In the first quarter of 2024, 51.8 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 9.4 percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.

This dataset provides insights into the spending habits of Gen Z (ages 18-27) across various categories such as rent, groceries, entertainment, education, savings, and more. It contains 1700 records and 15 financial attributes, making it a valuable resource for financial trend analysis, budgeting studies, and machine learning applications in personal finance.

In the first quarter of 2025, 51.4 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials owned around 10.3 percent of total wealth in the U.S. In terms of population distribution, there was almost an equal share of millennials and baby boomers in the United States in 2024.

In 2024, stocks were identified as the leading investment product among Gen Z and millennial investors, with ** percent of millennials expressing a preference for this asset. Retirement investment accounts (e.g., 401(k), IRA) ranked as the ****** most popular choice among millennials. In contrast, REITs received the lowest level of engagement from both groups.

In the first quarter of 2025, 51.4 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 10.3 percent of total wealth in the U.S. In terms of population distribution, there was almost an equal share of millennials and baby boomers in the United States in 2024.

Introduction

Gen Z Statistics: Although many people still view Millennials as the most powerful age group, Gen Z is now emerging as a significant group of buyers. They have their likes and habits that are strongly changing how people shop and spend money.

We've compiled key Gen Z Statistics to help you develop a robust marketing plan for this emerging generation. Please continue reading to discover what Gen Z cares about, how they shop, and how they behave, especially since they’ve grown up surrounded by digital technology.

In the third quarter of 2024, 51.6 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials owned around ten percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.

The European wealth management market, valued at €43.02 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 4.41% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing concentration of wealth among High-Net-Worth Individuals (HNWIs) and mass affluent individuals across major European economies like the UK, Germany, France, and Italy is a significant contributor. Furthermore, a rising demand for sophisticated investment strategies, including sustainable and impact investing, is shaping market dynamics. Technological advancements, such as robo-advisors and advanced data analytics, are also enhancing efficiency and accessibility within the sector, attracting a wider client base. Competition remains fierce, with established players like Allianz, UBS Group, Amundi, and Credit Suisse vying for market share alongside private banking boutiques and family offices. Regulatory changes impacting financial reporting and client privacy will continue to influence industry practices. Challenges include maintaining client trust amidst market volatility and adapting to evolving client expectations regarding personalized service and digital solutions. The segment breakdown reveals a dominance of HNWIs and Retail/Individuals, with Private Bankers and Family Offices leading the charge among wealth management firms. The market's future hinges on the continued growth of private wealth, innovative service offerings, and the effective navigation of regulatory landscapes. The sustained growth in the European wealth management market is expected to continue through 2033, driven by demographic shifts, economic growth (albeit with potential regional variations), and technological advancements. While macroeconomic factors like inflation and geopolitical instability pose risks, the long-term outlook remains positive. The expansion of digital wealth management platforms will likely lead to increased market penetration and competition. The market's success will depend on firms' ability to leverage data analytics to provide personalized advice, adapt to evolving regulatory requirements, and build strong client relationships based on trust and transparency. Regional variations in economic growth and wealth distribution will create nuanced opportunities and challenges, necessitating tailored strategies for different European markets. A focus on sustainability and ESG (Environmental, Social, and Governance) investing is also anticipated to be a defining trend within the industry going forward. Recent developments include: September 2022: UBS was set to acquire the Millennial and Gen Z-focused Wealthfront. UBS and wealth management platform Wealthfront have pulled out of a proposed acquisition deal., 2021: L&G launched the next-gen protection platform for IFAs. Legal & General Group Protection has launched a next-generation online quote-and-buy platform to widen access to group income protection. The insurer states that its Online Insurance Experience (ONIX) aims to create more digital opportunities for intermediaries to support their clients' needs for life cover. ONIX is designed to deliver a quote experience that is more flexible with increased options that focus on capturing the client's specific requirements. The launch of ONIX is accompanied by the insurer's new 'Big on small business' SME Group Protection sales materials.. Notable trends are: Growth In Millionaire Wealth Leading to the European Wealth Management Market Uptrend.

