Gen Z and millennial men in the United States are more likely to live with their parents than women in the same age group. In 2023, approximately 11 percent of women aged 25 to 34 lived in their parents' home, compared to almost 19 percent of men. When looking at the age group of 18 to 24, the difference was less drastic.

According to a survey carried out in 2019 in the United States, some ** percent of parents with children within the Gen Z age bracket stated that they involve their children in their shopping process by having them look at products in store, and some ** percent of parents have their children look at products online.

This statistic shows the share of children in the United States in 2014 whose parents were Millennials, by age of the child. As of 2014, ** percent of zero- to ****year-olds in the United States were born to Millennial parents.

According to a survey carried out in 2019, some ** percent of parents in the United States with children who fall within the Gen Z age bracket stated that their children influence the specific brands they consider when shopping. Some ** percent stated that their children influence the product features that are important to them and ** percent stated that they influence the specific retailers they consider.

This statistic shows the share of parents in different countries being aware of their eleven-year-olds' usage of social media websites not aimed at children. In Australia, 63 percent of parents are aware of this transition into digital adultood.

A 2023 survey found that around ** percent of Generation Z in Indonesia lived with their parents. Meanwhile, about ** percent of Generation Z respondents lived alone.

According to a survey carried out in 2019, some ** percent of parents of Generation Z children in the United States stated that they involve their children at the beginning stage of the purchasing journey, when first researching features and reviews.

From 2016 to 2020, the share of younger millennials (25 to 34 years old) who live with their parents increased, with men much more likely to stay in their parents' home for longer. In 2023, however, fewer millennials were reported to live at home in comparison to previous years, with 11.4 percent of millennial women and 18.8 percent of millennial men living in their parents' home.

In 2018, ** percent of American millennial women born between 1982 and 1986 had children. On the other hand, ** percent of American women born between 1995 and 1998 had children. Women entering their thirties were more likely to have a child compared to women in their twenties.

According to a survey conducted in the second quarter of 2019 in the United States, around ** percent of respondents among Millennials reported they tried to teach their kids about environmental sustainability. In contrast, only ** percent of Baby Boomers surveyed stated that they are doing so as well.

This graph provides the answers to a survey that asked millennial mothers if they typically share information about the following kinds of products or services with others (in person, online or both). The survey revealed that 93 percent of the respondents share information about retail stores with others.

This statistic shows the daily media usage of moms in the United States as of January 2018. During the survey period, it was found that mothers spent 214 minutes browsing the internet on a daily basis.

The awareness of consumers toward what they eat and the impact certain types of food can have on a person's health has increased exponentially in the last few years, and such phenomenon has mainly affected younger generations. As of 2019, a survey was conducted among U.S. (United States) Millennials and Millennial parents aged between 22 and 37 years on their current food choices. It emerged that, in comparison with five years ago, consumers' choices as regards food became more quality- and organic-oriented. 74 percent of the U.S. millennial participants, in fact, read labels more closely. Similar results were found for millennial parents. Furthermore, organic food shopping increased by 51 percent overall.

This statistic shows the share of affluent Millennial parents who expect to contribute to children's rental costs in the United States in 2017. In that survey, ** percent of affluent Millennial parents said that they expected to pay all of their children's rent, whereas only ** percent of overall affluent parents said the same.

This statistic presents the distribution of Millennials in the United States whose monthly expenses were paid for by their parents in 2014, sorted by item paid. During the survey, 12 percent of the polled U.S. Millennials stated that their parents paid their cell phone bills.

In 2023, over 55 percent of parents to Gen Alpha children in the United States said they are cutting down on dining out at restaurants as a cost-saving measure. Nearly 50 percent said they would cut back on vacation and travel costs due to concerns regarding personal finances and the U.S. economy.

Back-to-school shopping

Parents of school-attending children typically spend a considerable amount of money during the back-to-school shopping season. In fact, in the United States, total planned back-to-school expenditure reached the 40-billion-dollar mark in 2023. That same year, parents in the U.S. said they expected to spend an average of 600 U.S. dollars per child for school supplies.

Generation Alpha

Generation Alpha is the current youngest generation, succeeding the now older Generation Z. So far, Gen Alpha is entirely made up of children, specifically those born from 2010 onwards, meaning the oldest Gen Alphas are only just turning into teenagers. Being brought up entirely in a digital age, it remains to be seen how this, and other factors, will influence Gen Alpha as consumers when the time comes.

A 2024 survey conducted among adults in Singapore on LGBTQ+ rights showed that 72 percent of Gen Z respondents agreed that same-sex couples are just as likely as other parents to successfully raise children. In comparison, the same sentiment was given by 40 percent of respondents from the baby boomer generation.

Netflix was the most popular video streaming service among ** to 17-year-old Gen Z consumers in the U.S., according to over ** percent of respondents using the service as of November 2022. Around half of the people interviewed stated that their parents or someone else paid for the streaming platform, while ** percent paid it for themselves. SVOD services Disney+ and Hulu were second and third most popular among this group of Gen Z consumers.

When buying back-to-school supplies for their children in 2023, millennials in the United States were more likely to browse for products than Generation X parents (** percent versus ** percent). In contrast, Gen X consumers were more likely to look for promotions and try to acquire coupons during the back-to-school shopping season.

This statistic shows the share of Millennial mothers who changed their grocery shopping habits in Canada as of May 2016. During the survey, 54 percent of Millennial mom respondents said they bought more fresh foods that they cook at home.