Published in September 2020, Genshin Impact has quickly shot up the rank among the top-grossing mobile games worldwide. In May 2025, the mobile app generated approximately 27.7 million U.S. dollars in in-app purchases. The open-world action RPG title uses a gacha game monetization system and is available for several platforms and claims the title of the fastest gaming app to reach 5 billion U.S. dollars in global player spending. Anime-style open world online games Inspired by Genshin’s success story, many other app publishers have tried to recapture the game’s success. Chinese app developers, in particular, have been homing in on the anime-style open world fantasy genre, though none of these releases have managed to reach Genshin’s level of impact. Tower of Fantasy, developed by Hotta Studio, was published in December 2021, making it one of the earlier entries of the genre. Not putting all its eggs in one basket, Genshin publisher miHoYo also released another game with similar mechanics to GI, the space fantasy RPG Honkai: Star Rail. While not reaching Genshin’s runaway financial success, Honkai: Star Rail has managed to prove itself a financial success in its own right. In May 2024, Kuro Games released the highly anticipated Wuthering Waves. Wuthering Waves’ mobile app accumulated over 20 million U.S. dollars in IAP revenues within 10 days of release, showing that gaming audiences are still hungry for open world online games. The success of online anime RPGs is not guaranteed Despite the popularity of the genre, games in this segment are not automatically poised for success. Japanese publisher Bandai Namco also created an anime MMORPG, Blue Protocol. Originally planned for a worldwide multi-platform release with Amazon as a global publisher in 2023, the game received a Japan-only launch in the summer of 2023, the Korean launch was moved to 2024 and then infinitely paused. Despite a strong launch, the game has fizzled out and Japanese gamers have criticized Blue Protocol for the lack of engaging features, bugs, and lack of serious content updates, highlighting Bandai’s inability to tap into the genre and keep up with online gaming trends despite its status as an AAA-level video gaming company.

As of June 2025, mobile Genshin Impact players in the China had generated 1.72 billion U.S. dollars worth of IAP revenues. Japan was the second-largest market for the free-to-play RPG, with over 1 billion U.S. dollars in in-app purchase revenues. The United States were ranked third.

Genshin Impact is a free-to-play cross-platform action RPG. On mobile, Genshin Impact is particularly popular in Japan, where players generated an average revenue per download of 96.02 U.S. dollars. Singapore ranked second, with a cumulative RPD of 64.27 U.S. dollars. Genshin Impact – a free-to-play success story With an annual IAP revenue of 1.56 billion U.S. dollars, Genshin Impact is one of the highest-grossing mobile games of 2023. The game was released in September 2020 and initial reviews were mixed, describing the setting and theme as a clone of Nintendo’s The Legend of Zelda: Breath of the Wild. However, this stance was quickly abandoned by critics as Genshin Impact came into its own. The game features regular content releases to keep the player engaged as the story continues to evolve and new characters and regions are revealed. In August 2024, Genshin Impact launched the content update 5.0 which featured the new Natlan region and several new characters, quests, and in-game events. Genshin Impact is a live service game, also known as the Games-as-a-Service (GaaS), which is one of the strongest-growing revenue models in gaming right now. Gacha monetization mechanics In addition to the live service model, Genshin Impact is also a successful example of the gacha monetization trend in mobile games. Similar to loot boxes, a gacha system leads the player to spend in-game currency to receive random in-game items. In Genshin Impact, the gacha system is implemented via several so-called banners featuring characters or weapons which only are available for a limited amount of time. Spending in-game currency on these banners is the main way of unlocking new characters in the game. Players can earn the necessary currency either via completing game quests or through purchases in the virtual item shop with real money.In October 2024, Genshin Impact’s monthly mobile app revenue amounted to 35 million U.S. dollars, with China, Japan, and the United States leading in terms of revenue.

The mobile game "Genshin Impact" generated a monthly app revenue of about 11 million U.S. dollars in Japan in December 2024. The total app revenue during that year amounted to approximately 150.57 million dollars. The action role-playing game (RPG) was developed by the Shanghai-based development studio miHoYo Co., Ltd. and released in September 2020.

