Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

In 2023, there were about **** million Millennials estimated to be living in the United States, making them the largest generation group in the country. In comparison, there were ***** million Gen Z and ***** million Gen X estimated to be in the United States in that year.

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

The statistic shows the number of people in the U.S. in 2011 and 2030, by generation. By 2030, the Millennial generation will have 78 million people whereas the Boomer generation will only have 56 million people in the United States.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

In a survey conducted from October 2021 to July 2022, respondents revealed that Gen Zers (or zoomers) cared about improving their environmental impact. Gen Zers who have attained a high education were those who found improving their environmental impact the most important, with 64.3 percent stating they found it very important.

Based on market research, the source divided U.S. Generation Z consumers (born between January 1, 1997 and December 31, 2007) into five segments based on their behavior and attitude. The largest segment, making up 35 percent of the total, were the so-called Stress Strivers, defined by the source as "high achievers, driven by a fear of not being good enough." Authentic Activists and Secluded Perfectionists followed, with 22 percent and 20 percent, respectively.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

Washington, D.C. had the highest net migration for 18 to 24-year-olds in 2021, making it the most attractive city among the generation Z population. The number of Zoomers who moved in less the number of Zoomers who moved out of Washington stood at ******. Columbia, SC, and Boston, MA, were the two other cities where this figure where the net migration exceeded 10,000.

In 2024, Gen Z and Baby Boomers in the United States provided insight into whether it is important to see models who look like them in ads when buying beauty products. Baby Boomers were less likely than Gen Z to find this important when purchasing beauty products, with ** percent stating it was not important at all, while only ** percent of Gen Z respondents said that the representation did not matter at all. Purchase influences The impact of social media on beauty product purchases is significant, particularly among younger consumers. In 2023, ** percent of U.S. consumers reported spending more on beauty products due to social media influence, with this trend more pronounced among millennials and Gen Z. Content creators play a crucial role, with ** percent of female Gen Z consumers in the U.S. making online beauty purchases based on influencer recommendations, compared to ** percent of the general population. Gen Z's beauty shopping habits Gen Z consumers are heavily invested in the beauty market, with ** percent spending between ** and *** U.S. dollars monthly on online beauty products in 2023. Their purchasing decisions are largely influenced by user-generated content, with almost all Gen Z respondents reading ratings and reviews before buying. If TikTok in the U.S. were to be banned, Gen Z respondents indicated they would turn to Instagram for beauty product discovery. This demonstrates the importance of visual platforms in shaping beauty trends and purchases among younger consumers.

Baby Boomers were the largest population of wine drinkers in the United States in 2023. Both Gen Z and the oldest consumers made up the smallest shares, at six percent each.

Snapchat has a reach into 75% of the millenial and Gen Z audience.

Gen Z and Millennials are the biggest social media users of all age groups.

Weight Loss and Diet Management Products and Services Market Outlook 2032

The global weight loss and diet management products and services market size was USD 297.48 Billion in 2023 and is likely to reach USD 596.15 Billion by 2032, expanding at a CAGR of 8.03 % during 2024–2032. The market growth is attributed to the growing prevalence of obesity worldwide and the increasing inclination towards fitness and protein diets among millennials and Gen Z.



Growing inclination towards fitness and protein diet among millennials and Gen Z is expected to boost the market. Millennials and Gen Z are more health-conscious as compared to previous generations. They are aware of the benefits of maintaining a healthy weight and the role of diet in achieving this, leading to increased demand for weight loss and diet management products and services. Therefore, the rising inclination towards fitness and protein diet among millennials and Gen Z along with their increasing population is propelling the market. For instance,

• According to a report published by the World Economic Forum, there were 1.8 billion millennials present on Earth in 2020, equal to 23% of the global population while Gen Z accounted for 2.47 billion in 2019 which is 32% of the world's population.

Weight loss and diet management products and services are rapidly becoming popular worldwide as they help individuals achieve a healthier weight, which reduces the risk of various health conditions such as heart disease, diabetes, and certain types of cancer. Additionally, weight loss and a balanced diet boost mood and reduce symptoms of depression and anxiety, which increases its adoption among individuals.

Impact of Artificial Intelligence (AI) on Weight Loss and Diet Management Products and Services Market

Artificial Intelligence (AI) is revolutionizing the market for diet management and weight loss solutions. AI-powered applications and devices are providing personalized diet plans and fitness routines based on individual health data, lifestyle, and preferences. These smart solutions analyze a user's eating habits, physical activities, and body metrics to provide tailore

According to a survey conducted in 2024, ** percent of Generation Z children and adolescents said that they worried about what the world will be like when they are adults in the United States. Gen Z respondents aged 16 to 18 years old were most likely to share this belief, at ** percent, followed by multiracial members of Gen Z youth and female Gen Z youth.

In May 2022, an online survey in the United States found that ** percent of Gen Z users (born between 1997 and 2012) had a YouTube account. In comparison, ** percent of Millennials were registered on the popular video platform YouTube. Registered users appeared to decline among GenXer respondents (users born between 1965 and 1980), with ** percent of respondents in this demographic reported having a YouTube account.

In 2025, it was estimated that over ** percent of the Gen Z population in the United States played digital video games, up from a **** percent gaming penetration rate in 2019. Millennials were ranked second, with nearly two third of the U.S. population in this generation playing digital video games.