According to a survey conducted by Embrain in November 2021 in South Korea, around 43.2 percent of respondents answered that they felt there was a generation gap with their parents on the topic of dating, marriage, and childbirth. Approximately 31.3 percent of respondents answering from a parent's perspective also thought there was a generation gap with their children on that topic. Answer scores showed the lowest perceived generation gap on work life opinions across both children and parent respondents.
Across all generations in Germany, it seemed that having good friends and close relationships was very important to people. Around ** percent of Generation Y also said that it was important to them to have fun and enjoy life. The figures are based on a survey conducted in Germany regarding respondents' values and attitudes to life. The Allensbach Market and Advertising Media Analysis (Allensbach Markt- und Werbeträgeranalyse or AWA in German) determines attitudes, consumer habits and media usage of the population in Germany on a broad statistical basis. Generational differences The largest generations in Germany are Generation Y (also known as Millennials) and Generation X. Each generation has different defining characteristics, for example, Gen Z grew up with technology and are often characterized as being especially worried about their future. Millennials were the first generation to experience the transition from an analogue into a digital world whilst they were growing up and are therefore sometimes referred to as digital natives. Another large difference between generations is political allegiance. Die Grünen (the German Green Party) was especially popular among Generation Z. Whilst with Generation Y and Generation X, the CDU and SPD had stronger support. Leisure activities Although there are some differences there are also many similarities between generations. When it comes to leisure activities, for example, shopping, eating out, and photography were enjoyed by all. As expected, however, there are also some differences. Computer games and going clubbing were mostly undertaken by Gen Z, whilst hiking was a more common pastime among Gen X. In general, some of the most popular hobbies in Germany included socializing, cooking/baking, as well as various types of outdoor activities. In contrast, the most common ways for people in the U.S. to spend their free time included cooking, reading, and spending time with pets. This highlights that it is not just the generation in which one grows up that influences hobbies, world views and core values, but also the immediate environment in which one spends time.
This survey shows the attitude towards legalization of abortions in the U.S. in 2011 by generation. 56 percent of the Baby Boomers stated that abortion should be made legal.
According to a survey conducted by Embrain in November 2021 in South Korea, over 80 percent of respondents thought that a generation gap problem is common and could happen in any country. However, the majority of respondents also thought that the generation gap problem in South Korea needed to be quickly solved, but it would not be an easy task. More than half of the respondents preceived the generation gap to be extreme in South Korea.
According to a survey conducted in the first half of 2024 in India, *********** emerged as the key homebuyers as compared to other generations. ** percent of millennial respondents preferred buying a home over other types of investments. Generation Z preferred spending on starting a business.
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Heritage languages play a pivotal role in cultural preservation, ethnic identity attachment and intergenerational continuity. The dynamics of heritage language transmission within family settings warrant comprehensive exploration, specifically in Pakistan, a linguistically and ethnically rich yet under-studied region. This mixed-method study employs qualitative semi-structured interviews (n = 7) and quantitative surveys (n = 110) to investigate and explore the role of Family Language Practices (FLPs) and policies, family dynamics, cultural and ethnic attachment and attitudes toward heritage language transmission (HLT). The study assumes the theoretical underpinnings of sociocultural and ethnolinguistic identity theory to guide the analysis—utilizing thematic analysis and descriptive and inferential statistics. Findings reveal that the generational gap impacts heritage language maintenance and proficiency, with older generations prioritizing its use and younger generations learning heavily toward culturally dominant languages instead, reasons including societal pressures, personal preferences and the impact of individual experiences. Code-switching emerges as a significant practice amongst the younger generations but also points toward the dilution of heritage languages. Key enablers of heritage language transmission (HLT) were revealed to include multigenerational household structures, cultural practices and positive familial experiences. Additionally, findings reveal the impact of these factors toward the positive and/or negative perception of bilingualism/multilingualism and the perceived importance of heritage language transmission. Strong correlations between language practices, ethnic identity attachment, and family dynamics suggest that intentional, empathetic engagement in FLP can mitigate the challenges posed by modern pressures. Heritage languages are vital for cultural continuity in Pakistan. Policies and practices at the family and societal levels should focus on fostering positive, inclusive experiences with heritage languages to ensure their intergenerational transmission.