The size of the Wealth Management Industry in Europe market was valued at USD 43.02 Million in 2023 and is projected to reach USD 58.19 Million by 2032, with an expected CAGR of 4.41% during the forecast period. The wealth management industry encompasses a range of financial services designed to assist individuals and families in managing their financial assets and achieving their long-term financial goals. This industry primarily targets high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs), offering personalized services that include investment management, financial planning, tax advice, estate planning, and retirement planning. Wealth management firms aim to provide a holistic approach to wealth accumulation and preservation, tailoring strategies to meet the unique needs and preferences of their clients. As the global economy evolves, the wealth management industry is experiencing significant growth driven by increasing wealth concentrations, particularly in emerging markets. The rise in disposable income, along with the growing awareness of the importance of financial planning, has led to a greater demand for comprehensive wealth management services. Additionally, technological advancements, such as robo-advisors and financial technology (fintech) platforms, are transforming how wealth management services are delivered, making them more accessible and efficient. Recent developments include: September 2022: UBS was set to acquire the Millennial and Gen Z-focused Wealthfront. UBS and wealth management platform Wealthfront have pulled out of a proposed acquisition deal., 2021: L&G launched the next-gen protection platform for IFAs. Legal & General Group Protection has launched a next-generation online quote-and-buy platform to widen access to group income protection. The insurer states that its Online Insurance Experience (ONIX) aims to create more digital opportunities for intermediaries to support their clients' needs for life cover. ONIX is designed to deliver a quote experience that is more flexible with increased options that focus on capturing the client's specific requirements. The launch of ONIX is accompanied by the insurer's new 'Big on small business' SME Group Protection sales materials.. Key drivers for this market are: Guaranteed Protection Drives The Market. Potential restraints include: Long and Costly Legal Procedures. Notable trends are: Growth In Millionaire Wealth Leading to the European Wealth Management Market Uptrend.

According to a survey among generation Z consumers in 2022, ** percent of the respondents in the Philippines strongly agreed with valuing their personal time more than the money they earn. In contrast, ** percent of the Gen Z respondents in Thailand disagreed with the sentiment.

The global wealth management digital services market is experiencing robust growth, driven by the increasing adoption of digital technologies by both individuals and financial institutions. The market's expansion is fueled by several key factors: the rising prevalence of smartphones and internet access, the demand for convenient and cost-effective investment solutions, and the growing preference for personalized financial planning tools. Millennials and Gen Z, in particular, are driving this shift towards digital platforms, seeking user-friendly interfaces and real-time portfolio tracking capabilities. Furthermore, the ongoing advancements in artificial intelligence (AI) and machine learning (ML) are enhancing the capabilities of these platforms, enabling more sophisticated investment strategies and personalized financial advice. This is leading to increased competition among established players like Vanguard, Fidelity, and Schwab, and the emergence of innovative fintech companies such as Wealthfront and Betterment, pushing the boundaries of digital wealth management. The market is segmented by application (personal and enterprise) and deployment type (cloud-based and on-premises), with cloud-based solutions gaining significant traction due to their scalability and accessibility. While the market shows strong growth potential, certain challenges remain. Regulatory compliance and data security concerns are paramount, necessitating robust security measures and adherence to evolving regulations across different jurisdictions. Moreover, the need to maintain trust and address potential biases in algorithmic decision-making is crucial for sustaining consumer confidence. Competition is fierce, with established players and agile fintech companies vying for market share. The varying levels of digital literacy and financial awareness across different regions also present opportunities for targeted market penetration and educational initiatives. Nevertheless, the long-term outlook for the wealth management digital services market remains positive, with continued innovation and expansion expected throughout the forecast period (2025-2033). The market’s geographic distribution is broad, with North America and Europe currently dominating, but significant growth opportunities exist in rapidly developing economies in Asia-Pacific and other emerging markets.

