According to the data from NapoleonCat, the highest share of Facebook users in the Philippines were between the age of 18 and 24, followed by those aged 25 to 34 years as of December 2024. Facebook is the leading social media platform in the country, with a market share of over 90 percent.

Based on the 2020 census, there were approximately 2.56 million people between the age of 20 and 29 residing in Metro Manila in the Philippines - the largest age group in that year. The number of people in Metro Manila was declining with age, especially starting from those aged 30 and above, with the population of those 80 years and above reaching about 90.44 thousand.

During the third quarter of 2024, 57 percent of respondents in the Philippines stated that they purchased a product or service online each week. Online grocery shopping was also among their leading e-commerce activity in that period. Online shopping market Filipino online consumers gradually turned to e-commerce platforms for their retail purchases, especially at the height of the pandemic, with items ranging from mobile phones to beverages. These platforms provide more shopping variety and oftentimes competitive prices in comparison to physical retail stores. This changing shopping habit has resulted in an increasing e-commerce market size, which was estimated to grow massively in 2030. Online shopping habits Most Filipino online shoppers are Gen Zs and Millennials, which are also the country's most dominant internet user population. According to a January 2023 survey, about a quarter of Filipinos shopped online once a month, with around 11 percent even shopping daily.

Gen Z and Millennials are the biggest social media users of all age groups.

As of the third quarter of 2024, internet users in the Philippines spent an average of 8.52 hours accessing the internet on various devices, according to a global survey. In terms of devices, most Filipinos have used their mobile phones to surf the web. Internet usage of Filipinos Being the population with the most time spent using the internet in the region, Filipino internet users have been taking advantage of the ease of communication and access to information and entertainment that the internet offers. Aside from just browsing the web, accessing social media has been popular among a large share of the Filipino population. As of the third quarter of 2023, Meta platforms such as Facebook and Instagram, along with TikTok, were the most used social media platforms in the country. These platforms were used to connect with friends and family, and to access news and information, stream video content, and find products and services to purchase. Level of internet security in the Philippines Since most activities have been digitalized, cybersecurity threats and online fraud have been a growing concern among internet users. In the Philippines, over 39 million web threats have been detected in 2022. Among those who shop on social media, product fraud was identified as the most common fraud type, along with non-delivery of products or services and payment fraud. To address this, the national government amended its cybersecurity laws to ensure better security of internet users in the Philippines.

56.8% of the world’s total population is active on social media.

The results might surprise you when looking at internet users that are active on social media in each country.

In this post, I'll give you all the social media addiction statistics you need to be aware of to moderate your social media use.

Over 210 million people worldwide suffer from social media addiction.

Today the average time spent on social media is 2 hours and 24 minutes today for people aged 16 to 64.

In a survey conducted in the Philippines, approximately 86 percent of the respondents aged between 18 to 24 years old were internet users. Whereas, only 14 percent of the respondents aged 55 years and above used the internet.

90% of people aged 18-29 use social media in some form. 15% of people aged 23-38 admit that they are addicted to social media.

Regional use of social media has a significant effect on the male and female social media statistics.

The average person has 8-9 social media accounts. This has doubled since 2013, when the average person just had 4-5 accounts.

The number of smartphone users in the Philippines was estimated at 4.91 million in 2024, indicating an increase from the previous year. The estimated number of smartphone users in the country gradually increased since 2019. Find further information concerning Indonesia and Thailand.

The results of which gender uses which platforms are in.

Facebook and YouTube are still the most used social media platforms today.