100+ datasets found
  1. M

    Gen Z Statistics By Natives, Age, Population (2026)

    • media.market.us
    Updated Jan 30, 2026
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    Market.us Media (2026). Gen Z Statistics By Natives, Age, Population (2026) [Dataset]. https://media.market.us/gen-z-statistics/
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    Dataset updated
    Jan 30, 2026
    Dataset authored and provided by
    Market.us Media
    License

    https://media.market.us/privacy-policyhttps://media.market.us/privacy-policy

    Time period covered
    2022 - 2032
    Description

    Curator's Choice

    • The Behavioral Health Market size is expected to be worth around USD 227.5 Bn by 2032 from USD 140.1 Bn in 2022, growing at a CAGR of 5.1% during the forecast period from 2022 to 2032.
    • Generation Z comprises approximately 26% of the global population.
    • The birth years for Generation Z typically range from the mid-1990s to the early 2010s. However, there is no universally agreed-upon definition for the exact birth year range.
    • Generation Z is the most racially and ethnically diverse generation in the United States, with 48% being non-white.
    • Around 95% of Generation Z owns or has access to a smartphone, making them the first truly "digital native" generation.
    • Generation Z is highly active on social media platforms, with 98% of individuals aged 18-24 using at least one social media platform regularly.
    • In terms of education, 59% of Generation Z plans to pursue a college degree.
    • Approximately 61% of Generation Z is concerned about the environment and believes that companies should take more action to address climate change.
    • Mental health issues are a significant concern for Generation Z, with 91% reporting experiencing symptoms of stress and anxiety.

    (Source: Pew Research Center, Statista, McKinsey & Company, American Psychological Association)

  2. a

    Generations of the United States

    • hub.arcgis.com
    Updated May 10, 2023
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    MapMaker (2023). Generations of the United States [Dataset]. https://hub.arcgis.com/maps/0c5e5549f73d4bffaaff1e750ce5d38f
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    Dataset updated
    May 10, 2023
    Dataset authored and provided by
    MapMaker
    Area covered
    Description

    This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

  3. U.S. population share by generation 2024

    • statista.com
    Updated Nov 19, 2025
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    Statista (2025). U.S. population share by generation 2024 [Dataset]. https://www.statista.com/statistics/296974/us-population-share-by-generation/
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    Dataset updated
    Nov 19, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

  4. "Gen Z words and Phrases Dataset."

    • kaggle.com
    zip
    Updated Sep 3, 2024
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    Tawfia Yeasmin (2024). "Gen Z words and Phrases Dataset." [Dataset]. https://www.kaggle.com/datasets/tawfiayeasmin/gen-z-words-and-phrases-dataset
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    zip(3856 bytes)Available download formats
    Dataset updated
    Sep 3, 2024
    Authors
    Tawfia Yeasmin
    License

    MIT Licensehttps://opensource.org/licenses/MIT
    License information was derived automatically

    Description

    Description: This dataset is a curated collection of 500 slang terms, acronyms, and phrases commonly used by Generation Z, especially in digital communication on social media platforms. The dataset provides insights into contemporary language trends, reflecting the evolving nature of communication in the digital age.

    Each entry includes:

    Word/Phrase: The slang term or phrase. Definition: A brief explanation of what the term or phrase means. Example Sentence: An example sentence showing how the term or phrase is used in context. Popularity/Trend Level: An indicator of how widely used or trendy the term is.

  5. Population of the U.S. 2024, by generation

    • statista.com
    Updated Jan 13, 2026
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    Statista (2026). Population of the U.S. 2024, by generation [Dataset]. https://www.statista.com/statistics/797321/us-population-by-generation/
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    Dataset updated
    Jan 13, 2026
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

  6. Gen Z data tables – total sample; and Gen Z data tables – Gen Z sample -...

    • ckan.publishing.service.gov.uk
    Updated May 18, 2020
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    ckan.publishing.service.gov.uk (2020). Gen Z data tables – total sample; and Gen Z data tables – Gen Z sample - Dataset - data.gov.uk [Dataset]. https://ckan.publishing.service.gov.uk/dataset/gen-z-data-tables-total-sample-and-gen-z-data-tables-gen-z-sample
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    Dataset updated
    May 18, 2020
    Dataset provided by
    CKANhttps://ckan.org/
    License

    Open Government Licence 3.0http://www.nationalarchives.gov.uk/doc/open-government-licence/version/3/
    License information was derived automatically

    Description

    These two datasets provide the responses to a survey on food including what influences decisions on what people choose to eat, and what is important to people when selecting food for example price, animal welfare, origin of food. Knowledge of the food system Use of technology when purchasing food and key concerns about food. The total sample includes all age groups 16+ and has a sample size of 2475. The Gen Z sample is of generation Z only 16- 25 year olds and has a sample size of 619.

