In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In 2024, Generation Z represented **** percent of the global population, making them the largest generation group in the world, according to the source. In 2030, Millennials were forecast to represent **** percent of the population worldwide.

According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

There were over 15 million millennials in the United Kingdom in 2024. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

This statistic illustrates the number of Millennials within the French population in 2025, according to their age group, and in millions. Out of approximately 68.6 million French people in 2025, almost ***** million were between 25 and 34 years old. The group aged 20 to 24 had about **** million less of representative people.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

Globalization has made human mobility high and the employment sector in a tight competition. In this era of globalization, all workers from various countries can find the same point of competition, Indonesia is no exception. Indonesia has a high population surplus and Indonesia also has a population dominated by productive generations. However, the era of globalization also brings a quite worrying impact, namely in the age of free competition. With the implementation of free trade cooperation, many foreign workers must be allowed to work in Indonesia and compete freely with workers from Indonesia. Competitiveness is crucial to keep Indonesian workers have a sense of competitiveness with workers from other countries (Ernst & Haar, 2019). The purpose of this study is to determine the competitiveness of Generation Z in the face of a free work competition in the disruptive era by identifying some main ideas about preparing and equipping Generation Z in developing portfolios and skills needed by the world of work. This research will use two option methods. The first method is a quantitative paradigm by using a questionnaire as a tool to determine the respondent's perspective with some questions. The second method is a qualitative paradigm by using a focus group discussion to describe a detail of the phenomenon to be analyzed comprehensively.

This dataset contains demographic information and mobile gaming behavior of Indonesian Gen-Z. It includes responses from mostly Gen-Z participants with varying income and education levels. Additionally, the data captures frequently played games, gaming experience, and top-up preferences. The author creates a questionnaire and posts it online for the population and sample that have been predetermined. In this study, the questionnaire approach was utilized for data collection. The questionnaires of this study were distributed via Google forms with a distribution period of 3 months.

In 2022, ** percent of surveyed Generation Z said that protecting access to clean water and fresh air was important to the kind of America in which they want to live, followed by ** percent who advocated for the importance of reducing gun violence and mass shootings in America. A Gen Z perspective These findings may reflect the fact that Americans have been experiencing a rise in gun-related violence, mass shootings, and climate change concerns in the last few years, at the same time that Gen Z has been aging into adulthood. In addition, Gen Z have had to grow up in midst of political tension following social conflicts such as the COVID-19 pandemic disproportionately affecting marginalized groups, race-related protests over police brutality, and a ban on abortion recently implemented in many U.S. states, making it unsurprising that the majority of the generation also promoted the importance of preserving individual rights and freedoms, addressing systemic racism, upholding women’s reproductive rights, and safeguarding the rights of vulnerable populations. Generational differences Differing from older generations in the U.S., Gen Z were least likely to identify as Republican, to trust in the government, and to say that they are proud to live in the United States, with only ** percent of Gen Z being proud to live in the U.S. in comparison to ** percent of Baby Boomers. Gen Z were also found less likely to have a religious upbringing or have participated in religious services when they were growing up. In addition, they were found more likely to identify as part of the LGBTQ community.

In the Pakistan, the male population aged between 20 and 24 amounted to about 9.74 percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about 4.5 percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

This feature layer is the clipped Census Tracts of the City of Redlands. It is enriched with data from ESRI 2023.Enriched fields include:Education levels (High School/No Diploma, High School Diploma, GED, Some College/No Degree, Associate's Degree, Bachelor's Degree, and Grad/Professional Degree)Total HouseholdsHousing Affordability IndexMedian and Average Home ValueMedian and Average Household IncomeOccupationsGenerations (Generation Z, Millennial, Generation X, and Baby Boomer)Total PopulationHousehold PopulationPopulation Density2020-2023 Growth Rate: PopulationDaytime Population (Workers and Residents)Hispanic and Non-Hispanic groupsDominant Tapestry (lifestyles)Senior and Age 0-4 PopulationPersons with DisabilityHouseholds with 0 CarsHouseholds with Income Below Poverty LevelHave a Working Cell Phone Total Crime IndexHouseholds with No Internet AccessHousehold with Food Stamps/SNAPWorking, Professional, and Service Classes *calculated by adding associated occupations then dividing by employed 16+ civilian population number field and multiplying by 100.Employed 16+ Civilian Population (number and percentage)

Matcha Cafe Market Outlook

According to our latest research, the Global Matcha Cafe market size was valued at $2.1 billion in 2024 and is projected to reach $5.8 billion by 2033, expanding at a robust CAGR of 11.7% during the forecast period of 2025–2033. The primary driver of this remarkable growth is the increasing global awareness of health and wellness, which has propelled matcha—a finely ground powder of specially grown and processed green tea leaves—into the spotlight as a superfood ingredient. The proliferation of specialty cafes dedicated to matcha-based beverages and food items, coupled with shifting consumer preferences toward natural and functional foods, further strengthens the market’s trajectory. This trend is particularly pronounced among younger demographics, who are not only seeking unique café experiences but are also highly responsive to the health benefits associated with matcha consumption.

