During a survey conducted in 2024, it was revealed that millennials represented the biggest share of pet owners in the United States (32 percent), followed in second place by Generation X (24 percent). Baby Boomer's came in third, representing some 24 percent of pet owners. Pet ownership in the United States Despite some fluctuations, household penetration rates for pet ownership in the United States have generally increased over the years, going from 56 percent in 1988 to approximately 66 percent in 2023. With millennials constituting the largest group of pet owners in the United States, they also constituted the generational group that planned to spend the most on their pets during the holidays in 2020, with an average spending of 51 U.S. dollars, compared to only 28 U.S. dollars of average planned spending on pets for Baby Boomers. Pet expenditure in the U.S. Pet food and treats constituted the highest selling category for pet products in the United States, with total food and treats sales reaching 58.1 billion U.S. dollars in 2022. Vet care and product sales were the second biggest pet market category that year, generating around 35.9 billion U.S. dollars in sales. Generally, average annual pet expenditure was higher for dog owners than for cat owners across all pet market categories in 2020.

According to a 2017 survey, Millennial males in the United States were more likely to be cat and/or dog owners than their female counterparts. Some 48 percent of male Millennial survey respondents stated that they owned a cat and 71 percent owned a dog. In comparison, 35 and 62 percent of female respondents were cat and/or dog owners, respectively.

Pet ownership rates in the United States

In 2019, 67 percent of all households in the United States owned a pet . This is over a ten percent increase from 1988. Almost 50 percent of surveyed American pet-owning households had a dog in 2017 , making it the most popular type of pet to own in the United States. Cats and freshwater fish were the second and third most popular type of pet, with a 38 and 10 percent share of the vote respectively.

Number of pets owned

Freshwater fish were the most kept pet in the United States in 2017/18 in terms of volume. In total, Americans were estimated to own approximately 139.3 million of the aquatic animals in that year. This large volume is no surprise when considering their small size and minor cost increases when owning more than one fish as a pet. Cats and dogs were the second and third most owned pets, with around 94.2 and 89.7 million living in U.S. households respectively.

The statistic shows the share of pet types owned in households in the United States as of January 2024, by generation. At the time of the survey, some 66 percent of millennial respondents stated that they owned a dog.

According to the results of a survey conducted in 2024, 41 percent of Generation Z pet owners in Italy had at least one dog, while 11 percent had other pets. On the other hand, 48 percent of millennials did not have any pet.

US Pet Market size was valued at USD 143.6 Billion in 2024 and is projected to reach USD 206.8 Billion by 2031, growing at a CAGR of 4.7% from 2025 to 2032.

Key Market Drivers:

Increasing Pet Ownership: According to the American Pet Products Association (APPA), 70% of US families will possess a pet in 2023, up from 67% in 2020, with millennials and Generation Z driving the increase. The boom in pet ownership, fuelled by lifestyle changes and remote working tendencies, has greatly increasing the pet market.

Humanization of Pets: Pets are increasingly being considered as family members, resulting in higher spending on premium pet supplies, healthcare and wellness services. According to APPA data, Americans spent $136.8 billion on their pets in 2022, up 14% from the previous year, reflecting this emotional and financial investment.

The coronavirus (COVID-19) pandemic has affected many industries in significant ways, including the pet industry. During a survey carried out in February 2022, 14 percent of respondents in the United States reported acquiring a new pet. This is an increase of four percent compared to December 2020, when 10 percent of respondents reported getting a new pet.

Pet ownership during the pandemic With nationwide lockdowns forcing people to spend most of their time confined at home, approximately 70 percent of Americans from all generations surveyed in 2020 reported spending more time with their pets as a result of social distancing regulations. Additionally, the pandemic had its impact on the economic situation of millions of people who may have struggled with precarious work or part-time employment that was discontinued due to lockdowns, which made many pet owners concerned about the affordability of pet food and products. In fact, younger generations like Gen Z and Millennials in the United States were more likely than Baby Boomers to be worried about pet expenses during the coronavirus pandemic in 2020.

