Introduction

Gen Z Statistics: Gen Z, iGeneration, or Post-millennials are individuals born between the mid-90s and early 2010s. However, many sources have yet to confirm their dates. This generation experienced growing up entirely in the digital era. Therefore, their behavior, thinking, and habits are different from those of other generations.

Surprisingly, it is easier to find a Gen Z with an internet connection, social media, or smartphone. These recent Gen Z Statistics confirm that these people prefer peace of mind and work-life balance and are more educated compared to other generations. These people are diverse in thinking. Therefore, it is difficult to understand their generations, as they are flexible towards everything.Â

In 2021, messaging and video sharing platform Snapchat was more popular than TikTok among Gen Z users in the United States. TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025. Overall, platforms such as Pinterest, Twitter and Reddit had significantly less users amongst this age group.

Review videos led *** of Generation Z respondents to make a purchase in 2024, according to a survey. Haul videos were the second-most influential content, leading one-out-of-five Generation Z respondents to a purchase.

Picture a high school hallway during lunch break. Heads down, thumbs scrolling, earbuds in. This isn’t boredom, it’s engagement. For Generation Z, social media isn’t just a way to stay connected; it’s how they navigate identity, find entertainment, and even make purchasing decisions. Born between 1997 and 2012, Gen Z...

According to a survey conducted in 2024, Generation Z were most likely to say that they incorporate artificial intelligence (AI) into their work, studies, or everyday life in the United States by using the tool for brainstorming, at ** percent, followed by ** percent who used AI for proofreading. In contrast, ** percent of Gen Z cited that they do not use AI for work, studies, or everyday life at all.

Introduction

Gen Z Statistics: Generation Z, typically encompassing individuals born from the late 1990s to the early 2010s, is rapidly becoming a defining influence across culture, business, and innovation. Having grown up in an era dominated by smartphones, social media platforms, and instant connectivity, this generation is distinguished by its strong digital literacy, self-awareness, and commitment to social and environmental causes.

Gen Z values authenticity, diversity, and forward-thinking ideas, shaping how they interact with brands, content, and communities. As they transition into adulthood and professional life, it becomes increasingly important for institutions and businesses to understand their evolving mindset and behavior. This summary examines the distinctive characteristics and evolving trends that define Generation Z as a powerful and unique group, driving changes in purchasing habits, cultural values, and online interactions like never before.

In the Pakistan, the male population aged between 20 and 24 amounted to about **** percent of the total male population in 2023. In contrast, the male population aged between 20 and 24 in Hong Kong amounted to about *** percent of the total male population in 2023. The female Gen Z population in the Asia-Pacific region took up a smaller share among the female population overall compared to their male counterparts.

Learn how to effectively manage Gen Z in the workplace. Discover their passion for making a difference, their desire for responsibility, and their eagerness to collaborate.

As of September 2023, YouTube as the most popular social media platform for global users, with 97 percent of respondents reporting to use the popular video platform. YouTube was also the most popular social media among Gen Z users, with 96 percent of respondents in this age group reporting to have used the video platform as of the examined period. Facebook's usage kept steady among among the general digital population, with around eight in 10 reporting to have used the platform. In comparison, the social media's popularity was in free fall among gen Z users with only four in 10 among those surveyed reporting to engage with the Meta-powered platform.

As of 2024, 60 percent of Generation Z college graduates in the United States preferred hybrid work, while 36 percent preferred for work to be in-person. Only four percent of Gen Z college grads preferred work to be fully remote.

This is a survey of over 3,000 young Londoners that was completed in June 2020 in partnership with the Museum of London. This focuses on the key issues and concerns affecting young people aged between 16-24 and reviews the challenges they face and what needs to happen to help young people thrive across the capital. This dataset is being reviewed. The data will be made available again soon.

In China, ** percent of Generation Z bought shoes online, according to a 2024 survey. This product category was the most purchased online in all the countries analyzed.

These two datasets provide the responses to a survey on food including what influences decisions on what people choose to eat, and what is important to people when selecting food for example price, animal welfare, origin of food. Knowledge of the food system Use of technology when purchasing food and key concerns about food. The total sample includes all age groups 16+ and has a sample size of 2475. The Gen Z sample is of generation Z only 16- 25 year olds and has a sample size of 619.

Gen Z is reshaping the gaming landscape with bold preferences and habits. They flock to mobile for convenience, lean into PCs and consoles for depth, and thrive in cross-platform worlds that offer choice and social sync. Real-world use cases span everything from mobile esports viewership rising 340% since 2022 to platforms...

NIDM Results

Collection description

Subject species

homo sapiens

Map type

Z

How it Started

I was interested in collecting data about how Generation Z makes decisions because college is on the horizon for my classmates and me. We are becoming the leaders, entrepreneurs, and creators of tomorrow and behind every successful person, is their ability to make the right decision at the right time.

How I Collected my Data

I collected my data through google forms and before the answers started to trickle in, I created my own hypothesis. I thought that most students in Generation Z would not be afraid to make decisions and that since they are one of the smartest generations, they would be able to tackle the task of picking which college is best for them and why.

Inspiration

I am very much aware that a lot of research is being done to find out more about Generation Z, but I was so inspired by my research coach, Coach Jo, who is currently doing research with Dr. Peggy Dawson about Generation Z and Productivity. I learned that Generation Z is by far the smartest generation, but our attention spans are cut short because of how much we use technology and the internet. This research will help find out whether technology and making decision affects Generation Z and how we, as a society, can make better decisions for better futures.

During an August 2023 survey, ** percent of responding consumers aged 16 to 26 from across the globe stated they used manual search engines, such as Google or Bing, most to find information on the internet. Social media platforms ranked second, named by ** percent of respondents.

Globally, approximately half of Generation Z used search engines like Google when doing research on products they intend to buy in 2023. This makes search engines the most commonly used source of information for product research among consumers. Many also used social media for such purposes. Millennials likewise used these sources, but were also more likely than Gen Z to use price comparison websites.

According to a survey conducted in 2023, ** percent of Gen Z in the United States agreed that they put their own needs above those of their employers, while ** percent believed that their self worth was directly linked to their performance at work.

In 2023, approximately **** percent of participants among Generation Z in the United States stated that they follow a vegetarian diet. Approximately **** percent of Generation Z participants follow a gluten-free diet. The data compiles data from **** survey waves carried out in 2022 and 2023.