  7. PRRI Gen Z Survey, 2023

    • thearda.com
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    Public Religion Research Institute, PRRI Gen Z Survey, 2023 [Dataset]. http://doi.org/10.17605/OSF.IO/3CW5V
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    Dataset provided by
    Association of Religion Data Archives
    Authors
    Public Religion Research Institute
    Dataset funded by
    New Pluralists Collaborative
    Description

    Members of Generation Z are coming into their own politically, socially, and culturally, bringing their values and viewpoints to their communities, and workplaces, and to our nation's political system. In addition to being the most racially and ethnically diverse generation in U.S. history, Gen Z adults also identify as LGBTQ at much higher rates than older Americans. Like Millennials, Gen Z are also less likely than older generations to affiliate with an established religion.

    This Public Religion Research Institute "https://prri.org/research/generation-zs-views-on-generational-change-and-the-challenges-and-opportunities-ahead-a-political-and-cultural-glimpse-into-americas-future/" Target="_blank">survey considers what sets members of Generation Z apart from older generations in terms of: political and cultural values, faith in communities and political institutions, and views on religion and the importance of diversity and inclusion in the nation's democracy. The report is based on both the results of a national survey, which includes oversamples of Generation Z-both adults (ages 18-25) and teens (13-17)-and on an analysis of ten virtual focus groups that included a wide cross- section of Gen Z adults from across the United States.

  8. Understanding Career Aspirations of GenZ

    • kaggle.com
    zip
    Updated Dec 21, 2022
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    KultureHire (2022). Understanding Career Aspirations of GenZ [Dataset]. https://www.kaggle.com/datasets/kulturehire/understanding-career-aspirations-of-genz
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    zip(8174 bytes)Available download formats
    Dataset updated
    Dec 21, 2022
    Authors
    KultureHire
    License

    Open Database License (ODbL) v1.0https://www.opendatacommons.org/licenses/odbl/1.0/
    License information was derived automatically

    Description

    The dataset revolves around the career aspirations of Gen-Z and has about 235 rows and 15 fields of information collected as a form of a Survey, primarily from India and few other countries as well.

  9. Gen Z population UK 2024, by age and gender

    • statista.com
    Updated Nov 28, 2025
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    Statista (2025). Gen Z population UK 2024, by age and gender [Dataset]. https://www.statista.com/statistics/1394827/uk-gen-z-population/
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    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Time period covered
    2024
    Area covered
    United Kingdom
    Description

    As of 2024, the estimated population of Gen Z in the United Kingdom was 13.6 million, ranging from 12 to 27-year's old. The most-common single year of age for Gen Z in this year was 27, at 923,421, while there were 806,916 that were aged 18, the least common year of age.

  10. h

    genz-slang-dataset

    • huggingface.co
    Updated Sep 16, 2025
    + more versions
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    GMLB trio 2024 (2025). genz-slang-dataset [Dataset]. https://huggingface.co/datasets/MLBtrio/genz-slang-dataset
    Explore at:
    CroissantCroissant is a format for machine-learning datasets. Learn more about this at mlcommons.org/croissant.
    Dataset updated
    Sep 16, 2025
    Dataset authored and provided by
    GMLB trio 2024
    Description

    Dataset Details

    This dataset contains a rich collection of popular slang terms and acronyms used primarily by Generation Z. It includes detailed descriptions of each term, its context of use, and practical examples that demonstrate how the slang is used in real-life conversations. The dataset is designed to capture the unique and evolving language patterns of GenZ, reflecting their communication style in digital spaces such as social media, text messaging, and online forums. Each… See the full description on the dataset page: https://huggingface.co/datasets/MLBtrio/genz-slang-dataset.

  11. E

    Gen Z Statistics – By Demographics, Advertising, Social Media, Food...

    • enterpriseappstoday.com
    Updated Apr 10, 2023
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    EnterpriseAppsToday (2023). Gen Z Statistics – By Demographics, Advertising, Social Media, Food Consumption, Weekly Media Consumption and Purchase Habits [Dataset]. https://www.enterpriseappstoday.com/stats/gen-z-statistics.html
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    Dataset updated
    Apr 10, 2023
    Dataset authored and provided by
    EnterpriseAppsToday
    License

    https://www.enterpriseappstoday.com/privacy-policyhttps://www.enterpriseappstoday.com/privacy-policy

