Most of the German population rented their housing. In 2023, around 37 million people did so, compared to roughly 27.9 million who had their own house. The German real estate market does offer different housing options, but it is also an increasingly tough one for tenants and future homeowners to navigate amid the ongoing recession. Competitive and expensive Becoming a homeowner is getting more and more difficult in Germany. After almost a decade of uninterrupted growth, the market has entered a period of downturn. For years, homebuyers could access cheap credit, with mortgage rates as low as 1.5 percent. However, in 2022 and 2023, mortgage rates have increased strongly to over four percent, making it much more expensive to invest in residential property. In addition to that, prices for owner occupied houses have increased by over 57 percent since 2015, house price growth had also overtaken that of rentals the same year, making renting the cheaper living option, especially for younger people. The summary of the housing situation sounds familiar worldwide: fierce competition in urban areas when searching for rentals, with demand far outstripping supply, as well as rising property prices for those considering a house purchase. Somewhere to live The decision to rent rather than buy may occur for various reasons. Tenants may simply not be ready financially to buy a home, be that a house or apartment, or they would not be considered by a bank for a loan based on their current earnings. They may be pressed for time and hope to find a place to rent quicker, while buying a home is a long-term commitment, leading to different types of costs and legalities. A decreasing number of people lived in shared apartments in recent years, but figures had not changed so much as to rule this type of housing out as a popular option. Shared or not, the average rent prices of residential property in Germany have been going up year after year, both for new buildings and older ones.

The Germany Car Rental Market is Segmented by Application Type (Leisure /Tourism and Business), Booking Type (Offline and Online), and Rental Length Type (Short Term and Long-Term). The Report Offers the Market Size and Forecast of the German car rental market in value (USD Billion) for the above-mentioned segments.

The Report Covers Germany Residential Real Estate Market Trends. It is Segmented by Type (Villas and Landed Houses, Condominiums, and Apartments) and Key Cities (Berlin, Hamburg, Cologne, Munich, and the Rest of Germany). The Report Offers Market Size and Forecasts in Value (USD) for all the Above Segments.

In 2024, the rental index in Germany reached 107.5 index points. The index was set to 100 in 2020, which means that compared to then, rent in Germany increased by 7.5 percent. Munich saw the highest average rent price among the larger German cities.

The German Office Real Estate Market is Segmented by Key Cities (Berlin, Hamburg, Munich, Cologne, and Other Cities). The report offers market size and forecast in value (USD billion) for all the above segments.

The vacancy rate of housing in Germany has been decreasing in recent years. In 2022, approximately 2.5 percent of residential units in Germany were vacant. For comparison, in 2009, the vacancy rate was 3.7 percent.

The Germany Real Estate Services Market is Segmented by Product Type (Residential, Commercial, and Other Product Types) and Services (Property Management, Valuation Services, and Other Services).

The Prefabricated Houses Market in Germany is Segmented by Type (Single-family and Multi-family). The market size and forecasts for Germany Prefabricated Housing Market are provided in terms of Value (USD).

The German Student Accommodation Market Report is Segmented by Accommodation Type (Halls of Residence, Rented Houses or Rooms, and Private Student Accommodation), Location (City Center and Periphery), Price (Economy, Mid-Range, and Luxury), Rent Type (Basic Rent and Total Rent), and Mode (Online and Offline). The Report Offers Market Size and Forecasts in Volume and Value (USD) for all the Above Segments.

Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data was reported at 166.760 1975=100 in 2019. This records an increase from the previous number of 166.010 1975=100 for 2018. Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data is updated yearly, averaging 143.580 1975=100 from Dec 1975 (Median) to 2019, with 45 observations. The data reached an all-time high of 192.090 1975=100 in 1993 and a record low of 100.000 1975=100 in 1975. Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data remains active status in CEIC and is reported by Bulwiengesa AG. The data is categorized under Global Database’s Germany – Table DE.EB004: Property Market Index.

The total turnover of the equipment rental market in Germany experienced a strong growth over the last decade, almost doubling in size. By 2021, the equipment rental market turnover in Germany reached 5.3 billion euros.

The average rent price of residential real estate in Germany was approximately two euros higher for newly built properties than existing ones in 2023. Rents have increased steadily since 2004 and in the fourth quarter of 2023, the average square meter rent for a newly constructed property reached 11.9 euros. The rent for existing housing was slightly lower at 9.9 euros per square meter. Among the major cities in Germany, Munich had the highest rents.