Pet industry in the United States Pet industry expenditure in the United States has witnessed remarkable growth over the years and was forecast to reach nearly 110 billion U.S. dollars in 2021, up from less than half that figure only ten years prior when it was approximately 51 billion U.S. dollars in 2011. Among the most prominent players in the U.S. pet industry are pet food companies Mars Petcare Inc. and Nestlé Purina Petcare, generating 18 billion and 14 billion U.S. dollars in revenues, respectively.

When surveyed in September 2020, some 16 percent of Gen Z respondents in the United States stated that they got a new pet due to the coronavirus (COVID-19) pandemic. This figure rose to 26 percent during a November 2021 survey. This is a significant amount compared to other generational groups. In November 2021, just five percent of Baby Boomers reported getting a new pet.

Pet Ramp and Stair Market size is growing at a moderate pace with substantial growth rates over the last few years and is estimated that the market will grow significantly in the forecasted period i.e. 2024 to 2031.

Global Pet Ramp and Stair Market Drivers

The market drivers for the Pet Ramp and Stair Market can be influenced by various factors. These may include:
Growing Pet Ownership: The need for goods that improve pet accessibility and safety is driven by the growing trend of pet ownership, particularly among millennials and Gen Z.

Pet Population Aging: Senior pets require ramps and steps to enable them easily explore their surroundings as they live longer thanks to improved veterinary treatment.

Global Pet Ramp and Stair Market Restraints

Several factors can act as restraints or challenges for the Pet Ramp and Stair Market. These may include:
High Competition: There is fierce rivalry between several brands and manufacturers, which results in lower profit margins and price wars.

Consumer Awareness: The benefits of ramps and steps may not be well known to many pet owners, which could hinder market expansion.

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Pet Treats Market Size 2024-2028

The pet treats market size is forecast to increase by USD 9.1 billion, at a CAGR of 6.6% between 2023 and 2028.

The market is experiencing significant growth due to increasing demand for healthier options for pets, driven by rising consumer awareness about the benefits of organic treats. The growing preference for natural and organic along with e-commerce and online shopping platforms further propel this trend. However, challenges persist as pet allergies among owners are on the rise, leading to concerns aboutpet treats product safety. Additionally, sourcing consistent high-quality ingredients poses a challenge, affecting product reliability. Moreover, the industry faces risks associated with product recalls, impacting consumer trust and brand reputation. Despite these hurdles, the market continues to expand, driven by the growing preference for organic and natural pet food options among pet owners concerned about their pets' health and well-being.

What will be the Size of the Pet Treats Market During the Forecast Period?

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The market continues to thrive, with pet owners seeking out high-quality options for their beloved animals. Specialty pet foods, including premium jerky treats and freeze-dried snacks from brands like ZIWI Pets and Blue Tree, have gained significant demand. The global economic crisis has not deterred pet ownerships, as the well-being of cats and dogs remains a priority for many. Rising awareness of the importance of pet health and nutrition has fueled the market's growth. Brands like Cheesies, Holi Bones, and Mars Incorporated cater to this demand, offering a range of healthy treats for various pet species. Despite pet problems, the market remains strong, with consumers willing to invest In the best options for their furry friends.

How is this Industry segmented and which is the largest segment?

The report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Type

  Dog
  Cat
  Others


Geography

  North America

    US


  Europe

    Germany
    UK
    France


  APAC

    China


  South America



  Middle East and Africa

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

This continues to be a significant segment within the pet food market, catering to the nutritional needs and preferences of pet owners. Healthy snacks and specialty pet foods, including premium options, have gained popularity among consumers, particularly during the global economic crisis. The pet industry has witnessed steady growth, fueled by increasing pet ownerships and the trend towards treating pets as family members. Dana Brooks, the Pet Food Institute's spokesperson, emphasizes the importance in maintaining a balanced diet for pets. Pet food manufacturers source ingredients for their treat lines from various regions, encountering challenges in transportation and ingredient availability.

