Nearly 60 percent of organizations worldwide hope their efforts towards the implementation of generative artificial intelligence to result in improved efficiency and productivity, making it the most expected benefit from generative AI. In sequence, cost reduction, improvement of existing products and services, and the encouragement of innovation and growth follow with about 35, 29 and 29 percent of the respondents claiming to expect them, respectively.

In 2024, the top behavior driving the most value for generative artificial intelligence (GenAI) initiatives was ***********************************************. This was followed by the ability of GenAI to effectively manage risks, with ** percent of respondents who gave this as their answer.

The functions related to product development, IT and cybersecurity, and marketing, sales and customer service are where most of the generative AI (GenAI) adoption is concentrated in global organizations. The use of the technology is the highest in higher levels of expertise. Over ** percent and ** percent of the respondents, with respectively high expertise and very high expertise, report to be using generative AI in a limited or at-scale implementation.

In a 2024 survey, over **** of respondents from organizations worldwide stated their main worry about adopting generative artificial intelligence (GenAI) within their company was that it would open them to greater risks. Moreover, ** percent were concerned that GenAI adoption would not be done strategically or methodically.

In 2024, the most common use case for organizations in India when it comes to generative artificial intelligence (GenAI) was **************************************, at ***percent. It was followed by marketing automation at ***percent.

In 2025, the professional services sector where generative artificial intelligence (GenAI) was used most frequently was in the **********. Interestingly, the ********** was also the sector where the highest share of workers said they used GenAI as infrequently as needed. The highest share of respondents when it came to daily usage of GenAI were in ************** and **************.

During a May 2024 survey among marketers in the United States, around ** percent reported using generative artificial intelligence (GenAI) to brainstorm new topics. Approximately ** percent of respondents said they utilized it to summarize content, while ** percent wrote article drafts with such tools. Furthermore, ** percent reported not using GenAI tools.

According to a 2025 survey, OpenAI's ChatGPT was the most widely used generative AI in France, primarily its free version. The French model Mistral AI was used by *% of French people as of January 2025.

In a survey conducted in 2024, around ** percent of respondents among cybersecurity professionals worldwide stated that the generative artificial Intelligence (GenAI) capability they used the most in the workplace was augmenting common operational tasks. Additionally, almost **** the responses indicated that sped-up report writing and incident reporting were being heavily used at work.

A survey conducted in the United States in 2024 shows what are the areas and how generative artificial intelligence (GenAI) is expected business processes. High impact is expected in the areas of data analytics, IT, and post-merger integration, ranging from ** to ** percent. Over ** percent expect moderate impact in contracts, negotiations and employee transtitions.

A global survey revealed that the main concern among newsroom executives about using GenAI was inaccuracy of information and quality of content, with 85 percent citing this as a major worry. Plagiarism and copyright infringement were also deemed potentially problematic, and close to 40 percent had concerns about their job security coming under threat.

In 2024, the industry within professional services where generative artificial intelligence (GenAI) looked most likely to be implemented in was in *****************************. ************** was the second most popular answer from respondents. The total share of those who believed that GenAI can be applied in professional services was ** percent.

As of May 2024, around ** percent of marketers surveyed worldwide included increased efficiency among the benefits of using generative artificial intelligence (GenAI) for social media marketing. Easier idea generation followed, mentioned by ** percent.

During a 2024 global survey among business-to-business (B2B) content marketers at companies, ** percent of respondents said their organizations and marketing teams did not have guidelines in place for generative artificial intelligence (GenAI) tools. Another ** percent stated their organizations had such guidelines, while * percent were unsure.

In 2024, at contact centers that were currently using generative artificial intelligence (GenAI), almost ** percent said that this technology had improved customer effort scores. When this is compared to contact centers not yet using GenAI, this share was significantly lower at ** percent.

During a July 2024 survey among public relations (PR) professionals in the United States and Canada using generative artificial intelligence (GenAI) to craft press release content, almost **** (or ** percent) reported utilizing the technology to write headlines. Writing body copy and proofreading content tied for second place, each mentioned by ** percent of the respondents. According to the same study, little more than *********** of PRs across the U.S. and Canada used GenAI.

During a 2025 survey carried out in the United States, ** percent of responding business-to-business (B2B) marketers stated that they were concerned about privacy and/or stolen data when using generative artificial intelligence (gen AI). Roughly *********** were concerned with incorrect outputs or hallucinations.

In 2024, the top impacts that generative artificial intelligence (GenAI) had already had in HR departments were in ********************. On the recruitment side, GenAI was already being used in content creation, and within admin it was being used as an HR chatbot. ** percent of respondents said this was already the case in their HR departments.

During a survey conducted among marketers worldwide in September and October 2024, approximately ** percent said their organizations were implementing initial generative artificial intelligence-related solutions, including pilot projects. Around ** percent stated they had such solutions in place and were evaluating their effectiveness. Meanwhile, ** percent reported no formal adoption strategy, and *** percent said their employers' policies prohibited the usage of GenAI. According to the same study, AI abilities ranked among the most important skill areas for marketing teams to develop between 2024 and 2026.

In a 2024 survey conducted into generative artificial intelligence (GenAI) usage in Australia, of the GenAI tools included in the survey, ChatGPT was the most used AI application, followed by the version of Meta AI integrated into apps such as Instagram, Messenger, and WhatsApp. Over ** percent of respondents said they had used ChatGPT in the past six months.