The fertility rate of a country is the average number of children that women from that country will have throughout their reproductive years. In Germany in 1800, the average woman of childbearing age would have 5.4 children over the course of their lifetime. It remained around this number until the late 1820s, when it then dropped to just under five, which was a long-term effect of the Napoleonic Period in Europe. From this point until the end of the nineteenth century, Germany's fertility rate was rather sporadic, reaching it's lowest point in 1855 with an average of 4.6 births per woman, and it's highest point in 1875 (just after the foundation of the German Empire in 1871), with an average of 5.4 live births per woman. From the beginning of the twentieth century until the end of the Second World War, Germany's fertility rate dropped from around 5 children per woman in 1900, to 1.9 in 1945. The only time where the fertility rate increased was in the inter-war years. Like other countries heavily involved in the Second World War, Germany (both East and West) experienced a Baby Boom from the late 1940s to the late 1960s, however it then dropped to it's lowest point of just 1.3 children per woman by 1995, shortly after the re-unification of Germany. In recent years, Germany's fertility rate has gradually been increasing again, and is expected to reach 1.6 in 2020, its highest rate in over forty years.

From 1950 to 2020, fertility patterns in Germany changed drastically, as women gradually had children at later stages in life. The baby boom that followed the Second World War was a unique event, but women in their twenties had the highest birth rates by a significant margin. This remained true until the 1990s, when birth rates among women in their early thirties overtook those of women aged 20-24, before having the highest birth rates in the country from around 2010 onwards. Birth rates among women in their late thirties also fluctuated over the given period, but have generally followed the trajectory of the age group below, and this age group is on course to have the second highest birth rate in Germany in the next decade.

Birth rates among teenagers have also dropped significantly, from a peak of almost 50 births per 1,000 women in 1970, to just eight births in 2020. Throughout the 2010s, birth rates among women in their early forties were actually higher than teen pregnancies; this is not only due to societal trends, but improvements in assisted reproductive technologies have increased conception rates among older age groups.

Following a spike to 2.5 children per woman in the mid-1960s (during the second wave of the post-WWII baby boom), Germany's fertility rate then fell sharply to around 1.5 children per woman in the 1970s, and it has fluctuated between 1.2 and 1.6 children per woman ever since. Germany's fertility rate has been below the natural replacement level of roughly 2.1 children per woman since 1970, meaning that long-term natural population growth is unsustainable. In fact, Germany has experienced a natural population decline in every year since 1972, and its population has only grown or been sustained at its current level through high net immigration rates.Find more statistics on other topics about Germany with key insights such as crude birth rate, life expectancy of women at birth, and total life expectancy at birth.

Between 1939 and 1950, Japan's annual fertility rate fluctuated between 3.1 and 4.4 births per woman, before spiking to 4.6 in 1947. This was the highest of the Axis powers listed, as European figures were generally much lower at this point in history. The increase in fertility that followed the Second World War was part of the global baby boom of the mid-twentieth century.

In 2021, approximately a quarter of baby boomers living in Germany believed the best deals of the year could be found during Black Friday. On the other hand, roughly a fifth of German boomers believed the few weeks after Christmas was the best time for bargains and discounts.

As of the end of 2022, nearly eight in ten German millennial shoppers had made direct purchases through social networks. Furthermore, slightly over half of Gen Z, Gen X, and baby boomers had embraced social commerce in Germany.

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Aged Care Market 2024-2028

The aged care market size is estimated to grow at a CAGR of 5.72% between 2023 and 2028. The market size is forecast to increase by USD 343.71 million. The accelerated growth of the market is due to various factors, including the rising demand for aged care services, the aging baby boomer population, and the rising adoption of eco-friendly and sustainable practices in aged care facilities.

The report offers extensive research analysis on the Aged Care Market, with a categorization based on Service, including home care, institutional care, and adult day care. It further segments the market by Type, encompassing public and private. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, the Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD million) for all the mentioned segments.

What will be the Size of the Aged Care Market During the Forecast Period?

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Aged Care Market: Key Drivers, Trends and Challenges

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

Key Aged Care Market Driver

One of the key factors driving the aged care market growth is the aging Baby Boomer population. One of the most significant demographic trends across the world in the current scenario includes the growing population of individuals aged 65 years and older. In addition, baby boomers are individuals born between 1946 and 1964. Therefore, as the number of retired Baby Boomers who are aging increases, there will be an increase in the need for nursing care.

Moreover, the obesity rate among elderly people is on the rise, which has resulted in more people facing the risk of disability and chronic diseases. Therefore, in such cases, it becomes challenging for family members to take care of their older family members. Hence, old age communities are suitable options for a comfortable and healthy life as they offer assisted living options along with certified nursing care. Thus, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Trends

A key factor shaping the aged care market growth is the technological advancements in aged care. There are several technological advancements in the e global aged care market, especially in the integration of telemedicine, wearable devices, and smart home solutions. In addition, these innovations are revolutionizing the delivery of care for aged people, empowering them to access enhanced medical support and personalized assistance while fostering independence and overall well-being.

