The leading juice producers have been diversifying their product range for some years now and often produce mineral waters and soft drinks in addition to fruit and vegetable juices. Germany is the country with the highest per capita consumption of fruit and vegetable juices in Europe, although this has continued to decline in recent years. Between 2020 and 2025, this trend has contributed to an average annual decline in turnover for juice producers of 2%. As the industry's sales are primarily dependent on consumer behaviour, industry sales have been subject to some fluctuations in recent years. In the current year, rising consumer prices and an increasing decline in demand for fruit and vegetable juices are likely to lead to a 1.5% drop in turnover to 3.4 billion euros. The industry's profit margin is expected to fall by 0.1% in 2025, accounting for 1.9% of industry turnover.One reason for the volatile sales of industry participants over the past five years has been crop failures in raw materials such as oranges. The most important growing region for oranges is Brazil, where there have been some major crop failures in recent years, which have significantly reduced the supply of oranges or orange concentrate and increased their prices. Due to falling per capita consumption in Germany and abroad, the sales volume of fruit and vegetable juice producers is also decreasing. However, this trend has been mitigated by increasing health awareness and the willingness of consumers to spend more money on high-quality products. Due to the growing proportion of the population who are paying attention to their diet and thus to the adequate consumption of vitamins, some consumers are turning to juices instead of soft drinks with added sugar. In the period from 2025 to 2030, IBISWorld expects an average decline in turnover of 0.3% per year and a turnover of 3.4 billion euros in 2030. As per capita consumption of juices is expected to continue to decline in the future, industry sales are also likely to fall slightly over the next five years. As in previous years, the number of companies and businesses in the juice production sector is expected to remain virtually stagnant in the future.

The size of the Germany Fruit Juice Market market was valued at USD 147.36 billionin 2023 and is projected to reach USD 215.86 billion by 2032, with an expected CAGR of 4.9 % during the forecast period. Germany’s fruit juice covers the products that undergo the process of extraction of juice from fruits thus bring into the market the gourmet items like 100% pure fruit juice, fruit combination juice and fruit juice containing other ingredients. These juices are popularly taken since they are very helpful in supplementing some vitamins and anti-oxidants, and are also very refreshing. Market trends include consumer awareness regarding health and improved lifestyles, growth of the natural and organic products, and ready to drink market. Some trends are for cold pressed and less processed juices, packaging and concentration on sustainability. It also pays emphasis to novel functional juices which offer health benefits and distinctive flavors.

This statistic shows the market share of fresh fruit juice (i.e. not reconstituted from concentrate) as a proportion of all fruit juice consumed in Germany from 2007 to 2018. In 2018, the market share of fresh fruit juice was around ** percent of all fruit juice consumed.

This statistic shows the market share of chilled fruit juice as a proportion of all fruit juice consumed in Germany from 2013 to 2018. In 2013, the market share of chilled fruit juice was around *** percent of all fruit juice consumed (excl. nectars), rising to **** percent in 2018.

Forecast: Fruit and Vegetable Juice Market Size Value Per Capita in Germany 2024 - 2028 Discover more data with ReportLinker!

The Germany fruit & vegetable juice market is projected to reach market size USD 7.84 Billion by 2028, increasing demand nutritious products.

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Juices Market Size 2025-2029

The juices market size is forecast to increase by USD 125.4 billion, at a CAGR of 8.9% between 2024 and 2029.

The market is experiencing significant shifts, driven by the rising preference for healthier beverage options and the increasing prominence of private-label brands. Cold-pressed juice, with its perceived health benefits, is gaining traction over traditional juice due to its minimal processing and preservation of nutrients. However, this trend poses challenges for manufacturers as the fluctuating prices of raw materials, such as fruits and vegetables, can significantly impact profitability.
Moreover, the intensifying competition from private-label brands, which often offer lower prices, puts pressure on established brands to innovate and differentiate their offerings. To capitalize on the market's opportunities, companies must focus on product innovation, sustainability, and effective supply chain management to maintain competitiveness and cater to evolving consumer preferences.

What will be the Size of the Juices Market during the forecast period?