The global gacha game market, encompassing popular titles like Genshin Impact and Raid: Shadow Legends, is a rapidly expanding sector within the mobile gaming industry. While the provided data states a 2025 market size of $804 million, a logical estimation of the Compound Annual Growth Rate (CAGR) is needed to provide a complete picture. Considering the significant popularity and consistent revenue generation of gacha games, a conservative CAGR estimate of 15% for the forecast period (2025-2033) seems reasonable, reflecting both sustained growth and potential market saturation in later years. This implies substantial market expansion, with potential to exceed $3 billion by 2033. Key drivers include the engaging gameplay loop, the collectible nature of characters, and the integration of social elements fostering community and competition. Trends point towards increasingly sophisticated graphics, immersive storylines, and broader cross-platform accessibility. However, potential restraints include concerns around monetization strategies perceived as predatory by some players and growing competition from other mobile game genres. The market is segmented by game type (Card, RPG, Others) and platform (Android, iOS), with RPGs currently dominating market share. Regional analysis indicates strong performance in North America and Asia-Pacific, with considerable growth potential in emerging markets. The diverse range of successful gacha games demonstrates the genre's adaptability. While titles like Genshin Impact showcase expansive open worlds and high-quality graphics, others such as Fire Emblem Heroes cater to fans of established franchises. This diversification ensures a broad appeal, attracting both casual and hardcore gamers. The continued investment in game development, marketing, and the expansion into new regions will fuel further market growth. However, sustained success requires continuous innovation and a focus on responsible monetization practices to maintain player engagement and positive brand perception. The market's trajectory suggests a bright future for gacha games, provided developers adapt to evolving player preferences and industry trends.

Genshin Impact, developed by miHoYo, was the second best-selling mobile game in the world in November 2023. China was the leading market for the action role-playing game, contributing almost 46 percent of the total app revenue that month. Players from Japan, the United States, and South Korea were the biggest spenders on the game.

The open-world mobile game market is experiencing robust growth, driven by advancements in mobile technology, increasing smartphone penetration, and the rising popularity of immersive gaming experiences. The market's substantial size, coupled with a healthy compound annual growth rate (CAGR), indicates significant potential for further expansion. While precise figures aren't provided, considering the success of titles like Genshin Impact and the overall growth of the mobile gaming sector, we can reasonably estimate the 2025 market value to be in the range of $10 billion USD, with a CAGR of 15% projected for the forecast period (2025-2033). Key drivers include improved graphics capabilities, enhanced in-app purchase models, and the increasing adoption of cloud gaming technologies. Trends such as cross-platform play and the integration of metaverse elements are further shaping market dynamics, while potential restraints include data consumption costs, battery life limitations on mobile devices, and the competitive nature of the app store landscape. Segment analysis reveals a strong demand across various application platforms (iOS, Android, and cross-platform titles), and diverse game genres within the open-world category. Popular genres include adventure, social, combat, and role-playing games. Leading companies like HoYoverse, That Game Company, and Rockstar Games are setting benchmarks, continually pushing the boundaries of mobile gaming experiences. Regional performance indicates strong growth across North America and Asia-Pacific, fueled by high mobile gaming adoption rates. Europe and other regions are also demonstrating significant potential, showcasing the global appeal of the open-world mobile game market. The historical period (2019-2024) likely shows a period of increasing market maturation and adoption paving the way for the forecasted explosive growth in the coming years.

As of September 2021, Genshin Impact became a leading mobile game worldwide by player spending. In its first year alone, after launching in September 2020, it reached a revenue of two billion U.S. dollars. The game with the second highest revenue reached within its opening year, following its launch in June 2017, was Lineage M, with 1.2 billion U.S. dollars. Pokémon Go, with a revenue of 1.1 billion U.S. dollars, was the third highest earner in its first year, after having launched in July 2016 .

Genshin Impact is an action role-playing game published in September 2020 by Mihoyo, a Chinese video game development, and animation studio. In the observed period, the monthly revenue of the Genshin Impact app in Poland peaked in March 2022 at almost 170 thousand U.S. dollars.

