In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

The dataset revolves around the career aspirations of Gen-Z and has about 235 rows and 15 fields of information collected as a form of a Survey, primarily from India and few other countries as well.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

As of 2024, the estimated population of Gen Z in the United Kingdom was 13.6 million, ranging from 12 to 27-year's old. The most-common single year of age for Gen Z in this year was 27, at 923,421, while there were 806,916 that were aged 18, the least common year of age.

In 2024, there were approximately ** million millennials in the United Kingdom, making it the largest generational cohort at that time. Millennials surpassed the Baby Boomer generation as the largest generation for the first time in 2019. The two youngest generations, Gen Z and Gen Alpha, numbered approximately **** million, and ****million respectively. Gen X are, as of the most recent year, the second-largest generation in the UK at ** million people. The population born before the end of the Second World War in mid-1945 was just over **** million in this year. Post-War Baby Boom The baby boomer generation was the largest generation for much of this period due to the spike in births that happened after the Second World War. In 1947, for example, there were over *** million live births in the United Kingdom, compared with just ******* live births just thirty years later in 1977. Members of this generation are typically the parents of millennials, and were the driving force behind the countercultural movement of the 1960s, due to their large numbers relative to older generations at the time. The next generational cohort after Boomers are Generation X, born between 1965 and 1980. This generation had fewer members than the Boomer generation for most of its existence, and only became larger than it in 2021. Millennials and Gen Z As of 2024, the most common single year of age in the United Kingdom was 33, with approximately ******* people this age. Furthermore, people aged between 30 and 34 were the most numerous age group in this year, at almost *** million people. As of 2024, people in this age group were Millennials, the large generation who came of age in the late 1990s and early 2000s. Many members of this generation entered the workforce following the 2008 financial crash, and suffered through high levels of unemployment during the early 2010s. The generation that followed Millennials, Generation Z, have also experienced tough socio-economic conditions recently, with key formative years dominated by the COVID-19 pandemic, climate change, and an increasingly unstable geopolitical situation.

this slang txt was collected from: https://github.com/rishabhverma17/sms_slang_translator/blob/master/slang.txt cover photo is collected from https://www.investopedia.com/generation-z-gen-z-definition-5218554

In 2018, 18 to 21-year-olds, who were part of Generation Z were more likely to be enrolled in college in comparison to Millennials and Generation X cohorts at a corresponding age. ** percent of Generation Z were enrolled in college in 2018 compared to ** percent of Gen Xers in 1987.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

This Dataset was queried through Bigquery using SQL from a much larger database as listed below. I managed to extract the Generation "Gen z" which is categorized usually from 1995 to 2012. It can be used for many types of cool visualization projects. Hope you all enjoy exploring this dataset The table contains the number of applicants for a Social Security card by year of birth and sex. The number of such applicants is restricted to U.S. births where the year of birth, sex, and State of birth (50 States and the District of Columbia) are known, and where the given name is at least 2 characters long.

source: http://www.ssa.gov/OACT/babynames/limits.html

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

These two datasets provide the responses to a survey on food including what influences decisions on what people choose to eat, and what is important to people when selecting food for example price, animal welfare, origin of food. Knowledge of the food system Use of technology when purchasing food and key concerns about food. The total sample includes all age groups 16+ and has a sample size of 2475. The Gen Z sample is of generation Z only 16- 25 year olds and has a sample size of 619.

Findings on Gen Z’s shopping behaviors, financial priorities, digital use, multicultural identity, and life-stage transitions.

Introduction

Gen Z Statistics: Generation Z, with birth years from the mid-1990s to early 2010s, is developing its muscle in laying down world trends. In 2024, this generation is redefining consumer behaviour on one side, dynamic working spaces on the other, and social media and culture on the third. The Gen Z way of being and doing things is therefore critical to businesses, educators, and policymakers seeking to find relevancy in what looks like a new domain every day. This Article will show the key Gen Z statistics and its trends.

The dataset, provided during my internship at Kulture Hire, is publicly available on Kaggle. It focuses on the career aspirations of Gen-Z and contains around 235 rows and 15 fields of information. This data was collected through a survey, primarily targeting respondents from India, with additional responses from a few other countries.

This dataset contains the predicted prices of the asset Gen Z Quant over the next 16 years. This data is calculated initially using a default 5 percent annual growth rate, and after page load, it features a sliding scale component where the user can then further adjust the growth rate to their own positive or negative projections. The maximum positive adjustable growth rate is 100 percent, and the minimum adjustable growth rate is -100 percent.

The Gen Z Mental Health Market Report is Segmented by Product Type (Meditation & Mindfulness Apps, Digital Therapy Platforms, and More), Delivery Mode (Mobile Application, Web-Based, and More), Mental-Health Condition (Anxiety & Stress, Depression, and More), End-User (Individual Consumers, Enterprises & Employers, and More), and Geography (North America, Europe, and More). The Market Forecasts are Provided in Terms of Value (USD).

22 factors ranking cities worldwide based on their recognition of, and initiatives to prepare for this new, up-and-coming generation.

Ever since the Buy Now, Pay Later payment method has become mainstream; Gen Z continues to take the throne over the next four years. In 2021, **** percent of Gen Z digital buyers aged 14 and older were forecast to use BNPL services, compared with only **** percent of millennial users. Gen X is also likely to adopt the BNPL payment method, reaching a ** percent usage by 2025.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

More Datasets

For more datasets, click here.

Featured Notebooks

• 🚨 Your notebook can be here! 🚨!

How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...