Moreover, the widespread adoption of telemedicine is fuelling the growth of technological advances in aged care. In addition, healthcare providers are leveraging telemedicine to offer remote medical consultations, monitor chronic health conditions, and deliver timely interventions to aged people, irrespective of their geographical location. Hence, such factors are positively impacting the market which in turn drives the market growth during the forecast period.

Key Aged Care Market Challenge

Low savings of Baby Boomers are one of the key challenges hindering the aged care market growth. There is a growing number of Baby Boomers retiring each day. However, most of them do not have enough retirement funds. In addition, several individuals in the age bracket of 50-70 years lack proper retirement planning, which results in little effort to secure a comfortable life after retirement.

Moreover, the lack of adequate retirement funds will hinder investments in home care facilities, as even basic old age or aged care homes require substantial initial investments. In addition, limited financial knowledge poses a challenge in terms of the criticality of savings, especially for emergency or retirement funding. Hence, such factors are negatively affecting the market which in turn hinders the market growth during the forecast period.

Aged Care Market Customer Landscape

The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.

Global Aged Care Market Customer Landscape

Who are the Major Aged Care Market Companies?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, an

In 2024, the most popular social media network among Generation Z in Germany was Instagram, with a user share of around ** percent. YouTube and TikTok followed in second place with around ** and ** percent user shares respectively. In contrast, among Baby Boomers, Facebook was the most used social media network, with around ** percent of Boomers using the platform.

In a February 2021 survey by Statista, 36 percent of responding Baby Boomers in Germany stated that sustainability is a particularly important criteria for them when buying food and beverages. Members of the Silent Generation were least concerned with sustainability when buying food and drinks. For more information on the sustainable consumption of younger consumers please see our in-depth report on sustainable consumption of Generation Z and Millennials.

During the eighteenth century, it is estimated that France's population grew by roughly fifty percent, from 19.7 million in 1700, to 29 million by 1800. In France itself, the 1700s are remembered for the end of King Louis XIV's reign in 1715, the Age of Enlightenment, and the French Revolution. During this century, the scientific and ideological advances made in France and across Europe challenged the leadership structures of the time, and questioned the relationship between monarchial, religious and political institutions and their subjects. France was arguably the most powerful nation in the world in these early years, with the second largest population in Europe (after Russia); however, this century was defined by a number of costly, large-scale conflicts across Europe and in the new North American theater, which saw the loss of most overseas territories (particularly in North America) and almost bankrupted the French crown. A combination of regressive taxation, food shortages and enlightenment ideologies ultimately culminated in the French Revolution in 1789, which brought an end to the Ancien Régime, and set in motion a period of self-actualization.

War and peace

After a volatile and tumultuous decade, in which tens of thousands were executed by the state (most infamously: guillotined), relative stability was restored within France as Napoleon Bonaparte seized power in 1799, and the policies of the revolution became enforced. Beyond France's borders, the country was involved in a series of large scale wars for two almost decades, and the First French Empire eventually covered half of Europe by 1812. In 1815, Napoleon was defeated outright, the empire was dissolved, and the monarchy was restored to France; nonetheless, a large number of revolutionary and Napoleonic reforms remained in effect afterwards, and the ideas had a long-term impact across the globe. France experienced a century of comparative peace in the aftermath of the Napoleonic Wars; there were some notable uprisings and conflicts, and the monarchy was abolished yet again, but nothing on the scale of what had preceded or what was to follow. A new overseas colonial empire was also established in the late 1800s, particularly across Africa and Southeast Asia. Through most of the eighteenth and nineteenth century, France had the second largest population in Europe (after Russia), however political instability and the economic prioritization of Paris meant that the entire country did not urbanize or industrialize at the same rate as the other European powers. Because of this, Germany and Britain entered the twentieth century with larger populations, and other regions, such as Austria or Belgium, had overtaken France in terms of industrialization; the German annexation of Alsace-Lorraine in the Franco-Prussian War was also a major contributor to this.

World Wars and contemporary France

Coming into the 1900s, France had a population of approximately forty million people (officially 38 million* due to to territorial changes), and there was relatively little growth in the first half of the century. France was comparatively unprepared for a large scale war, however it became one of the most active theaters of the First World War when Germany invaded via Belgium in 1914, with the ability to mobilize over eight million men. By the war's end in 1918, France had lost almost 1.4 million in the conflict, and approximately 300,000 in the Spanish Flu pandemic that followed. Germany invaded France again during the Second World War, and occupied the country from 1940, until the Allied counter-invasion liberated the country during the summer of 1944. France lost around 600,000 people in the course of the war, over half of which were civilians. Following the war's end, the country experienced a baby boom, and the population grew by approximately twenty million people in the next fifty years (compared to just one million in the previous fifty years). Since the 1950s, France's economy quickly grew to be one of the strongest in the world, despite losing the vast majority of its overseas colonial empire by the 1970s. A wave of migration, especially from these former colonies, has greatly contributed to the growth and diversity of France's population today, which stands at over 65 million people in 2020.