The Germany Beauty and Personal Care Products Market Report is Segmented by Product Type (Personal Care Products and Cosmetics/Make-Up Products), Category (Premium Products and Mass Products), Ingredient Type (Natural and Organic and Conventional/Synthetic), and Distribution Channel (Specialty Retail Stores, Supermarkets/Hypermarkets, and More). The Market Forecasts are Provided in Terms of Value (USD).

The German beauty and personal care products market had an estimated size of USD 20.6 billion in 2023, and it is expected to reach USD 22.7 billion in 2030.

From 2013 to 2024, the market value for beauty and personal care in Germany fluctuated. By the end of this period, it reached more than **** billion euros. Germany is one of the leading beauty and personal care markets in Europe.

The Germany beauty and personal care market was valued at USD 25.84 Billion in 2024. The industry is expected to grow at a CAGR of 6.70% during the forecast period of 2025-2034. The increasing acceptance of personal care routines among German men has driven the market growth. The industry further experiences an increased demand for specific skincare, haircare, and grooming products, creating potential opportunities. In turn, all these factors have resulted in the market attaining a valuation of USD 49.42 Billion by 2034.

Germany Beauty & Personal Care Products Market size was valued at USD 13.2 Billion in 2024 and is projected to reach USD 18.47 Billion by 2031, growing at a CAGR of 4.2% from 2024 to 2031.

Germany Beauty & Personal Care Products Market Drivers

1. A greater emphasis on grooming oneself Demand for high-end and cutting-edge beauty products has increased as a result of consumers' increased focus on grooming and self-care due to lifestyle shifts and social media impact.
2. Organic and Natural Trends The demand for eco-friendly, cruelty-free, and chemical-free clean beauty products has surged due to growing consumer awareness of sustainable and organic products.
3. Population Ageing The need for anti-aging skincare products, serums, and treatments that target wrinkles, fine lines, and skin regeneration has increased due to Germany's ageing population.

The revenue in the beauty & personal care market in Germany was forecast to continuously increase between 2025 and 2030 by in total 2.1 billion U.S. dollars (+10 percent). After the eighth consecutive increasing year, the revenue is estimated to reach 23.11 billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the average revenue per capita in the 'Personal Care' segment of the beauty & personal care market in Japan and the revenue in the 'Baby & Child' segment of the beauty & personal care market in Poland. The Statista Market Insights cover a broad range of additional markets.

The number of users in the 'Cosmetics' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total *** million users (+***** percent). After the eleventh consecutive increasing year, the indicator is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of users of the 'Cosmetics' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.Find further information concerning the number of users in the 'Personal Care' segment of the beauty & personal care e-commerce market in India and the ARPU in the 'Personal Care' segment of the beauty & personal care e-commerce market in Japan. The Statista Market Insights cover a broad range of additional markets.

The Europe Beauty And Personal Care Products Market report segments the industry into Product Type (Personal Care Products, Cosmetic/Makeup Products), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Convenience Stores/Grocery Stores, Pharmacies/Drug Stores, Online Retail Channels, and more), Category (Mass, Premium/Luxury), and Geography (Spain, United Kingdom, Germany, France, and more).

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Beauty And Personal Care Products Market Size 2025-2029

The beauty and personal care products market size is forecast to increase by USD 54.8 billion, at a CAGR of 4.5% between 2024 and 2029.

The market is experiencing significant shifts, driven by the increasing preference for anti-pollution skincare products and the emergence of items formulated with natural ingredients. These trends reflect consumers' growing awareness of the importance of protecting their skin from environmental stressors and prioritizing health-conscious choices. However, the market also faces challenges, including concerns over the adverse health effects of chemical and synthetic ingredients. Companies must navigate this complex landscape by developing innovative solutions that cater to evolving consumer demands while ensuring product safety and efficacy. To capitalize on opportunities and mitigate challenges, businesses should focus on research and development of eco-friendly, natural formulations, and effective marketing strategies that resonate with health-conscious consumers.