Internet Crowdfunding and Wealth Management Market Outlook

The global Internet Crowdfunding and Wealth Management market size was valued at approximately $13.5 billion in 2023 and is anticipated to witness a significant growth, reaching around $28.6 billion by 2032, growing at a Compound Annual Growth Rate (CAGR) of 8.9% during the forecast period. This remarkable growth is primarily driven by the rapid digitalization of financial services and the increasing preference for online platforms that offer convenience and accessibility. Furthermore, the democratization of investment opportunities and the growing awareness of wealth management options are further propelling the market forward, creating a robust ecosystem for both investors and fundraisers.

The proliferation of internet usage and advancements in financial technology are major growth factors contributing to the expansion of the Internet Crowdfunding and Wealth Management market. As internet penetration continues to increase globally, there is a corresponding rise in the number of people who have access to digital platforms for financial transactions. This accessibility has made it easier for individuals and businesses to participate in crowdfunding campaigns and seek wealth management services online. Additionally, the rise of fintech innovations has enhanced the functionality and security of online platforms, making them more attractive to users. As technology continues to evolve, these platforms are expected to offer more sophisticated tools and services, further driving market growth.

Another significant growth factor is the changing demographic landscape, particularly the increasing financial literacy and tech-savviness among millennials and Gen Z. These generations are more inclined to use digital platforms for managing their finances, seeking investment opportunities, and engaging in crowdfunding activities. They are typically more comfortable with technology and more open to exploring non-traditional financial services, such as crowdfunding and digital wealth management. As this demographic continues to grow in economic influence, their preferences are expected to shape the future of the market, leading to increased demand for innovative and user-friendly financial platforms.

The regulatory environment also plays a crucial role in the growth of the Internet Crowdfunding and Wealth Management market. Governments and regulatory bodies across the globe are increasingly recognizing the potential of these digital platforms to enhance financial inclusion and stimulate economic growth. As a result, there is a trend towards creating more supportive regulatory frameworks that facilitate the growth of crowdfunding and wealth management platforms while ensuring consumer protection. These regulatory advancements, coupled with incentives for innovative financial solutions, are expected to boost market growth further.

Regionally, North America currently holds the largest market share in the Internet Crowdfunding and Wealth Management market, driven by the presence of key market players and a well-established financial services sector. However, the Asia Pacific region is anticipated to witness the highest growth rate during the forecast period, owing to the rapid digital transformation in financial services and increasing internet penetration. The growing middle-class population in countries like China and India is also contributing to the rising demand for online financial services, making Asia Pacific a key region for market expansion. Meanwhile, Europe is expected to maintain steady growth, with a focus on regulatory advancements to support the digital finance ecosystem.

Platform Type Analysis

The Platform Type segment of the Internet Crowdfunding and Wealth Management market is categorized into Donation-based, Reward-based, Equity-based, and Debt-based platforms. Donation-based crowdfunding platforms have gained popularity for facilitating social and charitable causes. These platforms allow individuals and organizations to raise funds for various initiatives without the need for repayment or financial returns. As social entrepreneurship and philanthropic activities increase worldwide, donation-based platforms are expected to maintain a stable growth trajectory. The ease of access and the emotional connection fostered through these platforms make them an integral part of the crowdfunding landscape.

Reward-based crowdfunding platforms offer backers a tangible or intangible return on their investment, typically in the form of products or services. This type of crowdfunding has been instrumental in supporting crea

In the United States, Gen Z consumers made changes to their spending habits in 2023 to help with rising prices for many products. The most common change was to ***************** to avoid spending money in restaurants or on take-out food.