This survey shows the attitude towards death penalty for convicted murderers in the U.S. in 2011 by generation. 60 percent of the Baby Boomers stated that they are in favor the death penalty for convicted murderers.
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Overview of the variables applied in the study with descriptive statistics.
This statistic represents the gap between average investment in power generation and projected investment needs in this sector in the United States between 2012 and 2040. In 2020, the gap is expected to be 2.3 billion U.S. dollars.
This survey shows the attitude towards legalization of same-sex marriages in the U.S. in 2011 by generation. 42 percent of the Baby Boomers stated that it should be allowed for gays and lesbians to marry legally.
This survey shows the attitude towards gun control in the U.S. in 2011, by generation. In 2011, 50 percent of Baby Boomers stated that the protection of gun rights is more important than controlling gun ownership.
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Average inbreeding coefficient and average relatedness in maximum generations.
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Dataset population: Household Reference Persons
Age
Age is derived from the date of birth question and is a person's age at their last birthday, at 27 March 2011. Dates of birth that imply an age over 115 are treated as invalid and the person's age is imputed. Infants less than one year old are classified as 0 years of age.
Household Reference Person
The concept of a Household Reference Person (HRP) was introduced in the 2001 Census (in common with other government surveys in 2001/2) to replace the traditional concept of the 'head of the household'. HRPs provide an individual person within a household to act as a reference point for producing further derived statistics and for characterising a whole household according to characteristics of the chosen reference person.
For a person living alone, it follows that this person is the HRP.
If a household contains only one family (with or without ungrouped individuals) then the HRP is the same as the Family Reference Person (FRP).
For families in which there is generational divide between family members that cannot be determined (Other related family), there is no FRP. Members of these families are treated the same as ungrouped individuals.
If there is more than one family in a household the HRP is chosen from among the FRPs using the same criteria used to choose the FRP. This means the HRP will be selected from the FRPs on the basis of their economic activity, in the priority order:
If some or all FRPs have the same economic activity, the HRP is the eldest of the FRPs. If some or all are the same age, the HRP is the first of the FRPs from the order in which they were listed on the questionnaire.
If a household is made up entirely of any combination of ungrouped individuals and other related families, the HRP is chosen from among all people in the household, using the same criteria used to chose between FRPs. Students at their non-term-time address and short-term migrants cannot be the HRP.
NS-SeC
The National Statistics Socio-economic Classification (NS-SeC) provides an indication of socio-economic position based on occupation. It is an Office for National Statistics standard classification.
To assign a person aged 16 to 74 to an NS-SeC category, their occupation title is combined with information about their employment status, whether they are employed or self-employed and whether or not they supervise other employees. Full-time students are recorded in the 'full-time students' category regardless of whether they are economically active or not.
The rebased version of NS-SeC used in census results uses occupation coded to SOC2010. Information about the classification is available here: NS-SEC rebased on SOC2010.
For 'Long-term unemployed', the year last worked is 2009 or earlier. In 2011 Census results, because the census did not ask a question about the number of employees at a person's workplace, the reduced method of deriving NS-SeC (which does not require this information) is used.
Tenure
Tenure provides information about whether a household rents or owns the accommodation that it occupies and, if rented, combines this with information about the type of landlord who owns or manages the accommodation.
In 2024, younger generations, particularly Generation Z, continue to show greater sensitivity to social inequalities, consistently identifying higher levels of discrimination across most groups. Gen Z respondents were the most likely to highlight unequal treatment toward women, LGBTQ+ individuals, immigrants, and ethnic minorities. While the generational differences are generally modest, the overall pattern holds that younger people perceive discrimination more acutely. Across all age groups, women were the group most frequently identified as experiencing unfair treatment, followed closely by LGBTQ+ individuals.