Millennials and Gen Z pet owners are driving the shift towards e-commerce portals for purchasing pet care products, including chewable treats and cookies. Veterinarians also recommend specific treats for various health conditions, contributing to the pet treat demand. The eatables segment, which includes pet treats, accounted for a substantial share of the pet care market in 2020. The chewable segment, popular among cats and dogs, is expected to continue its growth trajectory. Jinx, Pressed, and other emerging brands are capitalizing on this trend, offering unique and innovative treat options.

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The offline segment was valued at USD 10.96 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 39% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing notable expansion due to increasing pet adoption rates and the growing perception of pets as cherished family members. With the rise in pet ownership comes an escalating demand for high-quality, nutritious, and gourmet treats for dogs and cats. Pet owners are increasingly health-conscious and seek functional benefits for their pets, leading to the popularity of multi-protein diet options, healthy snacks, wet canned alternatives, and dehydrated dry kibble. Several pet health concerns, such as sensitive stomachs, heart disease

According to Cognitive Market Research, the global pet beds market size will be USD 4512.6 million in 2024. It will enlarge at a compound annual growth rate (CAGR) of 7% from 2024 to 2031.

North America held the majority market share for more than 40% of the global revenue with a market size of USD 1805 million in 2024 and will prosper at a compound annual growth rate (CAGR) of 5.2% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 1353.8 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 1037.9 million in 2024 and will thrive at a compound annual growth rate (CAGR) of 9% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 225.6 million in 2024 and will flourish at a compound annual growth rate (CAGR) of 6.4% from 2024 to 2031.
Middle East & Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 90.3 million in 2024 and will heighten at a compound annual growth rate (CAGR) of 6.7% from 2024 to 2031.
The anti-rip fabric is the fastest-growing material type category of the pet beds industry.

Market Dynamics of Pet Beds Market

Key Drivers for Pet Beds Market

Increased Pet Ownership Rates and Demand for Pet Care Products to Propel Market Growth

The rising trend of pet adoption, especially among millennials and urban dwellers, is a major driver for the pet beds market expansion. People are now viewing pets as part of the family, leading to an increase in pet ownership. For example, the American Pet Products Association (APPA) sponsored the National Pet Owners Survey, which found that more than 70% of American households, or 90.5 million families, adopted a pet in 2021 and 2022. Similarly, in June 2021, the European Pet Food Federation (FEDIAF) presented its annual assessment of the pet population, which estimated that 88 million European households have a pet. In 2020, households in this region owned almost 90 million dogs. This surge in pet adoption, particularly in developed and developing regions, results in higher demand for various pet care products, including pet beds. Pet owners are willing to invest in quality products that enhance their well-being. With pets becoming more integrated into family life, the demand for comfortable, durable, and stylish pet beds continues to rise, fueling the market's growth.

(Source:https://recovery-realty.com/pet-ownership-statistics-latest-numbers-and-trends-in-2024/) (Source:https://europeanpetfood.org/_/news/new-fediaf-data-confirms-european-pet-ownership-strong-with-88-million-households-benefitting-from-pet-ownership/#:~:text=Brussels%2C%2021%20June%202021%20%E2%80%93%20Today,is%20now%20worth%2021.8%20billion.)

Rising Disposable Incomes Leading to Increased Market Spending on Pet Care Products

As global disposable incomes rise, pet owners are more willing to spend on premium and luxury pet products, including pet beds. This trend is particularly evident in developed markets such as North America and Europe, where pet humanization is a strong trend, and owners are more inclined to treat their pets as family members. With increased financial freedom, consumers are investing in high-quality pet beds, which offer benefits such as better comfort, orthopedic support, and longer durability. The rise in disposable incomes is also contributing to the growth of specialized pet beds, such as memory foam and heated options, catering to pets with special needs. This economic shift encourages pet owners to opt for higher-end products rather than budget alternatives, thereby driving the demand for premium pet beds in the market.

Restraint Factor for the Pet Beds Market

High Manufacturing Costs of Premium and Eco-Friendly Pet Beds to Limit Market Expansion

The production of high-quality and eco-friendly pet beds often involves the use of premium materials, such as organic fabrics, memory foam, or recycled materials. These materials tend to be more expensive than standard bedding materials, leading to higher production costs. Thus, manufacturers may face challenges in pricing their products competitively, particularly in price-sensitive markets. The higher costs associated with eco-friendly pet beds could limit their appeal to a smaller segment of consumers who are willing to pay a premium for sustainabil...

