely due to high awareness, advanced healthcare infrastructure, and robust digital penetration. However, other regions, particularly Asia-Pacific and Europe, are exhibiting promising growth potential driven by increasing disposable incomes, improved internet connectivity, and growing government initiatives supporting mental health services. The market's trajectory is heavily influenced by factors like technological innovation (AI-powered mental health tools, virtual reality therapy), evolving regulatory frameworks governing telehealth, and ongoing efforts to destigmatize mental health conversations. The continued expansion of the market hinges on sustained investment in research and development, improving access to affordable and culturally sensitive care, and fostering collaborative partnerships between stakeholders across the healthcare ecosystem. This report provides a detailed analysis of the burgeoning Gen Z mental health market, valued at $XXX million in 2025 and projected to reach $XXX million by 2033. It covers the period from 2019 to 2033, with 2025 serving as the base year. This in-depth study examines market dynamics, key players, emerging trends, and growth opportunities within this critical sector. The report is essential for investors, healthcare providers, technology developers, and anyone seeking to understand the unique needs and challenges facing Gen Z's mental wellbeing. Recent developments include: September 2023: Caraway, a New York-based Gen Z health services provider, reported the acquisition of Sesh, a digital group therapy platform that provides mental and physical health services as well as sexual and reproductive health offerings for Gen Z women.May 2023: DHI Insights, a digital healthcare company, launched BMOXI, a mental health app for teen girls. This app helps teen girls who are facing a mental health crisis.. Key drivers for this market are: Increasing Prevalence of Mental Health Diseases in Gen Z, Growing Technological Advancements. Potential restraints include: Increasing Prevalence of Mental Health Diseases in Gen Z, Growing Technological Advancements. Notable trends are: Depression Segment Expected to Hold a Significant Market Share Over the Forecast Period.

During a global 2023 survey, approximately ** percent of responding members of generation Z – people born between the late 1990s and early 2010s – aged 16 and above agreed that they tended to buy brands reflecting their personal values. Gen Xers – born between the end of the 1960s and the beginning of the1980s – recorded a similar share, at ** percent. Among Millennials – or Generation Y, the age group between Gen Z and Gen X – the share reached ** percent. According to the same study, Indonesia, China, and India were among the world's markets where most consumers preferred brands reflecting their values.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

During a 2022 survey carried out among consumers from the United States, ** percent of responding millennials stated they liked being contacted by brands via email. The same was true for ** percent of respondents from Generation Z.

A 2023 survey conducted in Indonesia found that around ** percent of Generation Z respondents claimed that social media ads influenced their purchase behavior the most compared to other platforms. Meanwhile, about ** percent of respondents acknowledged being influenced by YouTube advertisements.

According to a survey conducted among Gen Z consumers in the United States in May 2022, ** percent of respondents said they were motivated to engage with a new brand on social media when the brand appeared trustworthy and transparent. An ad's relevance or personalization was cited as a motivating factor by ** percent of respondents, while ** percent cited a brand's values and mission.

During a 2022 survey carried out in the United States, ** percent of responding Generation Z consumers stated it was likely or very likely that a brand's regular newsletter would influence them to purchase something. On the other hand, ** percent said such a situation was unlikely or very unlikely to happen.

TikTok Trend Predictor App Market Outlook

As per our latest research, the TikTok Trend Predictor App market size reached USD 1.2 billion globally in 2024, fueled by the explosive growth in short-form video content and the increasing demand for real-time trend analytics. The market is demonstrating a robust expansion, with a recorded CAGR of 17.8% from 2025 to 2033. By the end of 2033, the market is projected to reach a substantial USD 5.2 billion. This rapid growth is primarily driven by the surging adoption of TikTok among Gen Z and Millennials, the proliferation of influencer marketing, and the intensifying need for data-driven content strategies among brands and agencies.

One of the core growth drivers for the TikTok Trend Predictor App market is the exponential increase in TikTok’s user base, which surpassed 1.5 billion monthly active users in 2024. As TikTok continues to dominate the social media landscape, content creators, influencers, and brands are seeking advanced tools to stay ahead of viral trends. The ability of trend predictor apps to offer actionable insights, forecast trending hashtags, and analyze audience engagement in real time has made them indispensable in the digital marketing toolkit. This surge in demand is further amplified by the evolving algorithms of TikTok, which require sophisticated analytics to decode and leverage for maximum reach and engagement.

Another significant growth factor is the increasing complexity and competitiveness of influencer marketing. With brands allocating larger portions of their marketing budgets to influencer-led campaigns on TikTok, the necessity for precise trend prediction becomes paramount. Trend predictor apps empower influencers and agencies to optimize content timing, select trending sounds, and tailor messaging for maximum impact. The integration of artificial intelligence and machine learning into these platforms has exponentially increased their accuracy and utility, transforming how content is ideated, produced, and distributed. This technological advancement is expected to further accelerate market growth over the coming years.

Additionally, the rise of social commerce and brand promotion on TikTok is fueling demand for trend prediction tools. Brands are leveraging TikTok not just for awareness, but also for direct sales through in-app shopping features. Trend predictor apps enable brands to identify viral product trends, engage with relevant challenges, and align their marketing strategies with real-time consumer interests. This data-driven approach is proving critical in an environment where trends can emerge and dissipate within hours, making real-time analytics a vital asset for competitive differentiation and revenue growth.

From a regional perspective, North America and Asia Pacific are leading the adoption of TikTok Trend Predictor Apps, driven by high social media penetration and a tech-savvy population. North America accounted for over 38% of the global market in 2024, closely followed by Asia Pacific at 33%. Europe is also witnessing rapid growth, particularly in Western European markets where influencer marketing is becoming mainstream. The Middle East & Africa and Latin America, while smaller in absolute numbers, are expected to exhibit the highest CAGR over the forecast period, propelled by increasing smartphone adoption and the localization of TikTok content.

Component Analysis

The TikTok Trend Predictor App market is segmented into Software and Services components, each playing a pivotal role in the ecosystem. The software segment dominates the market, accounting for nearly 72% of the total revenue in 2024. This dominance is attributed to the proliferation of sophisticated applications that leverage artificial intelligence, machine learning, and big data analytics to deliver real-time trend forecasting, hashtag performance tracking, and content optimization suggestions. Leading software providers are continuously innovating their platforms, incorporating advanced algorithms to improve prediction accuracy and user experience, thus attracting a broad spectrum of users ranging from individual creators to large agencies.

Within the software segment, cloud-based solutions have gained significant traction due to their scalability,

During an early 2023 online survey conducted among adult members of Generation Z in the United States, slightly more than **** (or ** percent) of respondents reported they liked creative and entertaining advertisements. Funny ads came second with ** percent. In the meantime, roughly ** percent said they enjoyed ads about a sale or promotion for a product they bought.