Regional Outlook

Asia Pacific currently holds the largest share of the global Matcha Cafe market, accounting for approximately 43% of total revenue in 2024. This dominance is primarily attributed to the region’s deep-rooted cultural affinity for matcha, especially in Japan and China, where matcha consumption is an integral part of traditional tea ceremonies. The mature café culture in metropolitan cities such as Tokyo, Seoul, and Shanghai has further accelerated the proliferation of dedicated matcha cafes. Additionally, favorable government policies supporting the tea industry, coupled with strong supply chain networks and the presence of established matcha producers, have enabled seamless product innovation and market expansion. The region's highly urbanized population is increasingly seeking premium café experiences, fueling the demand for both traditional and modern matcha-based offerings.

North America is emerging as the fastest-growing region, with a projected CAGR of 13.2% from 2025 to 2033. The surge in demand is largely driven by the health-conscious Millennial and Gen Z populations, who are gravitating toward functional beverages and plant-based diets. The region’s dynamic foodservice industry, characterized by rapid adoption of global culinary trends, has embraced matcha as a versatile ingredient across beverages, desserts, and snacks. Major metropolitan areas such as New York, Los Angeles, and Toronto have witnessed a notable increase in matcha cafe openings, often featuring innovative menu items and experiential café concepts. Venture capital investments and strategic partnerships with Asian matcha suppliers have further accelerated market penetration, making North America a critical growth engine for the global matcha cafe market.

In contrast, Latin America and the Middle East & Africa represent emerging markets with significant untapped potential, though they currently account for a smaller share of global revenues. These regions face unique challenges, including limited consumer awareness, supply chain constraints, and higher import costs for premium matcha powder. However, growing urbanization, the expansion of international café chains, and targeted marketing campaigns are gradually fostering localized demand. Policy reforms aimed at boosting the hospitality and foodservice sectors, along with rising disposable incomes, are expected to create new opportunities for matcha cafes. Nevertheless, market players must navigate cultural adaptation and regulatory hurdles to achieve sustainable growth in these regions.

Report Scope

Hair Putty Market Outlook

According to our latest research, the Global Hair Putty market size was valued at $1.2 billion in 2024 and is projected to reach $2.1 billion by 2033, expanding at a CAGR of 6.4% during the forecast period of 2024–2033. The primary driver behind this robust growth is the increasing consumer focus on personal grooming and styling, particularly among millennials and Gen Z populations worldwide. This demographic shift, coupled with rising disposable incomes and the proliferation of social media influencers, has significantly boosted the demand for innovative and versatile hair styling products such as hair putty. As consumers seek products that offer flexible styling, long-lasting hold, and a natural finish, the hair putty market is experiencing a surge in product innovation and brand differentiation, positioning it for sustained expansion over the coming decade.

Regional Outlook

North America currently holds the largest share of the global hair putty market, accounting for approximately 34% of total revenue in 2024. The region’s dominance can be attributed to its mature personal care industry, high consumer awareness, and a strong culture of grooming and self-expression. The presence of leading international brands, extensive distribution networks across both offline and online channels, and a high penetration of professional salons have further cemented North America’s leadership in this segment. Additionally, the region benefits from a continuous influx of new product launches, aggressive marketing campaigns, and a growing demand for premium and organic hair styling products. Regulatory support for safe cosmetic ingredients and a trend toward clean beauty formulations have also contributed to the market’s healthy growth trajectory in this region.

Asia Pacific is emerging as the fastest-growing region in the global hair putty market, projected to expand at a CAGR of 8.2% from 2024 to 2033. The region’s impressive growth is driven by its large and youthful population, rapid urbanization, and rising disposable incomes in countries such as China, India, Japan, and South Korea. The increasing influence of Western beauty trends, the proliferation of K-beauty and J-beauty products, and the expansion of organized retail and e-commerce platforms are fueling demand for hair putty among both men and women. Additionally, targeted marketing campaigns, celebrity endorsements, and the growing popularity of unisex and gender-neutral products are accelerating adoption rates. Investments from global and regional players to localize product offerings and expand distribution are further strengthening Asia Pacific’s position as a key growth engine for the hair putty market.

