According to a survey conducted in 2023, Gen Z teens were more likely than other generations to identify as independents in the United States, at ** percent. A further ** percent of Gen Z teens identified as Democratic, while ** percent identified as Republicans.

In a 2019 survey, healthcare was considered the most important political issue among Generation Z in the United States, with ** percent saying that it was very important. Civil rights, the price of education, climate change, and gender equality were also considered to be top political issues.

According to a survey conducted in 2023, ** percent of Republicans aged 18 to 26 years said that they trusted the police a great deal or quite a lot in the United States while only ** percent of Independents and ** percent of Democrats aged 18 to 26 years old shared this belief.

In 2021, based on an online survey conducted in Germany among first-time and young voters, ** percent of female respondents aged 18 to 29 years stated to be very interested in politics. Among men of the same age group, ** percent agreed with the same statement. Interest in active involvement in a politcal party was higher among men as well. Around a quarter of male respondents said that they could imagine being active in a politcal party, compared to only ** percent of women of that age group.

A 2023 survey conducted in Indonesia found that about ** percent of Generation Z respondents claimed to be interested or very interested in politics. Meanwhile, about ** percent of the survey respondents were uninterested or very uninterested in politics.

According to a survey conducted in 2023, Gen Z adults were most likely to have participated in political activities online in comparison to other generations in the United States. In that year, ** percent of Gen Z adults in the U.S. said that they have signed an online petition while ** percent said that they have posted on social media about an issue that matters.

According to a survey conducted in 2023, ** percent of Gen Z adults in the United States said that they have attended a rally or demonstration, compared to ***** percent of Millennials and Gen Xers. Gen Z adults were also the most likely generation to volunteer for a group or a cause, at ** percent.

Less is More: A Cross-Generational Analysis of the Nature and Role of Racial Attitudes in the 21st Century

According to a 2023 survey, about 25 percent of young Americans agreed that religious values should play more of an important role in the U.S. government. In contrast, nearly half of U.S. residents between the ages 18 and 29 did not believe that religion should play more of an important role in government.

According to a survey done in 2023, almost *************** Gen Zers in the United States were concerned about the sociopolitical issue of gun control. Additionally, other social-political issues that more than ************ Gen Zers were concerned about were the lack of affordable healthcare, economic uncertainty, and racism and social injustice.

According to a 2023 survey, Americans between 18 and 29 years of age were more likely to identify with the Democratic Party than any other surveyed age group. While 39 percent identified as Democrats, only 14 percent identified ad Republicans. However, those 50 and older identified more with the Republican Party.

As of 2024, patriotism in the United States varied greatly by age. According to a survey, 21 percent of those between 18 and 34 years of age considered themselves extremely proud to be American. In contrast, about half of respondents 55 and older considered themselves extremely proud to be American. Politics of Generation Z In 2024, the oldest members of Gen Z were turning 27 years old. Their political views have been developed against the backdrop of COVID-19, social unrest and police brutality, Donald Trump, and the global climate crisis. Along with Millennials, they were the most likely to describe themselves as Independent rather than loyal to a particular political party, and the least likely generation to be Republican. Gen Z have lower trust in government than previous generations and are more likely to worry about wages than any other generation. Combined with a decreased purchasing power compared to other generations at similar points in their careers, this perhaps provides insight into Gen Z's reticence when it comes to American exceptionalism. Gen Z as consumers Members of Gen Z are unlike any other bracket of consumers in the United States. Born into a digitized world, they are the most tech-savvy consumers yet. While they are more likely to shop online than any other generation, they are significantly more motivated by their personal values and happy to explore new products. Companies will need to maintain a consistent brand-image to keep Gen Z shoppers on board – given the Zoomers decreased brand loyalty, and increased inclination to buy secondhand products.

According to a 2024 survey, the greatest concern for Millennials and Generation Z in Czechia was the cost of living. This was confirmed by ** percent of millennials and ** percent of members of Gen Z. Political instability, including conflicts between countries and climate change, were other significant issues for both groups. A share of ** percent of the Generation Z members claimed they have concerns regarding sexual harassment.

In 2022, ** percent of surveyed Generation Z said that protecting access to clean water and fresh air was important to the kind of America in which they want to live, followed by ** percent who advocated for the importance of reducing gun violence and mass shootings in America. A Gen Z perspective These findings may reflect the fact that Americans have been experiencing a rise in gun-related violence, mass shootings, and climate change concerns in the last few years, at the same time that Gen Z has been aging into adulthood. In addition, Gen Z have had to grow up in midst of political tension following social conflicts such as the COVID-19 pandemic disproportionately affecting marginalized groups, race-related protests over police brutality, and a ban on abortion recently implemented in many U.S. states, making it unsurprising that the majority of the generation also promoted the importance of preserving individual rights and freedoms, addressing systemic racism, upholding women’s reproductive rights, and safeguarding the rights of vulnerable populations. Generational differences Differing from older generations in the U.S., Gen Z were least likely to identify as Republican, to trust in the government, and to say that they are proud to live in the United States, with only ** percent of Gen Z being proud to live in the U.S. in comparison to ** percent of Baby Boomers. Gen Z were also found less likely to have a religious upbringing or have participated in religious services when they were growing up. In addition, they were found more likely to identify as part of the LGBTQ community.

According to a 2020 survey, ************** of Generation Z TikTok users in the United States felt that the social video platform was a useful tool for keeping up to date with the news. Additionally, ** percent reported that TikTok helped them to learn about social justice and politics, and ** percent said the platform generated meaningful action for the Black Lives Matter (BLM) movement.

A 2023 survey conducted in Indonesia found that about ** percent of young people, encompassing Generation Z and Millennials, claimed to be interested or very interested in politics. Meanwhile, about ** percent of the survey respondents were uninterested or very uninterested in politics.

A report held in ********* among Gen Z and millennials in the United States found that ** percent followed news about food and cooking in 2022, whereas just ** percent interacted with foreign or international news. The share of respondents engaging with sports and national politics fell between 2015 and 2022, whilst a higher share reported following news about the environment and natural disasters in the most recent survey compared to seven years prior.

During a survey conducted in the United Kingdom in 2020, participants were asked what makes a great Gen Z brand. According to the resulting data, ** percent of young adults aged 15 to 24 years old answered 'ethics and politics'. Social awareness, however, is not the only main factor when it comes to brand perception, with ** percent citing 'aesthetics' as an important element. Only ***** percent cared about a brand's affordability and trendiness, with ** percent preferring brands to display individuality and uniqueness.

A survey released in April 2024 found that over ** percent of Americans considered a rise of fascism and extremism their largest sociopolitical concern regarding the future of the United States. However, concerns varied by generation, with ** percent of Gen Z and Millennials considering a lack of values their leading concern, compared to ** percent of Gen X.

According to a survey conducted in Indonesia in December 2023, social media platforms like TikTok and Instagram were found to be the primary channels of political information among Gen Z, with respondent shares reaching ** percent for those platforms. Meanwhile, around ** percent of Gen Z respondents used Youtube as their main channel.