In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In the Pakistan, the male population aged between 20 and 24 amounted to about **** percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about *** percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

In 2024, Generation Z represented **** percent of the global population, making them the largest generation group in the world, according to the source. In 2030, Millennials were forecast to represent **** percent of the population worldwide.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

Distribution of Gen Z home buyers by race and ethnicity.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Generation Z is a demographic cohort born from 2000 to 2010. As the oldest of the generation reaches adulthood and seeks to enter the workforce, Gen Z consumers will exercise growing economic and cultural clout over the next decade. Read More

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

Home buyer statistics from 100+ million applications showing generational differences in loan amounts and down payments by Homebuyer.com.

As of 2024, the estimated population of Gen Z in the United Kingdom was 13.6 million, ranging from 12 to 27-year's old. The most-common single year of age for Gen Z in this year was 27, at 923,421, while there were 806,916 that were aged 18, the least common year of age.

Social Influence on Shopping

Social Survey Data from 300,000 Millennials and Gen Z Members

By Adam Halper [source]

About this dataset

This dataset offers a comprehensive look into the shopping habits of millennials and Gen Z members, including valuable insights about how their choices are influenced by social media. By exploring the responses given to survey questions related to this topic, we can gain an understanding of how these generations' interests, beliefs and desires shape their decisions when it comes to retail experiences. With 150 million survey responses from our 300,000+ millennial and Gen Z participants, we can uncover powerful insights that could help influencers, businesses and marketers more accurately target this demographic. Our data includes important information such as questions asked during the survey, segment types targeted by those questions and corresponding answers gathered with detailed counts/percentages - making this dataset incredibly useful for anyone wanting an in-depth understanding of what drives the purchasing behavior of today's youth

More Datasets

For more datasets, click here.

Featured Notebooks

• 🚨 Your notebook can be here! 🚨!

How to use the dataset

The first step in using this dataset is to take a look at each column: Question, Segment Type, Segment Description, Answer, Count & Percentage. The Question column will provide background on what exactly each survey question was asking - allowing you to get an overall view of what kind of topics were being surveyed in relation to millennials' shopping habits & social media influence. You will then be able to follow up with analysis based on the respective Segment Types & Descriptions given (such as income levels), which leads us into analyzing answers from both Count & Percentage columns combined - providing absolute numbers vs relative ones for further analysis (such as percentages).

Afterwards you'll need an advanced data analysis program such as SPSS or R-Studio - depending on your technical ability - though all most basic spreadsheet programs should suffice, excluding Matlab supported ones due its excessive complexity for something simple like this.. After selecting your preferred program inputting our file with all 150 million survey responses may take some time based on your computers processing capabilities but once loaded you'll be ready for endless possibilities! Now it's time get running with pulling out key insights you require utilizing various different tools found within these platforms whether it be linear regression or guided ANOVA testing which ever technique fits best should help lead navigate through uncovering deeper meaning in your ultra specific question!

As a final precaution while diving through waters filled surprises also keep note any adjustments needed potentially due overfitting or multicollinearity otherwise could cause major issues skew end results unfit requiring start whole process anew! Good luck delving deep discovering millennial behavior related digital world!

Research Ideas

• Identifying which type of segment is most responsive to engaging shopping experiences, such as influencer marketing, social media discounts and campaigns, etc.
• Analyzing the answers given to survey questions in order to understand millennial and Gen Z's opinion about social influence on their shopping habits - what do they view positively or negatively?
• Using the survey responses to uncover any interesting trends or correlations between different segments - is there a particular demographic that values or uses certain types of social influence on their shopping habits more than others?

Acknowledgements

If you use this dataset in your research, please credit the original authors. Data Source

License

License: Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) - You are free to: - Share - copy and redistribute the material in any medium or format for any purpose, even commercially. - Adapt - remix, transform, and build upon the material for any purpose, even commercially. - You must: - Give appropriate credit - Provide a link to the license, and indicate if changes were made. - ShareAlike - You must distribute your contributions under the same license as the original.

Columns

File: WhatsgoodlyData-6.csv | Column name | Description ...

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

ZIP codes with the highest number of Gen Z home purchases in 2024.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

As of February 2025, about **** percent of Meta's ad audience in Pakistan were 18 to 24 years old male consumers. In comparison, male Gen Z consumers took up *** percent of Meta's ad audience in Hong Kong as of January of the same year.

According to a survey conducted by Statista Consumer Insights, more than two thirds of Generation Z respondents above 18 years in China had obtained a bachelor's or higher degree as of September 2024. Thanks to the mandatory education policy in China, all surveyed Generation Z had completed their education at high school.

This statistic illustrates the number of Millennials within the French population in 2025, according to their age group, and in millions. Out of approximately 68.6 million French people in 2025, almost ***** million were between 25 and 34 years old. The group aged 20 to 24 had about **** million less of representative people.