In 2024, General Mills’ global net sales amounted to almost 19.86 billion U.S. dollars, a decrease of nearly 140 million U.S. dollars compared to the previous year. The fiscal year end of the company is the last Sunday in May. General Mills worldwide General Mills, Inc. is an American food company, headquartered in Minneapolis, Minnesota. Beginning over 150 years ago, the company now sells various types of food products, such as baking mixes, ice cream, and pet food, across the globe. In 2023, General Mills’ top-selling product categories included snacks, cereal, and convenient meals. North America Retail The company’s largest global operating segment by far was its North America Retail segment: almost 12.66 billion U.S. dollars of net sales was generated within this segment in 2023, while all other segments generated under two billion. The company’s North America Retail segment consists of a number of divisions, the largest of which being the U.S. Meals & Baking division. This division alone generated over 4.4 billion U.S. dollars’ worth of net sales in 2023.

This statistic illustrates the net sales of General Mills worldwide in 2023, by product category. That year, the company's yogurt category generated about 1.5 billion U.S. dollars in global net sales.

This statistic depicts the international net sales share of General Mills worldwide from 2011 to 2023, by operating segment. In 2023, some 63 percent of General Mills' international net sales were generated from North America retail.

The total equity of General Mills with headquarters in the United States amounted to 9.4 billion U.S. dollars in 2024. The reported fiscal year ends on May 30.Compared to the earliest depicted value from 2020 this is a total increase by approximately 1.34 billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

The net income of General Mills with headquarters in the United States amounted to 2.52 billion U.S. dollars in 2023. The reported fiscal year ends on May 30.Compared to the earliest depicted value from 2019 this is a total increase by approximately 0.31 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this increase did not happen continuously.

The net cash of General Mills with headquarters in the United States amounted to 3.3 billion U.S. dollars in 2023. The reported fiscal year ends on May 30.Compared to the earliest depicted value from 2019 this is a total decrease by approximately 0.38 billion U.S. dollars. The trend from 2019 to 2023 shows, however, that this decrease did not happen continuously.

The liabilities of General Mills with headquarters in the United States amounted to 21.82 billion U.S. dollars in 2024. The reported fiscal year ends on May 30.Compared to the earliest depicted value from 2020 this is a total decrease by approximately 0.09 billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this decrease did not happen continuously.

The total assets of General Mills with headquarters in the United States amounted to 31.47 billion U.S. dollars in 2024. The reported fiscal year ends on May 30.Compared to the earliest depicted value from 2020 this is a total increase by approximately 0.66 billion U.S. dollars. The trend from 2020 to 2024 shows, however, that this increase did not happen continuously.

According to Cognitive Market Research, the global Cereal Bar market size will be USD 14251.2 million in 2024. It will expand at a compound annual growth rate (CAGR) of 7.50% from 2024 to 2031.

North America held the major market share for more than 40% of the global revenue with a market size of USD 5700.48 million in 2024 and will grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2031.
Europe accounted for a market share of over 30% of the global revenue with a market size of USD 4275.36 million.
Asia Pacific held a market share of around 23% of the global revenue with a market size of USD 3277.78 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.5% from 2024 to 2031.
Latin America had a market share of more than 5% of the global revenue with a market size of USD 712.56 million in 2024 and will grow at a compound annual growth rate (CAGR) of 6.9% from 2024 to 2031.
Middle East and Africa had a market share of around 2% of the global revenue and was estimated at a market size of USD 285.02 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.2% from 2024 to 2031.
The Supermarkets and Hypermarkets held the highest Cereal Bar market revenue share in 2024.

Market Dynamics of Cereal Bar Market

Key Drivers for Cereal Bar Market

Growing Consumption of Dried Fruit Snacks to Increase the Demand Globally

The demand for cereal bars with high dried fruit content is expected to rise as a result of the significant improvement in global purchasing power observed in recent years, which is also expected to drive consumers to invest in healthy food and dietary alternatives. These improvements have led to consumers turning to dried fruit snacks, which are high in minerals, vitamins, and fiber. Common ingredients used in the production of cereal bars include cashew nuts and almonds. Cereal bars will become more and more popular as consumers' spending power rises in order to meet the dietary needs of the world's largest population. In addition, more and more people are enrolling in gyms and other exercise programs. Protein bars are encouraged to be consumed by these courses in order to fulfill their nutritional needs. In addition, there has been a surge in popularity for smartphone fitness apps that offer dietary guidance. Throughout the forecast period, these factors will fuel demand for cereal bars and propel the cereal bar market's expansion.