From 2014 until present, housing prices in Germany have been rising faster than consumer prices in all quarters except one, raising concerns about an excessive overheating of the housing market. To assess the vulnerability of the German housing market to a future realignment or housing bust that may pose a threat to financial stability, this paper develops a housing price misalignment indicator that is composed of seven indicators, which are commonly associated with the fundamental value of residential property. An empirical application to the most recent data suggests that the German housing market exhibits an overvaluation of 11.3%, where interest rate risk and a relatively advanced stage of the housing cycle are identified as the main factors fueling these imbalances, while a rather solid debt-servicing capacity mitigates these imbalances since end-2009.

This statistic shows data on the video market revenue from DVD rentals in Germany from 2000 to 2021. In 2021, the DVD rental market generated a revenue of 9 million euros, according to the Society for Consumer Research in Germany (GfK).

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Online Clothing Rental Market Size 2025-2029

The online clothing rental market size is forecast to increase by USD 1.16 billion at a CAGR of 7.1% between 2024 and 2029.

The growing e-commerce fashion industry is the key driver of the online clothing rental market, as consumers increasingly turn to online platforms and e-commerce retail for convenient, affordable access to apparel. 
An upcoming trend is the rising popularity of experiential marketing, where brands create memorable experiences to attract customers and increase engagement. However, a weak inventory management system is a key challenge, as it can lead to stockouts, delays, and poor customer experience, hindering the growth and efficiency of the market.

What will be the Size of the Market During the Forecast Period?

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How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

End-user

  Women
  Men
  Children


Type

  Formal
  Casual
  Traditional


Business Model

  Subscription based
  Standalone
  Peer to Peer


Geography

  North America

    Canada
    US


  Europe

    Germany
    UK
    France
    Italy


  APAC

    China
    India
    Japan
    South Korea


  South America



  Middle East and Africa

By End-user Insights

The women segment is estimated to witness significant growth during the forecast period. The market is experiencing growth due to the increasing preference for renting occasion wear among women. With a growing awareness of sustainable fashion and reducing clothing waste, the market is projected to expand during the forecast period. Women's segment is expected to dominate the market as they prioritize clothing choices based on various occasions, including formal meetings, parties, weddings, and outdoor activities.

Renting allows them to access high-end formal clothes, luxury footwear, premium jackets, suits, and sports apparel for special events without the need for extensive purchasing. Online clothing rental also addresses the environmental concern of reducing textile waste by promoting the circular economy. This trend is particularly relevant for formal clothes, which are often worn only once or a few times, making rental an economical and eco-friendly alternative.

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The women segment was valued at USD 1.69 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 51% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is a significant and mature sector, driven by the well-established e-commerce industry and high Internet penetration in the region. With approximately 92% of the US population using the Internet in 2023, the United States is a major player in the global online market. companies in this market are differentiating themselves through various strategies due to the fragmented competition. Key growth factors include the high demand for premium and luxury clothing, the presence of fashion clusters, and the increasing consumer preference for sustainable clothing. The US dominates the market in North America.

Market Dynamics

In the dynamic world of retail, the shift towards online shopping portals has been a game-changer. The online retail industry, encompassing a vast array of product categories, has significantly impacted the fashion sector. Fashion vlogs and social media have fueled the demand for the latest trends, driving consumers to seek out the newest styles from the comfort of their homes. The film industry, too, has contributed to this trend, with actors and actresses frequently showcasing their red-carpet looks on social media. This has led to a growth in demand for luxury designer dresses, bridal wear, and formal clothing items from both consumers and garment manufacturers. Furthermore, fashion brands have responded to this shift by increasing their online presence, offering a wide range of clothing activities, from casual wear to men's wedding outfits, designer dresses, and international designer labels.

Consumers' fashion sense has evolved, with an emphasis on versatility and style, making online shopping a convenient and accessible solution. Fashion trends are no longer limited to specific regions or seasons, with consumers seeking the latest styles from around the world. Online shopping has made it possible for consumers to explore vario