Around 54 percent of Millennial pet owners surveyed in the United States in 2018 reported that having a pet was about as expensive as they had originally anticipated. However, about 40 percent reported that pet ownership turned out to be more expensive than anticipated.

According to Cognitive Market Research, the global Pet Grooming Products Market size will be XX million by 2030, whereas its compound annual growth rate (CAGR) will be XX% from 2024 to 2031.

North America held the largest share of the global Pet Grooming Products market around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
Asia Pacific held a market share of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Latin American market is around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2024 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.

Market Dynamics of the Pet Grooming Products Market

Key Drivers of the Pet Grooming Products Market

The increase in pet adoptions across the globe is fueling the market's expansion

Globally, the number of people who own pets has increased, which has raised demand for pet grooming products. A growing number of pets are being adopted in North America and Europe, which presents an opportunity for pet grooming products in these regions. Multiple variables, including life stage (married versus single), household size, and consumer wealth, may be involved in the rise in the proportion of people who keep pets. The market's increased income can be attributed to the growing trend of pet ownership and the higher expenditure on grooming products. Manufacturers of pet grooming products are always developing new products to expand their line of products.

• For Instance: According to the American Pet Products Association, pet ownership was common in 67% of US households, having grown from an anticipated 70% in 2021–2022. The majority of pet owners are millennials (32%), closely followed by baby boomers (27%), Generation X (24%), and others.

https://www.americanpetproducts.org/research-insights/industry-trends-and-stats

The rise in online retailing of the pet grooming products will drive the market growth

The e-commerce business is seeing global expansion due to advancements in technology, including the availability of high-speed internet networks and the growing use of smart devices among individuals. Customers may now purchase pet grooming products more easily through the internet platform. The convenience and satisfaction of purchasing items online over supplies and products has led to a notable surge in the sales of grooming supplies and products online. In addition, a lot of businesses have entered the Internet sales channel to expand the market for their products and satisfy the rising need for pet-related products globally.

Customers are drawn to an e-commerce business's persuasive website by its engaging content, which encourages them to buy pet grooming products like blow pens for furry pets. The demand for pet grooming products has increased due to rising internet penetration and the development of smartphones with LTE connectivity, which is anticipated to fuel additional market expansion. The reach of pet grooming products has expanded due to their increased availability on e-commerce platforms like Amazon, Flipkart, Walmart, and others.

• For Instance: On May 04, 2023 - On Amazon everything is available you need to groom your pets at home.

https://www.usatoday.com/story/money/reviewed/2023/05/04/amazon-pet-day-8-best-pet-grooming-products/70178807007/

The market for pet grooming products has also grown as a result of growing consumer knowledge of these items, an increase in manufacturer advertisements, and the move towards digitization. Robust payment gateway systems are provided by online payment apps like Google Pay, Amazon Pay, and others, enabling online commerce. Additionally, the ability to compare prices across all brands and the abundance of available products will draw in a sizable consumer base.

Restraint of the Pet Grooming Products Market

P...

According to Cognitive Market Research, the global Veterinary Surgical Instruments market size is USD XX million in 2023 and will expand at a compound annual growth rate (CAGR) of 21.20% from 2024 to 2031.

The global Veterinary Surgical Instruments market will expand significantly by XX% CAGR between 2024 to 2031.
North America held the major market of more than XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Europe accounted for a share of over XX% of the global market size of USD XX million.
Asia Pacific held a market of around XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Latin America's market will have more than XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
Middle East and Africa held the major market of around XX% of the global revenue with a market size of USD XX million in 2023 and will grow at a compound annual growth rate (CAGR) of XX% from 2024 to 2031.
The Handheld devices segment is set to rise due to technological developments for this surgical equipment and rising costs associated with animal healthcare. 
The veterinary surgical instruments market is driven by increasing pet ownership rates, awareness regarding pet health, the growing issue of obesity among pets, increasing awareness regarding pet’s oral health, and growing awareness about the benefits of neutering and sterilizing pets. 
The Large Animal segment held the highest Veterinary Surgical Instruments market revenue share in 2023.