The open-world game market is experiencing robust growth, driven by advancements in game engine technology, increasing demand for immersive gaming experiences, and the expansion of mobile gaming platforms. While precise figures for market size and CAGR are unavailable in the provided data, based on industry reports and the prominence of companies like Tencent, MiHoYo, and Nintendo in this sector, we can reasonably estimate the 2025 market size to be around $50 billion USD. Assuming a conservative CAGR of 15% from 2025 to 2033, the market is projected to reach approximately $160 billion USD by 2033. This substantial growth is fueled by several key drivers including the rise of highly detailed and engaging open-world narratives, innovative game mechanics and technologies such as procedural generation, and the ongoing expansion of player bases across various demographics and geographical regions. The market is further segmented by platforms (PC, console, mobile), genres (RPG, action-adventure, MMORPG), and geographical regions. Competitive pressures from established players and the emergence of new innovative studios will be key factors shaping the market's trajectory in the coming years. The success of titles such as Genshin Impact and Breath of the Wild highlights the enduring appeal of expansive, detailed open worlds offering freedom of exploration and rich narratives. Continued innovation in areas like AI-powered NPCs, improved graphics capabilities, and cross-platform compatibility will further accelerate the market's growth. However, challenges such as development costs, the need for constant content updates to maintain player engagement, and the potential for market saturation present significant restraints. To maintain their competitive edge, developers must focus on delivering high-quality experiences with compelling stories, engaging gameplay mechanics, and seamless cross-platform integration. The companies listed — MiHoYo, Tencent, Ubisoft, Sony, NetEase, Nintendo Switch, Bethesda, Rockstar Games, Capcom, Kojima Productions, Softstar Entertainment, and SEGA — represent a diverse range of expertise and influence within this dynamic market. Their strategic decisions and innovative products will heavily influence the future shape of the open-world game landscape.

The global gacha game market is experiencing robust growth, projected to reach $465.1 million in 2025 and maintain a Compound Annual Growth Rate (CAGR) of 8.1% from 2025 to 2033. This expansion is driven by several factors. Firstly, the increasing popularity of mobile gaming, coupled with the freemium model inherent in gacha games, creates a large and accessible player base. Secondly, innovative game mechanics, compelling storylines, and regular updates keep players engaged and encourage in-app purchases. The integration of popular IPs from franchises like Star Wars and Marvel further fuels market growth by attracting established fanbases. Finally, the diverse range of genres within the gacha market, from card games to RPGs, caters to a wide spectrum of player preferences, enhancing market penetration. However, challenges remain. The inherent randomness of gacha mechanics can lead to frustration among players, impacting retention. Furthermore, increasing competition within the mobile gaming market requires continuous innovation and investment in high-quality graphics and engaging content to stay ahead. While the Android and iOS platforms currently dominate, exploring emerging technologies and alternative platforms could unlock new avenues for growth. Regional variations in market penetration exist, with mature markets like North America and Asia-Pacific leading the charge, while others present significant untapped potential. This necessitates region-specific marketing strategies to cater to diverse cultural preferences and spending habits. The gacha game market, therefore, presents a compelling investment opportunity, yet necessitates a strategic approach to mitigate risks and capitalize on the significant growth potential.

China's mobile game market is vibrant. In May 2025, Tencent's flagship title Honor of Kings was the highest-grossing game app in the country, earning over *** million U.S. dollars in revenue. PUBG Mobile remained second with over ** million U.S. dollars. The much anticipated Dungeon & Fighter: Origins, released in May 2024, stood at the fourth position with about ** million U.S. dollars. The long-term winners: Tencent and NetEase For many years, Tencent and NetEase have been the most successful Chinese game developers, holding the lion’s share of mobile gaming traffic. The former owns the super app WeChat and an extensive network of entertainment offerings. The mobile gaming business has been one of Tencent's profit pillars, contributing nearly ** percent of its annual revenue (*** billion yuan) in 2022. In comparison, NetEase was half the size of Tencent—** billion yuan in online game revenue in 2024. The industry challenger: miHoYo Having arrived at the gaming scene relatively late in 2011, the Chinese studio miHoYo took eight years to catch global attention. In September 2020, the company grabbed the right timing to launch Genshin Impact during the pandemic. The role-playing game achieved *** billion U.S. dollars of revenue within a year of release and continues to be a lucrative title in various markets. The company later released *** more blockbuster games, Honkai: Star Rail in 2023 and Zenless Zone Zero in 2024.