Rising Popularity of On-The-Go Snacks to Propel Market Growth

Cereal bars are rapidly gaining popularity, particularly among bachelors, adolescent children, working-class individuals, and residents of dorms. These nutrition bars provide a quick, on-the-go, easy, and frequently healthier option for a meal that may be consumed right away to stave off hunger. Additionally, businesses are introducing a broad variety of goods designed with mouthwatering flavors and nutrition, particularly for children. For instance, General Mills introduced Cascadian Farm, a line of kid-friendly, gluten-free, USDA-certified organic granola bars in October 2022. The availability of different varieties and tastes is another element propelling the market under analysis period.

Restraint Factor for the Cereal Bar Market

Health Concerns and Regulatory Challenge to Limit the Sales

Certain cereal bars have a lot of sugar, artificial additives, and preservatives even though they are advertised as healthful. The market may suffer from rising customer awareness of and scrutiny of these materials. Furthermore, manufacturers may face difficulties in complying with strict rules pertaining to food labeling, nutritional composition, and advertising claims. Moreover, it can be expensive and time-consuming to comply with local requirements. Thus, this is acting as a major restraining factor for the market growth during the forecast period.

Impact of Covid-19 on the Cereal Bar Market

The market for cereal bars has been impacted by the COVID-19 outbreak in a number of ways. Cereal bars were among the packaged foods that saw an early spike in demand as more people stayed at home and stocked up on quick-to-eat and shelf-stable foods. In addition, the epidemic raised consciousness regarding health and well-being, prompting customers to look for healthier snack options. The market for cereal bars profited from this trend, particularly from companies that highlighted their natural components and health bene...

The global breakfast cereals market, valued at $5.20 billion in 2025, is projected to experience robust growth, driven by several key factors. Health and wellness trends are significantly impacting consumer choices, with a rising demand for organic, gluten-free, and high-protein cereals. The increasing prevalence of busy lifestyles contributes to the convenience factor of ready-to-eat cereals, further fueling market expansion. Furthermore, innovative product launches featuring diverse flavors, textures, and functional ingredients cater to evolving consumer preferences, boosting market appeal. The market is segmented by distribution channels, with offline channels currently dominating but witnessing a steady shift towards online platforms driven by e-commerce growth and convenience. Major players like Kellogg's, General Mills, and Nestle are actively competing through strategic initiatives, including product diversification, brand extensions, and mergers & acquisitions, to solidify their market positions. Geographic analysis reveals strong market presence in Europe, particularly in Germany, the UK, France, and Italy, owing to high cereal consumption rates and established distribution networks. However, increasing prices of raw materials, fluctuating agricultural yields, and shifting consumer preferences towards healthier alternatives present potential restraints on market expansion. The projected Compound Annual Growth Rate (CAGR) of 4.5% from 2025 to 2033 indicates a promising future for the breakfast cereals market, despite these challenges. This growth is anticipated to be driven by continued innovation in product offerings and expansion into emerging markets. The competitive landscape is characterized by both established multinational corporations and smaller specialized brands. Established players leverage their extensive distribution networks and brand recognition to maintain a strong market share. Meanwhile, smaller companies are focusing on niche segments, offering organic, specialty, or functional cereals to cater to specific consumer needs. This competitive pressure drives innovation and necessitates continuous adaptation to maintain market relevance. The forecast period (2025-2033) suggests significant growth opportunities, particularly in regions with increasing disposable incomes and changing dietary habits. The market's future will likely be defined by the ongoing balance between the dominance of established players and the disruptive potential of smaller, more agile competitors offering innovative and health-conscious options.

According to Cognitive Market Research, the global Oat Fiber market size is USD 0.328 billion in 2023 and will expand at a compound annual growth rate (CAGR) of 8.00% from 2023 to 2030.

The global Oat Fiber market will expand significantly by 8.00% CAGR between 2023 and 2030.
The demand for Oat fiber is rising due to the increase in demand for oat fibre from bakery and snack end uses, a major driving factor for the global oat fibre market.
 Demand for flour in low-carb diets in the Oat Fiber market.
The organic and soluble category held the highest Oat Fiber market revenue share in 2023.
North America will continue to lead, whereas the European Oat Fiber market will experience the most substantial growth until 2030. 

Increasing Application of Oat Fiber as a Substitute for Gluten Products to Provide Viable Market Output

The global oat fibre market is witnessing growth due to the increasing application of oat fibre as a substitute for gluten products. With rising awareness of gluten sensitivity and celiac disease, consumers are seeking gluten-free alternatives in their diets. Oat fiber is an excellent substitute, offering nutritional benefits and enhancing the texture of gluten-free products. This trend is driving the market's viability as health-conscious consumers and those with dietary restrictions increasingly opt for oat fiber as a versatile and nutritious ingredient in various food products, providing substantial growth prospects for the oat fiber market globally.