This table has been archived and replaced by table 36100664. Income quintiles are assigned based on the equalized household disposable income. This takes into account differences in household size and composition. The Oxford-modified equivalence scale is used; it assigns a value of 1 to the first adult, 0.5 to each additional person aged 14 and over, and 0.3 for all children under 14. The coefficients of variation from Statistics Canada's Survey of Financial Security for 2012 and 2016, which serve as indicators of the accuracy of these estimates for net worth and its components, are available in the appendix to Distributions of Household Economic Accounts, estimates of asset, liability and net worth distributions, 2010 to 2019, technical methodology and quality report for the March 2020 release. Age groups refer to the age group of the major income earner. This refers to the main source of income for the household, that is, wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or other current transfers received from non-pension related sources.
Self-employment income refers to mixed income related to non-farm and farm businesses. Household rental income is not included. Revenues from Current transfers received - pension benefits relate to current transfers received from corporations for employer's pension plans and current transfers received from government for the Canada and Québec pension plans (CPP/QPP) and the Old Age Security program including the Guaranteed Income Supplement (OAS/GIS). Revenues from Current transfers received - others, relate to all other current transfers received not included in Current transfers received - pensions benefits, that is, it includes current transfers from the government sector except for the Canada and Québec pension plans (CPP/QPP) and from the Old Age Security Program (OAS) and the Guaranteed Income Supplement (GIS). It also includes current transfers from Non-profit institutions serving households (NPISH) and from the non-residents sector. Owner/Renter refers to the housing tenure of a household. Households that have subsidized rents (partially or fully) are included under Renter. Distributions by generation are defined as follows and are based on the birth year of the major income earner: pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small. Life insurance and pensions include the value of all life insurance and employer pension plans, termination basis. Excludes public plans administered or sponsored by governments: Old Age Security (OAS) including the Guaranteed Income Supplement (GIS) and the Spouse's Allowance (SPA), as well as the Canada and Quebec Pension Plans (CPP/QPP). Other financial assets include total currency and deposits, Canadian short-term paper, Canadian bonds and debentures, foreign investments in paper and bonds, mortgages, equity and investment funds, and other receivables. Other non-financial assets include consumer durables, machinery and equipment, and intellectual property products. Excludes accumulation of value of collectibles including coins, stamps and art work. Other liabilities include major credit cards and retail store cards, gasoline station cards, etc., vehicle loans, lines of credit, student loans, other loans from financial institutions and other money owed. Owner's equity refers to the value of the interests of an owner or partial owner in an asset, in this case real estate, divided by household real estate, which includes the value of structures (residential and non-residential) and land owned by households. Distributions of Household Economic Accounts (DHEA) estimates are benchmarked to year-end estimates for liabilities and assets from the National Balance Sheet Accounts (NBSA, Table 36-10-0580-01), and for annual household disposable income from the Provincial-Territorial Economic Accounts (Table 36-10-0224-01). DHEA ratios for debt to disposable income, real estate as a share of disposable income, and net worth as a share of disposable income differ from those included in “Financial indicators of households and non-profit institutions serving households, national balance sheet accounts” (Table 38-10-0235-01) as the latter source adjusts disposable income for the change in pension entitlements. The measure of disposable income used for the DHEA ratios is more consistent with that shown in “Household sector credit market summary table, seasonally adjusted estimates” (Table 38-10-0238), which does not adjust disposable income for the change in pension entitlements.

The investment robo-advisor market is experiencing robust growth, driven by increasing demand for automated, low-cost investment solutions. The market's expansion is fueled by several key factors: the growing millennial and Gen Z investor populations who are digitally native and comfortable with technology-driven financial management; a rising preference for personalized financial planning, particularly amongst individuals with smaller investment portfolios; and the increasing accessibility of sophisticated investment strategies through user-friendly platforms. This has led to significant competition among established financial institutions like Vanguard, Fidelity, and Charles Schwab, as well as innovative fintech companies such as Betterment and Wealthfront. The market is segmented by investment strategy (passive vs. active), target demographic (age, income), and service offerings (portfolio management, financial planning, tax optimization). While regulatory hurdles and security concerns present some challenges, the overall market outlook remains positive. Despite the competitive landscape, opportunities abound for robo-advisors who can differentiate themselves through specialized offerings, superior customer service, and integration with other financial technology platforms. The continued development of artificial intelligence (AI) and machine learning (ML) capabilities promises further advancements in portfolio optimization, risk management, and personalized financial advice. Expansion into emerging markets, particularly in Asia and Latin America, also presents significant untapped potential. The market's growth is projected to continue at a steady pace, with a compound annual growth rate (CAGR) that, given general market trends in fintech, we can reasonably estimate to be around 15% for the forecast period of 2025-2033. This suggests considerable growth and expansion within the coming decade.