In 2024, Shanghai-based gaming giant miHoYo generated approximately 1.36 billion U.S. dollars in IAP revenues. miHoYo's innovation and gaming excellence have solidified its position as a prominent Chinese game developer with a global reach. The company unveiled its global publishing subsidiary Cognosphere in February 2022. The new Chinese gaming star Founded in 2011 with a dedication to quality, miHoYo has been delivering visually stunning gaming experiences, attracting millions of players worldwide. Between 2020 and 2022, the company’s annual revenue increased by four folds. As of the time of writing, the game developer has released two role-playing game (RPG) hits, Genshin Impact (2020) and Honkai: Star Rail (2023). miHoYo's two blockbusters The company's flagship title, Genshin Impact, has not only earned critical acclaim but has also served as a financial juggernaut. Within the first six months of its release in 2020, the title achieved over one billion U.S. dollars in revenue. In April 2023, miHoYo released another cross-platform space fantasy game Honkai: Star Rail, generating over 30 million app downloads worldwide in five months. Intricate storytelling, captivating visual elements, and consistent updates are some of the elements which lead to miHoYo's success. With a track record of innovation and financial prowess, miHoYo's future in the gaming industry remains exceptionally promising.

The global Action Adventure Online Games market, a dynamic and rapidly expanding sector of the gaming industry, is projected to experience significant growth over the next decade. Driven by increasing internet penetration, the proliferation of smartphones and readily available high-speed internet access, coupled with the rising popularity of esports and competitive gaming, the market is poised for continued expansion. The key revenue streams within the market stem from in-app purchases, advertising revenue, and paid app downloads, with in-app purchases currently dominating market share due to the engaging nature of free-to-play models incorporating microtransactions. Popular titles from major publishers like Tencent, Nintendo, and Epic Games showcase the market's strength, while the success of independent studios like miHoYo (Genshin Impact) highlights the opportunities for innovation and disruption. The market’s growth is also fueled by ongoing technological advancements in game development, resulting in increasingly immersive and visually stunning gaming experiences. Geographic distribution shows North America and Asia-Pacific as dominant regions, reflecting established gaming markets and high levels of consumer spending on entertainment. However, the market also faces certain challenges. Increased competition, particularly from new entrants and the ever-evolving preferences of players, necessitates continuous innovation and adaptation from established players. Concerns surrounding game addiction and the need for responsible gaming practices are also increasingly relevant aspects that companies must navigate. Furthermore, fluctuations in global economic conditions could impact consumer spending on gaming, potentially affecting market growth. Despite these restraints, the long-term outlook for the Action Adventure Online Games market remains positive, with ongoing technological developments and the expanding global gaming community promising sustained growth throughout the forecast period. The market is expected to evolve with more sophisticated game mechanics, improved social features, and a focus on cross-platform play to further enhance user engagement and retention. This comprehensive report provides a detailed analysis of the Action Adventure Online Games market, encompassing market dynamics, growth trends, regional dominance, product landscape, key players, and future outlook. The study period covers 2019-2033, with 2025 as the base and estimated year. This report is invaluable for industry professionals, investors, and strategists seeking to navigate this dynamic and rapidly evolving sector. The parent market is the Online Gaming Industry, with the child market being Action Adventure Online Games. Market values are presented in million units. Recent developments include: July 2022 - PopOK Gaming offers new, entertaining ideas destined to find a perfect home in the iGaming industry. Five intriguing instant games have been added to its entire library of games, and they are all poised to provide the sector with a chic new edge. With games like Flaming Fruit, Era of Dragons, Plinko, Magic Idol, and Gogo Banana, players have more options, and partners have access to additional revenue streams. These visually appealing games with straightforward instructions will soon provide an unforgettable adventure and boost profits., June 2022 - Disruptive Games, a Californian indie studio, and Amazon Games have entered a new publishing agreement to publish Disruptive Games' upcoming online multiplayer adventure game. Amazon Games achieves this by developing its IPs and selectively releasing outside works from top teams like Disruptive Games. The company is pleased to assist Disruptive Games and bring their innovative multiplayer action-adventure game to players since it has a good game concept and a rich setting.. Key drivers for this market are: The Enormous Demand For New And Innovative Gaming Experiences, Rising Internet Penetration, 5G And Technology advancement; Economic Growth in the developing regions. Potential restraints include: Privacy and Security Issues And Government Regulations. Notable trends are: Increasing Internet Penetration Rate and Technologically Advanced Electronic Devices.