For instance, in April 2022, Nature's Path, a major organic food producer, announced the debut of a new range of organic oat-based goods, such as oat milk, oat yoghurt, and oat granola.

Source-(www.prnewswire.com/news-releases/natures-path-announces-100k-annual-partnership-with-canadian-organic-growers-to-drive-climate-friendly-farming-301530178.html)

Consumption of Multiple Purposes by Consumers to Propel Market Growth

The global oat fiber market is witnessing growth due to consumers' increasing consumption of fiber for multiple purposes. Oat fibre, derived from oats, is versatile and finds applications in several food and beverage products, including baked goods, snacks, and cereals. Its popularity is attributed to its ability to enhance texture, improve nutritional profiles, and contribute to a fiber-rich diet. As consumers health and wellness, the demand for oat fiber continues rising, propelling market growth across diverse food and beverage sectors.

For instance, in March 2023, General Mills, the second significant participant in the organic food sector, released a new range of organic oats with its Cheerios brand

Source-(www.generalmills.com/news/stories/the-cheerios-o-has-always-stood-for-oats)

Market Dynamics of the oat fiber Market

Psyllium Dusk Powder Emerged To Certain Ingredients to Restrict Market Growth

The global oat fibre market faces constraints due to the emergence of psyllium husk powder as a competing ingredient. Psyllium husk powder offers similar dietary benefits and is increasingly preferred in certain applications, limiting the growth of the oat fiber market. The rising popularity of psyllium husk powder, known for its soluble fiber content and various health benefits, poses a challenge for oat fiber market expansion. Manufacturers and stakeholders must adapt to evolving consumer preferences and explore strategies to differentiate oat fibre in the market to overcome these limitations and sustain growth.

Impact of COVID-19 on the Oat Fiber Market?

The global oat fibre market experienced a mixed impact from COVID-19. While there was an initial disruption in supply chains and production, the increased consumer focus on health and nutrition during the pandemic led to a surge in demand for oat-based products, including oat fibre. Oat fibre, known for its health benefits and gluten-free nature, saw heightened popularity in functional foods. The pandemic underscored the importance of healthy dietary choices, contributing to the market's resilience. As the food industry adapts to evolving consumer preferences, the oat fibre market is poised for sustained growth post-COVID-19. What is oat fiber?

The global oat fiber market refers to assessing trends, demand, and factors influencing the production, distribution, and consumption of oat-derived fiber products worldwide, focusing on applications in the food and beverage industr...

This statistic shows the retail sales changes of General Mills' yogurt from 2020 to 2023. According to the report, General Mills' yogurt retail sales has decreased from over two billions in 2022 to about 1.5 billion U.S dollars in 2023.

The global frozen food market size was valued at USD 453.99 million in 2025 and is projected to grow at a compound annual growth rate (CAGR) of 4.13% during the forecast period 2025-2033. The market is driven by factors such as the growing demand for convenience foods, the increasing popularity of frozen food in the foodservice industry, and the rising disposable income in developing economies. The increasing demand for convenience foods is one of the major factors driving the growth of the frozen food market. With the increasing number of working women and busy lifestyles, consumers are increasingly opting for frozen foods as they offer a quick and easy meal solution. Frozen foods are also gaining popularity in the foodservice industry, as they provide a consistent quality and are easy to prepare. Additionally, the rising disposable income in developing economies is leading to an increase in the demand for frozen foods, as consumers are willing to pay a premium for convenience and quality. Recent developments include: September 2023: General Mills India, a division of Minneapolis-based General Mills Inc., started a new USD 12 million baking plant in Nashik, Maharashtra. According to General Mills, the facility was intended to serve as the epicenter for manufacturing the company’s Pillsbury baking mixes for the Indian market., August 2023: General Mills invested about USD 48 million in the Joplin production facility. The product facility to expand its production capacity of frozen dough. The products are to be retailed under the brand Pillsbury., June 2023: Yoplait launched two new snacks, Yoplait Original with Chocolate Shavings and Go-Gurt Freeze & Reveal tubes. General Mills, the manufacturer of Yoplait products, shared that its latest yogurt cups drew inspiration from treats such as chocolate-covered strawberries and cordial cherries. The company added real chocolate shavings to strawberry, cherry, and raspberry yogurt flavors for the launch.. Key drivers for this market are: Demand for Convenient Ready-to-Eat Food Products, Growing Affinity Toward Ethnic and Organic Frozen Ready Meals. Potential restraints include: Rising Concerns Over Food Safety and Quality. Notable trends are: Surge In Demand For Ready Meals.