The robo-advisor market is experiencing significant growth, driven by increasing demand for automated, cost-effective investment solutions. Technological advancements, coupled with the rising adoption of digital platforms for financial management, are fueling this expansion. The market's appeal lies in its accessibility to a broader range of investors, including millennials and Gen Z, who are comfortable with technology and seek convenient, low-fee investment options. Key players such as Betterment, Wealthfront, and Schwab are continuously innovating to enhance their platforms with features like personalized financial planning, tax optimization strategies, and socially responsible investing options. This competitive landscape fosters innovation and pushes the boundaries of what's possible within automated financial advice. The market is segmented based on investment strategies (e.g., passive, active), target audience (e.g., high-net-worth individuals, millennials), and service offerings (e.g., portfolio management, financial planning). Future growth is likely to be influenced by factors like regulatory changes, technological disruptions (e.g., AI-powered personalization), and evolving investor preferences. While precise market sizing data is absent, we can infer a substantial market value based on the 2019-2024 period. Assuming a conservative average annual growth rate (CAGR) of 15% during this period and a 2024 market size of $8 billion, extrapolation to 2025 and beyond using the provided CAGR of XX (let's assume a reasonable estimate of 18% for illustration) suggests a robust and expanding market. Regional variations will influence overall growth, with North America and Europe likely dominating the market share initially, followed by a gradual expansion into Asia-Pacific and other emerging markets. However, regulatory hurdles and security concerns could potentially impede growth in certain regions. The continued innovation in AI and machine learning within the robo-advisor sector positions the market for continued strong performance throughout the forecast period (2025-2033).

WealthTech Market Outlook

According to our latest research, the global WealthTech market size reached USD 9.7 billion in 2024, reflecting the rapid adoption of digital financial services worldwide. The market is projected to grow at a robust CAGR of 14.2% from 2025 to 2033, reaching an estimated USD 29.4 billion by 2033. The primary growth driver is the increasing demand for digital wealth management solutions that offer seamless, automated, and personalized financial services to both individual and institutional investors.

The remarkable expansion of the WealthTech market is being propelled by the accelerating digital transformation within the financial sector. Traditional wealth management practices are being redefined by the integration of advanced technologies such as artificial intelligence, big data analytics, and blockchain. These technologies are not only enhancing operational efficiency but also enabling the delivery of highly personalized investment advice and portfolio management at scale. The proliferation of digital-native clients, particularly millennials and Gen Z, is further driving the transition towards digital platforms, as these demographics demand intuitive, transparent, and cost-effective financial services. Furthermore, the ongoing evolution of regulatory frameworks is fostering innovation while ensuring investor protection, which is crucial for building trust in digital wealth solutions.

Another significant growth factor is the increasing collaboration between traditional financial institutions and fintech startups. Banks, investment firms, and wealth management companies are partnering with WealthTech providers to leverage their technological expertise and expand their digital offerings. This trend is leading to the creation of hybrid advisory models that combine human expertise with algorithm-driven insights, delivering superior value to clients. Additionally, the surge in demand for low-cost investment solutions, such as robo-advisors and digital brokerage platforms, is democratizing access to wealth management services. This is particularly impactful in emerging markets, where a large segment of the population has historically been underserved by traditional financial institutions.

The growing emphasis on financial inclusion and literacy is also playing a pivotal role in the expansion of the WealthTech market. Governments and regulatory bodies are actively promoting digital financial services to bridge the gap between the banked and unbanked populations. WealthTech platforms are leveraging mobile technology and user-friendly interfaces to reach a broader audience, including those with limited financial knowledge. This democratization of wealth management is not only expanding the market’s addressable base but also fostering long-term financial well-being among diverse demographic groups. The integration of ESG (Environmental, Social, and Governance) criteria into digital investment solutions is further attracting socially conscious investors, thereby contributing to the sustained growth of the WealthTech market.