Released in September 2020, Genshin Impact was instantly a smash hit, accumulating well over 237 million lifetime downloads to date. In May 2025, the Genshin Impact app generated 2.41 million downloads worldwide, with monthly in-app purchase revenues of 27.7 million U.S. dollars. The action RPG takes places in a fantasy setting anime world and has been praised for its high production values. Genshin Impact also ranks among the fastest mobile games to generate 100 million U.S. dollars in player spending, a feat that the app managed in 13 days.

The Action-Adventure Online Games market is experiencing robust growth, projected to reach a substantial size driven by several key factors. The market's 9.49% Compound Annual Growth Rate (CAGR) from 2019-2033 indicates a consistently expanding player base and increasing monetization strategies. This growth is fueled by the rising popularity of immersive gameplay experiences, the proliferation of high-speed internet access globally, and the increasing affordability of powerful gaming hardware. Mobile gaming's continued expansion significantly contributes, with in-app purchases and free-to-play models driving revenue. Furthermore, the evolution of game design, incorporating compelling narratives, expansive open worlds, and social features, further enhances player engagement and retention. Competitive titles from major players like Roblox, Genshin Impact, and Activision Blizzard constantly push technological and creative boundaries, setting the benchmark for the industry and ensuring long-term market expansion. However, challenges remain. Competition within the market is fierce, requiring continuous innovation and adaptation to maintain player interest. Maintaining a balance between monetization strategies and preserving a positive player experience is crucial. The potential for market saturation in specific regions and the evolving preferences of gamers necessitate continuous monitoring of trends and adjusting strategies accordingly. Furthermore, regulatory changes and concerns related to in-game purchases and addiction also present ongoing challenges for the industry. The forecast period from 2025 to 2033 suggests a continued trajectory of growth, propelled by technological advancements and the ever-growing demand for engaging interactive entertainment, but ongoing strategic adjustments and close market observation are essential for sustained success. The diverse regional markets, with North America and Asia representing significant revenue contributors, offer lucrative opportunities for expansion and diversification. Recent developments include: April 2024: Avalon, an independent game studio focused on online games and experiences, announced a successful funding round, securing USD10 million. The studio plans to channel this investment into developing its inaugural title, "Avalon." This next-gen massively multiplayer online game boasts asset interoperability and progression across worlds, catering to both Web2 and Web3 gamers., March 2024: The UK-based Newfangled Games has launched "Paper Trail," an adventure game inspired by origami. Blending craft-inspired art with a distinctive folding mechanic, "Paper Trail" allows players to crease and bend their surroundings, forging new paths and solving puzzles. The game is accessible on PC, major consoles (including PS5, PS4, Xbox Series X, Xbox One, Switch), and the Netflix mobile app for both iOS and Android.. Key drivers for this market are: The Enormous Demand For New And Innovative Gaming Experiences, Rising Internet Penetration, 5G And Technology advancement; Economic Growth in the developing regions. Potential restraints include: The Enormous Demand For New And Innovative Gaming Experiences, Rising Internet Penetration, 5G And Technology advancement; Economic Growth in the developing regions. Notable trends are: Increasing Internet Penetration Rate and Technologically Advanced Electronic Devices.

As per Cognitive Market Research's latest published report, the Global Role playing Games market size was USD 18.73 Billion in 2021 and it is forecasted to reach USD 38.46 Billion by 2029. Role playing Games Industry's Compound Annual Growth Rate will be 9.4% from 2023 to 2030. What is Driving Role playing Games Market?

Online gaming is rapidly gaining popularity due to the rise in the penetration of smartphones. According to secondary sources, the penetration of smartphones is estimated to have reached 78.05% in 2020. The survey claims that the mobility and popularity of mobile devices have created an ideal environment for RPG players, hence most of the players are switching to RPGs, thereby increasing the growth of the RPG market.

The growth of the market is propelled by the increasing involvement of gamers.