The South American dog food market, valued at approximately $XX million in 2025, is projected to experience robust growth, driven by increasing pet ownership, rising disposable incomes, and a growing awareness of pet health and nutrition. The market's Compound Annual Growth Rate (CAGR) of 6.20% from 2019-2033 indicates a significant expansion opportunity. Key growth drivers include the rising humanization of pets, leading to increased spending on premium and specialized dog food products like nutraceuticals and veterinary diets. Brazil, Argentina, and Chile are expected to be the largest contributors to market growth, reflecting their larger pet populations and developing pet care industries. While the convenience store and supermarket/hypermarket channels remain dominant, online sales are experiencing rapid growth, presenting opportunities for both established and emerging players. Challenges include fluctuating economic conditions in some South American countries, which can impact consumer spending on non-essential goods like premium pet food, and the presence of both established international and local players creating a competitive landscape. The segmentation within the market reveals strong demand for dry kibble, wet food, and treats, alongside increasing interest in functional foods like pet nutraceuticals tailored to specific health needs. The forecast period (2025-2033) anticipates continued expansion, fueled by the increasing middle class and evolving consumer preferences. The market's diverse product portfolio, ranging from basic dry food to specialized veterinary diets, caters to a wide range of consumer needs and purchasing power. Successful companies will need to focus on product innovation, targeted marketing, and robust distribution networks to effectively reach diverse consumer segments across the region. Further growth will hinge on addressing potential restraints such as price sensitivity and the need for stronger consumer education about the benefits of specialized dog foods. The continued penetration of e-commerce platforms will be crucial for future market expansion, providing easier access to a broader customer base in diverse regions across South America. South America Dog Food Market: A Comprehensive Report (2019-2033) This comprehensive report provides an in-depth analysis of the South America dog food market, offering valuable insights into market size, trends, segmentation, and future growth prospects. The report covers the period 2019-2033, with a focus on the estimated year 2025 and a forecast period of 2025-2033. Key market players such as Mars Incorporated, Nestle (Purina), and General Mills Inc. are profiled, and the report explores the impact of various factors, including regulatory changes and consumer preferences, on market dynamics. This report is an essential resource for businesses operating in or looking to enter the thriving South American pet food industry. Recent developments include: July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.March 2023: PremieRpet launched a line of superpremium, "Protein-packed" meal toppers/treats for dogs and cats under the brand Natoo. These are produced at PremieRpet's facility in Brazil.March 2023: Blue Buffalo, a subsidiary of General Mills Inc., launched its new high-protein dry dog food line, BLUE Wilderness Premier Blend. It is formulated with chicken and a blend of antioxidants, vitamins, and minerals.. Key drivers for this market are: Increased Demand for Meat, Initiatives By the Key Players; Focus on Animal nutrition and Health. Potential restraints include: Shift Toward Vegan- Based Diet, Changing Raw Material Prices and Strict Government Rules to Restrict Market Growth. Notable trends are: Brazil dominated the market with the presence of a highly established distribution network.

The Ready-to-Eat (RTE) breakfast cereal market, valued at $18.92 billion in 2025, is projected to experience robust growth, exhibiting a Compound Annual Growth Rate (CAGR) of 6.06% from 2025 to 2033. This expansion is fueled by several key drivers. The increasing prevalence of busy lifestyles and the demand for convenient, nutritious breakfast options are significantly boosting market demand. Health-conscious consumers are driving growth in segments offering organic, whole-grain, and high-protein cereals, while innovative product launches featuring unique flavors and functional ingredients continue to capture market share. The rise of e-commerce platforms is also contributing to market growth by providing consumers with easy access to a wider variety of cereals. However, fluctuating raw material prices and growing concerns about added sugar content in certain cereals pose significant challenges to sustained market expansion. The market is segmented by distribution channel (offline and online) and cereal type (corn, wheat, rice, and others), with online sales exhibiting faster growth due to increasing internet penetration and e-commerce adoption. Competitive dynamics are shaped by established multinational players like Kellogg's and General Mills, alongside regional and emerging brands focusing on specialized niches. These companies employ diverse competitive strategies, including product diversification, brand building, and strategic partnerships to strengthen their market position. Geographic variations in market growth are expected, with North America and Europe maintaining significant market share due to established consumer preferences and high per capita consumption. However, the Asia-Pacific region is poised for rapid expansion driven by increasing disposable incomes and changing dietary habits. The forecast period of 2025-2033 presents considerable opportunities for industry players to capitalize on evolving consumer trends and innovate to meet the growing demand for healthier and more convenient breakfast options. Understanding regional preferences, navigating regulatory changes, and effectively managing supply chain challenges will be crucial for success in this dynamic market. The competitive landscape necessitates constant product innovation, strategic marketing, and a keen awareness of consumer health and wellness concerns.