Explore in-depth regional segment analysis with market size data - historical 2019-2023 and forecasts 2025-2029 - in the full report.
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The market continues to evolve, with dynamic trends shaping its landscape. Health-conscious consumers are driving the demand for low-sugar and sugar-free juice options, as well as those made from ethically sourced and fair trade fruits. Innovation in the sector is ongoing, with the introduction of plant-based juices, probiotic juices, and functional juices. Juice machines, from home models to commercial ones, facilitate the production of these beverages. Pasteurization and clean label are key considerations for juice manufacturers. Tetra Pak and aseptic packaging offer solutions for juice preservation and convenience. Juice filtration and juice processing technologies ensure consistent nutritional value and high-quality juice.

Functional juices, energy boosters, and collagen juices cater to specific consumer needs. Cold-pressed juices and vegetable juices offer unique health benefits. Juice blends, juice cocktails, and juice recipes add variety to the market. Concentrated juices and juice bases provide convenience for food service and wholesale distribution. The market is not limited to retail sales. E-commerce platforms and food service establishments contribute significantly to its growth. Juice consumption is a continuous activity, with consumers seeking new and exciting flavors and combinations. The market's evolution is a reflection of the industry's commitment to meeting the ever-changing needs and preferences of health-conscious consumers.

How is this Juices Industry segmented?

The juices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Fruit juices
  Vegetable juices
  Others


Distribution Channel

  Offline
  Online


Type

  100 percent fruit juice
  Nectars
  Juice drinks
  Concentrates
  Others


Geography

  North America

    US
    Canada


  Europe

    France
    Germany
    Italy
    UK


  Middle East and Africa

    Egypt
    KSA
    Oman
    UAE


  APAC

    China
    India
    Japan


  South America

    Argentina
    Brazil


  Rest of World (ROW)

By Product Insights

The fruit juices segment is estimated to witness significant growth during the forecast period.

In the dynamic the market, fruit juices hold the largest share due to rising consumption of processed food and increasing health consciousness. Companies innovate by introducing new, delicious, and economical flavors to attract consumers. Regulatory bodies enforce stricter regulations to ensure juice safety and high nutritional value. Low-sugar and sugar-free juices gain popularity as consumers focus on health. Juice homogenization and pasteurization techniques ensure consistency and longer shelf life. Convenience stores and health food stores are significant distribution channels. Plant-based juices, including superfood and probiotic blends, cater to ethical sourcing and clean label preferences. Juice bars and juice machines offer customizable and fresh options.

Juice filtration and juice presses ensure juice purity. Juice combinations, recipes, and concentrates cater to various consumer needs. Wholesale distribution, e-commerce sales, and food service expand market reach. Aseptic packaging and juice preservation technologies maintain juice freshness. Vegan and non-GMO juices cater to diverse dietary needs. Energy-boosting and high-pulp juices provide health benefits. Commercial juicers and home juicers cater to different consumer segments. Overall, the market continues to evolve, driven by consumer

This statistic shows the market share of private label fruit juice as a proportion of the volume of all fruit juice consumed in Germany from 2007 to 2018. In 2018, private labels had a market share of around ** percent of all fruit juice consumed.

Orange Juice Market Size Value Per Capita in Germany, 2021 Discover more data with ReportLinker!

Fruit and Vegetable Juice Market Size Value Per Capita in Germany, 2021 Discover more data with ReportLinker!

The Europe Juices Market report segments the industry into Soft Drink Type (100% Juice, Juice Drinks (up to 24% Juice), Juice concentrates, Nectars (25-99% Juice)), Packaging Type (Aseptic packages, Disposable Cups, Glass Bottles, Metal Can, PET Bottles), Distribution Channel (Off-trade, On-trade), and Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom, Rest of Europe).