Current Scenario of the Veterinary Surgical Instruments Market

Key Drivers of the Veterinary Surgical Instruments Market

Increasing pet ownership rates have led to a greater demand for high-quality pet healthcare-

The global demographic shift has led to an increasing trend in pet ownership. GenZ and Millenials majorly constitute the total number of pet owners. Moreover, the advent of the COVID-19 pandemic has led to a surge in the number of pet owners leading to an increased incidence of surgical procedures. According to the data published by the American Veterinary Medical Association, from 2016 and 2020, the proportion of American homes with dogs rose from 38% to 45%, but by 2022, it had bottomed off. In recent times, however, cats have gained popularity. From 25% to 26% in 2020 and then to 29% in 2022, the proportion of households with at least one cat grew marginally. Consumer spending on dogs and cats between 2020 and 2022 increased across the board.

The Veterinary Surgical Instruments market is driven primarily by the significant increase in pet expenditure, particularly on premium pet healthcare. Since pet owners are becoming more conscious of their pets' health and nutrition, they are becoming more willing to spend money on advanced and high-quality ingredients—a trend known as premiumization. This change in customer behavior directly affects the need for a wide range of high-quality surgical procedures for pets. As pet owners' preferences change, manufacturers are forced to develop and improve their formulas, which drives up demand for additives that improve nutritional value, taste, and general well-being. The idea that pets are essential members of the family fuels the relationship between increased pet spending and the desire for high-quality healthcare, which leads to steady growth. In a prerecorded presentation on October 24 during the two-day AVMA Veterinary Economic and Business Forum, which was virtually held this year, Rosemary Radich, the former principal data scientist for the AVMA Veterinary Economics Division, stated, "The increase in the number of households with dogs looks large, but it occurred over a six-year period, which is pretty conservative growth."

Thus, increasing pet ownership rates have led to a greater demand for high-quality pet healthcare.

Awareness regarding pet health has led to market expansion for Veterinary Surgical Instruments-

Owners are increasingly becoming more cognizant of their pet’s health. This has led to better diets, opting for organic pet food, increased spending on pet healthcare, etc. Thus, the tendency of pet owners ...

Dental Treats for Dogs Market Outlook

The global dental treats for dogs market size was valued at $1.5 billion in 2023 and is projected to reach $2.8 billion by 2032, growing at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2032. This impressive growth is driven by rising pet ownership rates, increasing awareness of canine oral health, and the growing tendency to humanize pets, which results in greater spending on pet care products. Additionally, the surge in premium pet products, including dental treats, is significantly contributing to the market's expansion.

One of the primary growth factors for the dental treats for dogs market is the increasing awareness among pet owners about the importance of dental health for their pets. Veterinarians and pet care organizations have been actively educating pet owners on the consequences of poor oral hygiene, such as periodontal diseases, bad breath, and tooth loss, which parallels the growing trend of pet humanization. As a result, pet owners are becoming more inclined to invest in dental treats as a preventive health measure. This shift in consumer behavior is anticipated to continue driving market growth over the forecast period.

Another significant contributor to market expansion is the rise in disposable incomes and the subsequent increase in pet expenditure. With higher disposable incomes, pet owners are more willing to spend on premium and specialized products, including dental treats that offer additional health benefits beyond basic nutrition. The market is also benefiting from the growing trend of pet adoption, particularly among millennials, who are known for their preference for premium and health-focused products. This demographic shift is expected to sustain and accelerate the demand for dental treats for dogs.

The proliferation of e-commerce platforms is also playing a crucial role in the growth of the dental treats for dogs market. Online channels offer pet owners the convenience of shopping for a variety of dental treats from the comfort of their homes, along with access to product reviews and recommendations. The increased penetration of smartphones and the internet, coupled with attractive online discounts and subscription services, are expected to further boost online sales of dental treats. This trend is likely to continue, supporting the overall market growth.

