In 2024, based on preliminary figures, the German retail sector recorded around ***** billion euros in sales revenue. Retail purchasing power and revenue per inhabitant differed somewhat by federal state.

This statistic shows data on the market share of department stores in the retail trade sector in Germany from 2000 to 2023. In 2023, department stores had a market share of roughly *** percent in German retail trade.

The situation of the retail sector in Germany is largely determined by the income of private households, the level of private consumer spending and the development of consumer prices and the economy as a whole. Over the past five years, retail sales have increased at an average annual rate of 1%, meaning that they are likely to total 741.4 billion euros in the current year. This also corresponds to a slight increase of 0.4% compared to 2023. The increase in sector turnover since 2019 is mainly due to the strong growth in online and mail order sales at the beginning of the past five-year period, which at the same time posed major challenges for brick-and-mortar retail. High rents and energy prices have placed an additional burden on bricks-and-mortar retailers in recent years and reduced the profit margins of smaller players in the sector. Brick-and-mortar retailers are increasingly being forced to improve their traditional sales concept and expand it with digital channels in order to avoid being left behind in the competition with online-only retailers.Although IBISWorld expects an increase in average net household income and consumer spending in the current year, the resulting growth in the retail sector is likely to be dampened by continued high consumer prices. Online consumer spending is also likely to increase this year, which should have a positive impact on retailers with their own online platforms as well as pure mail order and online retailers. In the next five years, falling inflation, the expected normalisation of energy and material prices and the continued rise in net household incomes should ensure growth in retail sales. Online retail is also likely to accelerate its expansion and make a significant contribution to sales growth. Turnover in the sector is expected to increase by an average of 0.9% per year and reach a value of 774.6 billion euros in 2029.

In the German Retail Market At present, the German company Nolte Kitchen is well known for producing high-quality kitchen cabinets and solutions.

The Germany big data analytics in retail market was valued at USD 492.04 Million in 2024. The industry is expected to grow at a CAGR of 11.20% during the forecast period of 2025-2034 to attain a valuation of USD 1422.49 Million by 2034.

Germany Big Data Analytics in Retail Market was valued at USD 310 Million in 2023 and is expected to reach USD 638 Million by 2029 with a CAGR of 12.63% during the forecast period.

The Germany refurbished retail market size reached nearly USD 2940.73 Million in 2024. The market is estimated to grow at a CAGR of 14.50% during 2025-2034 to reach a value of USD 11389.64 Million by 2034.

This statistic shows the market share of non-chain specialist retailers in the retail trade sector in Germany from 2000 to 2023. In 2023, independent specialist retailers had a market share of around **** percent in German retail trade.

Germany’s smart retail industry is set to grow at a 24.18% CAGR from 2025 to 2030, as retailers embrace digitization to improve customer experiences and operational efficiency.