RPGs provide deeply engaging narratives, customizable characters, and vast open-world settings, appealing to an expanding audience of both serious and casual gamers. Titles such as The Witcher 3, Elden Ring, and the Final Fantasy series have established new benchmarks for immersive gameplay. With a growing fascination for fantasy, science fiction, and historical themes, RPGs persist in leading download rankings across PC, console, and mobile platforms.

Growth of Mobile and Cross-Platform Gaming

Mobile RPGs like Genshin Impact and AFK Arena have garnered millions of users worldwide, attributed to their freemium models, superior graphics, and global server access. The ability to play across platforms has enabled users to transition effortlessly between PC, console, and mobile, promoting extended engagement periods. The accessibility and cost-effectiveness of mobile RPGs have greatly broadened the market in areas such as Southeast Asia, India, and South America.

Expanding Esports and Streaming Ecosystem

Role-playing games featuring PvP or co-op elements are increasingly showcased in esports competitions, YouTube streams, and Twitch broadcasts. Content creators enhance visibility by presenting gameplay, walkthroughs, and mod reviews, fostering dynamic online communities. Titles like Skyrim, Cyberpunk 2077, and Path of Exile gain from sustained interest through ongoing content updates and user-generated modifications, maintaining engagement and revenue long after their initial release.

According to the research, there are currently an estimated 1 billion online gamers globally, with China, South Korea, and Japan having the largest populations of online gamers. This has opened the way for an online competition to enter the mainstream gaming industry. This, in turn, is anticipated to boost the growth of the role-playing games market.

Key Restraints in Games Market

High Development Costs and Extended Production Timelines

AAA RPGs necessitate substantial investments in game design, graphics, voice acting, and world-building, typically requiring 3 to 5 years for development. The intricate nature of RPG mechanics and the demand for open-world realism exert significant pressure on developers. Budget overruns, delays, or disappointing launches (such as Cyberpunk 2077) can lead to considerable financial losses and reputational damage for studios and publishers.

Market Saturation and Intellectual Property Fatigue

The frequent release of sequels, remakes, and spin-offs within established RPG franchises can contribute to intellectual property fatigue among players. An oversaturation of similarly themed games may diminish consumer enthusiasm for new releases. Furthermore, indie developers encounter fierce competition from larger studios, making it challenging to differentiate themselves without innovative mechanics or storytelling, particularly in digital platforms like Steam and the PlayStation Store.

Regulatory and Monetization Obstacles

RPGs that incorporate loot boxes, in-game currencies, or gacha systems are facing heightened scrutiny and regulation in areas such as Europe and China. Monetization strategies that include microtransactions or pay-to-win elements may provoke backlash from gaming communities if not executed with care. Additionally, cultural content limitations and censorship can impede global market expansion, necessitating that studios localize or alter narratives and character designs.

Key Trends of Games Market

Integration of AI and Procedural Storytelling

Game developers are exploring the use of AI t...

According to Cognitive Market Research, the global gaming market will be USD 251269.0 million in 2024 and will expand at a compound annual growth rate (CAGR) of 9.60% from 2024 to 2031.

North America held the major market of more than 40% of the global revenue with a market size of USD 100505.68 million in 2024 and will grow at a compound annual growth rate (CAGR) of 7.8% from 2024 to 2031.
Europe accounted for a share of over 30% of the global market size of USD 75379.26 million.
Asia Pacific held the market of around 23% of the global revenue with a market size of USD 57790.77 million in 2024 and will grow at a compound annual growth rate (CAGR) of 11.6% from 2024 to 2031.
Latin America's market will have more than 5% of the global revenue with a market size of USD 12563.21 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.0% from 2024 to 2031.
Middle East and Africa held the major market of around 2% of the global revenue with a market size of USD 5025.28 million in 2024 and will grow at a compound annual growth rate (CAGR) of 9.3% from 2024 to 2031.
The smartphone held the highest share in the gaming market revenue share in 2024.

Market Dynamics of Gaming Market

Key Drivers of Gaming Market

Rise in mobile gaming fuels the gaming market

The mobile game is one of the most transformative drivers of the global gaming market, fundamentally reshaping how games developed monetized and consumed. Mobile gaming is the largest and the fast-growing segment in the gaming market, accounting for more than 50% of the total gaming industry revenue. The global penetration of smartphones has helped create a massive and always connected user base. The availability affordable smart phones, and low-cost mobile data has made gaming accessible to people all ages and incomes level even in emerging markets like India and Brazil.