What will be the Size of the Beauty And Personal Care Products Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
Request Free SampleThe personal hygiene market, encompassing shower gels, bath products, and hair styling products, among others, continues to evolve with dynamic market trends and customer preferences. Market research plays a pivotal role in understanding these shifts, providing insights into product differentiation, pricing strategies, and consumer behavior. Sustainability initiatives, such as sustainable packaging and vegan products, are gaining traction, influencing both consumer choices and regulatory compliance. Product innovation, fueled by patent protection and clinical trials, remains a key driver, with new formulations and technologies shaping the landscape. Brand awareness is bolstered through various channels, including email marketing, advertising campaigns, and digital marketing, while influencer marketing adds a personal touch to reach and engage customers. Retail sales are influenced by sales promotion and market penetration strategies, with distribution channels expanding to cater to diverse customer segments. Brand loyalty is fostered through safety standards, intellectual property protection, and content marketing, ensuring customer trust and repeat business. Organic products, natural ingredients, and essential oils are increasingly popular, driving demand for product formulation innovation. Product positioning and shelf life are critical considerations in supply chain management, with companies striving for efficiency and effectiveness. Dermatological testing and safety standards ensure product quality and effectiveness, addressing customer concerns and building trust. In the ever-changing market, companies must stay agile, adapting to emerging trends and customer preferences while maintaining regulatory compliance and fostering strong customer relationships. The personal hygiene market's continuous dynamism underscores the importance of data analytics and marketing strategies, ensuring long-term success.

How is this Beauty And Personal Care Products Industry segmented?

The beauty and personal care products industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments. ProductSkincare productsHaircare productsColor cosmeticsFragrancesOthersChannelOfflineOnlineGenderFemaleMaleUnisexGeographyNorth AmericaUSCanadaEuropeFranceGermanyUKAPACAustraliaChinaIndiaJapanSouth KoreaRest of World (ROW)

By Product Insights

The skincare products segment is estimated to witness significant growth during the forecast period.The personal hygiene market encompasses various product categories, including shower gel, bath products, hair styling products, and skincare. Market research indicates a steady growth in demand for these items, driven by consumer preferences for premium offerings and increasing awareness of personal health. Email marketing and advertising campaigns are essential tools for reaching customers, while data analytics helps manufacturers tailor their product offerings to specific consumer segments. Sustainability initiatives, such as sustainable packaging and cruelty-free products, are gaining traction. Product differentiation through innovative formulations, natural ingredients, and essential oils sets brands apart. Supply chain management and regulatory compliance are crucial for maintaining safety standards and intellectual property protection. Hair color, lip gloss, and nail polish continue to be popular categories, with brands focusing on product innovation and pricing

The revenue in the 'Personal Care' segment of the beauty & personal care market in Germany was forecast to continuously increase between 2025 and 2030 by in total *** billion U.S. dollars (+**** percent). After the eighth consecutive increasing year, the revenue is estimated to reach **** billion U.S. dollars and therefore a new peak in 2030. Find further information concerning the average revenue per capita in the 'Cosmetics' segment of the beauty & personal care market in the United States and the revenue in the 'Hair Care' segment of the beauty & personal care market in Japan. The Statista Market Insights cover a broad range of additional markets.

The number of users in the 'Beauty Tech' segment of the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total *** million users (+***** percent). After the eleventh consecutive increasing year, the indicator is estimated to reach **** million users and therefore a new peak in 2029. Notably, the number of users of the 'Beauty Tech' segment of the beauty & personal care e-commerce market was continuously increasing over the past years.Find more key insights for the number of users in countries and regions like the number of users in the beauty & personal care e-commerce market in Europe and the number of users in the beauty & personal care e-commerce market in the world. The Statista Market Insights cover a broad range of additional markets.

The retail sector for cosmetics and personal care products has had to contend with a subdued consumer climate in recent years and is facing increasing price and predatory competition from online-only retailers. The sector is characterised by the high market power of the four major players as well as strong external competition from supermarkets, discounters and online retailers. It is characterised by intense competition, which is reflected in low profit margins. Despite the difficult market conditions, cosmetics retailers offering a wide and constantly changing range of personal care and cosmetic products as well as the associated consulting services have been able to successfully hold their own in the market. Industry sales are expected to total 24.4 billion euros in 2025. This corresponds to an increase in sales of 2.3% compared to the previous year with an average annual growth rate of 2.6% between 2020 and 2025.The biggest growth driver in the current year is increasing health and environmental awareness as well as a generally high demand for care products, even with increased savings behaviour. Demand for natural cosmetic products is increasing due to rising health and environmental awareness. In addition, the importance of decorative cosmetics is growing due to the increasing use of social media, which is significantly increasing the focus on beauty ideals. The persistently high demand for cosmetics and body care products remains stable even with increased savings behaviour, as these products fulfil several roles. They are not only used for facial and body hygiene and health care, but also have a psychological benefit. This is why these products remain particularly attractive, even if consumer confidence is dampened. Another important factor for the development of sales in this sector is the net disposable income of households. Although some sector products are everyday consumer goods, demand for non-basic consumer goods and luxury brand products depends on income. Household incomes have risen recently, which has had a positive impact on the sector's sales development. The previously predominantly female target group of cosmetics retailers is increasingly being joined by men, children and young people as new target groups.IBISWorld expects industry sales to increase at an average growth rate of 1.6% per year to €26.4 billion by 2030. This is due in particular to growth drivers in the product segments of anti-ageing skincare and natural and men's cosmetics. Nevertheless, the booming internet and mail-order business as well as supermarkets and discounters are likely to intensify price and crowding-out competition in the retail sector over the next five years and inhibit sales growth somewhat.