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Gen Z Statistics: These techno-savvy people from Gen Z are the ones taking technology to the next level. This is the only generation that has gained experience from Gen Y and baby boomers. People from the 90s is the common term used for Gen Z. These Gen Z Statistics are a trip to the generation of people who teach you how to live! These guys know everything and are distinct from other generations. Editor’s Choice 40% of Gen Z usually leave their current job within 2 years moreover, 35% of them resign before lining up with another one. In the United States of America as of 2022, the most favorite snack of Gen Z consumers is Chips. In the United States of America, as of 2022, 45% of consumers from Gen Z preferred locally grown products. 2 out of 5 Gen Z candidates rejected an offer from a company because the company failed to live up to the candidate’s values. 46% of Gen Z barely earn extra money and fail to cover expenses. As of 2022, 29% of Gen Z are struggling with the cost of living with bills, housing, and transport. According to Gen Z Statistics, 33% of them working remotely said, mobile work helped to save money. Zoomers have entrepreneurial skills and are worried about their future. Moreover, 15% of Gen Z agreed on remote work helped them settle down at their favorite location away from work. The influential factor before choosing the food for Gen Z is ingredients.

  12. T

    Gen Z Statistics And Facts (2025)

    • technotrenz.com
    Updated Jul 4, 2025
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    Techno Trenz (2025). Gen Z Statistics And Facts (2025) [Dataset]. https://technotrenz.com/stats/gen-z-statistics/
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    Dataset updated
    Jul 4, 2025
    Dataset authored and provided by
    Techno Trenz
    License

    https://technotrenz.com/privacy-policy/https://technotrenz.com/privacy-policy/

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Gen Z Statistics: Generation Z, with birth years from the mid-1990s to early 2010s, is developing its muscle in laying down world trends. In 2024, this generation is redefining consumer behaviour on one side, dynamic working spaces on the other, and social media and culture on the third. The Gen Z way of being and doing things is therefore critical to businesses, educators, and policymakers seeking to find relevancy in what looks like a new domain every day. This Article will show the key Gen Z statistics and its trends.

  13. Gen Z Money Spending Dataset

    • kaggle.com
    zip
    Updated Jan 31, 2025
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    Anand Kumar (2025). Gen Z Money Spending Dataset [Dataset]. https://www.kaggle.com/datasets/manandkumar/gen-z-money-spending-dataset
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    zip(46857 bytes)Available download formats
    Dataset updated
    Jan 31, 2025
    Authors
    Anand Kumar
    License

    https://creativecommons.org/publicdomain/zero/1.0/https://creativecommons.org/publicdomain/zero/1.0/

    Description

    This dataset provides insights into the spending habits of Gen Z (ages 18-27) across various categories such as rent, groceries, entertainment, education, savings, and more. It contains 1700 records and 15 financial attributes, making it a valuable resource for financial trend analysis, budgeting studies, and machine learning applications in personal finance.

  14. S

    Gen Z Social Media Statistics 2026: Platforms, Behaviors & Trends

    • sqmagazine.co.uk
    Updated Oct 2, 2025
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    SQ Magazine (2025). Gen Z Social Media Statistics 2026: Platforms, Behaviors & Trends [Dataset]. https://sqmagazine.co.uk/gen-z-social-media-statistics/
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    Dataset updated
    Oct 2, 2025
    Dataset authored and provided by
    SQ Magazine
    License

    Attribution-ShareAlike 4.0 (CC BY-SA 4.0)https://creativecommons.org/licenses/by-sa/4.0/
    License information was derived automatically

    Time period covered
    Jan 1, 2024 - Dec 31, 2026
    Area covered
    Earth, Worldwide
    Description

    Discover key Gen Z social media statistics, including platform preferences, usage habits, engagement trends, and content behavior!

  15. t

    Gen Z Consumer Trends Dataset

    • thinknow.com
    html
    Updated Feb 18, 2024
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    ThinkNow (2024). Gen Z Consumer Trends Dataset [Dataset]. https://thinknow.com/gen-z-research/
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    htmlAvailable download formats
    Dataset updated
    Feb 18, 2024
    Dataset authored and provided by
    ThinkNow
    License

    https://thinknow.com/reports/thinknow-gen-we-are-gen-z-we-are-shoppers-report/https://thinknow.com/reports/thinknow-gen-we-are-gen-z-we-are-shoppers-report/

    Time period covered
    2025
    Area covered
    United States
    Variables measured
    Core themes, Population profiled
    Description

    Findings on Gen Z’s shopping behaviors, financial priorities, digital use, multicultural identity, and life-stage transitions.

  16. Share of different generations enrolled in college in the U.S. in 1987,...

    • statista.com
    Updated Nov 28, 2025
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    Statista (2025). Share of different generations enrolled in college in the U.S. in 1987, 2003, 2018 [Dataset]. https://www.statista.com/statistics/1365359/college-enrollment-by-generation-us/
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    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2018, 18 to 21-year-olds, who were part of Generation Z were more likely to be enrolled in college in comparison to Millennials and Generation X cohorts at a corresponding age. ** percent of Generation Z were enrolled in college in 2018 compared to ** percent of Gen Xers in 1987.