Regionally, North America continues to dominate the WealthTech market, accounting for the largest share due to its advanced technological infrastructure and high adoption of digital financial services. However, the Asia Pacific region is emerging as the fastest-growing market, driven by rapid urbanization, increasing internet penetration, and a burgeoning middle class. Europe is also witnessing significant growth, supported by favorable regulatory initiatives and a strong fintech ecosystem. Meanwhile, Latin America and the Middle East & Africa are gradually catching up, fueled by rising investments in digital infrastructure and a growing appetite for innovative financial solutions. The global landscape is thus characterized by dynamic regional trends, with each market presenting unique opportunities and challenges for WealthTech providers.

Component Analysis

The WealthTech market is segmented by component into Robo-Advisors, Portfo

ESG Wealth Management Product Market Outlook

The global ESG (Environmental, Social, and Governance) Wealth Management Product market size was valued at approximately USD 1.5 trillion in 2023 and is projected to reach USD 4.2 trillion by 2032, growing at a compound annual growth rate (CAGR) of 12.1%. The growing emphasis on sustainable investing, coupled with increasing awareness of environmental and social governance issues, is a key factor driving the marketÂ’s robust expansion. Investors are increasingly seeking products that not only provide financial returns but also contribute positively to societal and environmental outcomes.

The growth of the ESG Wealth Management Product market is significantly driven by heightened awareness and demand for sustainable investing. Investors today are more conscious of the impact their investments have on the planet and society. This shift is being supported by a plethora of frameworks and guidelines, such as the United NationsÂ’ Principles for Responsible Investment (PRI), compelling asset managers and financial advisors to incorporate ESG criteria into their products and services. Additionally, regulatory bodies across regions are pushing for greater transparency and disclosure of ESG metrics, further amplifying the demand for these products.

The technological advancement in financial tools and platforms is another critical factor propelling market growth. With the advent of sophisticated AI-driven analytics and big data technologies, asset managers can now better assess ESG risks and opportunities. This capability enables the creation of more refined and targeted investment products that align with the specific ESG goals of different investor segments. Furthermore, digital platforms and robo-advisors are making it easier for retail investors to access ESG wealth management products, broadening the market base and supporting sustained growth.

Societal and generational shifts are also playing a pivotal role. Millennials and Gen Z, who are set to inherit significant wealth, demonstrate a strong preference for investments that align with their values. These younger investors prioritize sustainability and ethical governance, creating a long-term demand for ESG products. Moreover, institutional investors, including pension funds and insurance companies, are increasingly integrating ESG criteria into their investment decisions to mitigate risks and fulfill fiduciary responsibilities, thereby bolstering market growth.

Asset and Wealth Management has become increasingly crucial as investors seek to align their portfolios with sustainable and ethical values. This sector not only focuses on maximizing financial returns but also emphasizes the importance of responsible stewardship of resources. As the demand for ESG products grows, asset managers are tasked with integrating these principles into their investment strategies, ensuring that they meet both the financial and ethical expectations of their clients. This dual focus on financial performance and sustainability is reshaping the landscape of wealth management, making it more dynamic and responsive to the evolving needs of investors.

Regionally, North America and Europe dominate the ESG Wealth Management Product market, driven by robust regulatory frameworks and a higher level of awareness and commitment to sustainability. However, the Asia Pacific region is emerging as a significant growth area, with increasing adoption of ESG principles among local investors and governments. Latin America, the Middle East & Africa also present considerable potential, albeit currently at a nascent stage, as awareness and regulatory support continue to evolve in these regions.

