As of 2023, the estimated population of Gen Z in the United Kingdom was 13.2 million, ranging from eleven to 26-year's old. The most-common single year of age for Gen Z in this year was 26, at 887,804, while there were 788,039 that were aged 17, the least common year of age.

As of October 2024, the internet users in the United Kingdom reached **** percent of the country's Generation Z consumers. At the same time, digital video viewing had a penetration rate of **** percent among this young generation. Podcast listening was possible for **** percent of UK Gen Zers.

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to a survey of users in aged between 15 and 24 conducted in the United Kingdom in August 2023, respondents spent approximately 120 minutes daily engaging with TikTok. The most popular social media platforms was Instagram, with a reach of approximately 53 percent across the examined demographic, despite users engaging with the platform for less than 30 minutes per day on average.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents used the ********* mobile app daily as of October 2022. Approximately ***** in ** respondents reported using social video app TikTok and YouTube on a daily basis, respectively. New social app app BeReal, which prompts users to post content once per day, was used by less than ***** in ** respondents aged between 16 and 24 years.

According to a survey conducted in the United Kingdom between July 2023 and June 2024, ** percent of Gen Z respondents had a smartphone. By contrast, only ** percent of them owned a digital camera.

In 2024, Generation Z consumers in the United States and the United Kingdom were asked where they prioritized their spending the most. Aside from rent or mortgage payments and other household bills, ********* were the main category. ************************ came in second place.

There were approximately 14.69 million millennials in the United Kingdom in 2023. This generation, sometimes called Generation Y were born between 1981 and 1996 and are mainly the children of the post-war Baby Boomer generation. As of 2023, Millennials were the largest generational cohort in the UK, followed by Generation X at 14.04 million people, Baby Boomers at 13.57 million, and then by Generation Z at 13.2 million. The most numerous single-year of age for Millennials, and the UK as a whole, was 35 at 956,116. Boomerang generation The first cohort of millennials came of age at the turn of the century and have almost certainly been heavily influenced by the growth of internet accessibility during this time. The economic challenges faced by this generation may have a relation to the increasing share of young adults who live with their parents in the UK. This has led to the perhaps unfair, characterization of millennials as the boomerang generation, who failed to grow-up and mature. Some of these negative stereotypes regarding Millennials have since shifted to the next youngest generation, Generation Z, who have started to enter the workplace since the mid-2010s. Generation Remain One of the main challenges that British millennials currently face are their prospects after Brexit. Although the United Kingdom voted to leave the European Union in June 2016, there were clear divisions between regions, classes and age-groups. Most millennials voted to remain in the Brexit referendum with 73 percent of people aged 18 to 24, and 62 percent of those aged 25 to 34 voting to remain. In the next UK election, the majority of 25 to 49-year-olds intend to vote for the Labour Party, with only a slight majority of those over 65 planning to vote for the Conservative Party. Millennials also still appear to oppose Brexit, with approximately 65 percent of 25 to 49-year-olds believing Brexit to have been the wrong decision.

Nike took the crown as the most owned sportswear brand among Gen Z in the United Kingdom in 2024, with a response of ** percent. Adidas followed in second place. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.

According to a survey of employers and business owners in the United Kingdom, almost half would describe Gen Z as "tech-savvy", with 35 percent seeing them as creative. Around a quarter, however, described them as struggling with professional boundaries, informality, and being reluctant to criticism.

In early 2022, nearly 60 percent of Gen Z consumers in the United Kingdom (UK) indicated that price was a deciding factor when making a purchase, making it the generation's leading consideration when shopping. That being said, a considerable share of zoomers also kept other aspects in mind, such as a brand's sustainability efforts and their social media content.

According to Statista's Consumer Insights, Barclays and Lloyds Bank led in popularity among Generation Z account holders in the United Kingdom, with ** and ** percent market share respectively. Halifax ranked third with ** percent of customers born between 1995 and 2012.

According to a survey regarding the top work priorities in the UK, a good work / life balance was seen by 63 percent of Gen Z respondents as the main concern when looking for work, just ahead of a competitive salary, at 62 percent.

According to a survey conducted in 2024, around ** percent of Gen Z consumers in the United Kingdom shared that they rely on brands they know and trust when it comes to buying eveyday fashion. About ** percent claimed that sustainability was an important factor to them.

According to a survey conducted by Voxburner in 2023, approximately ** percent of members of Gen Z in the United Kingdom advised that their self worth was directly linked to their work performance, compared with ** percent who disagreed.

Gen Z women are more likely than Gen Z men to make purchases via social media in the United States and the United Kingdom. At least 43 percent of female respondents in that generation had experienced buying a product on social networks as of January 2022, while the male usage rate stood at 37 percent. Discovering new brands via social media or visiting brands' social media stores was also more popular among Gen Z women than their male counterparts.

According to an October 2022 survey of social media users aged between 16 and 24 in the United Kingdom, approximately half of respondents reported using YouTube multiple times per day. At the same time, almost two out of 10 respondents used the video platform once a day, while 14 percent of Gen Z users engaged with YouTube every two or three days. YouTube is one of the most-used social platforms among Gen Z in the UK in 2022.

In 2023, there were approximately ***** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and *** million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ***** million people, with their parent's generation, the Silent Generation, numbering around *** million people in the same year. There were estimated to be ****** people who belonged to the Greatest Generation, the parents of the Baby Boomer generation, who lived through major events such as the Great Depression and World War Two. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2022, the most common single year of age in the United Kingdom in 2020 was 34, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at approximately 4.67 million people. As of 2022, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

According to a survey conducted in summer 2022, the main means of expression Generation Z fashion consumers in the United Kingdom wished to convey through their clothing was their personality, with ** percent of responses. This was more than double the number of fashion shoppers who looked to convey their sexuality through the way they dressed.

H&M was the leading fashion store in the UK, based on brand buzz among Generation Z in 2024, over one third of UK fashion store Gen Z customers had heard about H&M in the media, on social media, or in advertising over the past three months. This was three percentage points more than second placed M&S. Interested in more detailed results covering all brands of this ranking and many more? Explore GCS Brand Profiles. These statistics show results of the GCS Brand Profiler.