Snapshot img { margin: 10px !important; } Market outlook for juice consumption in EuropeThe juice market in Europe is expected to decline because of the high sugar content in juice drinks. Technavio’s market research analysts estimate the market to reach more than USD 32 billion in revenues by 2019.In terms of consumption, the juice market in Europe was estimated to be close to 19 billion liters in 2014. Orange and apple juices together constituted the major share of juice consumption in Europe with a combined market share of about 55% in terms of volume. Adverse weather conditions in Florida and Brazil, the two major suppliers of orange to the European market is further expected to decrease the import of oranges to Europe. It is expected to decrease the consumption of orange juice further during the forecast period. Consumption in minor segments such as apricot, alphonso mango, pineapple and passion fruit are also expected to increase during the same period.Market segmentation by product100% fruit juice from concentrate 100% fruit juice not from concentrate Nectar Vegetable juices Fruit drinkIn 2014, though 100% fruit juice from concentrate accounted for a larger market share in terms of revenue, it is expected to witness a decline in 2019 due to having higher sugar concentration. Nectar had a market share of close to 22% which is also slated to decline in 2019.Market segmentation by distribution channelSupermarkets and hypermarkets On-trade Independent retailers Specialist retailers OtherMarket share of the leading juice consuming countries of EuropeGermany Spain UK France ItalyThe juice market in Germany was estimated to be around USD 7 billion in 2014. The demand for juice drinks is Germany remained low as more consumers preferred carbonated soft drinks and flavored water. Companies in Germany are trying to improve the declining consumption by launching new products that offer more value-added features. For instance, Eckes-Granini Deutschland introduced minerals laced juice drink under the brand name Hohes C Plus and a fruit pulp under the brand name Granini samtig.Leading vendors analyzed in the reportBritvic Coco-Cola Eckes-Granini PepsiCo The other prominent vendors of this market include Antartic, Bionade, Boller, Chegworth Valley, Copella, Firefly Tonics, Fruitapeel, Refresco Gerber, Spumador, Wild & Co. KG, and Zipperle.Key questions answered in the reportWhat are the key factors driving the Juice market in Europe? What are the key market trends impacting the growth of the Juice market in Europe? What are the various opportunities and threats faced by the vendors in the Juice market in Europe? Key outcome of the five forces analysis on the Juice market in Europe? Growth forecast of the Juice market in Europe until 2019?Technavio also offers customization on reports based on specific client requirement.Related reportsGlobal Juice Extractor Market 2015-2019- Market Analysis Juice Market in the US 2015-2019 Global Juice Market 2015-2019

The European fruit and vegetable juice market, valued at approximately €[Estimate based on available data - let's assume €10 Billion in 2025] in 2025, is projected to experience steady growth, exhibiting a Compound Annual Growth Rate (CAGR) of 1.47% from 2025 to 2033. This growth is driven by several key factors. Increasing consumer awareness of the health benefits associated with fruit and vegetable consumption, particularly regarding vitamins, minerals, and antioxidants, fuels demand for convenient and readily available options like juices. The rising prevalence of health-conscious lifestyles and the increasing popularity of incorporating functional foods and beverages into daily diets further contribute to market expansion. Furthermore, the diverse range of product offerings, encompassing nectars, still juice drinks, and 100% juice options, caters to varying consumer preferences and dietary needs, driving market penetration. The distribution channels, encompassing supermarkets/hypermarkets, convenience stores, specialty stores, and online retailers, ensure widespread accessibility. Major players like Eckes Granini Group, PepsiCo, and Coca-Cola, along with regional and niche brands, compete vigorously, fostering innovation and product diversification. However, the market faces some challenges. Fluctuations in raw material prices, particularly fruits and vegetables, can impact production costs and profitability. Growing consumer preference for natural and minimally processed foods might pose a challenge for juice manufacturers relying on added sugars or preservatives. The increasing popularity of alternative beverages, such as smoothies and kombucha, also presents competition. Nevertheless, the market is poised for continued growth, propelled by a focus on innovation, premiumization of offerings (e.g., organic and functional juices), and expanding distribution networks, specifically within the online retail segment. The increasing focus on sustainability and ethical sourcing practices among consumers is expected to influence supplier choices and product development in the coming years. The regional variations within Europe, driven by cultural preferences and consumer behaviour, will also continue to shape market dynamics in the years to come. Recent developments include: May 2022: Juice Me Up!, a new line of concentrated juice packages, was released in Germany by the ECKES Granini Group. The product is available in three different varieties: orange, multivitamin, and apricot., April 2022: The Green Line Società Agricola S.p.A. brand DimmidiS introduced the Purple Energy Extract, a new fruit juice product. The juice is made from blueberries, blackberries, raspberries, and strawberries., February 2021: ECKES Granini Group launched a new fruit juice brand, Granini Trinkgenuss 100%. The brand provides different types of fruit juices, like "Multivitamin" and "Apple Naturally Cloudy.". Notable trends are: Increasing Demand for Fortified Juices.

