In the first quarter of 2023, a third of surveyed consumers indicated engaging in secondhand shopping. Among the respondents, Gen Z constituted the highest percentage at ** percent, followed closely by Millennials at ** percent. In contrast, less than ** percent of surveyed Boomers reported participating in secondhand shopping.

According to a 2023 survey over **** of Gen Z shoppers in the United States bought secondhand items as a more affordable alternative, while about a third of them went thrifting in order to find vintage items. In comparison to the other participants surveyed, the younger generations seemed to be more driven by sustainability and chose to shop secondhand in order to reduce their environmental impact.

Among the categories listed, clothing and shoes stood out as the most frequently purchased by Gen Z consumers as of the second quarter of 2023, with ** percent shopping for them monthly. Entertainment and electronics followed closely, with ** and ** percent of respondents. Conversely, the category with the lowest frequency of purchases by Gen Z consumers during the same period was home and garden, with only ** percent of respondents buying products within that category every month.

This statistic displays the share of Gen Z consumers who shop at discount stores in the United States as of July 2018 by type. Some ** percent of Gen Z survey respondents stated that they shop at thrift stores.

In 2023, approximately ** percent of zoomers in the United Kingdom (UK) said they would do most of their clothing and footwear shopping online if they had the freedom to choose. Only about ********* of millennial and Gen Z consumers had a preference for buying apparel and shoes in physical stores. In the United States, a higher share of shoppers said they would prefer shopping for these items mostly online.

According to a survey in 2024, reading customer reviews before making a purchase was done by ** percent of Gen Z respondents in the United States. Using a discount code or coupon at checkout was also a common practice in this generation.

In 2023, some ********** of millennials in the United States said they would do most of their clothing and footwear shopping online if they had the choice. Only about ** percent of millennial consumers had a preference for buying such products in physical stores.

In China, ** percent of Generation Z bought shoes online, according to a 2024 survey. This product category was the most purchased online in all the countries analyzed.

In 2023, Gen Z consumers in the United States gave insight on what channels influences them when shopping for clothes. The vast majority of respondents, almost ** percent, state that they consider costumer ratings and reviews when purchasing apparel, while a little more than ** percent consider costumer photos and videos. Recommendations from friends and family are important for around ** percent of Gen Z respondents.

In the first quarter of 2023, the share of Gen Z consumers who bought a pre-owned item online was highest in France and Poland, at ** percent each. On the other hand, Norway (** percent) and Spain (** percent) had the highest share of Gen Z consumers who sold secondhand items online during the same period.

In the first quarter of 2023, about ** percent of surveyed Gen Z consumers in the United States reported shopping online at least once a month. Additionally, roughly ********* (** percent) of respondents revealed they bought over the internet once a day or more.

According to a survey conducted in 2024, Gen Z saved on average nearly *** U.S. dollars from shopping second-hand. This number was significantly lower among Baby Boomers, who saved just over ** U.S. dollars.

Social media's influence on Gen Z shopping habits has surged dramatically in recent years. A 2024 survey reveals that ** percent of Gen Z consumers discovered new products or brands through social media influencers, up from ** percent in 2023. This shift underscores the growing importance of digital platforms in shaping consumer behavior, particularly among younger demographics. Beauty and personal care e-commerce growth The rising impact of social media on Gen Z purchasing decisions aligns with broader trends in e-commerce, particularly in the beauty and personal care sector. Global revenue in this market is forecast to increase by ***** percent between 2024 and 2029, reaching a new peak of ****** billion U.S. dollars. This growth trajectory suggests that the digital landscape will continue to play a crucial role in consumer discovery and purchasing habits. Payment preferences among young consumers Traditional payment methods remain popular among Zoomers. A survey across North America, Europe, and Latin America found that debit and credit cards are still preferred by Gen Z for online shopping and travel bookings. However, younger consumers are showing a growing demand for diverse payment options, indicating potential shifts in the e-commerce landscape as digital wallets gain prominence, particularly in Asia-Pacific markets.

********** of female Gen Z consumers shopped for apparel one to two times a month, according to a 2022 survey, making it clearly the most common clothes shopping frequency among this demographic. Amongst male Gen Z consumers the results were more evenly distributed.

In 2023, approximately ** percent of zoomers in Mexico said they would do most of their clothing and footwear shopping online if they had the freedom to choose. On the other hand, ** percent of millennials and ** percent Gen Z consumers had a preference for buying apparel and shoes in physical stores.

Generation Z consumers in the U.S. reported that they mostly purchase food in physical stores as of 2023, amounting to almost ************** of responses. About *** percent of Gen Z consumers mostly buy food online.

In the first quarter of 2023, the shopping journey of Gen Z consumers began predominantly in online stores, as reported by ** percent of respondents. Following closely behind were search engines, mentioned by ** percent of respondents, and physical stores, cited by ** percent. It is worth noting that digital channels accounted for **** out of the top five most popular choices among consumers.

For the majority of clothing categories, the male Gen Z population in the U.S. primarily prefers to buy their clothes online, according to a 2022 survey. The only exceptions to this were the businesswear categories. Leisure wear was the clothing category most commonly bought online, with over ** percent of respondents primarily using this channel.

In 2023, two-thirds of millennials in the United States said they would mostly purchase children's products online if they were able to choose freely. Only just over 10 percent of millennial consumers had a preference for buying kids' products in physical stores.

In the first quarter of 2023, the United States had the highest share of Gen Z consumers who had participated in a live-streaming shopping event by a large margin, with ** percent. For comparison, Australia was next in line with ** percent. On the other hand, Poland and Portugal had the lowest share of Gen Z consumers who had participated in live commerce over the same period, with ** and * percent of respondents, respectively.