Millennials were the largest generation group in the United States in 2024, with an estimated population of ***** million. Born between 1981 and 1996, Millennials recently surpassed Baby Boomers as the biggest group, and they will continue to be a major part of the population for many years. The rise of Generation Alpha Generation Alpha is the most recent to have been named, and many group members will not be able to remember a time before smartphones and social media. As of 2024, the oldest Generation Alpha members were still only aging into adolescents. However, the group already makes up around ***** percent of the U.S. population, and they are said to be the most racially and ethnically diverse of all the generation groups. Boomers vs. Millennials The number of Baby Boomers, whose generation was defined by the boom in births following the Second World War, has fallen by around ***** million since 2010. However, they remain the second-largest generation group, and aging Boomers are contributing to steady increases in the median age of the population. Meanwhile, the Millennial generation continues to grow, and one reason for this is the increasing number of young immigrants arriving in the United States.

In 2024, Millennials were the largest generation group in the United States, making up about 21.81 percent of the population. However, Generation Z was not far behind, with Gen Z accounting for around 20.81 percent of the population in that year.

In the Pakistan, the male population aged between 20 and 24 amounted to about **** percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about *** percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

This map layer shows the prevalent generations that make up the population of the United States using multiple scales. As of 2018, the most predominant generations in the U.S. are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Currently, Millennials are the most predominant population in the U.S.A generation represents a group of people who are born around the same time and experience world events and trends during the same stage of life through similar mediums (for example, online, television, print, or radio). Because of this, people born in the same generation are expected to have been exposed to similar values and developmental experiences, which may cause them to exhibit similar traits or behaviors over their lifetimes. Generations provide scientists and government officials the opportunity to measure public attitudes on important issues by people’s current position in life and document those differences across demographic groups and geographic regions. Generational cohorts also give researchers the ability to understand how different developmental experiences, such as technological, political, economic, and social changes, influence people’s opinions and personalities. Studying people in generational groups is significant because an individual’s age is a conventional predictor for understanding cultural and political gaps within the U.S. population.Though there is no exact equation to determine generational cutoff points, it is understood that we designate generational spans based on a 15- to 20-year gap. The only generational period officially designated by the U.S. Census Bureau is based on the surge of births after World War II in 1946 and a significant decline in birth rates after 1964 (Baby Boomers). From that point, generational gaps have been determined by significant political, economic, and social changes that define one’s formative years (for example, Generation Z is considered to be marked by children who were directly affected by the al Qaeda attacks of September 11, 2001).In this map layer, we visualize six active generations in the U.S., each marked by significant changes in American history:The Greatest Generation (born 1901-1924): Tom Brokaw’s 1998 book, The Greatest Generation, coined the term ‘the Greatest Generation” to describe Americans who lived through the Great Depression and later fought in WWII. This generation had significant job and education opportunities as the war ended and the postwar economic booms impacted America.The Silent Generation (born 1925-1945): The title “Silent Generation” originated from a 1951 essay published in Time magazine that proposed the idea that people born during this period were more cautious than their parents. Conflict from the Cold War and the potential for nuclear war led to widespread levels of discomfort and uncertainty throughout the generation.Baby Boomers (born 1946-1964): Baby Boomers were named after a significant increase in births after World War II. During this 20-year span, life was dramatically different for those born at the beginning of the generation than those born at the tail end of the generation. The first 10 years of Baby Boomers (Baby Boomers I) grew up in an era defined by the civil rights movement and the Vietnam War, in which a lot of this generation either fought in or protested against the war. Baby Boomers I tended to have great economic opportunities and were optimistic about the future of America. In contrast, the last 10 years of Baby Boomers (Baby Boomers II) had fewer job opportunities and available housing than their Boomer I counterparts. The effects of the Vietnam War and the Watergate scandal led a lot of second-wave boomers to lose trust in the American government. Generation X (born 1965-1980): The label “Generation X” comes from Douglas Coupland’s 1991 book, Generation X: Tales for An Accelerated Culture. This generation was notoriously exposed to more hands-off parenting, out-of-home childcare, and higher rates of divorce than other generations. As a result, many Gen X parents today are concerned about avoiding broken homes with their own kids.Millennials (born 1981-1998): During the adolescence of Millennials, America underwent a technological revolution with the emergence of the internet. Because of this, Millennials are generally characterized by older generations to be technologically savvy.Generation Z (born 1999-2016): Generation Z or “Zoomers” represent a generation raised on the internet and social media. Gen Z makes up the most ethnically diverse and largest generation in American history. Like Millennials, Gen Z is recognized by older generations to be very familiar with and/or addicted to technology.Questions to ask when you look at this mapDo you notice any trends with the predominant generations located in big cities? Suburbs? Rural areas?Where do you see big clusters of the same generation living in the same area?Which areas do you see the most diversity in generations?Look on the map for where you, your parents, aunts, uncles, and grandparents live. Do they live in areas where their generation is the most predominant?

In 2024, Generation Z represented 24.6 percent of the global population, making them the largest generation group in the world, according to the source. In 2030, Millennials were forecast to represent 21.6 percent of the population worldwide.

In 2023, there were about 72.7 million Millennials estimated to be living in the United States, making them the largest generation group in the country. In comparison, there were 69.31 million Gen Z and 65.35 million Gen X estimated to be in the United States in that year.

As of 2023, the estimated population of Gen Z in the United Kingdom was 13.2 million, ranging from eleven to 26-year's old. The most-common single year of age for Gen Z in this year was 26, at 887,804, while there were 788,039 that were aged 17, the least common year of age.

