Gen Z and millennial men in the United States are more likely to live with their parents than women in the same age group. In 2023, approximately 11 percent of women aged 25 to 34 lived in their parents' home, compared to almost 19 percent of men. When looking at the age group of 18 to 24, the difference was less drastic.

This statistic shows the share of children in the United States in 2014 whose parents were Millennials, by age of the child. As of 2014, ** percent of zero- to ****year-olds in the United States were born to Millennial parents.

According to a survey carried out in 2019, some ** percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some ** percent stated that their children influence the product features that are important to them and ** percent stated that they influence the specific retailers they consider.

When buying back-to-school supplies for their children in 2025, Gen Z were most likely to make purchases on social media. ** percent of Gen X used such platforms to discover products.

Audience: Gen Z, parents, coaches, educators, veterans' networks Channels: Digital video (YouTube, CTV), social (Instagram, TikTok, Snapchat), search Funnel KPIs: Reach, completed video views, search impression share, CTR, landing-page conversion rate, cost per inquiry, cost per qualified lead, appointment set rate, show rate, contract rate, enlistments attributed Quality Signals: Prospect eligibility rates, ASVAB pre-qual, rating interest mix, geographic distribution

According to a survey carried out in 2019 in the United States, some ** percent of parents with children within the Gen Z age bracket stated that they involve their children in their shopping process by having them look at products in store, and some ** percent of parents have their children look at products online.

Total number of young adults aged 15 to 34 years and total number of young adults aged 20 to 34 years in the UK living with their parents.

A 2023 survey found that around ** percent of Generation Z in Indonesia lived with their parents. Meanwhile, about ** percent of Generation Z respondents lived alone.

This statistic shows the share of parents in different countries being aware of their eleven-year-olds' usage of social media websites not aimed at children. In Australia, 63 percent of parents are aware of this transition into digital adultood.

The Pet Lifetime Insurance market is emerging as a vital segment within the broader pet care industry, driven by an increasing awareness of the importance of safeguarding pets? health and well-being. As pet ownership continues to rise, particularly among millennials and Generation Z, a growing number of pet parents

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Advanced Baby Monitor Market Size 2024-2028

The advanced baby monitor market size is forecast to increase by USD 637.3 million at a CAGR of 12.48% between 2023 and 2028.

The market is witnessing significant growth due to the increasing trend of millennial parents embracing tech-savvy solutions for modern parenting. These parents prioritize real-time information and monitoring technologies to ensure their child's wellbeing. Consequently, baby care product manufacturers are innovating with features like data centers, metrics, and audio and video capabilities to cater to this demand. However, the high price point and low awareness levels pose challenges for market growth. To mitigate these challenges, companies are focusing on omnichannel distribution strategies and premiumizing their offerings through luxury product designs. Despite these efforts, the market faces competition from audio-only monitors, which offer a more affordable alternative.

What will the size of the market be during the forecast period?

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Advanced baby monitors have revolutionized infant safety by integrating technology into traditional baby monitoring systems. These innovative devices offer features beyond simple sound monitoring, including artificial intelligence (AI) capabilities for detecting irregularities in an infant's sleep patterns, identifying potential health risks such as sleep apnea, and even recognizing specific cries for different needs. Advanced baby monitors cater to various demographics, including single parent households, working parents, home caregivers, and daycare providers. With the increasing number of working professionals, particularly women, these smart devices have become essential tools for maintaining peace of mind while balancing work and family life. However, with the integration of technology comes cyber security risks.



Manufacturers prioritize securing these devices against potential hacking threats to ensure the privacy and safety of families. Additionally, some advanced baby monitors may exhibit gender biases, raising concerns for women professionals. Nuclear families and larger households can benefit from multiple portable receivers and devices, which can be connected via radio transmitter or video transmitter technology. Cool features like sensors, night vision, and online advertising capabilities further enhance the user experience. Overall, advanced baby monitors offer a comprehensive solution for modern families seeking peace of mind and convenience.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Under-the-mattress
  Diaper attachment
  Smart wearable
  Other formats


Geography

  Europe

    Germany
    UK


  North America

    US


  APAC

    China
    Japan


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

Millennial parents, being tech-savvy and knowledgeable, have embraced modern parenting trends that prioritize real-time information and advanced monitoring technologies for their little ones. Baby care products, including audio and video baby monitors, have evolved significantly, transforming from basic audio-only models to high-tech devices equipped with data centers and metrics for comprehensive baby care. While offline sales through specialty stores, department stores, and retail outlets still exist, the market is witnessing a shift towards online platforms due to the convenience and accessibility they offer. To cater to this trend, companies are expanding their reach by partnering with local retail entities and online marketplaces, ensuring their products are readily available to tech-savvy parents.