The Beauty and Personal Care Products Market is Segmented by Product Type (Personal Care Products, Cosmetics/Makeup Products), Category (Premium Products and Mass Products), Ingredient Type (Natural/Organic, and Conventional/Synthetic), Distribution Channel (Specialty Stores, Supermarkets/Hypermarkets, Online Retail Channels and Other Channels), and Geography. The Market Forecasts are Provided in Terms of Value (USD).

The average revenue per user in the beauty & personal care e-commerce market in Germany was forecast to continuously increase between 2024 and 2029 by in total **** euro (+***** percent). According to this forecast, in 2029, the indicator will have increased for the ***** consecutive year to ****** euro. Find further information concerning the revenue in the 'Skin Care' segment of the beauty & personal care e-commerce market in Germany and the revenue in the beauty & personal care e-commerce market in Brazil. The Statista Market Insights cover a broad range of additional markets.

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Cosmetic Skin Care Market Size 2025-2029

The cosmetic skin care market size is forecast to increase by USD 101.9 billion, at a CAGR of 9.5% between 2024 and 2029.

The market is experiencing significant growth, driven primarily by the increasing population in the age group of 30-50 years. This demographic is becoming increasingly conscious of their appearance and is willing to invest in high-quality skin care products. Another key trend in the market is the growing preference for organic cosmetics and cosmeceuticals. Consumers are increasingly seeking out natural and chemical-free alternatives to traditional cosmetic products, presenting an opportunity for companies to cater to this demand. However, the high cost of cosmetic skin care products poses a significant challenge. Many consumers are price-sensitive and may opt for cheaper alternatives or go without certain products altogether.
Companies must find a way to offer affordable, high-quality options while maintaining profitability. To capitalize on market opportunities and navigate challenges effectively, cosmetic skin care companies should focus on innovation, sustainability, and consumer education. By offering unique, eco-friendly products and transparent pricing, companies can differentiate themselves and build a loyal customer base. Additionally, investing in research and development to create effective, natural alternatives to traditional cosmetic ingredients can help companies cater to the growing demand for organic and natural products. Overall, the market is dynamic and presents both opportunities and challenges for companies. By staying informed of market trends and consumer preferences, and adapting to changing market conditions, companies can position themselves for success.

What will be the Size of the Cosmetic Skin Care Market during the forecast period?

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The market continues to evolve, driven by consumer demand for effective and innovative solutions tailored to diverse skin types and concerns. Skincare regimens encompassing various ingredients, such as glycolic acid and vitamin C, have gained popularity, addressing issues like acne-prone skin, dryness, and aging. Skincare education plays a crucial role in this dynamic landscape, shaping consumer preferences and expectations. Innovations in skincare technology, such as LED light therapy and skincare devices, have revolutionized home-based treatments, offering convenience and efficacy. Natural skincare, vegan, cruelty-free, and organic options have also risen in prominence, reflecting growing consumer consciousness. Skincare ratings and reviews influence purchasing decisions, with transparency in skincare formulation and ingredients becoming increasingly important.

Eye creams, facial oils, and lip balms cater to specific needs, while facial massage and skincare subscription boxes add value to the overall routine. Marketing strategies adapt to these trends, focusing on targeted messaging and personalized recommendations. Skincare retail channels continue to expand, offering a wide range of options for consumers. The skincare industry's continuous evolution reflects the ongoing quest for optimal skin health and beauty.

How is this Cosmetic Skin Care Industry segmented?

The cosmetic skin care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Face skincare products
  Body skincare products
  Others


Distribution Channel

  Offline
  Online


End User

  Women
  Men


Price Point

  Mass
  Premium


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The face skincare products segment is estimated to witness significant growth during the forecast period.

The skincare market continues to evolve, with face skincare products remaining a dominant segment. These include topical creams, lotions, toners, exfoliators, and serums designed for anti-aging, skin-whitening, and sun protection. Face skincare products cater to various skin types, such as dry, oily, sensitive, and combination. Skincare trends favor natural and organic formulations, with an increasing demand for vegan and cruelty-free options. Skincare education plays a crucial role, driving innovation and consumer awareness. Glycolic acid, a popular active ingredient, is used in exfoliating toners and peels to improve skin texture and reduce fine lines. Vitamin

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Personal Care Market Size 2024-2028

The personal care market size is forecast to increase by USD 167.2 billion, at a CAGR of 6.03% between 2023 and 2028.