The European vehicle rental market, valued at $40.91 billion in 2025, is projected to experience robust growth, exhibiting a compound annual growth rate (CAGR) of 8.8% from 2025 to 2033. This expansion is fueled by several key factors. The increasing popularity of leisure travel and business trips across Europe contributes significantly to demand. Furthermore, the rise of budget airlines and the expanding middle class in several European countries have fueled the need for affordable and convenient transportation solutions. The burgeoning tourism sector and the growing preference for self-drive vacations further bolster market growth. The market is segmented by distribution channel (offline and online) and rental duration (short-term and long-term). Online bookings are rapidly gaining traction, driven by the convenience and ease of comparison they offer. The long-term rental segment is experiencing growth due to increased demand from corporate clients and individuals seeking flexible vehicle access. Germany, the UK, France, and Italy are key contributors to the overall market size within Europe, reflecting their significant tourism and business travel sectors. Competitive intensity is high, with established players and new entrants vying for market share through competitive pricing strategies, fleet expansion, and innovative technological solutions like mobile apps and online platforms. However, challenges such as fluctuating fuel prices, economic downturns, and stringent emission regulations pose potential restraints to market growth. The competitive landscape is dynamic, with leading companies employing diverse strategies to maintain their market positioning. These strategies include strategic partnerships, mergers and acquisitions, and continuous investment in technological upgrades to enhance customer experience and operational efficiency. Industry risks include economic volatility, geopolitical instability, and the increasing adoption of alternative transportation modes such as ride-sharing services. Despite these challenges, the long-term outlook for the European vehicle rental market remains positive, driven by sustained demand from both leisure and business travelers, and the ongoing expansion of the tourism industry across the region. The continued adoption of innovative technologies and strategic partnerships will be vital for success in this increasingly competitive market.

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Compact Power Equipment Rental Market Size 2024-2028

The compact power equipment rental market size is forecast to increase by USD 2.09 billion at a CAGR of 6.3% between 2023 and 2028.

The market in North America is witnessing significant growth due to the expansion of the construction industry. The integration of advanced technologies such as telematics, fuel cells, batteries, and transformers in compact power equipment like pumps, generators, compressors, bulldozers, and power tools is driving the market growth. These technologies enhance equipment efficiency, reduce operational costs, and improve safety. However, operational challenges associated with compact power equipment rentals, including maintenance, transportation, and fuel management, continue to pose challenges for market growth. Influencers like HVAC, lighting, and HVACR industries are also adopting compact power equipment to meet their energy needs. The market is expected to witness further growth with the increasing demand for eco-friendly and cost-effective power solutions.

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The market encompasses a diverse range of machinery and tools, including engine-driven and electric power tools such as drills, polishers, woodwork routers, and screw drivers. This market plays a vital role in infrastructure development and maintenance by providing lightweight, efficient solutions for construction projects and various industries. The market's size is significant, with continuous growth driven by the increasing demand for specialized equipment that offers improved performance, lower emissions, and enhanced functionality. Rental services for generators, compressors, and other power equipment are increasingly popular due to their cost-effectiveness and convenience. Equipment tracking systems and online platforms, along with mobile applications, facilitate seamless rental processes and efficient inventory management.
The transition towards electric equipment, such as those powered by batteries, electricity, and fuel cells, is gaining momentum due to their environmental benefits and the advancements in electric motors, transformers, and battery technology. Overall, the market is a dynamic and evolving landscape that caters to the ever-changing needs of various industries and construction projects.

How is this Compact Power Equipment Rental Industry segmented and which is the largest segment?

The compact power equipment rental industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Electric power tools rental
  Engine-driven power tools rental
  Pneumatic power tools


Type

  Period rental
  Rent to own
  On-demand rental


Geography

  North America

    US


  Europe

    Germany
    France


  APAC

    China
    Japan


  Middle East and Africa



  South America

By Product Insights

The electric power tools rental segment is estimated to witness significant growth during the forecast period.

The market has experienced significant growth due to the increasing focus on environmental sustainability and the reduction of carbon emissions. Electric power tools, a key segment of this market, offer lower emissions and reduced noise levels compared to engine-driven alternatives. This makes them an attractive option for urban and noise-sensitive environments, driving demand, particularly in residential and commercial settings. Electric power tools are also lighter, easier to handle, and require less maintenance, making them suitable for a wide range of users, including DIY enthusiasts, contractors, and professionals. Rental services provide an accessible solution for end-users to utilize eco-friendly equipment without the long-term commitment of ownership.

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The electric power tools rental segment was valued at USD 2.24 billion in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 31% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The North American market is driven by the growth In the construction industry, particularly In the US. Despite federal spending cuts, the industry is projected to expand due to low housing loan interest rates and a pipeline of infrastructure projects. In Canada and Mexico, similar positive trends are anticipated. Infrastructure development is a

In 2022, the German video rental market generated revenues of roughly 180 million euros, which was an increase compared to the year before.

Forecast: Market Share of Foreign-controlled Property and Casualty Insurance Companies in Germany 2024 - 2028 Discover more data with ReportLinker!

The Report Covers Europe's Residential Real Estate Market, Which is Segmented by Type (Condominiums & Apartments and Villas & Landed Houses) and Country (Germany, United Kingdom, France, and the Rest of Europe). The Report Offers Market Sizes and Forecasts in Value (USD) for all the Above Segments.