In 2022, 51 percent of Generation Z in the United States were White. In comparison, 48 percent of Gen Alpha were White in that year, making it the first generation that does not have a majority White population in the United States.

The statistic shows the share of members of different etnicities or races within the Millennials in the U.S. The term Millennials refers to the age group 18 to 34 here. In 2011, 60 percent of the Millennials in the United States were non-Hispanic Whites.

According to a survey conducted in 2023, 56 percent of Gen Z teenagers in the United States agreed that college was a smart investment in the future while 43 percent believed that college was more of a gamble that may not pay off in the end. Gen Z teens who identified as Democrats were the most likely demographic group to agree that college was a smart investment and Gen Z teens who were White were the most likely to think that college was more of a gamble.

According to a survey in summer 2022, over half of Generation Z consumers in the UK said that they wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

Non-white consumers have increasingly made up a larger share of wine consumers in the United States. In 2021, non-white Gen Z consumers comprised 48.7 of wine consumers compared to just 22.5 percent of Mature consumers.

According to a survey in summer 2022, by far the overwhelming majority of Gen Z consumers in the U.S. wear neutral colors, such as black, white, and grey. Pastels was the second most popular color scheme.

According to the 2021 Census, the population of England and Wales was more diverse in younger generations than in older ones. As of this year, approximately 73 percent of Generation Alpha in England and Wales, the youngest generation, belonged to the white ethnic group, compared with 95 percent of the Pre-War generation.

The statistic shows the number of imprisoned male and female Millennials in the U.S. in June 2009. In the age group 18 to 34, 444,500 male inmates were Black. This equals 41 percent of all male inmates of that age group. Among the female Millennial inmates, 42,800 were White and/or Asian. This equals 45 percent of the total female inmates of this age group.

This statistic shows the results of a survey conducted in Germany regarding white rum consumption frequency among millennials in 2020. That year, only 0.9 percent of millennials aged 25 to 30 drank white rum roughly once a week.

Overall, a only a small percentage of couples across generations chose to implement non-traditional fashion features at their wedding. Eight percent of Gen Z marriages featured non-white bridal fashion.

A total of 20 percent of U.S. adults responding to a survey in February 2022 said that they thought Google News was very credible, and eight percent found the source to be not all credible. Google News' credibility rating was higher among Black and Hispanic respondents than their white counterparts, and Gen Z and millennials were also more likely to consider Google News a very credible source of information than their older peers.

Among the most popular hard seltzer brands in the United States in 2024, White Claw was the most popular hard seltzer brand with 56 percent of Millennials. In contrast, only 18 percent of Baby Boomers had a positive opinion of the brand.

In 2018, tertiary education attainment was highest among the White population in South Africa, with around 43.2, 41.3 and 5.6 percent of the individuals associated with Generation X, Millennials, and Born-free Millennials, respectively. Moreover, compared to the generation of Millennials, tertiary school completion was higher in all population groups in Generation X, except among Indians/Asians. Furthermore, the total share of Millennials who received a tertiary education (12.9 percent) was slightly lower than that of Generation X. However, the source indicates that a possible explanation to that is that some of the Millennials were still obtaining their higher education degrees.