Introduction

Gen Z Spending And Buying Habits Statistics: Generation Z, born between 1997 and 2012, is shaking up how we think about spending and shopping. This generation, making up 20% of the population, has distinct habits that set it apart from older groups. Stats on Gen Z spending and buying habits show they love a mix of online and in-store shopping, with 40% favoring online options. They care deeply about value, sustainability, and social responsibility, and over half use Buy Now Pay Later (BNPL) services.

Social media, especially YouTube, has become their go-to for purchasing decisions. As more Gen Z enters the workforce—expected to hit 31% by 2031—their economic influence is only growing. For businesses, understanding how this group thinks is key to staying ahead.

Demographic and PII data (including emails, phone numbers, and addresses) for the US Millennial and Gen Z population segments. Fully opt-in and CCPA compliant (direct submission from the individuals). 30 million+ population.

High success and conversion rates for direct marketing, targeted ads, identity verification, and demographic research.

This data can be merged into the BIGDBM Consumer dataset or have specific data fields appended from the BIGDBM Consumer dataset.

BIGDBM Privacy Policy: https://bigdbm.com/privacy.html

In 2023, half of Generation Z in the United States were white. In comparison, 48 percent of Gen Alpha were white in that year, making it the first generation that does not have a majority white population in the United States.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

As of June 2022, there were around *** million monthly active internet users among Generation Z in China. This smartphone generation dives deep into the mobile ecosystem and enjoys various digital services, particularly social media, online shopping, and video streaming.

Generation Z is a demographic cohort born from 2000 to 2010. As the oldest of the generation reaches adulthood and seeks to enter the workforce, Gen Z consumers will exercise growing economic and cultural clout over the next decade. Read More

In Germany, Generation Z respondents state that they have difficulty distinguishing advertising from content more often than the general population. Gen Z is also more likely than the general population to buy products because celebrities or influencers have advertised them. This is according to the Statista Consumer Insights Global survey 2023.

This statistic illustrates the number of Millennials within the French population in 2024, according to their age group and in millions. Out of approximately 68 million French people in 2024, almost eight million were between 25 and 34 years old. The group aged 20 to 24 had about four million less of representative people.

Layer references: Predominant Generations in the United States in 2018-------------------------------------------------------------------------------------------------------------------------------------This layer shows the predominant generations that make up the population of the United States using country to block group geographies. The vintage of the data is 2018. The top 3 predominant generations are Baby Boomers (born 1946-1964), Millennials (born 1981-1998), and Generation Z (born 1999-2016). Of these three, the predominant generation of the United States is Millennials. The popup is configured to show the predominant generation and population counts for each of the six generations. Size represents the total sum of categories (i.e. total population). Web Map: Predominant Generations in the United StatesFor more information, visit the Updated Demographics documentation. For a full list of variables, click the Data tab. Note: This layer will not being continuously updated or maintained.

Income quintiles are assigned based on equivalized household disposable income, which takes into account differences in household size and composition using a method proposed by the Organization for Economic Co-operation and Development (OECD). The OECD-modified" equivalence scale assigns a value of 1 to the first adult Age groups refer to the age group of the major income earner. Housing tenure of household Refers to the main source of income for the household, either from wages and salaries, self-employment income, net property income, current transfers received related to pension benefits, or from other current transfers received from non-pension related sources (others). Distributions by generation are defined as follows and are based on the birth year of the major income earner : pre-1946 for those born before 1946, baby boom for those born between 1946 and 1964, generation X for those born between 1965 and 1980 and millennials for those born after 1980. Note that generation Z has been combined with the millennial generation as their sample size is relatively small.

As of November 2020, Gen Z internet users accounted for more than ** percent of China's active online population, increasing from **** percent in 2016. China recorded nearly *** million Gen Z active internet users in 2020.

In 2023, there were estimated to be 956,116 people who were aged 35 in the United Kingdom, the most of any age in this year. The two largest age groups during this year were 30-34, and 35 to 39, at 4.7 million and 4.64 million people respectively. There is also a noticeable spike of 693,679 people who were aged 76, which is due to the high number of births that followed in the aftermath of the Second World War. Over one million born in 1964 In post-war Britain, there have only been two years when the number of live births was over one million, in 1947 and in 1964. The number of births recorded in the years between these two years was consistently high as well, with 1955 having the fewest births in this period at 789,000. This meant that until relatively recently, Baby Boomers were the largest generational cohort in the UK. As of 2022, there were approximately 13.76 million Baby Boomers, compared with 14 million in Generation X, 14.48 million Millennials, and 12.9 million members of Gen Z. The youngest generation in the UK, Generation Alpha numbered approximately 7.5 million in the same year. Median age to hit 44.5 years by 2050 The population of the United Kingdom is aging at a substantial rate, with the median age of the population expected to reach 44.5 years by 2050. By comparison, in 1950 the average age in the United Kingdom stood at 34.9 years. This phenomenon is not unique to the United Kingdom, with median age of people worldwide increasing from 23.6 years in 1950 to a forecasted 41.9 years by 2100. As of 2022, the region with the oldest median age in the UK was South West England, at 43.9 years, compared with 35.9 in London, the region with the youngest median age.

In Sweden, Generation Z is more likely than the general population to buy products because celebrities or influencers have advertised them. Gen Z is also less annoyed when they receive online ads based on their search history. This is according to the Statista Consumer Insights Global survey 2023.