An essential component in ensuring effective canine oral health is the use of Bite Blocks. These are specially designed tools that help in keeping a dog's mouth open during dental examinations or procedures, making it easier for veterinarians to perform thorough cleanings and assessments. Bite Blocks are particularly useful for dogs that may be anxious or uncooperative during dental visits, providing a safer and more controlled environment for both the pet and the veterinarian. By facilitating better access to all areas of a dog's mouth, Bite Blocks play a crucial role in maintaining optimal dental hygiene and preventing oral health issues. Their use is becoming increasingly common as part of comprehensive dental care routines, reflecting the growing emphasis on preventive health measures in the pet care industry.

Regionally, North America holds the largest market share due to the high pet ownership rate and significant expenditure on pet health and wellness products. The region's market is further propelled by the presence of major market players and advanced veterinary healthcare infrastructure. Europe is also showing substantial growth, driven by similar trends in pet humanization and health awareness. Meanwhile, emerging markets in Asia Pacific and Latin America are witnessing rapid growth due to rising disposable incomes, increasing pet adoption rates, and growing awareness about pet health. These regions are expected to offer lucrative opportunities for market expansion in the coming years.

Product Type Analysis

The dental treats for dogs market is segmented by product type into chews, bones, biscuits, sticks, and others. Chews hold the largest market share due to their popularity among pet owners for their effectiveness in reducing plaque and tartar buildup. Chews are designed to be long-lasting, providing both entertainment and dental benefits to dogs. They are often formulated with ingredients that help freshen breath and promote oral health. The convenience and dual functionality of chews make them a preferred choice for many pet owners, driving their dominance in the market.

Millennials display the highest percentage for viewing their pets as children. 82 percent of Millenials in the U.S. share the view of pets as children.

The global aquarium heaters and chillers market is experiencing robust growth, driven by increasing pet ownership, particularly among millennials and Gen Z, who are increasingly adopting fishkeeping as a hobby. The rising popularity of aesthetically pleasing aquariums as home décor elements further fuels market expansion. Technological advancements in heater and chiller technology, leading to improved energy efficiency, safety features, and precise temperature control, are also significant drivers. The market is segmented by application (home use, commercial use, scientific research use) and type (aquarium heaters, aquarium chillers). Home use currently dominates, but commercial applications (e.g., public aquariums, pet stores) are showing promising growth potential due to rising investments in aquatic animal welfare and entertainment facilities. Scientific research applications, while representing a smaller segment, are driven by increasing research activities in aquatic biology and related fields. The market's geographical distribution reflects established pet ownership trends and economic activity, with North America and Europe holding significant market shares. However, developing economies in Asia-Pacific are demonstrating substantial growth potential due to rising disposable incomes and growing interest in pet ownership. While the market faces restraints such as the potential for energy price fluctuations and increased regulatory scrutiny on aquatic animal welfare, the overall positive trend of growing pet ownership and technological innovation ensures the aquarium heaters and chillers market maintains a healthy trajectory. The competitive landscape is moderately concentrated, with key players such as Aqueon, Electro Engineering, Finnex, Hydor, JBJ, Lando, Swell UK, TECO, TecoUS, and Toyesi competing on the basis of product innovation, price competitiveness, and brand recognition. Strategic partnerships, product diversification, and expansion into new geographical markets are key strategies employed by these companies to maintain their market position. Future growth is expected to be influenced by several factors, including the development of smart aquarium technology, eco-friendly products, and the continuing trend towards more sophisticated aquarium setups among hobbyists and professionals alike. This combination of factors points towards a sustained period of growth for the aquarium heaters and chillers market in the coming years.

Around 75 percent of Millennial respondents stated that they considered their pet their 'fur baby' during a survey in the United States in 2020. In comparison, that figure stood at around 80 percent for respondents classified as Generation X.

This statistic shows the share of pet owners in the United States in 2017, broken down by generation. The generation with the largest share of pet owners are Millennials, 35 percent of whom own a pet.

As of December 2024, around 41.2 percent of pet owners in China were born between 1990 and 1999. Meanwhile, the share of pet owners born after 2000 had increased from 10.1 percent in 2023 to 25.6 percent in 2024.