In contrast, emerging economies in Latin America and the Middle East & Africa are witnessing gradual but promising growth in hair putty adoption. These regions face unique challenges, such as limited consumer awareness, price sensitivity, and fragmented distribution channels, which can hinder market penetration. However, localized demand is on the rise due to the increasing influence of global fashion trends, the expansion of modern retail infrastructure, and the rise of social media-driven beauty consciousness. Regulatory reforms aimed at standardizing cosmetic product safety and quality, along with efforts by international brands to introduce affordable and culturally relevant products, are expected to gradually unlock new opportunities in these markets over the forecast period.

Report Scope

The focus of this study is to holistically analyse the influence of social media influencers' content on young people's lives in Ireland. To address this main objective, this study aimed to answer the following research question: Who are the five preferred influencers that this young sample follows and what are their motives for following them? To answer this research question, this study analyzed two free-answer questions that were part of a longer questionnaire via thematic analysis using NVivo. This study's sample population comprised 81 participants between 16 and 26 years old, part of the Generation Z cohort and living in Ireland. The results of the analysis indicated five main motives that make this young sample follow their preferred social media influencers. Furthermore, the findings in this study confirm that the sample is susceptible to being influenced by SMIs in different contexts. In this regard, three drivers play a crucial role consist of parasocial relationship, trust, and relatability. Finally, the insights discovered in this research can provide essential information to marketers to support the development of more effective marketing communication strategies.

High-Protein Frozen Appetizers Market Outlook

According to our latest research, the global high-protein frozen appetizers market size reached USD 6.8 billion in 2024, reflecting robust demand driven by consumer preferences for nutritious and convenient food options. The market is projected to expand at a healthy CAGR of 7.6% from 2025 to 2033, reaching a forecasted value of USD 13.2 billion by 2033. This noteworthy growth trajectory is fueled by rising health consciousness, evolving dietary patterns, and the increasing penetration of high-protein diets across various demographics worldwide.

The primary growth driver for the high-protein frozen appetizers market is the global shift toward protein-rich diets, underpinned by growing awareness about the health benefits of protein in daily nutrition. Consumers are increasingly seeking food products that not only offer convenience but also align with their fitness and wellness goals. The surging popularity of high-protein diets, such as keto, paleo, and flexitarian regimens, has significantly boosted demand for frozen appetizers with enhanced protein content. Moreover, the proliferation of fitness culture, particularly among millennials and Gen Z populations, has led to a surge in demand for snacks and appetizers that support muscle growth, weight management, and overall well-being.

Another significant factor propelling the market is the innovation in product formulations and ingredient sourcing. Manufacturers are investing heavily in research and development to create high-protein frozen appetizers that cater to diverse dietary preferences, including meat-based, plant-based, and dairy-based options. The integration of plant-based proteins, such as pea, soy, and lentil, alongside traditional animal proteins, has broadened the appeal of these products to vegan, vegetarian, and flexitarian consumers. Additionally, advancements in freezing technology and packaging have enhanced the shelf life and nutritional integrity of these appetizers, making them more attractive to modern consumers who prioritize both health and convenience.

The regional outlook for the high-protein frozen appetizers market reveals a dynamic landscape, with North America leading in terms of market share due to high consumer awareness and a strong presence of health-focused food brands. Meanwhile, Asia Pacific is witnessing the fastest growth, driven by rapid urbanization, rising disposable incomes, and a burgeoning middle-class population seeking convenient, nutritious food options. Europe follows closely, characterized by a growing demand for plant-based and clean-label frozen appetizers. Latin America and the Middle East & Africa are emerging as promising markets, supported by increasing health awareness and expanding retail infrastructure.

Product Type Analysis

The product type segment in the high-protein frozen appetizers market encompasses meat-based, plant-based, dairy-based, seafood-based, and other variants. Meat-based appetizers continue to dominate the market, owing to their traditional appeal, rich protein content, and widespread acceptance among consumers. Products such as chicken nuggets, beef meatballs, and turkey bites remain staples in many households and foodservice establishments, especially in North America and Europe. The convenience of preparing these appetizers, coupled with their satiating protein levels, has cemented their position as a preferred choice for consumers seeking quick, nutritious snacks and meal accompaniments.

Plant-based high-protein frozen appetizers have emerged as a rapidly growing sub-segment, reflecting the global shift toward sustainable and ethical food consumption. The increasing incidence of lactose intolerance, vegetarianism, and veganism has prompted manufacturers to innovate with plant-derived protein sources. Pea protein, soy protein, and chickpea flour are commonly used to achieve desirable protein levels in products such as plant-based nuggets, falafel bites, and vegan patties. The plant-based segment is particularly popular among younge

Based on the latest population census data in 2020, **** percent of Indonesians belonged to the millennial generation. With this age structure, Indonesia has a relatively young population, and it is expected to have a faster rate of development in the next years.