Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.
In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.
In 2024, Generation Z represented **** percent of the global population, making them the largest generation group in the world, according to the source. In 2030, Millennials were forecast to represent **** percent of the population worldwide.
This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?
In the Pakistan, the male population aged between 20 and 24 amounted to about **** percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about *** percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.
As of 2023, the estimated population of Gen Z in the United Kingdom was 13.2 million, ranging from eleven to 26-year's old. The most-common single year of age for Gen Z in this year was 26, at 887,804, while there were 788,039 that were aged 17, the least common year of age.
Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.
High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.
This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.
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In 2023, there were about **** million Millennials estimated to be living in the United States, making them the largest generation group in the country. In comparison, there were ***** million Gen Z and ***** million Gen X estimated to be in the United States in that year.
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Gen Z Spending And Buying Habits Statistics: Generation Z, born between 1997 and 2012, is shaking up how we think about spending and shopping. This generation, making up 20% of the population, has distinct habits that set it apart from older groups. Stats on Gen Z spending and buying habits show they love a mix of online and in-store shopping, with 40% favoring online options. They care deeply about value, sustainability, and social responsibility, and over half use Buy Now Pay Later (BNPL) services.
Social media, especially YouTube, has become their go-to for purchasing decisions. As more Gen Z enters the workforce—expected to hit 31% by 2031—their economic influence is only growing. For businesses, understanding how this group thinks is key to staying ahead.
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BASE YEAR | 2024 |
HISTORICAL DATA | 2019 - 2024 |
REPORT COVERAGE | Revenue Forecast, Competitive Landscape, Growth Factors, and Trends |
MARKET SIZE 2023 | 11.94(USD Billion) |
MARKET SIZE 2024 | 12.65(USD Billion) |
MARKET SIZE 2032 | 20.0(USD Billion) |
SEGMENTS COVERED | Values System, Communication Preferences, Shopping Behavior, Work Ethic, Regional |
COUNTRIES COVERED | North America, Europe, APAC, South America, MEA |
KEY MARKET DYNAMICS | Digital native upbringing, Social justice advocacy, Environmentally conscious behavior, Diverse identity acceptance, Mental health awareness |
MARKET FORECAST UNITS | USD Billion |
KEY COMPANIES PROFILED | Amazon, Reddit, Salesforce, Google, Snap Inc, Facebook, TikTok, Apple, Twitter, Spotify, Netflix, YouTube, Pinterest, Shopify, Adobe |
MARKET FORECAST PERIOD | 2025 - 2032 |
KEY MARKET OPPORTUNITIES | Sustainable product demand, Digital engagement innovations, Mental health solutions, Inclusive marketing strategies, Remote work flexibility |
COMPOUND ANNUAL GROWTH RATE (CAGR) | 5.89% (2025 - 2032) |
In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.
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Globalization has made human mobility high and the employment sector in a tight competition. In this era of globalization, all workers from various countries can find the same point of competition, Indonesia is no exception. Indonesia has a high population surplus and Indonesia also has a population dominated by productive generations. However, the era of globalization also brings a quite worrying impact, namely in the age of free competition. With the implementation of free trade cooperation, many foreign workers must be allowed to work in Indonesia and compete freely with workers from Indonesia. Competitiveness is crucial to keep Indonesian workers have a sense of competitiveness with workers from other countries (Ernst & Haar, 2019). The purpose of this study is to determine the competitiveness of Generation Z in the face of a free work competition in the disruptive era by identifying some main ideas about preparing and equipping Generation Z in developing portfolios and skills needed by the world of work. This research will use two option methods. The first method is a quantitative paradigm by using a questionnaire as a tool to determine the respondent's perspective with some questions. The second method is a qualitative paradigm by using a focus group discussion to describe a detail of the phenomenon to be analyzed comprehensively.
Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.
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Generation Z is a demographic cohort born from 2000 to 2010. As the oldest of the generation reaches adulthood and seeks to enter the workforce, Gen Z consumers will exercise growing economic and cultural clout over the next decade. Read More
The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.
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Purpose: The goal of the current study is to analyze the substance use trends in Generation Z youth (in both middle and high school environments) and to determine if any correlation exists between substance use behaviors and demographic variables. Methods: Analysis is based on substance use data collected through the Pennsylvania Youth Survey (PAYS) from 2009 to 2017 and the 2016 US census data. Results: Our results suggest that substance use in Gen Z adolescents is mainly linked to alcohol, marijuana, cigarettes, smokeless tobacco, vaping, and narcotic prescription drugs. Alcohol is the most prevalent high-risk substance used by 12th grade students with 69.8% of students having consumed alcohol over their lifetime. Vaping is the next highly used substance with 28.9% of students in 12th grade having vaped 30 day prior to the survey. There is a significant correlation among adolescents between smoking cigarettes and using smokeless tobacco. A student using either alcohol, cigarettes or smokeless tobacco is highly likely to use the other two substances as well. Adolescents from counties with a high Caucasian population were at high risk for cigarette and smokeless tobacco use, while the opposite held true for counties with a high number of foreign-born persons or higher Asian or Hispanic populations. Higher median household incomes and higher adult education levels in a county were both protective factors against smokeless tobacco use. Conclusions: Results of the study suggest that students start experimenting with high-risk substance use in early grades and to combat the prevalence, we suggest the importance of educating adolescents of the dangers of drug use in early grades.
Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.
This statistic illustrates the number of Millennials within the French population in 2025, according to their age group, and in millions. Out of approximately 68.6 million French people in 2025, almost ***** million were between 25 and 34 years old. The group aged 20 to 24 had about **** million less of representative people.
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This dataset contains demographic information and mobile gaming behavior of Indonesian Gen-Z. It includes responses from mostly Gen-Z participants with varying income and education levels. Additionally, the data captures frequently played games, gaming experience, and top-up preferences. The author creates a questionnaire and posts it online for the population and sample that have been predetermined. In this study, the questionnaire approach was utilized for data collection. The questionnaires of this study were distributed via Google forms with a distribution period of 3 months.
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Since 2015, Indonesia has experienced a demographic bonus. The demographic bonus is a condition in which the productive age population (15-64 years) has a larger percentage compared to the non-productive age population (>64 years). In this range, Generation Z is the dominant generation. Uniquely, Generation Z is a generation that is very different from the previous generation because it was introduced to technology earlier. This has positive and negative impacts. The negative impacts include becoming individualistic and selfish, having difficulty focusing, and not liking normative things. These things need to be fixed to maximize the peak period of the demographic bonus. However, conventional learning is not an effective way. Therefore, the author chose to design an escape room-themed board game where the benefits of the escape room itself are directly proportional to the goals to be achieved from the existing problems. The author used a qualitative-descriptive method with a design thinking approach in this design. Based on the results of the distributed questionnaire, it was found that Generation Z realized they had shortcomings that needed fixing but did not understand how to fix them. So designing this board game is the right choice. Previous research has also stated that board games are a good learning option to increase students' interest in learning something. It is hoped that the design of this board game can help Generation Z's self-development in a fun way so that they can develop themselves and maximize Generation Z's performance during the demographic bonus period in Indonesia.
Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.