Most people in nearly all industries around the world have tried a generative AI tool at least once in 2023. Those working in retail and consumer goods industry were the largest group of those who had no exposure to generative AI tools. In general, those in technology, media, and telecom were far likelier to have used generative AI tools at work or outside of work regularly. This is perhaps unsurprising as these fields are the most likely to involve the use of generative AI in business practices. Generative AI employment change The effects of generative AI on employee numbers globally will be a serious consideration in the coming years. In 2023 most companies expected generative AI to decrease the number of employees in their business with the sole exception of product development and risk analysis., which was expected to change little. This is likely due to the fact that both require creativity and case-by-case analysis, something AI is still relatively bad in handling. Europe leads what? Globally users in North America use generative AI the most used generative AI regularly for work and outside of work. However, it was Europe that led in those using generative AI specifically in the workplace, being the only region with ************ response. Unsurprisingly, users in developing markets were the least likely to have been exposed to generative AI at all.

As of 2023, the majority of users engaging with generative artificial intelligence (Gen AI), or ** percent, was composed of young adults in between 18 and 24 years old. Most of the users are also male and with a college degree or higher.

In 2024, around 15 million adults in the United States claimed to have used generative artificial intelligence (AI) as their primary tool for online search. By 2028, this number is projected to reach over 36 million online users. The global online search market is likely to be one of the most affected industries by the AI-powered search market trend.

According to a 2023 study conducted with marketers in the United States, ** percent of respondents reported using generative artificial intelligence tools, such as chatbots, as a part of their company's work. Only*** percent of American marketing professionals were not using the generative AI tools.

The main use, or ** percent, of generative AI was in seeking answers to questions the user did not know or generally brainstorming. Over **** the respondents used generative AI in such cases in 2023. Coding and writing lyrics were the least influential use cases, with barely ** percent of users using generative AI in such tasks.

As of 2023, approximately ** percent of respondents worldwide claim to have already used generative artificial intelligence (Gen AI). The majority sill claims not to have used it yet or to be unsure whether they have or not.

Most respondents around the world had tried generative AI tools at least once in 2023, though China and Europe were significantly higher in that regard than other regions. In fact Greater China had the highest overall use, with only ** percent neither knowing or having no exposure to generative AI. Developing markets had the least interaction with generative AI overall, though they were the likeliest ones to use it just outside of work.

Across the globe, there has been a near ** percent increase in generative AI use within organizations from 2023 to 2024. The greatest increase was seen in Europe and Greater China, where there has been a ** percent increase year-on-year.

Most people used generative AI to simply have fun, messing around with the variety of possibilities such as image generation, discussing with chatbots, or asking questions. Few people used it to write notes and emails, but still almost ******* of respondents in 2023.

As of April 2024, search engines powered by artificial intelligence (AI) results were the preferred search tools among the majority of teens in the United States, with 20 percent of them using them every day. Around 27 percent of U.S. teens reported using chatbots for online search daily, while around 20 percent of survey respondents stated that they use AI tools for image generation each day. Overall, seven percent reported using image generators multiple times in a week, while five percent used video generators as often.

According to a worldwide study conducted by Capgemini in April 2023, around ** to ** percent of all interviewed users familiar with generative artificial intelligence tools have used chatbots. Meanwhile, between * and * percent of all interviewees used generative AI search tools like ChatGPT and Gemini, with Gen X users being the most keen on using it.

In 2024, 44 percent of interviewed adults in the United States claimed to have used artificial intelligence-powered search engines to help them learn or explain concepts. Among matters of online search and discovery, around 37 percent of the survey respondents stated using these tools for providing them with recommendations. Among users' users who used these tools for information and processing management, 40 percent of respondents said they helped them improve writing and sum up information.

As of 2023, most respondents worldwide expressed to be either very or somewhat concerned about several potential negative outcomes from the use of generative artificial intelligence (Gen AI). The scenario that most concerns the respondents is the possibility of the generation of scams with generative AI, with ** percent of the respondents being very or somewhat worried about it.

Privacy or data security issues were mentioned as the biggest concern about generative artificial intelligence usage in 2024, according to responding adults in the United States. Around 37 percent of current users of this technology mentioned this as a matter of concern, while 45 percent of non-users stated this. Further issues related to this technology, like unauthorized use of one's own original work, lack of transparency on how it works, and potential effects of this technology on the environment, were much higher among current users. On the other hand, non-users were considerably more worried about the potential usage to create and spread harmful content.

In a survey conducted in China in May 2024, ** percent of respondents who used generative AI were looking for an assistant that can take over everyday life's tasks. However, at the same time, ** percent of users also stated that the artificial intelligence still needed to enhance their cognitive abilities.

Cloud based services are reported to be the most popular generative artificial intelligence (AI) tool currently in use, with ** percent of those surveyed worldwide reporting that they use it. Far behind are local or offline solutions with a share of ** percent.

In 2023, the work tasks related to employee relations presented the highest potential time saving through generative artificial intelligence in organizations worldwide, with an estimate of **** percent of potential saved time. Employee development tasks came in second, with about **** percent of time saving.

In September 2024, there were over ** million mobile generative AI users in China which translated to a penetration rate of almost ** percent. Most generative AI users were younger than 34 years.

According to a survey conducted in Japan in March 2025, **** percent of those respondents who use generative artificial intelligence (AI) with a PC did so in order to create and improve texts. The share was lower among people who use generative AI with a smartphone or tablet.

As of 2025, the largest share of generative AI users in China were ******** years old. Using artificial intelligence was very popular among university students and Baidu's Ernie was the most used LLM in China.