Overall, younger generations place greater importance on the issue of inequality at a national level, even when compared to other issues within their nations. Although fewer baby boomers find inequality to be as important as younger generations do, almost half found it to be important.
In 2024, Gen Z and Baby Boomers in the United States provided insight into whether it is important to see models who look like them in ads when buying beauty products. Baby Boomers were less likely than Gen Z to find this important when purchasing beauty products, with ** percent stating it was not important at all, while only ** percent of Gen Z respondents said that the representation did not matter at all. Purchase influences The impact of social media on beauty product purchases is significant, particularly among younger consumers. In 2023, ** percent of U.S. consumers reported spending more on beauty products due to social media influence, with this trend more pronounced among millennials and Gen Z. Content creators play a crucial role, with ** percent of female Gen Z consumers in the U.S. making online beauty purchases based on influencer recommendations, compared to ** percent of the general population. Gen Z's beauty shopping habits Gen Z consumers are heavily invested in the beauty market, with ** percent spending between ** and *** U.S. dollars monthly on online beauty products in 2023. Their purchasing decisions are largely influenced by user-generated content, with almost all Gen Z respondents reading ratings and reviews before buying. If TikTok in the U.S. were to be banned, Gen Z respondents indicated they would turn to Instagram for beauty product discovery. This demonstrates the importance of visual platforms in shaping beauty trends and purchases among younger consumers.
In the third quarter of 2024, 51.6 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials owned around ten percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.
In the first quarter of 2024, 51.8 percent of the total wealth in the United States was owned by members of the baby boomer generation. In comparison, millennials own around 9.4 percent of total wealth in the U.S. In terms of population distribution, there is almost an equal share of millennials and baby boomers in the United States.
The landscape of video streaming services is evolving rapidly, with ad-supported streaming subscriptions becoming increasingly popular among U.S. consumers. A 2023 survey revealed that roughly half of respondents are likely to subscribe to an AVOD service, with younger generations expressing the most interest, reflecting the weighing up of different content options and costs, especially among Gen Z. Generational differences in AVOD adoption Gen Z adults, millennials, and Gen Xers show the strongest inclination towards AVOD subscriptions. In contrast, the silent generation appears more hesitant, with about one third stating to be somewhat or not at all likely to subscribe to ad-supported platforms. This generational divide extends to the overall streaming habits, as younger age groups are more prone to subscription cycling and cancellations. In fact, 46 percent of Gen Z consumers reported subscription cycling in the six months prior to a 2023 survey, indicating a dynamic and cost-conscious approach to content consumption. Cost considerations driving AVOD interest The primary driver behind AVOD interest is cost savings, with nearly 60 percent of respondents in a December 2023 survey citing this as their main reason. The financial aspect is particularly significant for younger generations, who are more sensitive to price changes. For instance, 55 percent of Gen Z viewers would cancel their SVOD subscriptions if costs increased by five U.S. dollars per month. In contrast, the silent generation tends to spend more on video content, with 46 percent allocating over 100 U.S. dollars monthly for cable TV and streaming services combined.
This statistic depicts the results of a survey conducted in March 2019 in Japan asking female employees about the reasons they feel a gap between them and their female juniors. During the surveyed period, almost 44 percent of respondents stated that the way of thinking or the stance of their juniors cause the feeling of a gap between them. In contrast, only 16.1 percent did not feel a gap between them and their coworkers.
According to a survey conducted by Embrain in November 2021 in South Korea, around 43.2 percent of respondents answered that they felt there was a generation gap with their parents on the topic of dating, marriage, and childbirth. Approximately 31.3 percent of respondents answering from a parent's perspective also thought there was a generation gap with their children on that topic. Answer scores showed the lowest perceived generation gap on work life opinions across both children and parent respondents.