  17. Gen Z: selected social media platforms in the U.S. 2020-2025

    • statista.com
    Updated Nov 25, 2025
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    Statista (2025). Gen Z: selected social media platforms in the U.S. 2020-2025 [Dataset]. https://www.statista.com/statistics/1276021/instagram-snapchat-tiktok-gen-z-users/
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    Dataset updated
    Nov 25, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United States
    Description

    In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

  18. T

    Gen Z Social Media Statistics By Usage and Facts (2026)

    • technotrenz.com
    Updated Jan 19, 2026
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    Techno Trenz (2026). Gen Z Social Media Statistics By Usage and Facts (2026) [Dataset]. https://technotrenz.com/stats/gen-z-social-media-statistics/
    Explore at:
    Dataset updated
    Jan 19, 2026
    Dataset authored and provided by
    Techno Trenz
    License

    https://technotrenz.com/privacy-policy/https://technotrenz.com/privacy-policy/

    Time period covered
    2022 - 2032
    Area covered
    Global
    Description

    Introduction

    Gen Z Social Media Statistics: In the year 2026, Generation Z (those born around 1997 to 2012) is sure to be the most digitally immersed generation ever. Social media was not just a part of their lives; they were literally soaked up through it. Furthermore, the way the young generation used social media made it one of the most studied and influential digital phenomena. Even the main characteristics of social media behaviour were shaped by this use.

    Among different user groups, Gen Z's social media patterns are very valuable and are the most important digital trends. This report delves into Gen Z social media usage statistics for 2025. As a result, you can change, communicate with, and profit from the upcoming consumer group.

  19. Population of the UK 1990-2024, by generation

    • statista.com
    Updated Nov 28, 2025
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    Statista (2025). Population of the UK 1990-2024, by generation [Dataset]. https://www.statista.com/statistics/528577/uk-population-by-generation/
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    Dataset updated
    Nov 28, 2025
    Dataset authored and provided by
    Statistahttp://statista.com/
    Area covered
    United Kingdom
    Description

    In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

  20. h

    genz-slang-pairs-1k

    • huggingface.co
    Updated Jun 7, 2025
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    Programmer-RD-AI (2025). genz-slang-pairs-1k [Dataset]. http://doi.org/10.57967/hf/5742
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    Dataset updated
    Jun 7, 2025
    Authors
    Programmer-RD-AI
    License

    https://choosealicense.com/licenses/cc/https://choosealicense.com/licenses/cc/

    Description

    Gen Z Slang Pairs Corpus (1 K)

    The Gen Z Slang Pairs Corpus (1 K) contains 1,000 everyday English sentences alongside their Gen Z–style slang rewrites. This dataset is designed for style-transfer, informal-language generation, and paraphrasing research. Use it to train models that transform formal or neutral sentences into expressive, youth‑oriented slang.

      Dataset Details
    

    This dataset was generated programmatically using OpenAI GPT-4.1 Nano.

    Language: English… See the full description on the dataset page: https://huggingface.co/datasets/Programmer-RD-AI/genz-slang-pairs-1k.

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Market.us Media (2026). Gen Z Statistics By Natives, Age, Population (2026) [Dataset]. https://media.market.us/gen-z-statistics/

Gen Z Statistics By Natives, Age, Population (2026)

Explore at:
3 scholarly articles cite this dataset (View in Google Scholar)
Dataset updated
Jan 30, 2026
Dataset authored and provided by
Market.us Media
License

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Time period covered
2022 - 2032
Description

Curator's Choice

  • The Behavioral Health Market size is expected to be worth around USD 227.5 Bn by 2032 from USD 140.1 Bn in 2022, growing at a CAGR of 5.1% during the forecast period from 2022 to 2032.
  • Generation Z comprises approximately 26% of the global population.
  • The birth years for Generation Z typically range from the mid-1990s to the early 2010s. However, there is no universally agreed-upon definition for the exact birth year range.
  • Generation Z is the most racially and ethnically diverse generation in the United States, with 48% being non-white.
  • Around 95% of Generation Z owns or has access to a smartphone, making them the first truly "digital native" generation.
  • Generation Z is highly active on social media platforms, with 98% of individuals aged 18-24 using at least one social media platform regularly.
  • In terms of education, 59% of Generation Z plans to pursue a college degree.
  • Approximately 61% of Generation Z is concerned about the environment and believes that companies should take more action to address climate change.
  • Mental health issues are a significant concern for Generation Z, with 91% reporting experiencing symptoms of stress and anxiety.

(Source: Pew Research Center, Statista, McKinsey & Company, American Psychological Association)

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