The German e-commerce market, valued at approximately €XX million in 2025 (assuming a logical extrapolation from the provided CAGR and market size data), is experiencing robust growth, fueled by a compound annual growth rate (CAGR) of 11.20%. This expansion is driven by several key factors. Increased internet and smartphone penetration across Germany, coupled with a growing preference for online shopping convenience, particularly among younger demographics, are significant contributors. Furthermore, the rise of omnichannel strategies, where businesses integrate online and offline sales, enhances customer reach and satisfaction. The strong logistics infrastructure in Germany, facilitated by reliable delivery services and efficient warehousing solutions, further supports this growth. Specific segments like fashion and apparel, consumer electronics, and beauty and personal care products continue to demonstrate strong performance, while the food and beverage sector exhibits promising growth potential, driven by online grocery delivery services and increasing consumer demand for convenience. However, challenges persist, including rising competition, the need for effective cybersecurity measures to protect customer data, and the need for businesses to adapt to ever-evolving consumer preferences and technological advancements.
The market is segmented primarily by B2C and B2B e-commerce activities. Major players like Amazon.de, eBay.de, Zalando SE, and Otto GmbH dominate the B2C landscape, while a dynamic array of smaller businesses and specialized retailers also thrive. Competition is fierce, requiring companies to constantly innovate and adapt their offerings to maintain market share. The B2B segment shows strong potential for growth due to increasing digitalization across various industries and the adoption of online procurement platforms. Geographic distribution of e-commerce activity is relatively even across Germany, reflecting the nation's well-developed infrastructure and consumer base. Looking ahead, the German e-commerce market is projected to continue its upward trajectory, with potential for further segmentation based on niche markets and the emergence of innovative business models. Maintaining competitiveness in this dynamic sector will require companies to prioritize efficient supply chain management, targeted marketing strategies, and personalized customer experiences. Recent developments include: February 2022 - Amazon announced opening a new German logistics center in Kaiserslautern, Rhineland-Palatinate, which is scheduled to start operations in autumn 2022. With the new logistics center, Amazon will create more than 1,000 attractive jobs within the first year of operation and offer competitive wages and benefits. Amazon continues to expand its German logistics network to meet customer demand and expand product selection., January 2022 - Zalando, one of the leading European online platforms for fashion and lifestyle, announced to expand its assortment with Apple and Beats products in Austria, Germany, France, Italy, and Switzerland. With this new update, the customers will be able to discover Apple Watch, AirPods, HomePods, and Apple accessories in the Tech Accessories & Audio section of Zalando's store starting from February 2nd., September 2021 - Amazon announced that it would continue investing in Germany and creating jobs. The company plans to construct eight new logistics buildings in Germany by the first half of 2022. The new logistics locations are in Dummerstorf (logistics center, 2022), Erding (sorting center, 2022), Friedrichsdorf (distribution center, 2021), Helmstedt (logistics center, 2022), Hof/Gattendorf (logistics center, 2022), Neu-Ulm (distribution center, 2021 ), Weiterstadt (distribution center, 2022) and Wenden (distribution center, 2021).. Key drivers for this market are: Increasing Trend Towards Making Purchases Through Smartphones, High Internet Penetration to Boost Market Growth. Potential restraints include: Increasing Trend Towards Making Purchases Through Smartphones, High Internet Penetration to Boost Market Growth. Notable trends are: Rising Adoption of M-commerce.

In 2023, mail-order and online retailers had a market share of *** and *** percent in German retail trade, respectively. This graph shows the market share of mail-order and online retailers in the retail trade sector in Germany from 2000 to 2023.

The massive price increases for energy and cotton led to higher sales prices in the clothing retail sector, which favoured the sector-specific sales trend. However, the consumer climate, which deteriorated significantly as a result of the energy crisis and concerns about inflation and recession, recently led to reduced demand and sales in the retail sector. However, the slump in sales was not felt equally by all industry players. While some companies, particularly large sector players, posted record sales, other, smaller sector players were forced to close their businesses due to the sharp rise in costs and competitive pressure from online retail. Overall, industry turnover has risen by an average of 0.6% per year over the last five years.Industry turnover is expected to increase by 0.8% to 39.6 billion euros in 2025. More than half of the companies in the sector expect sales to remain stable or increase slightly in the current year. However, the general reluctance of customers to spend is likely to improve only gradually. Consumers are likely to increase their fashion consumption only slightly compared to the previous year, despite easing inflation and rising real wages. At the same time, increasing bureaucracy and the high cost of energy, rents and labour are the biggest concerns for clothing retailers and have recently led to volatile profit margins. In this environment, many retailers will focus primarily on increasing their returns. The most important measures are improvements in merchandise management and markdown management. The focus is also on expanding digital marketing concepts as well as staff training and motivation.The rapid growth of online retail will force many bricks-and-mortar retailers to close their shops in the future, or they will be bought out. In addition, the existing pressure on industry players is increasing further due to intense price competition from textile discounters. At the same time, environmental awareness and the need to slow down the fast fashion industry through mindful and resource-conserving consumption are on the rise in society. The new value paradigm is making circular fashion and topics such as recycling, second-hand and environmentally friendly production more relevant. In this context, industry turnover is expected to increase by an average of 1.4% per year to 42.5 billion euros over the next five years up to 2030.

