According to a survey conducted in the United States between July 2023 and June 2024, 65 percent of Generation Z were using Meta's Instagram, and 63 percent were using YouTube. Moreover, 58 percent of Gen Z in the United States were on TikTok, and 56 percent were using Facebook.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

As of September 2024 in the United Kingdom, 98 percent of Generation Z, those born between 1995 and 2012, were using social media. The same was true for 97 percent of millennials in the country. Overall, 92 percent of Gen X were on social networks, as were 86 percent of Baby boomers.

According to a survey of social media users aged between 16 and 24 years in the United Kingdom, ** percent of respondents used the ********* mobile app daily as of October 2022. Approximately ***** in ** respondents reported using social video app TikTok and YouTube on a daily basis, respectively. New social app app BeReal, which prompts users to post content once per day, was used by less than ***** in ** respondents aged between 16 and 24 years.

According to a survey conducted in the United States in July 2022,**************s of Gen Z adults had used ******* in the past month at least once a day, and ** percent had used the platform at least once a week. For TikTok, ** percent of respondents said they had used the platform every day within the past month. Additionally, ** percent of Gen Z adults said they had not used LinkedIn, and ** percent reported the same for Clubhouse.

According to a survey about Generation Z in China, more than ** percent of respondents expressed aspects of their live to others on social media apps like WeChat Moments, Weibo, Red, Douyin (TikTok), Kuaishou, etc. only once every two to three months or even less. Merely *** percent of respondents posted information about their life on these platforms every day.

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Pre-test analysis Y variable (excessive digital media consumption) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

Pre-test analysis Z variable (stress level) results using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

In 2025, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. TikTok and YouTube followed in second place with around ** and ** percent user shares, respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

According to a May 2025 forecast, a higher share of Gen Z users performed online activities, such as digital video consumption and social media usage. In total, over 96 percent of Gen Z were watching online videos, compared to around 80 percent of the general population.

Regression linear (patch coefficient independent variable and dependent variable) as part of path analysis using IBM SPSS Statistics 26 for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

Questionnaire as instrument research for research title "Doomscrolling and Information Overload on Generation Z: Examining the Link Between Excessive Digital Media Consumption and Stress Level".

According to a survey conducted among Generation Z in Japan in November 2024, more than ** percent of the respondents used YouTube. YouTube was the leading social media platform, ahead of Instagram, X, and TikTok.

According to a January 2023 study of iOS users in the United States, ** percent of Gen Z users aged between 16 and 25 years used YouTube. Instagram and TikTok followed, with ** percent and ** percent of U.S. Gen Z users, respectively. Communication and VoIP platform Discord was used by ** percent of surveyed U.S. users aged between 16 and 25 years.

In 2024, more than ** percent of global consumers belonging to Generation Z used social media for customer service proposes, while ** percent of Millennials did the same. Moreover, *** out of five Boomers participated in live shopping events on social media platforms.

According to a global survey, in 2023, more than half of global Gen Z respondents stated that they use social media for brand information, compared to ** percent of them who used search engines. Social media proves to be the more preferred and used channel for brand discovery and information.

As of January 2021, 57 percent of 12 to 34 year olds in the United States were using Facebook, this is a decrease of seven percent on the previous year. Overall, 70 percent of those aged between 12 and 34 years were using Instagram, which is a two percent increase from 2020 and a four percent increase since 2019. As of 2021, Pinterest and LinkedIn both steadily increased their user base since 2019 amongst this age group in the United States. TikTok had the largest growth in audience, rising from 25 percent in 2020 to 44 percent in 2021.