The market is experiencing significant growth due to the increasing number of consumers, both male and female, prioritizing self-care and opting for an expansive range of personal care products. This trend is further fueled by the influence of social media and blogging, which has created a culture of sharing beauty tips and product recommendations. However, this market faces challenges, primarily the high cost of natural and organic personal care products. Manufacturers must navigate this obstacle by offering affordable alternatives or partnering with suppliers to source cost-effective, eco-friendly ingredients. Notably, the skincare segment continues to dominate the market, driven by the rising awareness of the importance of skin health and the availability of advanced technologies.
In the realm of hair care, the demand for organic and natural shampoos and conditioners is on the rise, as consumers become more conscious of the potential health risks associated with synthetic ingredients. Lastly, the makeup industry remains a key player, with a growing emphasis on clean beauty and sustainable practices. Companies that can effectively address the challenges of affordability and sustainability while catering to evolving consumer preferences will be well-positioned for success in the market.

What will be the Size of the Personal Care Market during the forecast period?

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The market continues to evolve, shaped by dynamic consumer behavior and technological advancements. Cruelty-free products have gained significant traction, with an increasing number of consumers prioritizing ethical sourcing and production methods. In the realm of men's grooming, traditional shaving cream is being challenged by innovative alternatives, such as electric razors and shaving subscriptions. Virtual reality technology is revolutionizing hair styling, allowing customers to experiment with different looks before committing. Influencer marketing and social media platforms are transforming the way brands connect with consumers. Body care trends focus on natural and organic products, catering to various skin concerns and types.

Competitor analysis is crucial in this competitive landscape, with companies continually striving to differentiate through product efficacy, customer experience, and pricing strategies. Augmented reality is playing a role in enhancing the shopping experience, enabling consumers to virtually test products before purchase. Product safety and allergy testing are essential considerations, ensuring consumer trust and satisfaction. Oral care, sun care, and personalized skincare are other sectors experiencing growth, driven by consumer demand for comprehensive self-care solutions. Brand loyalty is fostered through content marketing and data analytics, allowing companies to tailor their offerings and engage with their audience effectively. Machine learning and AI are being integrated into various aspects of the industry, from product development to customer service.

The market is a vibrant and ever-changing landscape, with ongoing innovation and adaptation to consumer preferences and technological advancements. From body wash and bath & shower products to hair color and dental floss, the sector continues to evolve, offering a wealth of opportunities for businesses and consumers alike.

How is this Personal Care Industry segmented?

The personal care industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Distribution Channel

  Offline
  Online


Product

  Skincare products
  Haircare products
  Color cosmetics
  Oral care products
  Others


Consumer Type

  Men's Grooming
  Women's Care
  Baby Care
  Senior Care


Ingredient Focus

  Natural/Organic Products
  Vegan Products
  Sustainable Packaging
  Cruelty-Free Products


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is characterized by various trends and dynamics, with consumer behavior playing a significant role in shaping market patterns. Predictive modeling helps businesses anticipate consumer preferences, enabling them to ta

The global market size of Online Beauty and Personal Care is $XX million in 2018 with XX CAGR from 2014 to 2018, and it is expected to reach $XX million by the end of 2024 with a CAGR of XX% from 2019 to 2024.
Global Online Beauty and Personal Care Market Report 2019 - Market Size, Share, Price, Trend and Forecast is a professional and in-depth study on the current state of the global Online Beauty and Personal Care industry. The key insights of the report:
1.The report provides key statistics on the market status of the Online Beauty and Personal Care manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report presents the company profile, product specifications, capacity, production value, and 2013-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report estimates 2019-2024 market development trends of Online Beauty and Personal Care industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report makes some important proposals for a new project of Online Beauty and Personal Care Industry before evaluating its feasibility.
There are 4 key segments covered in this report: competitor segment, product type segment, end use/application segment and geography segment.
For competitor segment, the report includes global key players of Online Beauty and Personal Care as well as some small players.
The information for each competitor includes:
* Company Profile
* Main Business Information
* SWOT Analysis
* Sales, Revenue, Price and Gross Margin
* Market Share

For product type segment, this report listed main product type of Online Beauty and Personal Care market
* Product Type I
* Product Type II
* Product Type III

For end use/application segment, this report focuses on the status and outlook for key applications. End users sre also listed.
* Application I
* Application II
* Application III

For geography segment, regional supply, application-wise and type-wise demand, major players, price is presented from 2013 to 2023. This report covers following regions:
* North America
* South America
* Asia & Pacific
* Europe
* MEA (Middle East and Africa)
The key countries in each region are taken into consideration as well, such as United States, China, Japan, India, Korea, ASEAN, Germany, France, UK, Italy, Spain, CIS, and Brazil etc.

Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
We also can offer customized report to fulfill special requirements of our clients. Regional and Countries report can be provided as well.

This statistic displays the leading five beauty and personal care markets in Europe, ranked by market share, in 2023. In the year 2023, Germany had the largest beauty and personal care market in Europe, standing at a value of about ** percent of the market share in Europe.

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Personal Care Ingredients Market Size 2024-2028

The personal care ingredients market size is forecast to increase by USD 3.04 billion at a CAGR of 4.2% between 2023 and 2028.

The market is experiencing significant growth due to several key factors. The increasing demand for multifunctional personal care products is driving market expansion. Consumers are seeking products that offer multiple benefits, leading companies to innovate and launch new offerings. Another trend influencing the market is the growing focus on new product launches. However, stringent government regulations on cosmetic products and their ingredients pose a challenge. companies must ensure compliance with these regulations to maintain market presence and consumer trust. Additionally, the shift towards natural and organic personal care products is gaining momentum, necessitating the use of natural ingredients in personal care formulations. These trends and challenges are shaping the future of the market.

What will be the Size of the Personal Care Ingredients Market During the Forecast Period?

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The market encompasses a wide range of substances used in the formulation of cosmetic products, including surfactants, rheology modifiers, emulsifiers, and emollients. Market dynamics are influenced by various factors, such as purchasing power, raw material prices, and consumer preferences. For instance, there is a growing demand for organic and natural ingredients in response to the clean beauty movement. Skin care and emollient products are popular categories, with a focus on moisturizing and skin-conditioning properties.
Viscosity regulation is another key consideration for personal care formulations, achieved through the use of both organic and inorganic rheology modifiers. However, concerns over health risks associated with petrochemical-derived ingredients and synthetic chemicals continue to shape market trends.Multifunctional cosmetic ingredients and concentrated shampoos are also gaining traction in the premium cosmetics sector. Despite these trends, the use of toxic wastes and skin irritants remains a concern for some consumers.

How is this Personal Care Ingredients Industry segmented and which is the largest segment?

The personal care ingredients industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

Product

  Surfactants
  Conditioning agents
  Emollients
  Control agents
  Others


Application

  Skin care
  Cosmetics
  Hair care
  Oral care
  Others


Geography

  APAC

    China
    India


  Europe

    Germany
    France


  North America

    US


  South America



  Middle East and Africa

By Product Insights

The surfactants segment is estimated to witness significant growth during the forecast period.

Personal care ingredients, including surfactants, rheology modifiers, emulsifiers, and emollients, significantly contribute to the development of various cosmetic and skincare products. Surfactants, such as anionic, cationic, nonionic, and amphoteric types, play a pivotal role in personal care formulations by reducing surface tension and enhancing cleansing and foaming properties. Anionic surfactants, like sodium lauryl sulfate, are commonly used in shampoos and body washes due to their strong cleansing power and abundant foam production. Rheology modifiers, including organic and inorganic types like xanthan gum and guar gum, are added to personal care products to modify their viscosity and texture, ensuring optimal application and user experience.

Emulsifiers, such as polysorbates and lecithin, are essential in creating stable emulsions in cosmetics and skincare formulations, allowing for the even distribution of water and oil components. Emollients, like fish oil and shea butter, provide skin-conditioning benefits by moisturizing and soothing the skin. The market is influenced by various factors, including purchasing power, raw material prices, and climatic conditions. The clean beauty movement and increasing consumer awareness of health risks associated with petrochemical-derived ingredients have led to a growing demand for natural and organic ingredients. Multifunctional ingredients, such as protein-based ingredients and conditioning polymers, offer cost-effective solutions for formulating high-performance personal care products.

The market includes a wide range of products, from shampoos and conditioners to lotions, creams, and makeup. Concentrated shampoos and premium cosmetics cater to the growing demand for eco-friendly and sustainable products. Toxicity concerns and the availability of solvent-based alternatives have led to the development of milder, sulfate-free anionic surfactants and anti-microbial products. Anti-agi

In 2024, the German market for beauty, make-up and skin care preparations increased by 33% to $1.2B for the first time since 2020, thus ending a three-year declining trend. Over the period under review, consumption showed a relatively flat trend pattern. Consumption of peaked at $1.4B in 2017; however, from 2018 to 2024, consumption failed to regain momentum.