Germany retail logistics market is valued at USD 15 billion, driven by e-commerce growth and technological advancements, with key segments in commerce enablement and e-commerce logistics.

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Germany Department Stores Market Size 2025-2029

The department stores market in Germany size is forecast to increase by USD 1.96 billion at a CAGR of 4% between 2024 and 2029.

The department store market is experiencing significant growth due to several key factors. Rapid urbanization and the resulting rise in consumer spending are major drivers for this market. Additionally, the increasing demand for private-label brands is providing a competitive edge to department stores. These retailers cater to shoppers seeking convenience and variety, providing a one-stop solution for apparel and accessories, FMCG, hardline, and softline items, among others. However, the market is also facing challenges such as the slowdown in sales in retail stores. To adapt to this changing market landscape, department stores are focusing on enhancing the shopping experience through technology integration and personalized services. This approach is expected to help them regain market share and maintain growth. Overall, the department store market is poised for steady growth In the coming years.

What will be the Germany Department Stores Market Size During the Forecast Period?

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The department stores market encompasses a diverse range of retail establishments offering a vast assortment of goods under one roof. Department stores typically feature clothing stores, food courts, and home goods sections, creating an interactive shopping experience. Transportation advancements have streamlined accessibility, enabling consumers to visit these retail organizations more easily. Management structures continue to evolve, with a focus on control and efficiency. Automated payments and e-commerce platforms have become essential components of department store operations, catering to evolving consumer preferences. Retail sales In the department stores market are influenced by purchasing power, discounted rates, and the latest fashion trends.
Moreover, men's wear and women's wear sections remain popular, with accessories and household furnishings contributing significantly to overall sales. The market is characterized by a dynamic and competitive landscape, with retailers continually seeking to differentiate themselves through innovative offerings and strategic partnerships. In summary, the department stores market represents a dynamic and evolving retail sector, characterized by a diverse product range, technological innovation, and a focus on enhancing the shopping experience for consumers.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in 'USD billion' for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

Product

  Consumer electronics and electricals
  Home furniture and furnishings
  Cosmetic and fragrance
  Others


Type

  Up-scale department stores
  Mid-range department stores
  Discount stores


Geography

  Germany

By Product Insights

The consumer electronics and electricals segment is estimated to witness significant growth during the forecast period.

Department stores serve as major retail hubs for a wide array of consumer goods, encompassing clothing stores, food courts, and a mix of hardline and softline products. These goods range from apparel and accessories to furniture, electronics, and consumer packaged goods. Department stores have adopted various strategies to cater to evolving consumer preferences and shopping trends. For instance, they offer discounted rates and private-label brands to compete with e-commerce platforms. Management structures have evolved, incorporating automated payments and AI technologies, such as biometrics, to enhance the shopping experience. The retail landscape is witnessing significant changes, with lifestyle shifts and increasing purchasing power influencing consumer behavior.

Moreover, brands and designer labels continue to dominate the market, while fashion trends and sustainable packaging are gaining traction. Retailers face operational challenges, including rising costs and the need for convenience. Brick-and-mortar retailers are adapting, launching online retailing initiatives and collaborating with brands to offer unique shopping experiences. Consumers with varying education levels and standards of living seek value and quality In their purchases. Shopping malls remain popular destinations, providing a blend of retail, dining, and entertainment options. The retail organization continues to evolve, with a focus on innovation, premium packaging, and sustainable practices.

