According to a survey conducted in early 2025 among adults in the United States, social media continued to be a leading source of news, particularly among younger audiences. Around two-thirds of respondents aged 18 to 24, as well as those between 25 and 34, reported using social platforms to stay informed. In addition, emerging formats like AI chatbots and news podcasts also gained momentum, with a noticeable share of both age groups turning to these tools for their news consumption.

As of June 2024, approximately 28 percent of smartphone gaming audiences in the United Kingdom (UK) were between 30 and 39 years old. Overall, half of smartphone gamers in the United Kingdom were female.

According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

The results of a study conducted in the United States in 2024 show that Generation Z consumers spent the majority of their media time accessing it on a phone. Books or magazines accounted for seven percent of the time they spent with media.

A study of media consumption in the United States concluded in August 2024 found that Generation Z respondents spent the largest number of hours daily consuming media - *** hours. The silent generation spent less than **** hours on daily media consumption.

As of October 2024, the internet users in the United Kingdom reached **** percent of the country's Generation Z consumers. At the same time, digital video viewing had a penetration rate of **** percent among this young generation. Podcast listening was possible for **** percent of UK Gen Zers.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Gen Z and Millennials are the biggest social media users of all age groups.

Dataset Details

This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

Introduction

Gen Z Statistics: Generation Z, with birth years from the mid-1990s to early 2010s, is developing its muscle in laying down world trends. In 2024, this generation is redefining consumer behaviour on one side, dynamic working spaces on the other, and social media and culture on the third. The Gen Z way of being and doing things is therefore critical to businesses, educators, and policymakers seeking to find relevancy in what looks like a new domain every day. This Article will show the key Gen Z statistics and its trends.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to a survey conducted among Generation Z in Japan in November 2024, more than ** percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.

In February 2025, the YouTube mobile app ranked first with a 76 percent audience reach, while e-mail platform service Gmail was accessed by 68 percent of mobile audiences in the United States. Social media platform Facebook ranked third with a usage reach of 67 percent. Social video app TikTok reported a reach of approximately 40 percent in the examine period. TikTok in the U.S. The social media ecosystem continues to evolve rapidly. While Facebook remains a dominant force with over three billion monthly active users across its family of apps, newcomers like TikTok are reshaping user engagement. TikTok's global popularity is evident in its 186 million worldwide downloads in Q4 2024. TikTok's popularity extends beyond entertainment, with 64 percent of Gen Z users in the U.S. utilizing it as an online search engine in 2024. This trend underscores the platform's expanding role in information discovery, particularly among younger demographics. However, TikTok's success is not without controversy. Nearly 40 percent of U.S. users believed the Chinese government is using it to bring social and political divisions. OTT video apps in the U.S. While television remains the primary device for media consumption across all age groups, a clear generational divide is emerging. Younger audiences, particularly those aged 18 to 34, are turning to smartphones as their preferred entertainment device. This shift aligns with broader trends in digital media consumption. During the first half of 2024, entertainment apps were leading in mobile revenue generation, with U.S. consumers spending over 2.65 billion U.S. dollars on these apps.

In 2024, ** percent of millennials spent more time on social media than they did a year ago. Gen Z showed a similar dynamic, with ** percent stating that their social media use had increased compared to the previous year. In contrast, only ** percent of Baby Boomers agreed t.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

56.8% of the world’s total population is active on social media.

In 2024, more than 40 percent of global consumers belonging to Generation Z used social media for customer service proposes, while 38 percent of Millennials did the same. Moreover, one out of five Boomers participated in live shopping events on social media platforms.

Regional use of social media has a significant effect on the male and female social media statistics.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

Bubble Tea Market Outlook

According to our latest research, the global bubble tea market size reached USD 3.21 billion in 2024, reflecting robust consumer interest and expanding international adoption. The market is projected to grow at a compelling CAGR of 8.7% from 2025 to 2033, positioning the industry to achieve a value of approximately USD 6.81 billion by 2033. This impressive growth trajectory is fueled by rising demand for innovative beverages, the proliferation of specialty tea cafes, and the increasing popularity of Asian food and drink culture worldwide. The market’s expansion is further buttressed by evolving consumer preferences toward customizable and health-oriented beverages, as well as the diversification of flavors and ingredients.

One of the primary growth factors driving the bubble tea market is the surge in consumer awareness regarding the unique taste and customizable options that bubble tea offers. The beverage’s appeal lies in its ability to blend traditional tea bases with a wide variety of flavors, sweeteners, and toppings such as tapioca pearls, jellies, and fruit bits. This flexibility allows bubble tea brands to cater to a broad spectrum of tastes and dietary preferences, including vegan and low-sugar alternatives. Additionally, the trend of experiential consumption, where consumers seek not just a product but an engaging experience, is particularly pronounced among millennials and Gen Z. Social media platforms, especially Instagram and TikTok, have amplified bubble tea’s visual appeal, making it a viral phenomenon and fueling its global expansion.

Another significant growth driver is the strategic expansion of distribution channels. The bubble tea market has witnessed a notable shift from traditional brick-and-mortar outlets to diversified sales channels, including online stores, supermarkets, hypermarkets, and specialty cafes. The accessibility of bubble tea through multiple touchpoints has played a crucial role in its rapid adoption beyond Asia, penetrating North American and European markets. Franchise models have enabled rapid scaling, while collaborations with food delivery platforms have further enhanced market reach. Furthermore, the introduction of ready-to-drink (RTD) bubble tea products and DIY bubble tea kits has allowed consumers to enjoy the beverage at home, thereby capturing a larger share of the beverage market.

Health and wellness trends are also shaping the future of the bubble tea market. As consumers become more health-conscious, there is increasing demand for natural ingredients, reduced sugar content, and functional additives such as vitamins and probiotics. Bubble tea brands are responding by offering healthier formulations, including green tea and matcha bases, plant-based milk alternatives, and organic sweeteners. This shift aligns bubble tea with broader beverage industry trends favoring transparency, clean labeling, and wellness, thereby attracting a new segment of health-oriented customers and further propelling market growth.

From a regional perspective, Asia Pacific continues to dominate the global bubble tea market, accounting for the largest share due to the beverage’s origins and its deep-rooted cultural significance in countries such as Taiwan, China, and Thailand. However, North America and Europe are emerging as high-growth regions, driven by increasing multiculturalism, the spread of Asian culinary trends, and a burgeoning café culture. North America, in particular, is experiencing double-digit growth rates as bubble tea chains expand into major cities and suburban areas. Meanwhile, the Middle East & Africa and Latin America are witnessing gradual market penetration, supported by urbanization and rising disposable incomes. The regional diversity in consumer preferences and flavor profiles is encouraging product innovation and localization strategies among leading market players.

Product Type Analysis

The bubble tea market is segmented by product type into milk tea, fruit tea, green tea, black tea, and