In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Introduction

Gen Z Statistics: Generation Z, typically encompassing individuals born from the late 1990s to the early 2010s, is rapidly becoming a defining influence across culture, business, and innovation. Having grown up in an era dominated by smartphones, social media platforms, and instant connectivity, this generation is distinguished by its strong digital literacy, self-awareness, and commitment to social and environmental causes.

Gen Z values authenticity, diversity, and forward-thinking ideas, shaping how they interact with brands, content, and communities. As they transition into adulthood and professional life, it becomes increasingly important for institutions and businesses to understand their evolving mindset and behavior. This summary examines the distinctive characteristics and evolving trends that define Generation Z as a powerful and unique group, driving changes in purchasing habits, cultural values, and online interactions like never before.

The Zoroastrian community today faces many challenges, some of which are deep-rooted and complex with no easy fix or resolution. It was proposed by members of the community that an independent research project should be conducted to help understand the community as it exists today. Gen Z and Beyond: A Survey for Every Generation was a completely anonymous survey for Iranian / Parsi / Irani Zoroastrians. It was conducted by researchers at the SOAS Shapoorji Pallonji Institute of Zoroastrian Studies (SSPIZS). SOAS was chosen as a neutral platform for research, so that the researchers would not support any particular outcome from the survey. The project was approved by the SOAS Research Ethics Panel. There has been no other survey of this nature undertaken on the global Zoroastrian community. The survey questionnaire was wide-ranging and included questions about domestic and family life, professional aspirations, religious observances and beliefs, philanthropy, entrepreneurship, immigration, community engagement and other issues of importance and relevance to the (Iranian / Parsi / Irani) Zoroastrian community. The purpose of conducting the survey was to produce a report and dataset that could be of use to community leaders and researchers in the present and future.

According to a survey conducted in 2024, Generation Z were most likely to say that they incorporate artificial intelligence (AI) into their work, studies, or everyday life in the United States by using the tool for brainstorming, at ** percent, followed by ** percent who used AI for proofreading. In contrast, ** percent of Gen Z cited that they do not use AI for work, studies, or everyday life at all.

Gen Z is reshaping the gaming landscape with bold preferences and habits. They flock to mobile for convenience, lean into PCs and consoles for depth, and thrive in cross-platform worlds that offer choice and social sync. Real-world use cases span everything from mobile esports viewership rising 340% since 2022 to platforms...

Learn how to effectively manage Gen Z in the workplace. Discover their passion for making a difference, their desire for responsibility, and their eagerness to collaborate.

Globally, approximately half of Generation Z used search engines like Google when doing research on products they intend to buy in 2023. This makes search engines the most commonly used source of information for product research among consumers. Many also used social media for such purposes. Millennials likewise used these sources, but were also more likely than Gen Z to use price comparison websites.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

These two datasets provide the responses to a survey on food including what influences decisions on what people choose to eat, and what is important to people when selecting food for example price, animal welfare, origin of food. Knowledge of the food system Use of technology when purchasing food and key concerns about food. The total sample includes all age groups 16+ and has a sample size of 2475. The Gen Z sample is of generation Z only 16- 25 year olds and has a sample size of 619.

Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading one-out-of-five Generation Z respondents to a purchase.

During an August 2023 survey, ** percent of responding consumers aged 16 to 26 from across the globe stated they used manual search engines, such as Google or Bing, most to find information on the internet. Social media platforms ranked second, named by ** percent of respondents.

As of 2024, ** percent of Generation Z college graduates in the United States preferred hybrid work, while ** percent preferred for work to be in-person. Only **** percent of Gen Z college grads preferred work to be fully remote.

According to a survey conducted in 2024, ** percent of Generation Z children and adolescents said that they worried about what the world will be like when they are adults in the United States. Gen Z respondents aged 16 to 18 years old were most likely to share this belief, at ** percent, followed by multiracial members of Gen Z youth and female Gen Z youth.

In a survey conducted from October 2021 to July 2022, respondents revealed that **** percent of Gen Zers (or zoomers) believed that mental health and personal well-being was very important to them. In general, it seems those living in urban areas feel mental health and personal well-being is more important as 65 percent of urban Gen Z claimed it was very important to them, compared to **** percent for rural Gen Z.

Among global Generation Z online audiences, mobile devices are the most popular choice for any kind of digital activity. As of the fourth quarter of 2018, 95 percent of 16 to 21 year old internet users had used a mobile device to visit a social networking, whereas only 76 percent had used a PC or laptop to do so.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

A survey conducted in August 2022 found that Gen Z news consumers most frequently get their news from social media, with 50 percent of respondents reporting they used social networks as their news source on a daily basis. There was a general preference for online news sources rather than offline outlets among Gen Z, with only five percent saying that they read local newspapers every day.
News consumption: Gen Z vs. millennials The same 2022 study showed that whilst there were similarities between news consumption among millennials and Gen Z, there were also stark differences between the two groups. Gen Zers were significantly less likely to listen to the radio or watch television for news, and close to 60 percent said that they never read newspapers. Meanwhile, approximately 20 percent of Millennials reported listening to radio news and 15 percent watched cable or network TV on a daily basis.

Despite these differences, both Gen Z and millennial news audiences both demonstrated a clear preference for using social media to get their news. By contrast, Boomers were the least likely group to use social media for news, generally preferring network news for keeping up to date. Indeed, social networks are not without their problems, with consumers growing concerned about the news they find there. Social media and news Except for podcasts, social media is the least trusted news source in the United States. Fake news circulates there easily as consumers either unknowingly or deliberately share such content, and younger generations, who are the heaviest social media users, are at the highest risk of encountering biased, inaccurate, and untrue stories.