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Market Dynamics

Our Germany Department Stores Market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A hol

Turnover in the telecommunications equipment retail sector has fallen by an average of 1% per year since 2020. Over the past five years, the telecommunications equipment retail sector has undergone profound structural changes. Between 2022 and 2025, the balance of power in the German mobile phone market shifted significantly: While Samsung lost market share, Apple was able to catch up and narrowly take over the market leadership, accompanied by dynamic growth for Xiaomi. At the same time, Huawei experienced a dramatic slump, driven by regulatory and technological restrictions. This development not only led to shifts in sales, but also increased the demands on product range design. The already intense competition in the retail sector was further intensified by the market entry of new players such as Google and the ongoing diversification of sales channels via online retailers, mobile phone providers, supermarkets and electronics stores. The number of companies in the sector fell noticeably, while large multi-channel providers such as MediaMarkt and Saturn benefited from economies of scale and smaller players increasingly had to rely on consulting and service expertise. BISWorld expects industry turnover to fall by 1.7% to €2.5 billion in 2025. This year, the industry is suffering in particular from the weak consumer climate in Germany. A wave of innovation around wearables and smart accessories is currently shaping demand behaviour. While traditional consumer electronics are losing importance, the wearables segment is gaining market weight with double-digit growth rates and a high level of acceptance, particularly among young consumers. Retailers are responding to this by deliberately expanding their product ranges and providing targeted advice on health trackers and AI-based products, for example. At the same time, the steady increase in mobile data volumes requires more powerful, 5G-capable end devices, meaning that retailers are aligning their product portfolios and customer communication with growing digital demands. This interplay of product innovation, changing customer preferences and technological change continues to make the sector a dynamic but challenging area of retail. In the next five years, the industry's turnover is expected to grow by an average of 0.1% per year and reach 2.5 billion euros in 2030. Despite falling average prices for smartphones, the market is growing, driven by stronger demand for cheaper models. This results in increased sales pressure and dwindling margins for retailers of telecommunications devices, which is why additional services such as repairs and cross-selling of wearables are becoming more important. The demand for senior-friendly products is steadily increasing in view of the ageing population, which is having a lasting impact on retailers' product range strategies. At the same time, the second-hand market for smartphones is gaining in importance, meaning that service quality and warranty services are becoming increasingly relevant as differentiating features. Increasing investment in artificial intelligence, on the other hand, is improving processes, strengthening customer loyalty and acting as a driver of innovation.

This statistic shows the market share of supermarkets and traditional food retailers in the retail trade sector in Germany from 2000 to 2023. In 2023, supermarkets and traditional grocery stores had a market share of roughly **** percent in German retail trade.

Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data was reported at 166.760 1975=100 in 2019. This records an increase from the previous number of 166.010 1975=100 for 2018. Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data is updated yearly, averaging 143.580 1975=100 from Dec 1975 (Median) to 2019, with 45 observations. The data reached an all-time high of 192.090 1975=100 in 1993 and a record low of 100.000 1975=100 in 1975. Germany Commercial Property Market Index: WG: 49 Cities: Average Retail Rent: Suburban data remains active status in CEIC and is reported by Bulwiengesa AG. The data is categorized under Global Database’s Germany – Table DE.EB004: Property Market Index.

In recent years, the shoe retail sector has been faced with strong competition from online-only retailers. Extensive and very early price reductions as well as the extremely high availability of goods from online pure players have limited the retail sector's sales potential. Against this backdrop, sector sales have fallen by an average of 2% per year since 2019. The decline in sales was particularly sharp in 2020 and 2021 due to the coronavirus pandemic. Many consumers were reluctant to buy shoes. Others switched to online retail and stayed there. Rising rent and energy prices have also significantly reduced the profit margins of industry players over the past five years and, in the worst case, forced industry players to close stores. In the current year, slight growth of 0.5 % to 10.1 billion euros is expected. This is primarily due to consumers' increasing willingness to spend and the effective cost savings made by sector players.High rental and ancillary costs remain a major challenge for the sector and are having a negative impact on the profit margins of industry players. An increase in monthly household income, on the other hand, benefits sales of shoes and leather goods, as this also increases the willingness to spend. Retailers are also required to respond to the growing environmental awareness of consumers. Environmentally conscious people wear their shoes for longer and buy second-hand goods more often, which can lead to a drop in sales. However, they are also prepared to pay more for high-quality and environmentally friendly shoes, which in turn harbours sales potential.Over the next five years, IBISWorld expects industry turnover to increase by an average of 0.9% annually, reaching 10.6 billion euros in 2029. This forecast is based on the expected fall in inflation and the improved business climate, which will have a positive impact on consumer confidence. However, the increasing competitive pressure from online retail is likely to continue to limit growth in the retail sector. Pure online retail with players such as Zalando and About You is likely to continue to put pressure on the sector. It can be assumed that larger industry players with high brand awareness and their own online shops will prevail, while smaller shoe and leather goods retailers will lose competitiveness and increasingly exit the market.