Product Type Analysis

The ESG Wealth Management Product market can be segmented based on product types, including Equity Funds, Fixed Income Funds, Multi-Asset Funds, Alternative Investments, and Others. Equity Funds, which focus on investments in companies that meet specific ESG criteria, have been a dominant segment due to their transparency and potential for high returns. These funds allow investors to directly influence corporate governance practices and promote sustainability. They have seen significant uptake among retail and institutional investors alike, who seek to align their portfolios with responsible investment principles while maintaining growth potential.

Fixed Income Funds are also gaining traction, especially among conservative inve

The Robo-advisory services market, valued at $11.52 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 31.78% from 2025 to 2033. This expansion is driven by several key factors. Increasing adoption of digital financial services, particularly among millennials and Gen Z who are comfortable with technology-driven solutions, is a significant driver. The convenience and affordability of robo-advisors, offering automated portfolio management and lower fees compared to traditional wealth management, are attracting a broader range of investors. Furthermore, the growing need for personalized financial planning and the increasing sophistication of algorithmic investment strategies are fueling market expansion. Technological advancements, including artificial intelligence and machine learning, are further enhancing the capabilities of robo-advisors, leading to more efficient and effective portfolio management. Regulatory changes promoting financial inclusion and accessibility are also contributing to the market's growth trajectory. Competition in the market is intense, with established players like Betterment, Wealthfront, Vanguard, Schwab, and BlackRock (FutureAdvisor), alongside Fidelity (Fidelity Go) and others like Roboadviso and M1 Holdings, vying for market share. This competitive landscape drives innovation and pushes firms to continually refine their offerings and enhance user experience. While challenges such as cybersecurity concerns and regulatory compliance exist, the overall market outlook remains positive, with substantial growth potential across various regions globally. The market's expansion is likely to be fueled by increasing financial literacy and the demand for accessible, efficient investment solutions that cater to diverse investor needs and risk tolerances. Future growth will hinge on firms’ ability to innovate, adapt to evolving technological landscapes, and meet the changing expectations of investors. Recent developments include: Januray 2024 - Betterment announces the first commercial product that allows small business employers to automatically match employee student loan payments with a 401(k) contribution, Employees with access to Betterment's 401(k) can record qualified loan payments within the platform. Employers can then match these payments with a contribution to the employee's 401(k), enabling borrowers to pay down loans while continuing to proactively save for retirement., August 2023 - Wealthfort has announced new stock collections created by the company's Investment Team to navigate investment themes including artificial intelligence (AI) and inflation. Designed to help clients discover new investment opportunities, Wealthfront's Stock Investing Account offers zero commissions, fractional shares, curated stock collections, and requires just USD 1 to get started.. Key drivers for this market are: Digitization of the BFSI Industry, Cost-efficiency in Managing Personal Finance. Potential restraints include: Digitization of the BFSI Industry, Cost-efficiency in Managing Personal Finance. Notable trends are: Investment Advisory Expected to Gain Maximum Traction.

Pandemic COVID-19 gave enormous amount of changes to the way people lives their life. Along with rapid changes in technology, including financial technology, the effect of changes has been more fluid and continuous. E-Money has now penetrated every sector of life, including personal applications found on personal smartphones. One of them is from the Shopee application, where Shopeepay features electronic money / E-Money services. During the COVID-19 pandemic, numerous people centralized their consumption necessities on online shopping for goods or products to meet their daily needs. In this study, we examine the mediating role of customer experience on the relationship between perceived ease of use of E-Money Shopeepay and customer satisfaction. We employed the SEM-PLS model based on an online questionnaire from 125 respondents. Our expected results focused on determining the significant effect of customer experience on the relationship between perceived Ease of Use of E-Money Shopeepay and customer satisfaction. This study is unique because it focused on modeling the relationship between perceived ease of use of E-Money Shopeepay, customer satisfaction, and customer experience of Generation Z during Pandemic COVID-19 in a single empirical model. A valuable contribution from this study is the recommendation to Shopee and E-Money Shopeepay providers to focus on maintaining a balanced customer experience on the perceived ease of using e-money shopeepay to increase customer satisfaction, especially during the pandemic COVID-19 era.