Despite the growing popularity of luxury, high-tech baby monitors, there is still a significant portion of the market with low awareness and preference for traditional audio-only monitors.

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The offline segment was valued at USD 345.00 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

Europe is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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Advanced baby monitors have gained significant popularity among millennial parents, particularly in Western Europe, due to the i

During the fourth quarter of 2023, the number of daily active users on Facebook reached 2.1 billion, a minor increase on the previous quarter. When compared with the number of daily active users in the final quarter of 2022, the platform has gained around 100 million users. Facebook’s penetration rate for the United States in 2023 was 72.13 percent, up from 71.43 percent in 2022. The social network’s audience reach is projected to stand at 75.79 percent by 2027.

Most popular social media websites

As of May 2021, Facebook was the most used social media site in the United States, accounting for 71.8 percent of all social media visits. Ranking in second place was Pinterest with 12.4 percent, followed by Twitter and Instagram, with 9.15 percent and 3.82 percent, respectively. Although other sites remain popular, Facebook’s number of visits made it undoubtably the leading social media platform in terms of social media site visits.

For Generation Z and Millennials in the United States, Facebook was one of the least popular platforms used to connect with others. Gen Z and Millennials preferred video sharing platforms, specifically Snapchat, TikTok and YouTube.

Meta’s revenue

Facebook Inc was renamed as Meta in 2021, in a strategic step toward the metaverse. Meta Platforms is now the parent company of Facebook, Instagram, Facebook Messenger and WhatsApp amongst others, together being known as Meta’s Family of Apps.

Meta’s annual revenue for 2021 was 117.92 billion U.S. dollars, up from 85.97 billion in 2020. Within a decade, the company has increased its annual revenue by approximately 114 billion U.S. dollars. In the most recent fiscal year, Meta’s Family of Apps were responsible for over 115 billion U.S. dollars’ worth of Meta’s revenue.

This statistic presents the distribution of Millennials in the United States whose monthly expenses were paid for by their parents in 2014, sorted by item paid. During the survey, 12 percent of the polled U.S. Millennials stated that their parents paid their cell phone bills.

From 2016 to 2020, the share of younger millennials (25 to 34 years old) who live with their parents increased, with men much more likely to stay in their parents' home for longer. In 2023, however, fewer millennials were reported to live at home in comparison to previous years, with 11.4 percent of millennial women and 18.8 percent of millennial men living in their parents' home.

Netflix was the most popular video streaming service among ** to 17-year-old Gen Z consumers in the U.S., according to over ** percent of respondents using the service as of November 2022. Around half of the people interviewed stated that their parents or someone else paid for the streaming platform, while ** percent paid it for themselves. SVOD services Disney+ and Hulu were second and third most popular among this group of Gen Z consumers.

This statistic shows the share of affluent Millennial parents who expect to contribute to children's rental costs in the United States in 2017. In that survey, ** percent of affluent Millennial parents said that they expected to pay all of their children's rent, whereas only ** percent of overall affluent parents said the same.

The awareness of consumers toward what they eat and the impact certain types of food can have on a person's health has increased exponentially in the last few years, and such phenomenon has mainly affected younger generations. As of 2019, a survey was conducted among U.S. (United States) Millennials and Millennial parents aged between 22 and 37 years on their current food choices. It emerged that, in comparison with five years ago, consumers' choices as regards food became more quality- and organic-oriented. ** percent of the U.S. millennial participants, in fact, read labels more closely. Similar results were found for millennial parents. Furthermore, organic food shopping increased by ** percent overall.

This graph provides the answers to a survey that asked millennial mothers if they typically share information about the following kinds of products or services with others (in person, online or both). The survey revealed that 93 percent of the respondents share information about retail stores with others.

According to a global study conducted in January 2025, almost ** percent of millennial and Generation Z parents surveyed said they intended to bring their extended family on vacation that year. In contrast, only ** percent of Generation X and baby boomer parents planned to do that.

Sending private messages, liking posts by other users or followed people, and commeting on posts are the most popular social media activites of parents living with children in the United States. 57 percent of mothers and 51 percent of fathers used social media to send private messages, making it the most popular social media functionality overall. In general mothers are somewhat more active on social media than fathers. The only category where fathers show a higher engagement are business and job related. 34 percent of fathers stated that they liked company posts of followed companies, while 21 percent shared company posts.