In the past five years, the German furniture retail industry has experienced significant changes and challenges. The initial boom during the coronavirus pandemic, triggered by limited consumption opportunities and extended periods spent at home, initially led to increases in sales, particularly for the industry leaders. Nevertheless, the industry has recorded an average annual decline in sales of 2.6% over the past five years. This development is primarily due to the recession that set in from 2022 and the associated consumer restraint. During this time, consumers' budgets for furniture purchases fell due to the increased cost of living. At the same time, the cost of materials, wages and transport rose in the years following the pandemic, forcing retailers to increase their prices, which further dampened demand. In 2025, the furniture retail industry in Germany will continue to face major challenges. Despite lower interest rates and a stabilised inflation rate, private consumption remains weak. This is due to the ongoing recession and the associated consumer reluctance to spend. Industry turnover is expected to fall by a further 0.3% year-on-year to €40.1 billion in 2025. In addition, numerous bureaucratic requirements such as the Supply Chain Duty of Care Act and the Ecodesign Directive are placing a burden on furniture retailers. The implementation of these regulations ties up valuable financial resources that are needed for investment and innovation. Although the EU Commission announced that it would relax the documentation and due diligence requirements with the publication of the Omnibus Regulation, the extent to which this will actually relieve the industry remains unclear at present. For the future, the furniture retail industry expects average annual growth of 2.1% to 44.5 billion euros by 2030. A decisive factor could be the increased use of digital channels and omnichannel strategies. Through these measures, companies are trying to reach younger and more consumer-orientated target groups and counter the growing competition from online-only retailers. Stationary furniture retailers are increasingly focussing on linking their online and offline offerings in order to strengthen their market presence. Nevertheless, uncertainties remain, particularly with regard to a possible recovery in residential construction and political measures after the federal elections in February 2025 to overcome the two-year recession.

The textile retail sector has experienced mixed development over the past five years. In 2020, larger industry players were initially able to perform well despite the pandemic. The increased demand for textile furnishings contributed to sales growth for industry players with a high level of brand awareness and an established online shop. Smaller providers without sufficiently developed online offerings, on the other hand, fell by the wayside. Sales then collapsed in 2021. Nevertheless, the sector has achieved average annual sales growth of 3.7% over the last five years. In 2024, demand is expected to increase slightly compared to the previous year due to low textile costs. Industry turnover is expected to increase by 0.9% to 2.2 billion euros.Department and department stores, which are in direct competition with textile retailers, are increasingly losing market relevance, which is having a positive impact on the industry. Industrial products such as mattresses, bathrobes and tablecloths are primarily needed in private households, meaning that the falling number of households in Germany is leading to a decline in demand for textiles. However, the brightening consumer climate should have a positive effect on the textile retail trade in the current year. In addition, the global market price for cotton is expected to fall this year, which will reduce retailers' procurement costs and improve their competitiveness against external competitors. By 2029, sales are expected to fall by an average of 1.2% per year to 2.1 billion euros. Smaller specialist retailers are likely to lose out to online retailers over the next five years, but larger low-price retailers will also find themselves in an increasingly difficult situation. If the transition to multichannel providers is successful, it can nevertheless be assumed that larger providers will continue to hold their own on the market. A decline in the number of smaller companies can therefore be expected during this period.