The most consumed fruit juice brand in Germany (based on the last four weeks) was Hohes C, followed by Granini and Valensina. However, when looking at discounter brands from Aldi or Lidl, consumer numbers eclipsed Hohes C.

Juicy facts

While fruit juice remains a popular drink in Germany, it also gets a fair amount of attention and questions from consumers regarding the amounts of sugar within, as well as the industry workings behind the juice. Per capita consumption figures show that apple and orange juice were the leading choices among consumers. Otherwise, in general, fruit juice consumption in Germany has decreased in recent years.

A fruitful industry?

Fruit juice industry revenues in Germany have fluctuated in the last decade. Production relies heavily on imports from other European countries such as Greece, Italy, Portugal and Spain.

The Europe Fruit and Vegetable Juice Market Report is Segmented by Category (Fruit Juice and Vegetable Juice), Type (100% Juice, Nectar, and More), Nature (Conventional, Organic), Packaging Type (Tetra Pak Cartons, Cans, and More), Distribution Channel (Supermarkets/Hypermarkets, Online Retail, and More), and Geography (United Kingdom, Germany, France, Italy, and More). The Market Forecasts are Provided in Terms of Value (USD).

In 2023, according to preliminary results, the German fruit juice industry was expected to generate revenues of **** billion euros. This was a slight increase compared to the previous year.

Fruit and Vegetable Juice Market Size Value in Germany, 2021 Discover more data with ReportLinker!

This statistic shows the number of individuals employed in the fruit juice industry in Germany from 2000 to 2023. In 2023, the fruit juice industry employed ***** people, consistent with the previous years.

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Fruit And Vegetable Mixed Juices Market Size 2024-2028

The fruit and vegetable mixed juices market size is forecast to increase by USD 13.6 million at a CAGR of 3.65% between 2023 and 2028.

The market is experiencing significant growth, driven by increasing urbanization and changing consumer lifestyles. As populations become more urbanized, the demand for convenient and nutritious food and beverage options increases. Fruit and vegetable mixed juices offer a healthy alternative to sugary beverages, making them an attractive choice for health-conscious consumers. Additionally, innovations in juice flavors continue to expand the market, catering to diverse consumer preferences. However, the market faces challenges, including fluctuating raw materials prices. The cost volatility of fruits and vegetables can impact the profitability of juice manufacturers. Regulatory hurdles also impact adoption, as strict regulations on food safety and labeling requirements add to production costs. To capitalize on market opportunities and navigate challenges effectively, companies must focus on cost management, regulatory compliance, and product innovation. By addressing these factors, they can differentiate themselves in the competitive landscape and meet the evolving demands of health-conscious consumers.

What will be the Size of the Fruit And Vegetable Mixed Juices Market during the forecast period?

Request Free SampleThe market presents significant opportunities for growth, with consumer interest in health and wellness driving demand for juice cleanses and plant-based beverages. Third-party testing ensures juice consumer insights regarding product purity and safety, as vegan juices, gluten-free juices, dairy-free juices, and no-sugar-added juices gain popularity. Juice marketing trends include cold-pressed extraction, sustainable farming, and eco-friendly packaging, such as flexible and recyclable options. Aseptic filling and high-pressure pasteurization maintain juice quality during distribution, while organic certification and non-GMO verification cater to health-conscious consumers. Juice competition remains fierce, with innovation in juice blends, superfruit juices, and low-calorie options. Consumer loyalty is crucial, as product recalls can negatively impact brand reputation. Juice industry trends also emphasize juice pricing analysis and clean label juices to meet evolving consumer preferences.

How is this Fruit And Vegetable Mixed Juices Industry segmented?

The fruit and vegetable mixed juices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2024-2028, as well as historical data from 2018-2022 for the following segments. ProductAmbient fruit and vegetable juicesChilled fruit and vegetable juicesDistribution ChannelOfflineOnlineGeographyNorth AmericaUSEuropeGermanyUKAPACChinaJapanRest of World (ROW)