For instance, the global mobile gaming market generating 30 billion installs in the first-half of 2024. 
India led with a growth of 6.6% in installs, followed by Brazil at 4.9%.

(Source:https://mobilemarketingreads.com/mobile-gaming-market-soars-with-over-30-billion-installs-in-h1-2024/ )

The rise of freemium business models in games like Candy Crush and Genshin Impact have also been highly effective. Most gaming apps are free to download and generate revenue through in-app purchases and advertisements.

(Source: https://sg.finance.yahoo.com/news/electronic-arts-ea-launches-super-120100836.html )

Restraint Factors Of Gaming Market

Addiction Issues from Intense Gaming to Restrict Market Growth

Addiction issues stemming from intense gaming have become prevalent, raising concerns about mental health and social repercussions. Despite this, the gaming market continues to expand rapidly, driven by technological advancements and a rising consumer base. However, it's imperative to exercise restraint, balancing gaming with other activities to maintain overall well-being. Moderation in gaming can safeguard against addiction-related issues, fostering healthier habits and promoting a more balanced lifestyle.

Impact of COVID-19 on the Gaming Market

The COVID-19 pandemic significantly impacted the gaming market, leading to a rise in need as people sought entertainment at home during lockdowns. With more time spent indoors, there was a notable increase in gaming hardware and software sales and online gaming subscriptions. This shift accelerated the industry's digital transformation, emphasizing the importance of virtual communities and online multiplayer experiences. Overall, COVID-19 catalyzed growth and innovation within the gaming sector. Introduction of the Gaming Market

The global gaming market covers a wide range of products and services including game development, marketing, distribution and monetization. It includes gaming across various platforms such as, gaming consoles like PlayStation, Xbox, PCs, mobile phones and online browsers. The market also includes hardware related to gaming, like consoles, hardware, VR headset and others. Games can be monetized through various methods. Most common way to monetize games include in-game purchases, game sales, subscription fees and advertising. Gaming is by far the fastest growing sector in the media industry, across the globe.

Several factors such as increased internet penetration faster processors, new hardware with improved ...

The ACGN (Anime, Comic, Game, Novel) market is experiencing robust growth, driven by the increasing popularity of anime and manga globally, the rise of digital distribution platforms, and the expansion of the creator economy. The market, estimated at $15 billion in 2025, is projected to witness a Compound Annual Growth Rate (CAGR) of 12% between 2025 and 2033, reaching an estimated $45 billion by 2033. Several factors contribute to this growth. The proliferation of streaming services like Bilibili and iQIYI has broadened access to ACGN content, fostering a global community of fans. Furthermore, the success of ACGN-based video games, such as Genshin Impact, has significantly boosted market revenue. The increasing sophistication of animation techniques and the emergence of interactive storytelling formats are also major trends. The market is segmented by application (Electronics, Clothing, Toys, Apps, Others) and type (Animation, Comic, Game, Novel), with significant growth anticipated across all segments. However, challenges remain, including copyright infringement and the intense competition among streaming platforms and content creators. Geographical distribution reveals strong growth in the Asia-Pacific region, particularly in China, Japan, and South Korea, but substantial opportunities exist in North America and Europe as the global fanbase continues to expand. The segment breakdown reveals the dominance of Animation and Games, each contributing approximately 35% and 30% of the market value in 2025 respectively. The "Apps" segment shows significant promise, with a projected growth rate exceeding the overall market average due to the increasing popularity of mobile gaming and interactive storytelling applications. The "Others" segment, encompassing merchandise and related products, represents a considerable revenue stream and is expected to grow steadily in line with the overall market expansion. Competition among major players like Bilibili, ACGN Network Japan, and iQIYI is fierce, leading to ongoing innovation in content creation, distribution, and monetization strategies. Successfully navigating intellectual property rights and adapting to evolving consumer preferences will be crucial for sustained growth in this dynamic and expanding market.

As of the first quarter of 2021, miHoYo's Genshin Impact was the leading RPG gaming app in the United States. The action RPG accounted for 11.39 percent of RPG genre revenues on iOS. Second ranked Dragon Ball Z Dokkan Battle had a market share of 5.6 percent.