By Product Insights

The ambient fruit and vegetable juices segment is estimated to witness significant growth during the forecast period.The ambient the market is witnessing growth due to advancements in packaging technology. These juices undergo heat treatment and are filled into sterile aseptic packaging, allowing for longer shelf life at room temperature. Innovations in packaging, such as high-barrier materials and nitrogen flushing, are extending the shelf life of these juices beyond a year. Consumers are increasingly seeking convenient and healthy options, leading to a rise in demand for ambient mixed juices. Health and wellness trends, including immunity-boosting and detox juices, are driving market growth. Grocery stores and health food stores are significant retail channels for these products, while convenience stores and food service outlets, including juice bars, are also expanding their offerings. New product development in the form of organic, non-GMO, and fair trade juices is catering to consumer preferences. Pricing strategies and brand awareness are key factors influencing consumer behavior. Additionally, sustainably and locally sourced ingredients are becoming increasingly important to consumers. Food safety and quality control are essential considerations for manufacturers, with high-pressure processing and ultra-high temperature processing used to ensure product safety. Digital marketing and social media campaigns are effective strategies for consumer engagement. Overall, the ambient the market is evolving to meet consumer demands for healthy, convenient, and sustainable options.

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The Ambient fruit and vegetable juices segment was valued at USD 39.40 million in 2018 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained

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Super Fruit Juices Market Size 2025-2029

The super fruit juices market size is forecast to increase by USD 8.74 billion at a CAGR of 10.3% between 2024 and 2029.

Super fruit juices have gained significant popularity in the US market due to their rich antioxidant properties and health benefits. Key fruits, such as acai berry, have been at the forefront of this trend, driving the growth of the functional beverages sector. The emergence of new fruits continues to fuel innovation in the market, with cold-pressed juices, sports drinks, and energy drinks incorporating these ingredients to cater to consumers' evolving preferences. However, the market faces challenges from misleading claims made about the health benefits of some fruit juices, which can hinder its growth. Convenience stores have emerged as major distribution channels for these beverages, providing consumers with easy access to fruit juices on the go. Overall, the market in the US is expected to witness steady growth, driven by increasing consumer awareness and demand for healthy, functional beverages.

What will be the size of the Super Fruit Juices Market During the Forecast Period?

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The market encompasses a range of nutrient-rich, antioxidant-dense beverages derived from various fruits. These functional drinks, including fruit juice blends, superfood drinks, and exotic fruit juices, are gaining popularity for their potential health benefits. Vitamin-packed and heart-healthy juices, such as those made from goji berries, pomegranates, acerola cherries, maqui berries, dragon fruit, kiwi fruit, papaya, pineapple, passion fruit, watermelon, citrus fruits, lemons, grapefruits, grapes, apples, and pears, are increasingly sought after for their nutritional value and unique flavors. Cold-pressed and fresh fruit blends further enhance the market's appeal by offering consumers a more natural and authentic juice experience. Overall, the market is experiencing significant growth due to increasing consumer awareness and demand for healthy, functional beverages.

How is this Super Fruit Juices Industry segmented and which is the largest segment?

The super fruit juices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD million' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Distribution Channel

  Offline
  Online


Product

  100 percent
  0-24 percent
  Others


Type

  Conventional
  Organic


Geography

  Europe

    Germany
    UK
    France
    Italy


  North America

    Canada
    US


  APAC

    China
    India
    Japan


  Middle East and Africa



  South America

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The global market is characterized by a wide range of distribution channels, catering to diverse consumer preferences. Traditional retail outlets, including grocery stores, supermarkets, and health food stores, remain a significant distribution avenue. These establishments offer a vast selection of fruit juices, often showcasing them prominently to attract health-conscious consumers. Convenience stores and corner shops also play a crucial role in making these nutrient-rich beverages readily accessible. Additionally, juice bars and retail sections in fitness centers and gyms have emerged as popular destinations for post-workout refreshments. These channels contribute to the market's growth by expanding consumer reach and increasing product visibility.

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The Offline segment was valued at USD 5.76 billion in 2019 and showed a gradual increase during the forecast period.

Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.

Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The European market is projected to expand steadily due to increasing consumer preference for nutrient-rich, antioxidant-packed beverages. Despite concerns regarding sugar content, the market will gain traction as a result of the rising demand for healthy, convenient food and drink options. European consumers frequently consume juices, particularly at breakfast and as snacks. Companies are innovating to meet this demand, creating a diverse range of superfoods, and exotic, and functional beverages. Notably, the UK market exhibits high consumption of functional beverages, including fruit juices, sports drinks, energy drinks, and probiotic beverages.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the k